Technology
Services
Resources
PITTSBURGH & CHICAGO – CivicScience (https://civicscience.com), a leading provider of first-party, privacy-centric audience data, and Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, have joined forces to power omnichannel advertising and measurement among influential voter audiences.
The collaboration between CivicScience and Basis marks a significant milestone in audience targeting and media optimization. Leveraging CivicScience's extensive repository of first-party data and advanced Natural Language Processing (NLP) algorithms, the new solution empowers media professionals to create and target highly relevant political audience segments with unparalleled speed, scale, and precision.
"We are thrilled to announce our partnership with Basis Technologies and the launch of this transformative solution," said John Dick, CEO of CivicScience. "With our combined expertise and cutting-edge technology, we empower media buyers and planners to unlock the full potential of their campaigns by delivering highly relevant messaging to the right audiences at the right time."
By harnessing the power of CivicScience's comprehensive self-reported, large-scale polling data and sophisticated NLP capabilities, media buyers and planners can now access a wealth of insights to inform the political advertising strategies they activate through the Basis platform. CivicScience conducts large, Census-representative surveys of U.S. adults through unobstructed polling applications embedded in the content of a vast, demographically, and geographically diverse network of partner websites. This innovative approach enables advertisers to understand diverse political audience segments' nuanced preferences, sentiments, and behaviors, allowing for more effective audience segmentation and targeting across various platforms.
"Basis Technologies and CivicScience are empowering marketers with capabilities to influence public opinion and sentiment, which is crucial in an election year where voters are fragmented and divided," said Tyler Kelly, president, Basis Technologies. "Combining CivicScience's robust audience data with our media automation technology enables our clients to make data-driven decisions to deliver the most compelling messages to voters, influencers and thought leaders at scale on any digital channel."
The partnership between CivicScience and Basis Technologies underscores a shared commitment to innovation and excellence in the advertising industry. Together, they are paving the way for a new era of audience targeting and media optimization that lifts the standards for effective advertising and respects consumer privacy.
About CivicScience
CivicScience is a consumer analytics and advertising platform that owns the world's largest and most dynamic attitudinal database ever built. Our first-party, responsibly sourced data enables brands, advertisers, and media companies to see and influence the future.
Learn more at https://civicscience.com
For press Inquiries, please contact: Mary Acklin mary@civicscience.com
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
For press inquiries, please contact: Anthony Loredo, anthony.loredo@basis.com
Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections
Chicago – March 28, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 64% of U.S opinion leaders feel that the country is on the wrong track. The data was compiled from a custom research study commissioned by Basis Technologies and conducted by consumer research company GWI, completed in October 2023. Findings from this custom study will be presented alongside GWI Zeitgeist data on a webinar on Thursday, April 11th, at 2:00 pm ET (11:00 am PT). To register for the webinar, visit here: https://www.gwi.com/webinars/understanding-us-voters. Highlights of the data are available in this infographic: http://basis.com/reports/understanding-political-attitudes-by-generation-in-2024-infographic.
Additional findings from Basis Technologies’ custom research on the 2024 elections show that:
Findings from GWI Zeitgeist on the 2024 elections show that:
“The 2024 U.S. elections will be noisy and fragmented for voters and community influencers. The challenge for candidates is to build and manage resources so that supporters amplify campaigns and voters buy in and turn out,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Campaigns are won when multiple factors are working together harmoniously. It’s imperative for marketing teams to understand the national and local political environment that candidates are navigating, and to operate with speed and scale to capitalize on opportunities and react to changes in political discourse.”
The series of studies from Basis Technologies and GWI encompass key opinion leaders and average Americans. Key opinion leaders are senior business leaders, or those who work in media or journalism, or those aged 35+ with $100k+ annual household income. They represent likely voters, as 92% of those surveyed say they voted in the 2020 general elections. Average Americans encompass Internet users aged 18+ or a general population aged 18-64.
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 16 years. Its platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.
About GWI
GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
anthony.loredo@basis.com
Basis Builds on Integrations with Walled Gardens; First Platform to Automate Performance Measurement of Reddit Campaigns Alongside Programmatic, Direct, Search and Social Channels
Chicago – March 13, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market integration enabling agencies and marketers to measure Reddit ad campaigns from its platform. The Basis media automation platform now accesses real-time ad delivery data from Reddit. Its delivery data integrations from third-party ad products already include Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat. Solving advertising complexity and unifying digital media management, Basis provides holistic campaign planning and performance insights for programmatic, direct, search and social ad channels.
Reddit is poised for growth, as advertisers can utilize it to reach audiences that aren’t on other social channels. Because it relies on contextual targeting to find audiences based on topics or conversations, it is uniquely positioned to overcome challenges associated with the deprecation of third-party cookies. However, it is yet another walled garden platform for agencies to integrate into their regular workflow. To differentiate themselves, agencies need to illustrate their command of different channels. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers can use data gathered through Basis to optimize omnichannel campaigns and drive performance.
“Reddit offers a unique audience of users less likely to be on multiple other social platforms. Furthermore, it engages people who are heavily invested in specific topics, hobbies, or communities,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “By funneling Reddit ad platform data automatically into our software, Basis Technologies is reducing advertising complexity and giving agencies one central command center to oversee their spend on all the major search and social ad channels in addition to their programmatic and direct media investment.”
Basis’ cross-channel campaign performance measurement solution consolidates important elements of digital advertising. It ingests ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Reddit’s proprietary tools help advertisers align with conversations and posts on its platform. Basis users who advertise on Reddit or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on Reddit and other platforms, marketers can see cross-channel performance data in real-time.
Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform
Chicago, February 1, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation software, announced today the promotions of Emily Barron, April Weeks, Joanna Vahlsing, Grace Briscoe and Michael Olson to executive leadership positions. These changes reflect the company’s momentum as it continues to reach achievements in revenue.
Emily Barron, now the chief people officer at Basis Technologies, oversees all aspects of human resources, which includes driving programs that contribute towards the company's award-winning workplace. Basis Technologies has received recognition from Fortune, Crain's Chicago Business and Ad Age, which named the company the Best Place to Work in 2024. Emily has been effectively leading the HR function across the company, supporting the business goals and the needs of its 900+ global employees since 2016. Emily joined Basis Technologies in 2004 as its second employee. Prior to her current role, she led media activation for national brands for 11 years.
April Weeks, now chief investment and media officer, leads 350 media professionals to steward $1B yearly in media spend on behalf of Basis’ managed services division. Her teams partner with clients to solve business challenges through holistic solutions combining advertising technology, subject matter expertise, and activation proficiency. With over 25 years of experience partnering with Fortune 500 and 1000 brands, April is a change-management leader who has led Basis’ convergence of specialized capabilities, expertise, and knowledge into one integrated team. Having been cited in Adweek, eMarketer, and MediaPost, April delivers expertise built from her time serving clients at IPG and Omnicom agencies.
Joanna Vahlsing is now chief information officer, overseeing program management, information technology, business systems operations, and data privacy and security, as well as inclusion, diversity, equity, and accessibility. With over 24 years of experience in the technology industry, Joanna leads teams that enable vital business operations, such as compliance with industry standards such as SOC 2. Prior to joining the company, she was director of digital portfolio management at Weight Watchers International. She has also managed federal and state accountability programs for the State of Georgia.
Grace Briscoe, promoted to EVP of client development, leads Basis Technologies teams for brand development and candidates and causes. With more than 15 years of leadership experience at the company, Grace has guided marketing strategies for Fortune 500 brands and multiple U.S. presidential and congressional campaigns. Her expertise has been cited in The Wall Street Journal, The Economist, The New York Times, Axios, USA Today and more.
Michael Olson, promoted to EVP of client development, leads Basis Technologies teams for agency development and partner solutions. He focuses on delivering business outcomes for organizations through Basis’ technology and best-in-class media services. In his 15 years leading teams at the company, Michael has been driving its sales, sales enablement, and go-to-market efforts. He is credited for expanding the company’s western U.S. presence.
“Basis Technologies’ strong foundation of product innovation and client service is built on the experience of our team that know what brands and agencies need because they’ve spent numerous years walking side-by-side with customers to help them grow,” said Tyler Kelly, president, Basis Technologies. “As Basis Technologies looks forward to a promising 2024 where we expect to continue driving automation in the media ecosystem, our leadership team is locked in to deliver innovations that hurdle the most significant challenges in our industry.”
Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Survey from Basis Technologies Reveals How Marketers are Prepping for Google Chrome Cookie Block
Chicago – January 24, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that half of marketing professionals do not feel that their organization is prepared to succeed in a cookieless world. Furthermore, although 68% of those surveyed said their organizations have implemented new targeting or measuring solutions within the last year to respond to Google Chrome’s deprecation of third-party cookies in 2024, a majority marketers say they have no intention of using UID 2.0 (62.7%) nor digital fingerprinting (63.2%). Basis Technologies’ study was conducted in November 2023 by more than 200 respondents at agencies, brands and publishers. The report, ‘Identity vs. Privacy: Digital Advertising in a Cookieless World,’ is available at: https://basis.com/reports/identity-vs-privacy-digital-advertising-in-a-cookieless-world.
Additional findings show that:
Respondents also provided opinions about the consumer impact of their work:
As Google marches on to eliminate third-party cookies in Chrome, brands and agencies need strategies and techniques that overcome this challenge to audience targeting and campaign measurement. Basis Technologies’ survey provides insight into the current state and future trajectory of identity and privacy in marketing and advertising – illustrating how marketers have been navigating a cookieless advertising world and how they intend to move forward.
“Marketers need to take action. The industry is approaching deadline time for a cookieless Chrome, and our survey shows that fewer than half of advertisers are ready for a cookieless world,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “It’s critical for holdouts to start testing and implementing new solutions immediately to ensure business continuity. Although brands and agencies may not have all the answers in-house, there are many peers and organizations in ad tech that can provide guidance for the next generation of customer targeting and measurement on digital channels.”
Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Chicago, January 22, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been named No. 1 on Ad Age Best Places to Work 2024. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: https://adage.com/2024-best-places-to-work (subscription).
This is the third year in a row the Basis Technologies has been ranked in the top five of Ad Age Best Places to Work. The list for 2024 honors 50 companies that did a standout job over the past year as the ad business met the challenges of an unsettled economy, a changing media market, and a continued tight talent pool. Read more about Basis Technologies in Ad Age at: https://adage.com/article/best-places-work/best-places-work-2024-basis-technologies/2535366 (subscription).
“The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face more challenges in the new year against an uncertain economy, but winning workplaces know that taking care of employees drives business success.”
The winners -- top companies with 200 or fewer employees and top companies with more than 200 employees -- reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).
“Basis Technologies is honored to receive recognition of our workplace from Ad Age, one of the most influential organizations among our peer set. Our company has consistently focused on building an environment that empowers our team to be the best version of themselves wherever they are located,” said Emily Barron, EVP of talent and development, Basis Technologies. “Basis Technologies has been on Ad Age’s list year after year because we understand that the workplace continually evolves, and it requires consistent nurturing of team needs and new, innovative approaches that align with our changing world.”
Ad Age provided insight on key factors that secured the top spots for companies: “The winning companies outscored other workplaces in factors ranging from compensation and training to corporate culture and leadership… Perceptions about pay and benefits were the biggest differentiator for winners versus companies in the competition that didn’t make the ranking… At the best companies, the quid pro quo of the employer/employee compact begins by paying proper quid to the pros. Employees at winning companies felt better about their overall compensation package than did employees at companies that didn’t make the cut.”
Among the specific qualities of Basis Technologies, AdAge cites, “Basis provides a slew of other rewards to fuel its staff. A sabbatical offering allows employees a three-week paid break after every four years of their employment—in addition to their normal allotment of paid time off. And an annual, month-long wellness program aims to help staff improve their mental, physical and financial health, as well as earn up to a 30% discount on their health care premiums.”
Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group (www.aabestplacestowork.com), a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
Basis Technologies provides a software platform that automates manual operations, standardizes business processes, and improves marketing and advertising performance. It is actively hiring across multiple business groups. The company’s various recognition for its workplace includes Fortune Best Workplaces in Advertising & Marketing (No. 2 in 2023 and No. 1 in 2022); Fortune Best Workplace in Chicago (No. 1 in 2023 and 2022); Fortune Best Workplaces for Women (No. 5 in 2023 and No. 14 2022); and Crain's Business Chicago Best Places to Work, 2023-2019.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
New Features Bolster Security and Transparency of Basis Media Automation Platform to Meet Needs of Enterprise-Grade Agencies and Brands
Chicago – Dec. 12, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced the availability of single sign-on (SSO) and log data on its platform. Agencies and brands with enterprise-grade needs will benefit from the features that bolster security and transparency on the Basis media automation platform. The SSO integration enhances data protection and simplifies access when marketers use Basis. Log-level data on Basis’ DSP gives a granular view of impressions, clicks, views, conversions, and more to empower media professionals to better analyze campaigns and make data-driven decisions.
Agencies and brands have robust and sophisticated technical needs. Many of them mandate SSO integration for technology partners due to standard security requirements. This protects company data when using non-proprietary software and streamlines access to that software with a single set of credentials for each employee. Furthermore, for marketers that can ingest and analyze granular programmatic advertising data at scale, log-level data is important for actionable insights because it provides detailed views of ads served. Basis platform is continuing its progression of features built for advertisers with complex needs.
“Agencies and brands want security and transparency from their tech partners on top of the benefits of optimization, AI, forecasting and other features that drive their business. SSO and log-level data are additional elements in our software that strengthen and simplify our connection to the internal ecosystems of marketing organizations,” said Tyler Kelly, president, Basis Technologies. “By continuing to develop crucial applications for marketers, Basis Technologies is fulfilling the needs of the multiple stakeholders in scaled businesses.”
Basis encompasses comprehensive advertising capabilities for programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
SSO allows users to utilize one set of login credentials (e.g., their company credentials) to access Basis without needing separate logins for each. Benefits of SSO integration with Basis include:
Log-level data in programmatic advertising provides information needed to optimize campaigns, enhance targeting accuracy, prevent fraud, and gain a comprehensive view of their digital advertising efforts. It will be available for customers beginning in 2024. Benefits include:
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Basis Integration with P-Max Empowers Marketers to Measure Its Effectiveness Alongside Other Ad Channels; Basis Gathers Campaign Intelligence for Programmatic, Direct, Search and Social
Chicago – Dec. 5, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market integration enabling marketers to measure Google Ads Performance Max (P-Max) campaigns from a third-party demand-side platform (DSP). The Basis media automation platform now accesses real-time ad delivery data from P-Max, providing a streamlined ad experience through an integration with Google Ads. Basis is unifying digital media management by providing holistic campaign planning and performance insights for programmatic, direct, search and social ad channels.
P-Max is increasing in adoption and is one walled garden platform among the many that an advertiser may be using for display, search and social ads simultaneously. Each of these platforms have their own unique features and interfaces, which increases the complexity for a media team to manage. In addition, an advertiser, on the same campaign, may be buying media through its DSP. Tracking the effectiveness of campaigns on different channels is essential for evaluating ad spend allocation. Basis’ comprehensive third-party platform integrations enable marketers to conveniently manage, track and analyze campaign performance without the need to switch between platforms. It becomes easier for marketers to maximize budgets when they are optimizing omnichannel campaigns using data gathered through Basis.
“AI is driving value in advertising, and marketers are increasingly looking to bring more of this element from Google to their media mix. Basis Technologies is meeting the needs of agencies and brands by offering the only technology that empowers media professionals to oversee the delivery of Performance Max campaigns alongside other popular advertising solutions,” said Tyler Kelly, president, Basis Technologies. “Our latest integration drives forward Basis’ vision to provide a comprehensive, cross-channel campaign performance measurement solution that consolidates the most important elements and tools.”
Basis ingests ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). Its delivery data integrations from third-party ad products already include Google Search, Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat. These enable media professionals to simplify the process of cross-channel campaign planning, performance tracking, and pacing. They significantly reduce the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Benefits of Basis’ integrated data feed from Google Ads P-Max includes:
No other DSPs have integrations with third party ad sources such as P-Max that allow automated standardization of reports. Basis users don’t have to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on P-Max and other ad platforms, marketers can see cross-channel performance data in real-time.
Basis encompasses comprehensive advertising capabilities for programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Basis DSP is The First to Use Dynamic Exclusion List of Made-for-Advertising Sites from Jounce’s Daily Data; Allows Publishers to Be Unblocked if They Change MFA Behavior
Chicago – Nov. 9, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites. The feature is powered by data from Jounce Media (https://jouncemedia.com), an industry leader in programmatic supply chain management. Basis’ demand-side platform (DSP) is the first to use a dynamic exclusion list based on Jounce Media’s daily updating data to automatically block ads from being served on made-for-advertising (MFA) sites. This system gives publishers a clear path to remediation if they no longer exhibit MFA characteristics.
Because MFA sites meet industry minimum standards, they are available to buy in nearly every major ad exchange. And because these sites demonstrate cost effective media metrics, programmatic media buyers often steer campaigns toward MFA publishers. The result, according to a 2023 study by the Association of National Advertisers, is that MFA sites capture 21% of programmatic ad impressions. However, Jounce Media’s research demonstrates that MFA inventory is chronically ineffective at influencing consumer purchase decisions, leaving many advertisers with a false sense of marketing success.
“Made For Advertising sites are built to absorb budget from programmatic advertising campaigns that optimize to flawed proxy metrics instead of real-world outcomes,” said Chris Kane, President, Jounce Media. “By blocking MFA by default, Basis Technologies is protecting advertisers from value-extracting supply and is rewarding publishers that are doing the hard work to build engaged audiences and high quality ad products.”
Jounce Media identifies MFA inventory by analyzing each publisher’s dependence on paid traffic, its ad tactics for monetization, and the KPIs it generates for advertisers. Jounce reassesses each RTB-traded website every day to generate a current list of MFA domains, ensuring that MFA sites are detected as rapidly as they are created and also ensuring publishers that change their businesses practices are quickly rewarded by buyers. The data is applied to the Basis DSP, giving it an up-to-date list of MFA sites that should be blocked. Advertisers can deactivate the exclusion list on Basis if they want to buy sites that are on it.
Basis Technologies uses a proactive and holistic approach to protecting advertisers against MFA and other types of low-quality sites. Its long-standing supply quality policy calls for the blocking of supply that does not have meaningful value for advertisers because of invalid traffic/fraud, very low viewability, low-value content/dubious traffic sourcing, and other factors. It has maintained this policy using a mix of proprietary and third-party automated solutions as well as an in-house team that manually audits the quality of web sites.
“Jounce Media’s data embedded in Basis Technologies’ DSP is as close to an ‘easy button’ as you can get to avoid ad investment from reaching low-performing sites,” said Ian Trider, VP of product – DSP, Basis Technologies. “Jounce’s methodology for detecting and classifying MFA sites aligns with our philosophy that supply should have some meaningful value to advertisers. Having boosted protection in our DSP gives customers assurance that their ad dollars are going to sites that drive real business results.”
About Jounce Media
Jounce Media is the industry leader in programmatic supply path optimization and is trusted by the world’s largest brands, agencies, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Through industry-leading research and fully transparent supply chain data, Jounce arms buyers and sellers with an information advantage to identify and avoid value-extracting RTB auctions. Learn more at jouncemedia.com.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157