It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."
Read more in VideoWeek.
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...