"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Just this week, the programmatic adtech company Basis Technologies announced that it’s teaming up with FreeWheel, a technology platform for the television advertising industry, to give advertisers more direct access to premium CTV ad inventory. The integration will give Basis platform users access to programmatic guaranteed buying capabilities on premium video inventory, on publishers across the ad ecosystem."
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