"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).
Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."
Read more in CRM Magazine.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
