"Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024.
Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP."
Read more in MediaPost.
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...
