Report from Centro Showcases Digital Advertising Strategies Used by Political Marketers
Washington, DC – June 4, 2019 – Centro (centro.net), a global provider of advertising technology, announced a report revealing the significant use of programmatic advertising during the 2018 U.S. midterm elections. According to data aggregated from 300+ federal, state and local races run using Centro’s Basis platform, programmatic buying comprised 60% of political digital ad budgets. The findings also show that video advertising made up 56% of media spend from these campaigns—and, furthermore, 53% of all budgets were spent in the last five weeks leading up to Election Day. To read the full report, visit: centro.net/blog/2018-midterm-adtech-mvps.
The report reveals digital strategies used by political marketers:
Centro aggregated digital advertising data facilitated through its Basis platform to assemble the report. Basis’ technology was used to manage ad buying for election efforts in the U.S. across display, video, native, search and social media. Among these candidates and ballot measures, 73% of them won in the general election.
“Programmatic advertising is now a core component to winning strategies in politics because it delivers what operatives in this sectors value – speed in launching campaigns, optimization on the fly, and precise audience reach wherever they consume media,” said Grace Briscoe, Vice President of Candidates and Causes, Centro. “While it’s important to employ tried and true playbooks, it’s also crucial to evaluate newer tactics that opponents and peers haven’t used as often, such as connected TV or streaming audio, that could be a difference-maker.
For more than a decade, Centro’s technology and services have been trusted by agencies and consultants in politics, public affairs, and advocacy. Throughout the years, Centro’s Candidates and Causes group has collectively worked with 700+ political campaigns and independent expenditure committees, and 800+ issue advocacy advertisers. Its proficiency for driving perception in government, in the public sphere, and among specific audiences, is a differentiated and valuable asset in this field.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Q1 Year-over-Year Self-Serve Ad Spend Grew 264%; Driven By Agencies Automating Programmatic Buying, Media Workflow, and BI
Chicago – June 3, 2019 – Centro (centro.net), a global provider of advertising technology, announced that more than 200 enterprise customers have signed on to use its platform, Basis. Collectively, these organizations grew direct, programmatic, search and social ad spend on the platform by 264% from Q1 in 2018. Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. It gained adoption from 100 customers within a year of launch and doubled this count six months later.
Braintrust Agency, RVA Media Group, and Strategic Placement Group are among many agency customers that recently signed up to use Basis. They are pioneering the movement to converge digital media planning, buying, operations, campaign analytics, business intelligence and reconciliation into a singular platform.
Here’s how customers are using Basis:
“The rise of programmatic advertising as the core of our agency requires new disciplines and best practices in operations, optimization, reporting and finance,” said Daniel Meehan, partner at RVA Media Group. “We are leveraging Basis to seamlessly converge these parts to automate our approach to digital media and generate high-performing campaigns for clients.”
“As digital advertising evolves rapidly, we look for ways to differentiate and dominate our market,” said Dustin Klein, senior digital marketing manager at Braintrust Agency. “Basis offers technology that elevates the value of our team – it helps us save time, drive performance, and gain more intelligence across our media practice. It provides one view of all ad performance analytics so that our team has real-time knowledge to optimize buying tactics across channels holistically.”
Basis improves agencies’ revenue margins, controls costs associated with technology platforms, and lifts team productivity by automating the most manual and redundant tasks associated with digital media buying and operations. It is an award-winning demand-side platform (DSP) rated No. 1 on software review site G2 Crowd and seamlessly integrated with workflow automation, holistic analytics, business intelligence technology and billing reconciliation. Media professionals access this complete toolset through a single sign-on system. To learn more, visit: http://www2.centro.net/basis.
“The undeniable consequences of programmatic advertising for agencies are elevated costs, margin pressure, and media complexity. Our customers are leading the charge to reverse these trends by focusing on holistic business automation beyond programmatic,” said Shawn Riegsecker, CEO of Centro. “There is a groundswell of enthusiasm in our industry to converge digital media in one platform. The users of Basis are inventive organizations leading this positive transformation.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Basis by Centro Achieves 2019 Recertification for TAG Certified Against Fraud and Certified Against Piracy Seals
Chicago – May 6, 2019 – Highlighting its commitment to protect the digital ad industry, Centro (centro.net), a global provider of advertising technology, announced that it has been recertified by the Trustworthy Accountability Group (TAG) with the 2019 TAG Certified Against Fraud and Certified Against Piracy Seals for its Basis by Centro media platform. TAG (www.tagtoday.net) is an advertising industry initiative to fight criminal activity in the digital advertising supply chain.
“We applaud companies such as Centro for institutionalizing the best practices that mitigate criminal activity and improve transparency in ad tech,” said Mike Zaneis, CEO of TAG. “TAG’s efforts to protect the supply chain and build a safer digital advertising industry are strengthened when influential organizations like Centro help drive the industry’s adoption of strict standards.”
Centro’s Basis automates planning, activation, reporting and billing reconciliation for all media channels, ad units, and buying tactics, through a single interface. By participating in TAG’s Certification programs, Centro reaffirms its commitment to combat fraudulent traffic and avoid ad placement on media properties distributing pirated content.
“TAG has been a catalyst in uniting powerful players to improve the health of the digital ecosystem,” said Ian Trider, director of RTB platform operations, Centro. “By renewing Centro’s certifications with TAG, we are joining principled organizations that prioritize safety and transparency for our industry.”
TAG Certifications may cover individual countries, geographic regions, or globally. Information regarding recertified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry.
About Centro
Centro (centro.net) is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social. By unifying all major aspects of digital media into one platform, Basis breaks down silos, improves performance, and helps businesses grow profitably. Headquartered in Chicago with 40 offices across North America, Centro has received numerous accolades for its programmatic software, commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers
Chicago – September 19, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buying capabilities of native ads. The Sharethrough Exchange is the largest programmatic ad exchange in the ad tech ecosystem, transacting 8 billion impressions each month, with three-quarters of those on mobile devices. Centro’s Basis is the only demand-side platform (DSP) in market to pull in real-time bidding (RTB), direct, search and social advertising into one unified campaign planning and buying platform. Basis customers can now access in-feed native ad impressions on the open web through the Sharethrough Exchange. More than 1,200 premium publishers such as Time Inc. and Wenner Media, as well as app properties such as ABC News, Under Armour and Rotten Tomatoes provide inventory on the ad exchange.
In-feed native advertising, a form of paid media where the ad unit follows the form and function of the user experience, is projected to account for half of all digital display ads in 2017, according to research firm eMarketer. This is largely due to its effectiveness, where a joint study by IPG Media Labs and Sharethrough indicated that native ad headlines yielded 308x more consumer attention than banners. By connecting to Sharethrough’s ad marketplace, Basis automates the buying of these ads on high quality publishers
“In-feed native display and video ads have become the gold-standard in the advertising industry, and with more and more brands realizing the potential of un-interruptive ads that fit the context of the user experience, integrations like this one between Sharethrough and Centro are fuelling the scale of the programmatic native market and bringing new buyers to the table,” said Alex White, VP of product marketing at Sharethrough. “Centro’s Basis, with its intuitive and integrated buy-side tools, will allow marketers to access these in-feed ad units and easily break down how they’re supercharging their ad investments.”
Centro’s Basis is next generation programmatic software that unifies digital media planning, buying and optimization across all programmatic and publisher-direct advertising. Benefits of buying native ads on the Sharethrough Exchange via Basis include:
“In-feed advertising on major social channels generates impressive brand-lift and engagement, and Sharethrough’s innovation allows brands to leverage it to reach targeted audiences across the web,” said Katie Risch, EVP of customer experience at Centro. “Combining Centro and Sharethrough technology gives marketers a system to harness the power of native ads and programmatic buying together and incorporate it with all other aspects of their digital advertising.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its Basis technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
About Sharethrough
Founded in 2008, Sharethrough is the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into – rather than interrupt – the audience experience. Sharethrough’s flagship product, Sharethrough for Publishers (SFP), is a Supply Side Platform that powers over three billion monthly ad impressions for the world’s leading publishers, including CNN International, Time Inc., Scripps Networks Interactive, Wenner Media, USA Today Sports, and Forbes. Sharethrough is headquartered in San Francisco, with offices in New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and Toronto.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for all Channels, Ad Units and Buying Tactics
Chicago – Mar. 6, 2019 – Centro (centro.net), a global provider of advertising technology, announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including iHeartMedia, Targetspot, and TuneIn).
“Our advancements in Basis focus on driving automation by eliminating extra steps in campaigns from start-to-finish,” says Katie Risch, CMO of Centro. “Now, with more robust native and audio ad capabilities, Basis provides agencies with the most comprehensive access to programmatic and direct inventory in one place.”
Native and digital audio ad capabilities in Basis allow agencies and marketers to:
“We’re excited to partner with Centro in its new rollout of advanced native advertising support in Basis,” said Gareth Noonan, GM, Americas at Smaato. “The opportunities with native, and especially native video, are quickly spreading across our global in-app publisher base, and we look forward to helping advance the growth of programmatic buying with this partnership.”
Basis offers an award-winning demand-side platform (DSP) rated No. 1 on software review site G2 Crowd (www.g2crowd.com). This is seamlessly integrated with workflow automation, holistic analytics and business intelligence technology, all available in a single sign-on system. To learn more, visit: http://www2.centro.net/basis.
About Centro
Centro (centro.net) is a global provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
anthony.loredo@centro.net
Centro announces significant expansion in 2019 of Centro Institute available courses and content for digital media professionals.
Chicago, February 12, 2019 – Centro (centro.net), a global provider of advertising technology, today announced that more than 4,000 professionals participated in its 2018 education events. Centro Institute provides digital media and advertising education to planners, buyers, directors and executives. It fits the needs of various experience levels so that marketing organizations can ramp up their teams quickly or augment their capabilities. For example, agencies interested in developing an in-house programmatic buying team benefit greatly from the courses offered through Centro Institute. The event schedule has been significantly expanded in 2019 to meet demand, with sessions such as conferences, workshops, and webinars that accommodate both Centro clients and the general public. To explore the programs powered by Centro Institute, visit: centro.net/institute/about.
Advertising Technology is Complex
Advertising technology continues to expand, and programmatic advertising, which is just one aspect of the industry, is already accounting for $40+ billion in business spending in the U.S. The talent that operates in the digital ad industry require ongoing education to understand how to use technology effectively, and improve their media performance. Centro Institute empowers professionals with easy to access learning on a variety of digital media subject matters. It provides a solid foundation of knowledge to get up-to-speed and stay ahead in an evolving industry.
“In addition to providing sophisticated technology, Centro also delivers a world-class, industry-wide education curriculum. We are a free resource for media professionals who aspire to increase their knowledge, learn new innovations and hone their skills,” said Ryan Manchee, VP of media innovations and technology, Centro. “By enhancing their expertise, they’re able to better service clients and drive performance across their teams and organizations.”
About Centro Institute
Centro Institute operates a diverse schedule of sessions covering important topics in digital media, including programmatic buying, connected TV, AI/machine learning, audience data, audio, brand safety, technology, and more. Its content ranges from fundamental knowledge to advanced and expert best practices. The educational programs are designed to empower all who work in advertising, with some events custom created exclusively for Centro clients. Here are details on Centro Institute programs:
Agencies and marketers interested in attending in-person programming such as workshops, symposiums and forums can arrange directly with their Centro contact, or by emailing institute@centro.net for more info.
Centro is the creator of Basis, the first programmatic platform fitted with tools for workflow automation, holistic analytics and business intelligence, all available in a single sign-on system. It is a sophisticated and comprehensive media automation and intelligence platform, neatly packaged in an easy-to-use software solution
About Centro
Centro (centro.net) is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social. By unifying all major aspects of digital media into one platform, Basis breaks down silos, improves performance, and helps businesses grow profitably. Headquartered in Chicago with 40 offices across North America, Centro has received numerous accolades for its programmatic software, commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Users of Basis Propel its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating DSP with Workflow and Business Intelligence
Chicago – Jan. 15, 2019 – Centro (centro.net), a global provider of advertising technology, today announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from online sources and social networks. It applies a unique algorithm to this data to calculate the customer satisfaction and market presence scores in real time. Click here to download the report.
“Our Winter 2019 Demand Side Platform Grid Report identifies Basis by Centro as a Leader based on users’ high levels of customer satisfaction and Centro’s visibility and market share,” said Rob Light, research principal, G2 Crowd. “Ease of use, user requirements, ease of doing business with, and support, are all factors that have helped Basis garner positive reviews from its customers.”
Among Basis users, 95% give it 4 out of 5 stars and 89% recommend it. Additional highlights from Basis’ G2 Score include:
Basis is the first programmatic platform fitted with tools for workflow automation, holistic analytics and business intelligence, all available in a single sign-on system. This is illustrated on G2 Crowd, where users can voice their opinions on different types of software. Review a few notable comments customers have made about Basis recently, via G2 Crowd’s review system, below:
“Marketers and advertisers rely on G2 Crowd to synthesize the voice for users into thorough and relatable evaluations of technology,” said Katie Risch, EVP of customer experience, Centro. “Our raving fans are eager to share feedback about Basis because of our continuous innovation and development as market needs evolve for advertising professionals.”
Basis’ DSP features omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. The DSP is the nucleus of Basis, empowering advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns. Learn more about Basis by visiting: http://www2.centro.net/basis.
About G2 Crowd, Inc.
The world’s leading marketplace for business software and services, G2 Crowd drives better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on more than 500,000 peer reviews and synthesized social data. Over 23 million business buyers around the world have trusted G2 Crowd to gain unique insights. Co-founded in 2012, G2 Crowd aims to bring authenticity and transparency to the business marketplace. The company also offers scholarships to college students who are aspiring entrepreneurs. To learn more about G2 Crowd or write a review, please visit g2crowd.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Holistic DSP and Media Management System Helps Agencies Converge Digital Media Buying, Operations, Analytics and Business Intelligence; Basis will Facilitate $500+ Million in 2018 Ad Spend
Chicago – Nov. 15, 2018 – Centro (centro.net), a provider of enterprise-class trading and media operations software, today announced more than 100 new agencies have signed up to use Basis to converge their digital media planning, buying, trading, operations, campaign analytics and business intelligence into a singular platform. Within nine months of Basis’ launch, Casual Astronaut, Magnetry, Moore Inc., National Media, New Paradigm Strategy Group, Norbella, OCD Media, The New Media Firm and VI Marketing and Branding were among early agency adopters. Basis is on track to facilitate more than $500 million across search, social, programmatic and direct-to-vendor ad spend in 2018, with self-serve revenue growth surpassing 100% quarterly.
Today, digital media buying teams rely on multiple and fragmented advertising technologies to facilitate and manage their day-to-day work. This fragmentation and platform complexity drives up labor and tech infrastructure costs, creating chaos, confusion and inaccuracies in the digital media operations process. As a result, industry employees, as well as business performance, are strained, leading to a downward trend in client satisfaction scores. In a recent industry study, 93% of agency employees said they feel they are not meeting client expectations.
Basis is the first platform that solves these pain points through a single sign-on system offering workflow automation, programmatic buying, holistic analytics and business intelligence in one platform. Learn more about Basis here: http://www2.centro.net/basis.
“The digital advertising industry continues to evolve at a rapid pace, adding more technology complexity than ever, which creates more work and unnecessary strain on agency employees,” said Renée Harriman, VP at VI Marketing and Branding. “We’re always looking for new and innovative ways to help our teams perform better and improve performance and service levels for our clients. By bringing together disparate buying functions, connecting our people and providing holistic analytics across everything, Basis has had an immediate and measurable impact on our company.”
“Moore’s partnership with Centro to leverage its technology platform elevates our strategic approach to digital media,” said D’Arcy Toffolo, executive managing director, Moore, Inc. “Basis equips our team with more real-time information they can use to make informed, quick-turn decisions about how to manage and optimize our clients’ advertising investment. It empowers us to quickly identify trends across our client base that we can utilize to stay leading-edge.”
“It is unsustainable for agencies and their employees to log into multiple, disconnected technology platforms for the mere purpose of executing a single digital media buy,” said Shawn Riegsecker, CEO of Centro. “Programmatic technology, despite its many benefits in reach and targeting, hasn’t created universal efficiency for the industry. DSPs need a transformation. Basis creates true automation across the entire digital media process to drive improved performance, reduce costs and empower media teams to do more.”
Centro’s Basis, the most sophisticated and comprehensive media automation and intelligence platform in the industry, provides a unified software stack with three primary components seamlessly integrated in one solution.
Media Operations and Workflow Automation
Basis provides a single interface to manage all digital media holistically across direct, programmatic, search, and social. The platform provides a robust inventory directory across all inventory types, making it the largest and most well-curated vendor directory in the industry. With enterprise resource planning (ERP) tools for media and advertising, Basis manages vendor agreements, employee permissions, messaging and communication, media planning, RFPs, insertion orders (IOs), performance analytics and financial facilitation. Its connection to major Search and Social platforms and ad servers gives users one view of all ad performance analytics in one dashboard. Users can easily understand how buying tactics perform across channels in order to calibrate budgets and optimize holistically. Basis' messaging center creates a system of record for all digital media communication history, both internally and externally.
#1 Rated DSP
At the core of Basis is a powerful programmatic ad-buying engine that has been ranked by G2 Crowd, a business software user review platform, as the highest-rated demand side platform (DSP) in the industry for more than a year. Basis offers many advanced features including omni-channel reach, private marketplaces, brand safety controls, machine learning and algorithmic optimization, and micro-geo-fencing without compromising on ease-of-use for media professionals and business executives.
Business Intelligence (BI)
All data inside Basis is funneled into its business intelligence warehouse. Agencies and marketers continually struggle to aggregate granular details on clients, brands, vendors and team performance. Basis provides an integrated BI tool giving users the ability to create and pull over 7,000 different combinations of insightful reports and analysis to help drive optimum business performance.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Chicago – Oct. 12, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics -- giving advertisers a comprehensive view of customer’s interests, life stages and personalities. Marketers can reach customers in real-time, at scale, and with precision while utilizing all major ad units. This is available exclusively through Centro’s Basis platform, which empowers advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single SaaS solution. Learn about Basis here: http://www2.centro.net/basis.
Users’ digital media consumption is fragmented across various sites and devices, making it difficult for marketers to truly understand what consumers want. Common contextual targeting shows an incomplete picture, which wouldn’t include content users have been interacting with recently on various digital platforms. Interest Segments by Centro pinpoints audiences who are consuming relevant content multiple times in frequencies that indicate the intention to purchase. This helps marketers identify customers in real-time and activate media to engage them immediately across digital channels. Centro’s Basis provides a unified view of audiences and empowers advertisers to deliver highly tailored ad messages to them.
“Centro is harnessing half a billion dollars in ad campaigns being processed through our platform yearly to create well-informed views of audiences and how they interact with different digital content,” said Katie Risch, EVP of customer experience, Centro. “Users of Basis can capitalize on our proprietary knowledge along with robust targeting choices to power sophisticated precision advertising that scales across all digital media.”
Basis offers programmatic advertising with robust targeting options using first-party data, third-party data and/or Centro’s proprietary segments. These can be activated and optimized alongside other buying tactics for the same campaign. Data-driven marketers can then consolidate campaign reports and analysis in real-time into one view to gain actionable insight on how different buying tactics and channels (including search and social) perform compared to each other.
Centro’s Basis is one of the most sophisticated media automation and intelligence platforms in advertising technology. It is a SaaS solution designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze all major parts of campaigns in a single platform. It offers advanced programmatic advertising features and direct-to-publisher buying seamlessly integrated with performance analysis tools (for display, search and social) and business intelligence software.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
