"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look like collateral around promotional periods as well as opportunities to connect with specific communities and conversations around topics such as March Madness — which isn’t exactly groundbreaking, given the ad spending incentives often seen from the likes of Meta or TikTok."
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