"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to predict how much each partner’s spend will grow this year, but over the last 12 months Walmart has been growing at a faster pace than Amazon. However, overall spend on Amazon is still much higher than on Walmart at this time, continued Rumpler."
Read more on Digiday (subscription).
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
