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Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services
Chicago – June 28, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s managed service organization. In his new role, he oversees a team of more than 150 sales professionals and 300 service specialists. Unifying the sales groups with client services enables Centro to hone its offerings for a diverse collection of agencies and advertisers. Centro will be able to provide solutions that suit clients’ digital media needs today and can also evolve to match the changes in customers’ marketing sophistication.
Digital marketers in agencies and brands want to adopt more programmatic advertising into day-to-day function, but can’t abandon the strategies and tactics that keep their businesses operating currently. Tyler Kelly will structure Centro’s offering as a flexible and robust product that aligns with client needs today and in the future. This will be focused around paid search, paid social, and programmatic advertising capabilities anchored by Centro’s media technology and media service teams. The unified solution enables agencies to harness the power of Centro’s technology to drive performance and efficiency for their business.
“Centro firmly believes that the best results in digital marketing occur because of unified organizational structure that embraces technology and services,” said Tyler Kelly of Centro. “We want to deliver business outcomes on behalf of our clients using the best technology, data, and optimization approaches across all digital media channels.”
Tyler Kelly was the fourth employee hired at Centro and has advanced his expertise and knowledge of digital media through his ascension within the company. Most recently senior vice president of client development, he managed a team that drove Centro’s relationships with more than 300 regional, independent agencies in the past year. This group was also awarded the 2016 IAB Sales Excellence Award. His extensive experience includes overseeing the digital advertising strategy of more than 1,200 brands. Tyler’s career began with Real Media, one of the original Internet media services and technology firms. He moved on to Publicitas North America where he sold advertising for Sports Illustrated and Entertainment Weekly, and then to Forbes magazine where he was the Southwest Director.
Centro provides digital media-buying technology. Its SaaS offering helps clients improve campaign and business performance by unifying people and processes in one system for all digital media transaction methods. Through this technology, ad-buying on publisher-direct, private marketplaces and open ad exchanges inform each other to determine the best use of media investments. Furthermore it pulls data from paid-search and paid-social to enable marketers to make informed decisions on ad spend optimization. Connecting the varieties in media-buying eliminates operational silos and reduces the time media professionals spend working on multiple, disconnected systems.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
310-573-8776
ads.txt Emerges from IAB Tech Lab OpenRTB Working Group as a Simple Mechanism for Publishers to Authenticate Businesses that are Allowed to Sell Their Digital Inventory
New York – June 27, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau’s (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, can reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. ads.txt was originally proposed by Neal Richter (Hebbian Labs) and George Levitte (Google) and then created by Sam Cox (Google). Ian Trider, Centro’s director of RTB platform operations, contributed to the development of the specification. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.
In the programmatic advertising ecosystem that integrates agencies, demand-side platforms (DSP), ad networks, ad exchanges, sell-side platforms (SSP), and more, it has become easy for any company to participate, even if they have problematic business behaviors. Until now, the ecosystem lacked a mechanism for buyers to reference whether or not a supplier is authorized to sell a publisher’s digital ad inventory. Publishers had no means to list all the partners they work with. As a result, low quality or fraudulent sellers could falsely represent themselves as selling a given publisher’s inventory. This deteriorated the publisher’s brand and damaged advertisers’ confidence in the programmatic ecosystem.
“ads.txt was created to help buyers connect with legitimate sellers of publisher inventory. Centro has a long history of supporting publishers and believes in sourcing inventory from authorized, known supply channels,” said Centro’s Ian Trider. “This project can deal a major blow to ad fraud purveyors by making it easier for buyers to funnel ad spend only to authorized publisher partners.”
“The IAB Tech Lab appreciates the support of its member companies. Publisher encouragement by organizations such as Centro will have a strong impact in building groundswell and validation for this industry-wide effort to improve transparency for advertisers,” said Alanna Gombert, SVP of technology and ad operations at IAB and GM of IAB Tech Lab.
ads.txt is a simple, flexible and secure method that publishers can use to publicly declare the companies they authorize to sell their digital inventory. Publishers place the ads.txt file on their domains where it acts as a structured index of a publisher’s sellers. The file is publicly available so that DSPs can automatically identify if a seller is a legitimate partner of the publisher. Its simplicity enables publishers to easily create an ads.txt file. Even DSPs’ end customers can confirm the details of ads.txt files. With wide publisher adoption, this effort will improve transparency in the programmatic supply chain and increase advertisers’ confidence in their buying. This project makes it difficult to monetize fraudulent inventory.
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
310-573-8776
ads.txt Emerges from IAB Tech Lab OpenRTB Working Group as a Simple Mechanism for Publishers to Authenticate Businesses that are Allowed to Sell Their Digital Inventory
New York – June 27, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau’s (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, can reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. ads.txt was originally proposed by Neal Richter (Hebbian Labs) and George Levitte (Google) and then created by Sam Cox (Google). Ian Trider, Centro’s director of RTB platform operations, contributed to the development of the specification. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.
In the programmatic advertising ecosystem that integrates agencies, demand-side platforms (DSP), ad networks, ad exchanges, sell-side platforms (SSP), and more, it has become easy for any company to participate, even if they have problematic business behaviors. Until now, the ecosystem lacked a mechanism for buyers to reference whether or not a supplier is authorized to sell a publisher’s digital ad inventory. Publishers had no means to list all the partners they work with. As a result, low quality or fraudulent sellers could falsely represent themselves as selling a given publisher’s inventory. This deteriorated the publisher’s brand and damaged advertisers’ confidence in the programmatic ecosystem.
“ads.txt was created to help buyers connect with legitimate sellers of publisher inventory. Centro has a long history of supporting publishers and believes in sourcing inventory from authorized, known supply channels,” said Centro’s Ian Trider. “This project can deal a major blow to ad fraud purveyors by making it easier for buyers to funnel ad spend only to authorized publisher partners.”
“The IAB Tech Lab appreciates the support of its member companies. Publisher encouragement by organizations such as Centro will have a strong impact in building groundswell and validation for this industry-wide effort to improve transparency for advertisers,” said Alanna Gombert, SVP of technology and ad operations at IAB and GM of IAB Tech Lab.
ads.txt is a simple, flexible and secure method that publishers can use to publicly declare the companies they authorize to sell their digital inventory. Publishers place the ads.txt file on their domains where it acts as a structured index of a publisher’s sellers. The file is publicly available so that DSPs can automatically identify if a seller is a legitimate partner of the publisher. Its simplicity enables publishers to easily create an ads.txt file. Even DSPs’ end customers can confirm the details of ads.txt files. With wide publisher adoption, this effort will improve transparency in the programmatic supply chain and increase advertisers’ confidence in their buying. This project makes it difficult to monetize fraudulent inventory.
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Centro Drives Trust and Communication in Programmatic Advertising By Providing Marketer Access to Customized Deals Negotiated Directly with Quality Publishers
Chicago – May 30, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal and many more. Advertisers can also store unique PMPs they’ve curated with publishers on their own, or unique deals Centro has negotiated on their behalf. In the past three months, Centro DSP clients have run more than 2,000 campaigns with PMP deals. By streamlining the process to discover and utilize private marketplaces sourced from quality publishers, Centro aims to increase trust and communication in programmatic advertising.
Advertisers are looking for more scale and access with premium inventory, raising the interest in first-look advantages normally associated with private marketplaces and private auctions. Analyst firm eMarketer predicts an accelerated movement of programmatic ad budgets to private setups where, already, 74.5%, of U.S. digital display ad dollars transacted programmatically will go to private marketplaces and programmatic direct.
“First-rate publishers, brand safety, ease-of-use and streamlined operations should be a prerequisite for programmatic advertising, and Centro’s approach to private marketplaces encompasses all these elements,” said Katie Risch, SVP of software client solutions at Centro. “As the advertising industry gravitates more toward private setups in programmatic media, we aim to build scalable access to hundreds of publishers and more than a thousand opportunities for our clients.”
Private marketplaces are customized, invitation-only ad environments where publisher inventory and audiences are made available to a select individual or group of buyers via Deal IDs. Inventory can be exclusive to this type of set-up or available for first-look before they are released to open ad exchanges. Media buyers can also combine the Deal IDs with programmatic targeting criteria already available in DSPs.
Centro DSP’s directory of private marketplace deals offers clients robust choices of quality and trusted publishers for their campaigns. Centro vets both publishers and advertisers in its system. Buyers can add PMP deals for campaigns through a few clicks. Additional benefits and features include:
One of the industry’s most accessible programmatic ad platforms, Centro DSP provides advertisers with capabilities to engage consumers on every media channel, ad format and device type. Centro DSP is also available as an integrated tool in Centro Platform, a media-buying software solution. Agencies that use the combined platform can access open exchanges, PMPs and publishers directly with unified reporting on campaigns for performance comparison.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Centro Drives Trust and Communication in Programmatic Advertising By Providing Marketer Access to Customized Deals Negotiated Directly with Quality Publishers
Chicago – May 30, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal and many more. Advertisers can also store unique PMPs they’ve curated with publishers on their own, or unique deals Centro has negotiated on their behalf. In the past three months, Centro DSP clients have run more than 2,000 campaigns with PMP deals. By streamlining the process to discover and utilize private marketplaces sourced from quality publishers, Centro aims to increase trust and communication in programmatic advertising.
Advertisers are looking for more scale and access with premium inventory, raising the interest in first-look advantages normally associated with private marketplaces and private auctions. Analyst firm eMarketer predicts an accelerated movement of programmatic ad budgets to private setups where, already, 74.5%, of U.S. digital display ad dollars transacted programmatically will go to private marketplaces and programmatic direct.
“First-rate publishers, brand safety, ease-of-use and streamlined operations should be a prerequisite for programmatic advertising, and Centro’s approach to private marketplaces encompasses all these elements,” said Katie Risch, SVP of software client solutions at Centro. “As the advertising industry gravitates more toward private setups in programmatic media, we aim to build scalable access to hundreds of publishers and more than a thousand opportunities for our clients.”
Private marketplaces are customized, invitation-only ad environments where publisher inventory and audiences are made available to a select individual or group of buyers via Deal IDs. Inventory can be exclusive to this type of set-up or available for first-look before they are released to open ad exchanges. Media buyers can also combine the Deal IDs with programmatic targeting criteria already available in DSPs.
Centro DSP’s directory of private marketplace deals offers clients robust choices of quality and trusted publishers for their campaigns. Centro vets both publishers and advertisers in its system. Buyers can add PMP deals for campaigns through a few clicks. Additional benefits and features include:
One of the industry’s most accessible programmatic ad platforms, Centro DSP provides advertisers with capabilities to engage consumers on every media channel, ad format and device type. Centro DSP is also available as an integrated tool in Centro Platform, a media-buying software solution. Agencies that use the combined platform can access open exchanges, PMPs and publishers directly with unified reporting on campaigns for performance comparison.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every Channel and Improving Collaboration Across Teams and Partners
Chicago – March 29, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising software through Centro Platform, a full stack SaaS solution designed to fuel business performance for digital media organizations. It delivers an integrated demand-side platform (DSP) with automated tools for collaboration, workflow, analytics and more. The software platform improves team productivity and campaign effectiveness while generating holistic intelligence that guides business decisions. Centro Platform is the only advertising software product that seamlessly unifies programmatic advertising, media operations and business intelligence. To request a demo, visit: www2.centro.net/CentroPlatform.
Programmatic advertising helped advance digital media innovation, but also increased complexity by creating the need for multiple platforms, additional education and more headcount. Furthermore, problems continue to exist among agencies and marketing teams who are continually experiencing disjointed workflow, team separation, data silos and lack of unified vendor management. Digital advertising professionals need advanced tools to drive better campaign results, work fluidly across teams, manage partners, and wisely funnel media investment.
“The programmatic industry is approaching a turning point and business models, as well as platforms, need to evolve to solve the larger necessities of collaboration, data unification and streamlined reconciliation. It’s time for the next generation of digital advertising technology – a powerful system that unifies programmatic, strategic partnerships, data and operations to create the most value for customers,” said Shawn Riegsecker, CEO of Centro. “Centro Platform has the unique capability of generating and combining user-level and business-level data, and then forming it into the basis for how a digital media organization can take action and grow.”
“The creation of programmatic advertising was a watershed event for the media industry, giving us a data-driven approach to reaching audiences with precision,” said Samantha Johnson, media director of TDA_Boulder, a Centro Platform customer. “However, programmatic also increased complexity and confusion in digital media and ignited unique problems such as ad fraud and lack of transparency. As advertising software innovation moves forward, it continues to overlook problems related to operational efficiency and streamlined collaboration. The industry needs to unify programmatic evolution with inventive approaches to workflow efficiency, communication, messaging, and finance.”
Unified Media Buying and Data Management
Centro Platform unifies people and processes in one system for all digital media transaction methods. Through thoughtful workflow solutions and well-organized processes, it provides immediate enhancements for collaboration and performance while preparing digital media teams for the future landscape where all media is executed jointly. On Centro Platform, ad-buying on publisher-direct, private marketplaces and open ad exchanges inform each other to determine the best use of media investments. A connected workflow eliminates operational silos and reduces the time media professionals spend working on multiple, disconnected systems. Synchronizing media execution with team communication results in improved campaign and business performance.
Publisher Value
Centro Platform creates direct, streamlined collaboration between ad buyers and publisher sales teams. It empowers publishers to unify the sales and monetization management processes. Publishers can respond to RFPs and negotiate with buyers so that intricate and detailed discussions no longer require emails and spreadsheets. Property lists, plans, pricing, ad size information, and auto-calculations are managed in the system. Past campaigns, responses and interactions are accessible in one platform for appropriate members of the seller’s team.
Centro Platform is the only SaaS offering that provides campaign teams and business leaders with greater visibility to guide organizational changes. To help businesses manage for growth, Centro Platform offers business intelligence and predictability in operations through deep granular information. With a DSP integrated alongside digital media workflow automation, Centro Platform powers a more connected organization. Business leaders can stay informed with a wide variety of business indicators, which gives them control of their path forward.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Sponsored by Altitude Digital, Oracle’s AddThis and Tapclicks; Speakers from Cox Media Group, Lee Enterprises and The McClatchy Company; Centro Appoints Katie Risch to Lead User Education Efforts
Chicago - March 24, 2016 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced ‘Centro Certified: DSP 2016,’ its annual education and certification conference for digital ad-buying teams. The event will bring together digital media professionals to gain practical knowledge and skills in programmatic advertising technology. The conference is sponsored by Centro partners Altitude Digital, Oracle’s AddThis, and Tapclicks. Speakers include executives from Cox Media Group, Lee Enterprises, and The McClatchy Company. With more agencies and publishers adopting Centro’s ad technology platform, the company appointed Katie Risch to SVP of software client solutions to expand user education and experience programs. Katie previously led Centro’s publisher development team that partnered with more than 10,000 publishers to boost ad sales and monetization.
‘Centro Certified,’ hosted in Chicago, is a continuation of the company’s customer education and certification efforts. The conference offers a track for media buyers, planners and operations, and a track for executives and business leaders. Industry experts will instruct attendees on data & targeting, multi-device opportunities, conversion tracking & attribution, campaign optimization and more. Attendees will also receive 1:1 consulting sessions with Centro subject matter experts to address detailed and granular inquiries. For more information, visit: www2.centro.net/centro-certified.
“One of the fastest business changes media professionals have had to deal with is the growth of programmatic advertising and its opportunities for reach and revenue,” said Katie Risch, SVP, Centro. “Many organizations, both publishers and agencies, underestimate the time and effort needed to get up-to-speed with new digital advertising technology and build expert teams to operate it proficiently. Centro aims to accelerate this learning to ensure our customers’ success, whether they are a sophisticated veteran user or whether they are just starting to dip their toes in programmatic.”
Centro has been a leader in educating industry professionals on digital ad execution, services and sales. Its educational programs offer a multitude of learning opportunities for various aspects of digital media. These include:
Marketing and media professionals with requests for specific topics for future Centro webinars and events can send a note to: info@centro.net.
About Centro
Centro (centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Programmatic Ad Buyers Can Now Access Private Deals on Brand Safe Inventory;
Centro’s Ad Marketplace of Branded News and Information Sites Has a 95% Quality Rating
CHICAGO, IL – Sept. 23, 2014 – Centro (centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the launch of private marketplaces (PMP) in the Centro Brand Exchange. Approved programmatic buyers such as demand-side platforms (DSPs) and trading desks can now buy pre-set packages of high-value inventory through Centro such as: media endemic to each of the top DMAs; popular content categories; high impact placements across top publisher homepages; and more. Early buyers include Demandbase and Netmining, who are accessing these private marketplaces through Deal IDs in the Centro Brand Exchange.
Buying on ad exchanges is challenging because the quality of media in open environments can be suspect. The Centro Brand Exchange, a select and qualified marketplace, has done the heavy lifting for buyers by carefully vetting and aggregating media from elite news and information sites. Trust Metrics, a provider of measurement standards, gave the Centro Brand Exchange a 95% score based on the quality of its publisher partners, which is more than twice the industry average for ad networks and exchanges. Furthermore, Centro private marketplaces add a level of ease and simplicity by giving buyers and sellers the ability to mirror some of the traditional I/O benefits (accountability in forecasting and delivery, tighter control of placements, etc.) across a vast exchange marketplace.
“The Centro Brand Exchange offers some of the most valuable media available in RTB today. Access to it ensures that we are working with brand safe publishers and quality audiences,” said Dean Vegliante, GM, Netmining. “Centro’s private marketplaces give us yet another option to buy so that we can better tailor to what our clients need in their campaigns.”
“With our focus on B2B audiences, it’s critical that we’re able to serve ads on the most reputable international, U.S. national and local sites for business and finance," said Louis Moynihan, VP of Business Development, Demandbase. “We’re looking forward to exploring the Centro Brand Exchange as an excellent source for reliably and consistently connecting our clients with top publishers.”
Centro’s core business is streamlining digital media operations between agencies and ad sellers.
It created the Centro Brand Exchange as an ad marketplace offering inventory on desktop and mobile from 1,400 national and regional premium news sites with journalistic content. Geared for programmatic buyers that want brand safety, the Centro Brand Exchange acts as a carefully curated supply source with a high quality rating.
“We built the Centro Brand Exchange to give agencies and news publishers a quality-driven, exclusive ad marketplace they couldn’t get from open exchanges and SSPs,” said Katie Risch, SVP of publisher development, Centro. “As we’ve rolled out RTB access to our exchange, we’re seeing interest from DSPs and trading desks because they can trust where their ads are running, drive measurable results and differentiate their value proposition.”
About Centro
Centro (centro.net) provides unified, enterprise-class software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 national and local campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.
Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Aislelabs Leverages SiteScout’s Ad Buying Platform to Serve Digital Ads Based on Offline Behavior
NEW YORK, NY – June 16, 2014 – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps to retarget in-store visitors in real time on desktop, mobile, video and social media channels via the SiteScout platform.
Online display advertising efforts from retailers are typically disconnected from in-store customer visits. Traditionally marketers targeted shoppers in digital channels solely based on their online behavior. Now, a retailer using Aislelabs Engage with its mobile app can better understand in-store customer behavior and use SiteScout’s RTB platform to retarget the same person on the web, on their smartphone or tablet, and on social channels such as Facebook. Ads can be customized to fit the specific needs of customers, and then delivered in real-time. For example, a potential customer perusing shoes in a department store can be sent an ad for a shoe promotion or a recommendation for suitable accessories.
“By leveraging SiteScout’s RTB Platform, Aislelabs is using mobile devices to tie offline behavior with online advertising to drive purchases,” said Matt Sauls, Vice President of Operations at SiteScout. “Seeing the multitude of ways that our platform is enabling 3rdparty technologies really confirms that our vision is coming to fruition. We’ve built one of the most comprehensive and unrestricted programmatic ad platforms, connected it to every major digital channel and data source, and made the whole thing accessible via API. It is now possible for innovators like Aislelabs to leverage our infrastructure in groundbreaking ways, which is very exciting.”
“At Aislelabs, our vision has always been to connect online and offline customer behavior. Through this new offering with SiteScout, we are one step closer to making this vision a reality. The concept of retargeting in-store visitors, once they are online, fills a gap in the market and we are very excited to explore it further with SiteScout. By doing this, we are moving towards a more holistic understanding of customer behavior, enabling retailers to finally close the loop and deliver more effective advertising,” said Nick Koudas, Aislelabs co-founder and CEO.
About SiteScout
SiteScout (www.sitescout.com) is the world's leading self-serve platform for programmatic ad buying on desktop, mobile and video. It offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and sizes.
SiteScout is wholly-owned by Centro (centro.net), which provides a software platform that streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Centro has successfully planned and executed more than 100,000 campaigns across all digital display platforms. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.
About Aislelabs
Aislelabs is a technology company assisting retailers to increase sales through the power of big data analytics. We help our clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible.
This deeper understanding empowers our suite of products to deliver highly personalized marketing tailored for individual in-store customers. Aislelabs' technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction.
We serve retail chains, shopping malls, boutique retailers, restaurants & cafes, event venues and public spaces of all sizes.
Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888