"One alternative: a four-and-a-half day week. Advertising company Basis Technologies ends the day at noon every Friday, and advocates believe it's a good alternative for companies who aren't ready to promise a full day off."
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"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
