"As the CTV/OTT political ad market matures, the name of the game now is exclusive offerings whether that’s in terms of inventory or data.
Basis Technologies believes they’ve found their hook with an “exclusive partnership” with LG Ad Solutions unveiled last week that’ll give the platform company’s clients access to inventory on LG TVs for the 2024 cycle."
Read more in Campaigns and Elections.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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