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Premier partnership to provide marketers with access to additional 2,500 private marketplace deals through Basis programmatic ad platform
New York - July 6, 2023 – Basis Technologies, a leading provider of programmatic and workflow automation software for marketing and advertising, today announced the launch of a major curated marketplace in partnership of with Audigent, the leading data activation, curation and identity platform.
Hundreds of PMP deals are available immediately in Audigent’s curated marketplace through the Basis programmatic ad platform, ensuring that advertisers can continue to reach consumers and drive performance amid the recent closure of MediaMath. Audigent and Basis plan to grow the Curated Marketplace throughout 2023, making a comprehensive library of more than 2,500 PMP deals available to advertisers by Q4.
“Advertisers rely on Audigent to provide quality work in curating high value publishers and inventory in private marketplace deals,” said Tyler Kelly, President, Basis Technologies. “We’re advancing our partnership with Audigent, the industry leader in curation, to rapidly expand our PMP deal library. Basis Technologies is ensuring that more advertisers and agencies have immediate access to inventory that harness first-party data to drive precision, scale, and effectiveness in their campaigns.”
Basis is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals. Its users can now leverage Audigent’s industry-leading SmartPMP™ product, giving advertisers access to premium first-party data partners including Condé Nast, Warner Music Group, a360 Media, Penske Media Corporation and Fandom, as well as trusted data providers like Equifax, Experian, Epsilon and TransUnion.
Buyers in Basis will also have access to ContextualPMPs™, which take advantage of Audigent’s next-generation 2.0 semantic stack, as well as CognitvePMPs™ built around predictive data in partnership with Comscore and The Weather Company, an IBM Business.
In addition to hundreds of deals available immediately, Basis users can work with Audigent to create bespoke curated PMPs specific to their brand, product, and campaign needs. Popular bespoke solutions include: KPI-specific (high CTR, high viewability, low CPA), channel specific (CTV, mobile, OLV) and industry specific marketplaces (auto, healthcare, CPG/retail, financial services) - all focused on scalable targeting and premium inventory.
“The programmatic landscape has come to rely on curated marketplaces to drive value, scale and performance, and this initiative with Basis ensures continuity for many of our advertiser partners currently navigating the rapidly-changing landscape,” said Drew Stein, co-founder and CEO of Audigent. “We’re excited to work with Basis Technologies to expand and include Audigent’s curated marketplaces and solutions to their already robust programmatic offering. We appreciate Basis and our own tech team’s tremendous efforts to immediately turn-on these top deals which have proven to be so valuable to so many clients and ecosystem partners.”
About Audigent
Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media Corporation, a360 Media, Fandom and many others. For more information, visit www.audigent.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of programmatic and workflow automation software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Marketers Gain Holistic Campaign View by Having TikTok Ad Delivery Data Alongside Other Channels; Integration Provides Campaign Management Intelligence for Programmatic, Direct, Search and Social
Chicago – June 27, 2023 – Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration that allows its advertiser users to have access to real-time performance data from TikTok’s self-serve platform. Driving interoperability in digital media, Basis is providing this functionality to give marketers holistic campaign insights from all channels being utilized including programmatic, direct, search and social.
As people use more websites and apps, digital media becomes more complex. This makes it more difficult for advertisers, as they must work with many different platforms and vendors, each with their own unique features and interfaces. Basis simplifies this challenge by providing a central hub for managing campaigns across different platforms, making it easy to understand and optimize performance data.
“Basis Technologies is empowering teams that orchestrate wide-ranging campaigns to centralize information in a single hub as they synchronize with departments, team members, partners and customers,” said Amy Rumpler, SVP of search and social services, Basis Technologies. “By ingesting data from TikTok, one of the fastest growing ad channels, to Basis, we are automating an important step in marketing accountability and reporting. In real-time, marketers can leverage Basis to see how disparate ad channels are performing and take quick action in how and where they are spending.”
Basis rationalizes ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). Its delivery data integrations, which currently include Google Search, Microsoft Bing, Facebook, Instagram and LinkedIn, automate the process of cross-channel campaign planning, performance tracking, and pacing. This significantly reduces the time media professionals need to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Benefits of Basis’ automated data feed from TikTok and other ad platforms include:
Most media management systems and DSPs do not have integrations with social media ad sources that allow automated standardization of reports. Basis users don’t have to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on TikTok and other channels, marketers can see performance data in real-time.
Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
BasisConnect+ Enables Highly Targeted Campaigns that Don’t Sacrifice Performance or Consumer Privacy; Combines First-Party Data Activation, Audience Optimization and Cookieless Media
Chicago — June 14, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced a solution suite for high-performance, privacy-compliant digital advertising. BasisConnect+ is available in the Basis media automation platform and provides marketers with first-party data activation, audience optimization and cookieless media buying. Marketers can use Basis to activate highly targeted campaigns without sacrificing performance or consumer privacy. Its newest capability enables a brand to use its CRM data for its agency to find its customers across the web, while staying in compliance with U.S. government regulations on the sharing of personally identifiable information (PII) of customers.
Identifying users through signals they generate on digital channels has been a core factor of effective digital advertising. However, as users become more educated and concerned about their privacy, technology developers and regulatory organizations have taken the responsibility of enforcing privacy for consumers. As a result, traditional methods of online personalization to fine-tune ad targeting and messages are meeting resistance. This has caused advertisers to deploy strategies appropriate for a privacy-centric digital ecosystem.
“Marketers are rightfully being pressured to change the tactics that were commonplace in digital advertising for two decades. The challenge now is to connect with customers, personalize user experiences, drive media efficiency and track conversions all without the use of third-party cookies and device IDs,” said Tyler Kelly, president, Basis Technologies. “BasisConnect+ combines a wide range of technology that agencies and brands need to move forward as responsible marketers respectful of user privacy.”
Earlier this year, Basis released an in-platform feature for uploading CRM data to target existing customers across any digital device. However, agencies using Basis to manage campaigns for brands may be restricted from receiving their clients’ customer data for conversion to person-based identifiers for digital advertising. Brands typically have to arrange separate deals with separate vendors to create identifiers for their customers and then pass that data to be used by their agency, which adds to the friction in the media workflow. To automate this process, Basis added new functionality enabling an agency’s client to access the CRM upload functionality through a unique and secure Web URL. This ensures that only the brand is managing its own customers’ PII while its agency partner receives first-party audience segments for programmatic ad targeting.
BasisConnect+ provides robust technology for driving ad performance. It is built on the pillars of first-party data, audience optimization and cookieless media. Featured tools are:
First-party data
Audience optimization
Cookieless media
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Expansion of Partnership Enables Agencies and Brands to Purchase All Forms of Audio Ads Programmatically – Broadcast Radio, Podcast and Streaming – an Industry First
NEW YORK, NEW YORK – June 7, 2023 – Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, is enabling marketers to streamline and consolidate advertising across all audio segments – podcast, streaming and now terrestrial broadcast radio via the Triton Audio Marketplace. Basis Technologies expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads.
Purchasing broadcast radio historically has been a complex process, requiring time-consuming negotiations and agreements between marketers and publishers. The Triton Audio Marketplace alleviates this frustration by aggregating audiences at scale across all audio segments, an industry first, making it seamless for agencies to plan, buy, and measure the impact of cross-platform audio advertising. For the first time, broadcast radio inventory from iHeartMedia will be available in the Triton Audio Marketplace, with additional Katz Media Represented broadcast partners to follow.
“Brands and agencies want direct access to guaranteed audio inventory at scale, with the control, speed, and flexibility required to meet fast-paced deadlines. Basis Technologies aligns with Triton Digital to help marketers rise above the noise to reach their customers,” said Ian Trider, VP of Product, Basis Technologies. “The Triton Audio Marketplace’s supply of high quality digital and now, broadcast audio content that engages loyal listeners, combines neatly with programmatic advertising technology to reach people with the right message, at the right time, across devices.”
The Triton Audio Marketplace offers access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month, allowing marketers and agencies to transact on all forms of audio inventory and access unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets. Basis Technologies further empowers advertisers by providing access to audience segments that are normalized in digital to broadcast spot radio, as well as real-time optimization of broadcast campaigns.
"As the first open audio marketplace to bring together broadcast radio, podcast and streaming audiences at unprecedented scale, we continue to remove the barriers to cross-platform audio advertising,” said Jean-Luc Wasmer, VP of Architecture and Partnerships, Triton Digital. “The addition of Basis Technologies further signifies our commitment to delivering audio ad buys at a global scale through open auction and programmatic direct deals in a single, easy to navigate marketplace.”
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About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
For More Information, Press Only:
Moxie PR for Triton Digital
tritondigital@moxiegrouppr.com
Anthony Loredo
917-573-4157
Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them on Any Digital Device and Channel
Chicago — April 26, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced that is has added to its cookieless data offerings through the addition of Location-Based data partners from Peer39. Basis’ programmatic advertising customers can now utilize audience solutions from Experian, Goldfish Ads, and other providers.
Powered by Peer39 (https://www.peer39.com), the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers, this expanded capability gives access to data providers that offer location-based targeting solutions. It connects marketers to locations that have a high concentration of people that fit in various customer segments. Advertisers can then use these insights to reach those customers across digital channels.
Traditional methods of using cookies and identifiers to target ads and fine-tune messages are meeting resistance. This has caused advertisers to deploy strategies that better respect users’ preferences for more privacy. Contextual advertising is seeing renewed interest because it meets the needs of a privacy-safe digital advertising ecosystem.
“Now is the time for marketers to shift away from cookie-based tactics that were commonplace in digital advertising for two decades. Peer39 is responding with a unique way of deriving a picture of customers based on the context of location and time,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “Basis Technologies and Peer39 are aligned in helping agencies and brands connect with the right customers in an efficient and effective way while protecting their privacy.”
“As the ad industry deals with the upcoming loss of the cookie, it’s critical that advertisers learn about the signals that will survive, as well as how to creatively use those to reach their audience,” said Mario Diez, CEO of Peer39. “Programmatic advertising will remain a viable way to engage with customers and prospects, provided advertisers have greater access to future-proof signals. Basis Technologies’ decision to increase its cookieless offering with geo-targeting segments opens the door for targeted messages, at scale, without the use of cookies.”
Peer39 is a provider of keyword, contextual, and brand safety solutions. Its location-based contextual targeting data determines high probability of audience characteristics based on geography and, when appropriate, other factors such as time of day or weather. Within Basis, marketers pick audience segments to target and can then serve them ads on any digital device by targeting U.S. locations where there is high likelihood to find that type of audience. Capabilities to find people in regions outside of U.S. will be added later this year. The data segments are a cost-effective, cookieless methodology for targeting audiences.
Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
Peer39 helps brands and advertisers access safe, high quality, and contextually relevant inventory at scale. It surfaces a large set of global identity-free signals to ensure contextual relevance and quality environments for digital ad campaigns. Peer39 pioneered a holistic approach to contextual pre-bid ad
targeting that analyzes digital environments beyond keywords and phrases, and looks at the relationships between words, sentences, sentiment, and meaning.
Peer39’s Contextual Data Marketplace launched in 2021 to meet the growing advertiser demand for new and emerging data suppliers. The marketplace now offers marketers the largest selection of cookie-free data providers, helping to modernize brand responsibility, safety, and suitability.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About Peer39
Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.
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Contact:
Anthony Loredo
917-573-4157
Chicago — April 19, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced its new web URL at https://basis.com. Although its web address has changed, Basis Technologies’ mission and focus stay the same: to improve the lives of the people working in digital media.
Basis Technologies’ vision is to develop the marketing industry’s most comprehensive, automated, and intelligent SaaS platform. Its Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
“Basis Technologies’ transition to a dot-com URL is a major operational action that makes it easier for the media industry to discover and understand the value we bring to digital marketers,” said Tyler Kelly, president, Basis Technologies. “We believe that our technology delivers the solution to unify and automate all major aspects of digital media operations. We accomplish this by providing a single system of record across marketing and advertising functions with comprehensive and connected tools that alleviate the reliance on separate point solutions.”
Basis Technologies was previously available via a .net URL. All of Basis Technologies’ previous pages and employee emails will be redirected automatically to corresponding pages and email addresses on https://basis.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices covering North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis Software to Activate Marketer First-Party Data in Minutes
Chicago — March 28, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced a capability to use marketers’ first party CRM data to engage existing customers across any digital device, leveraging RampID™, LiveRamp’s person-based identifier, to target audience campaigns. The feature, which helps advertisers overcome signal loss challenges, is automated in the Basis platform through an integration with LiveRamp. CRM data of any size can be processed for cross channel campaign activation in minutes, on RampID, while maintaining customer privacy.
Reaching target audiences is becoming more difficult for digital advertisers. Although third-party cookies and other forms of digital identifiers have been the predominant way of targeting ads on digital channels, marketers and publishers are being pressured to curtail these methods due to users’ concerns around privacy. Additional market forces such as the blocking of third-party cookies and mobile identifiers, as well as new government regulations, are increasing the urgency for brands and agencies to use tactics that utilize customer data gathered with consent.
As a part of this integration, marketers will also be able to target audiences across publishers leveraging LiveRamp’s Authenticated Traffic Solution. Activating on ATS unlocks premium, high-value inventory across channels including desktop video, mobile web, mobile in-app, connected TV (CTV), and native.
“Today’s consumers value the privacy of their personal data more than ever, and the market has turned to meet the moment. While this creates challenges for marketers who have come to rely on third-party cookies as a tool of the trade, our agency is committed to helping brands adapt by developing effective strategies that are privacy-compliant,” said Bailey Bosson, vice president of digital marketing, Spinutech (https://www.spinutech.com). “First-party data is critical to the present and future of digital marketing, and the automation of CRM data activation is just one example of how partnering with Basis Technologies empowers our agency in an environment where imagination and ingenuity are needed for growing businesses.”
“Signal loss is a growing challenge for agencies. To compensate, we focus on using first party data to effectively target our clients’ various markets,” said David Morton, president of marketing services at J.W. Morton & Associates (https://jwmorton.com). “Basis Technologies gives us power to seamlessly streamline the process of using a client’s customer or prospect database for campaign targeting. That automation saves us considerable execution time and resources, allowing more focus on client strategy.”
Brands and agencies seeking to leverage their first-party data to reach customers can use Basis to find users on any digital channel who are more likely to engage with their ads and take action. Marketers benefit from CRM data activation in Basis through:
“Overcoming the challenges of signal loss requires a robust holistic approach to digital media campaigns. Basis Technologies meets these needs because we facilitate the most direct relationship and transparency between advertisers and publishers,” said Tyler Kelly, president, Basis Technologies. “As the digital ad ecosystem evolves to value first-party data and privacy-minded advertising, marketers using Basis are poised to eclipse competitors stuck in provincial methods and practices.”
Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at LiveRamp.com.
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Contact:
Anthony Loredo
917-573-4157
Basis user expand reach with access to DrivenIQ's 230 million household, 14 billion records.
TOWSON, Md. -- March 23, 2023 -- DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.com). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers.
For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete.
“We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.”
DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors.
According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households.
“What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.”
“DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.”
In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels.
DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth.
About DrivenIQ
DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries. Visit https://driveniq.com and https://drivebid.com for more information.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns
Washington, DC, March 22, 2023 – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced 2022 US Elections research showing CTV advertising’s impact on political campaigns. The use of CTV ads for political campaigns pushed direct buying to 35% share of buying tactics mix and boosted programmatic ad impressions and spend on CTV devices by more than 60%. The data was compiled from more than 1000 advertisers for state, local and national races managing digital ad buying via Basis Technologies’ software platform. These political and advocacy advertisers encompassed more than $130 million spent across display, video, native, search and social media. The report is available here.
Covering US elections advertising since 2018, the Basis Technologies ‘US Elections Digital Advertising Trends’ report shows digital strategies for:
“Digital advertising is a tried-and-true core element for successful political campaigns, as illustrated by the rapid adoption of newer digital channels like CTV we’ve seen over recent election cycles,” said Grace Briscoe, SVP of Candidates and Causes, Basis Technologies. “Winning political playbooks need a combination of speed, scale, precision, engagement and measurability. Programmatic advertising and digital video combine important elements needed for both persuasion and turning out the vote.”
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.
About Basis Technologies
Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157