"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could open opportunities to leverage their customer data via Walmart Connect to reach potential purchasers in Vizio OS,” says Amy Rumpler, senior vice-president of search and social media services at adtech software firm Basis Technologies.
Read more in The Drum.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the ...
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...