Software Industry Veteran and Amazon Product Leader Joins Basis to Grow Company’s Holistic Implementation of AI
Chicago, May 6, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company’s flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis’ AI technology portfolio.
Mike was most recently a product development leader at Amazon for four years, driving developments related to allocation and pricing of Sponsored Product ads across off-search pages. At Amazon, he was also focused on building and scaling a team of engineers and applied scientists that leveraged AI to optimize ad relevance and performance. Prior to Amazon, Mike was VP of Engineering at Basis, playing a key role in the development of the Basis platform. In his career, he has led software development teams for enterprises such as Citi, Barclays Capital, and Morgan Stanley.
“Basis is fortunate to have Mike join our team as he finishes a dynamic four years at Amazon where he implemented a sustainable growth strategy for one of its most significant advertising products,” said Tyler Kelly, president, Basis Technologies. “As brands and agencies continue to adopt Basis to automate their advertising, our vision is to further leverage artificial intelligence to boost human intelligence and improve the lives of people working in digital media.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Basis’ suite of AI and machine learning-powered solutions streamline operations, minimize costly errors, and enhance campaign performance.
“Basis holds a unique position at the center of the digital advertising ecosystem,” said Mike Hoyle. “By harnessing the latest advancements in AI and machine learning, we have an opportunity to empower our customers with the most automated, intelligent, and comprehensive advertising solution in the market.”
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
917-573-4157
Survey from Basis Technologies Reveals Growing Marketer Confidence in AI, Shaping the Future of Digital Advertising and Investment Plans
Chicago, April 17, 2025 – Basis Technologies (https://basis.com/), the industry’s leading advertising automation platform, today announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows. Additionally, generative AI use at agencies has skyrocketed, with nearly 40% of respondents saying they use it every day as part of their workflows. By comparison, in 2023, a Basis survey revealed that less than 10% of advertising professionals used AI daily and 33% said that they didn’t use it at all.
Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Additionally, 76% of senior agency leaders said they plan to increase their AI investment over the next 12 months, with 77% actively seeking out technology to help automate or streamline processes. Basis’ study was completed in March 2025 by more than 170 senior respondents at North American/Global agencies. To download the full 2025 Advertising Agency Report, please visit https://basis.com/reports/2025-advertising-agency-report.
“In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,” said Katie McAdams, chief marketing officer at Basis Technologies. “However, there are numerous areas within agencies where it has not yet taken full root, like data optimization, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realized or understood.”
Additional findings include:
The State of Agency Work
Agency Challenges
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
anthony.loredo@basis.com
917-573-4157
Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy
CHICAGO, March 31, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today the appointment of Mark McEachran to VP of product - DSP. Mark will lead product strategy and development for Basis' DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. He will focus on strengthening Basis' DSP capabilities to address industry challenges in cookie deprecation, supply chain optimization, inventory quality, and more.
Mark was most recently SVP of product at YieldMo, an AI-powered advertising technology platform. Prior to joining YieldMo, he served in product leadership roles at Nexstar Digital and Rakuten. Early in his career, he was a product manager at Magnite (formerly Rubicon Project) where he supported its integrations with the growing number of DSPs emerging in the industry, including Basis. In parallel with that role, Mark was part of the pioneering team at the OpenRTB Consortium, which now operates under IAB Tech Lab, that established programmatic advertising standards for the industry. Mark has been an ad tech product leader at both startups and established corporations.
“Mark is a seasoned engineering leader whose history of partner collaboration drives seamless connections and operations in the programmatic advertising ecosystem,” said Tyler Kelly, president, Basis Technologies. “With Basis winning more and more customers because of the combined strength of our programmatic, workflow automation and data capabilities, Mark will be essential in evolving the next generation of our DSP to deliver more flexibility, agility and scale for advertisers."
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
"Customer feedback and industry analysts show that Basis Technologies competes among the top echelon of programmatic advertising platforms," said Mark McEachran. "Basis delivers holistic technology grounded in automation that solves our customers’ problems today and strengthens their business foundation for the future."
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique
areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
anthony.loredo@basis.com
917-573-4157
Basis Delivers the Most Automated and Comprehensive Digital Advertising Solution
for Political Campaigns in Canada, Complete with Localized Support
Toronto, March 26, 2025 -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced the availability of political district geo-targeting for Canadian elections. As part of its support for political advertising in Canada, Basis is automating the adoption of political ad disclosure that is required by the Digital Advertising Alliance of Canada (DAAC). Basis provides an omnichannel advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
There are currently more than 300 federal ridings (electoral districts) in Canada. Targeting potential voters from select districts via digital channels previously required identifying the various areas in each of the targeted districts and then manually uploading the data into programmatic ad platforms. This data is now available through Basis, streamlining the discovery, selection and exemption of districts to target. Basis provides political marketers a new level of agility for their campaigns.
“Key aspects for Canadian elections advertising are agility and precision. With a condensed timeframe to raise funds, build visibility, secure votes and drive turnout, digital advertising is a democratizing force for political campaigns,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Basis Technologies offers scaled and current experience in political advertising with powerful technology tools that have proven to drive winning outcomes in heated election cycles.”
Basis’ mix of technology and managed activation services offers political marketers:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. Since 2007, Basis Technologies has helped power digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Technologies Publishes Digital Ad Spending Report Showing Strategies of Political Marketers
Washington, DC, March 17, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in 2022) and share of spend to 50% (up from 30% in 2022). In programmatic buying, CTV now garners the most digital ad spend over mobile, desktop or tablet during the elections.
The data was compiled from more than 1400 advertisers for state, local and national races managing digital ad buying via Basis’ software platform. These political and advocacy advertisers encompassed millions of dollars in ad spend across display, video, native, search and social media. The report is available here.
‘US Elections Digital Advertising Trends’ is the fourth research report Basis has published following US elections. The report shows political digital strategies for:
“The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “We expect more evolution in future cycles around buying automation, inventory curation and consolidation, and measurement. Furthermore, techniques to reach voters on digital devices are poised to improve, setting the stage for significant use of audience data in the next election.”
Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In 2022, it observed CTV gaining higher adoption and lifting direct spending because that was the primary tactic to buy it.
For special elections in 2025, and for the 2026 midterms, political advertisers should consider these factors for digital channels:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. It provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Since 2007, Basis Technologies has helped power digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID
Chicago, March 6, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). Basis Technologies is the industry’s leading advertising automation platform. IRIS.TV is the leading content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled™ data, across the categories of contextual, emotional, brand suitability and more. Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.
Advertisers want capabilities to target ads based on the nature and type of video content. This data is available for linear TV channels, but is not readily available for CTV. Video publishers that have this data need technology to pass the information to programmatic ad platforms so that marketers can activate at scale. Through Basis’ connection to the IRIS_ID, advertisers can target campaigns based on specific types of content to which an ad runs adjacent.
“Video is an essential element of media strategies, and advertisers want a better understanding of the contextual relevancy of video programming where they are engaging customers,” said Tyler Kelly, president, Basis Technologies. “Basis’ integration of the IRIS_ID gives marketers robust technology for real-time data-driven decisions on CTV environments.”
IRIS.TV’s content data marketplace partners use AI to analyze video content, including episodes, movies, or clips. The data informs the planning, targeting, verifying and measuring for Basis customers. This intelligence gives advertisers transparency into the context in which ads are delivered to drive engagement across premium video environments. Benefits include:
“Although CTV viewership has grown tremendously, fragmentation and the lack of content transparency has prevented publishers from maximizing yield and marketers from capturing value at scale,” said Richie Hyden, President and COO of IRIS.TV. “With access to IRIS-enabled data, Basis customers can take action from sight, sound, and motion data to ensure truly relevant ads and a better viewing experience for consumers.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
ABOUT IRIS.TV
IRIS.TV, a Viant Technology company, is the leading content data marketplace for streaming. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabled™ ecosystem of premium sellers, data partners, and ad platforms at www.iris.tv.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Unify by Basis Empowers Advertisers with Media Buying and Audience Targeting Transparency and Gives Flexibility on Who Activates Media for Them
Chicago, February 12, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today released Unify, a modular software solution that empowers advertisers to have complete control over their media data and operations, with the flexibility to utilize an agency, an in-house team, or Basis for consulting and activation. Brands gain visibility into their media investment, safeguarding their historical insights and ensuring seamless continuity if there are agency or team transitions. Brands’ agency partners can focus on activating campaigns, optimizing performance, and building stronger client relationships -- without losing their strategic role.
As media technology evolves, advertisers demand greater transparency into costs, performance, and data ownership. Without it, brands may lose visibility into their campaigns—especially when working with multiple agencies, where valuable historical data often remains inaccessible. This lack of control limits real-time optimization and long-term strategic insights. Yet, fully in-housing media operations can be daunting due to staffing and technology challenges. Unify solves this by giving brands full ownership of their media data within a platform that agencies can seamlessly use to manage and optimize campaigns.
“Basis Technologies has been a trusted partner for RE/MAX for numerous years. Its technology platform lifts the quality of our insights, increases accountability of our media agencies and drives cohesive collaboration with all our partners,” said Abby Lee, EVP of marketing, RE/MAX. “Knowing where our target customers are, and having insights into how campaigns have performed, is crucial. Basis helps us understand the customer journey so that we can empower partners to plan media effectively, activate with speed and scale, and optimize with precision.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
Unify by Basis gives brands complete control, transparency, and strategic agility over their media operations. Brands can maintain historical data and continuity, and leverage expert consulting from Basis to drive efficiency and maximize ROI. Benefits for brands include:
“Ownership is critical for brands to future-proof their media investment. Unify by Basis fills a critical market gap by empowering brands with data ownership, security, and operational flexibility,” said Grace Briscoe, EVP of client development, Basis Technologies. “Unify meets brands where they are with total operations flexibility – integrating seamlessly whether a brand is in-housing some or all of their digital media, working with an agency, or utilizing a combination of these practices.”
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago, January 29, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2025. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: https://adage.com/2025-best-places-to-work (subscription).
This is the second year in a row that Basis Technologies has been ranked No. 1 and the fourth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2025 honors 50 companies that did a standout job over the past year as the ad business met the challenges of an unsettled economy, a changing media market, and a continued tight talent pool. Read more about Basis Technologies in Ad Age at: https://adage.com/article/best-places-work/basis-technologies-best-places-work-2025/2594091 (subscription).
“The companies on Ad Age’s 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today’s challenging labor market,” said Dan Peres, president of Ad Age. “Earning this recognition isn’t just a win for company culture; it also strengthens an organization’s reputation, making it a more attractive place for top talent.”
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (20% of the score). As noted in Ad Age, winning companies outscored other entrants in areas such as employee benefits, DEI initiative, training and professional development, and work-life balance.
“Basis Technologies is incredibly grateful for our employees, whose feedback have been the key factor in bringing visibility to our workplace leadership, as recognized by Ad Age for numerous years,” said Emily Barron, chief people officer, Basis Technologies. “Empowerment, support, flexibility and inclusivity is practiced every day at Basis. We ensure that our team has the tools, knowledge and resources to perform their best, stay healthy, and continually develop professionally and personally.”
Among the qualities of Basis Technologies, Ad Age cites, “Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the status quo… The Chicago-based ad tech company recruits diverse talent through partnerships with inclusive organizations, removing degree requirements from most job postings and requiring bias-reducing hiring training.”
Ad Age produced Best Places to Work 2025 in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The company’s various recognition for its workplace includes Fortune Best Workplaces in Advertising & Marketing (Top 4 from 2022-2024); Fortune Best Workplace in Chicago (Top 3 from 2022-2024); Fortune Best Workplaces for Women (No. 5 in 2023 and No. 14 2022); and Crain's Business Chicago Best Places to Work, 2019-2024.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at
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Contact:
Anthony Loredo
917-573-4157
The company’s bolstered offerings will provide advertisers with increased scale and access to engaged audiences across satellite and streaming premium inventory
NEW YORK – January 8, 2025 – DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part of its mission to “set TV free,” programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming.
Despite streaming's growing share of TV viewing, traditional linear TV still dominates ad impressions, generating nearly six times more than streaming, according to Comscore’s The Score. DIRECTV Advertising is working to close this gap by enabling programmatic capabilities on its satellite households, allowing for the same real-time bidding, campaign execution via private guarantees (PG) or private marketplaces (PMPs) and enhanced signals that is native in traditional streaming environments. This innovative approach offers buyers access to premium, brand-safe inventory through their preferred DSP and SSP across all DIRECTV endpoints.
“In today’s rapidly evolving media landscape, buyers require a new level of flexibility. We’re excited to set TV free,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “By enabling satellite households to be accessed programmatically, we’re creating flexible, seamless solutions for marketers to reach premium TV inventory.”
DIRECTV Advertising is currently in market with select partners including, Publicis Media Exchange (PMX), Magnite, and Basis Technologies, with plans to make this inventory more widely available in the first quarter this year.
“DIRECTV Advertising is meeting marketers where they are by automating and streamlining how customers are engaging with TV,” said Tyler Kelly, president, Basis Technologies. “Having unparallel, preferred access to DIRECTV’s brand safe, premium content via programmatic advertising methods gives Basis Technologies and our clients unique opportunities to reach incremental audiences.”
As DIRECTV Advertising expands its programmatic inventory, the company is also leveraging universal IDs and content metadata to boost relevancy and transparency, as well as to enhance brand safety for today’s buyers. By enabling more signals, brands can reach and manage their audiences on a granular level and gain a deeper understanding of the content they’re running within.
“We’re excited to help DIRECTV Advertising bridge the gap between linear and streaming, creating a unified workflow for buyers to seamlessly access inventory across their portfolio,” said Sean Buckley, President, Revenue, Magnite. “At a time when control and transparency are top of mind for programmatic buyers, DIRECTV Advertising is meeting the moment by enabling more signals within their content. These advancements have generated new opportunities, such as in live sports, where clients can leverage rich contextual signals to get closer to the content and enhance transparency.”
Choice and flexibility are core to DIRECTV’s offerings to both advertisers and consumers alike. Late last year, DIRECTV launched MyFree DIRECTV, a free premium TV experience that allow viewers to effortlessly access content within the DIRECTV platform. With the addition of this new consumer offering, combined with the connected devices from their linear satellite footprint, DIRECTV’s streaming footprint is doubling, bringing more scale to digital buyers.
About DIRECTV Advertising
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns.
