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Integration of Centro’s Basis into FreeWheel’s Strata Platform Offers Agencies Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Both Traditional and Digital Media
Chicago – July 17, 2019 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel (www.freewheel.com), A Comcast Company (Nasdaq: CMCSA). The partnership powers end-to-end digital media automation in one system, pairing Centro’s Basis, a comprehensive platform for buying digital media, with FreeWheel’s Strata, a platform trusted by over 1,200 advertising agencies for planning, activation, optimization and billing management.
“By design, FreeWheel uses an open architecture for our platform so that we can give agencies choice and flexibility to use the tools that they prefer for their business. Our integration with Basis is the latest example of this vision,” said Joy Baer, general manager of FreeWheel Advertisers. “In listening to our clients, it became clear that Basis was the digital platform of choice for many of them. We’re so pleased to be able to offer direct access to such an important partner and well-respected player in the market.”
In addition to Centro’s Basis, FreeWheel’s Strata platform also continues to support Adazzle, its own cloud-based global platform for digital media management, as well as Strata Buying Management System (SBMS) Digital, a suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media.
The Combined Value Proposition for Agencies
Basis offers a front-end planning and buying technology from which joint Centro and Strata clients will be able to deliver campaign data into Strata. When the forthcoming integration is complete later this quarter, delivery and financial data from Basis will flow into Strata for billing and reconciliation in real-time. The information will then be automatically rationalized and formatted, saving time for media professionals and accounting teams by removing numerous data-entry steps and generating more accurate invoices for digital media campaigns.
“This integration will allow any Centro client who uses the Strata platform to automate the final stage of the campaign lifecycle: billing actualization and reconciliation. This will make the work of media professionals much easier and more valuable,” said Shawn Riegsecker, CEO of Centro. “Campaign teams using Centro will no longer have to log into third party systems, find campaign data, download massive spreadsheet reports, re-format data, and then send the data to finance teams. The integrated Basis and Strata platforms will execute these tasks automatically. It brings significant operational value to our shared client bases.”
Basis is a comprehensive, automated and intelligent digital media platform for planning, buying and analyzing real-time bidding (RTB), direct, search and social campaigns. It pulls and rationalizes delivery data from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). As such, it is the first combined demand-side platform (DSP) and workflow automation system to be fully integrated into FreeWheel’s Strata cross-media planning and execution system. To learn more about Basis, please visit http://www2.centro.net/basis.
This integration will be fully operational and available to advertisers this fall.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the
FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn.
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Media Contacts:
Centro:
Anthony Loredo
310-573-8776
FreeWheel:
Elaine Wong
929-388-9098
Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify Reports From Different Vendors
Chicago – July 9, 2019 – Centro (centro.net), a global provider of advertising technology, announced an API integration with LinkedIn to automate campaign performance reporting. Advertisers using LinkedIn’s self-serve ad platform now receive daily performance data in Centro’s Basis.
Basis is the most comprehensive, automated, and intelligent digital media platform on the market, as well as the only software to consolidate digital operations across programmatic, direct, search, and social campaigns. Now, Basis receives data from LinkedIn that is standardized and formatted to match campaign analytics from other sites, channels, and vendors. This integration significantly reduces the time needed to assemble and unify reports.
Basis rationalizes delivery data from major ad servers, major social and search vendors, and its integrated demand-side platform (DSP). Automated data feeds from LinkedIn drive efficiency for media professionals as it pertains to:
Most media management and buying systems do not have robust API integrations with major third-party ad servers that automatically standardize reports. Basis users no longer have to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data.
“Advertising to audiences on LinkedIn is essential for engaging high-value aspirational professionals,” said April Weeks, EVP of media services and operations, Centro. “Basis offers an easier and more efficient way to align data from multiple campaign sources (such as LinkedIn) so the team can focus on high-value work on behalf of the client or stakeholder.”
Basis improves agencies’ revenue margins, controls costs associated with technology platforms, and lifts team productivity by automating the most manual and redundant tasks in digital media buying and operations – such as campaign reporting. Its award-winning DSP is rated No. 1 on software review site G2 Crowd, and is seamlessly integrated with workflow automation, holistic analytics, business intelligence technology, and billing reconciliation. To learn more, visit: http://www2.centro.net/basis.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence
CHICAGO, June 28, 2019 -- Centro (centro.net), a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets. Through Centro’s Basis platform, digital publishers gain capabilities to operate one-stop-shop in-house agencies such as planning, buying, analytics, billing and reconciliation via a single interface. Basis is the industry’s most comprehensive, automated and intelligent digital media platform that consolidates operations across programmatic, direct, search, and social campaigns.
Basis helps publishers synchronize teams and activate campaigns on all major digital channels beyond owned and operated sites. It automates, streamlines and unifies important functions including:
“Time, process and creativity all matter immensely. Upgrading to Centro’s Basis is an easy decision because it saves us time, improves our processes and elevates our creative difference,” said Jim Grayson, vice president of business development, OnMilwaukee, an LMC member. “Running our entire digital agency on one platform is a game changer. We now communicate, plan, execute and report from one interface across all media channels. The result is a higher level of productivity, leading to more activity and smarter digital programs that excite our clients.”
Centro is furthering its commitment to improving the health of local media. Its new agreement with the LMC extends its already strong partnership with the organization and its members. Centro is offering LMC members standardized and simplified pricing on technology licenses to accelerate adoption. Users begin training on Basis within a week after signing contracts and then plan campaigns days after that. Learn more about Basis here: www2.centro.net/basis.
“Our members consistently identify billing and reconciliation processes as being serious pain points for their teams because these type of systems are typically separate from campaign execution tools. Centro’s tools eliminate multiple time-consuming steps in operations processes by combining and automating vital capabilities into one platform,” said Christian A. Hendricks, president of the LMC. “For more than a decade, Centro has been an ally to publishers, and its approach in the market aligns with our mission to lift the economic value of our members.”
In July 2017, Centro was selected by the LMC as a preferred partner for audience extension solutions for its member companies.
“The LMC’s efforts to generate publisher advocacy in the tech community is yielding powerful, purpose-built tools that solidify local media businesses,” said John Hyland, vice president of publisher solutions, Centro. “With Basis, publishers are harnessing sophisticated ad offerings with their reputable longstanding relationships with brands. This puts them in a position of strength when competing for a larger share of full-funnel campaigns.”
About the Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 80 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 3,300 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster and others. The aggregated LMC audience footprint spans 470 million unique monthly visitors and its member companies serve more than four billion pageviews to consumers. More information is available at www.localmediaconsortium.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Research Framework Calculates Risk-Adjusted $1.4 Million Benefit for Agencies on Centro’s Platform
Chicago – June 18, 2019 – Centro (centro.net), a global provider of advertising technology, today revealed the results of an independently researched study, which shows advertisers recognize significant profit and efficiency gains by implementing its Basis platform. All findings are available in “The Total Economic Impact of Centro Basis,” a commissioned study conducted by Forrester Consulting on behalf of Centro. Forrester Consulting (www.forrester.com) provides objective research-based consulting to help leaders succeed in their organizations.
Forrester’s Total Economic Impact (TEI) framework offers guidance on technology investment decisions. In its analysis, Forrester constructed a composite company representative of the agencies it interviewed and used its model to quantify the impact of Basis. According to the study: “Forrester’s interviews with four existing customers and subsequent financial analysis found that an organization using Basis, based on these interviewed organizations, experienced benefits of $1.4 million over three years and almost no incremental costs that the agency needed to bear.”
The study outlines three core outcomes for companies implementing Basis:
Forrester will reveal the details of its TEI framework in a webinar hosted by Centro on June 26. Learn more about how Basis affects agencies by registering at: www2.centro.net/webinar/Forrester-TEI.
“When agencies are feeling the pressure of driving performance for campaigns while managing costs and industry complexity, a simple media buying platform won’t solve their problems,” said Katie Risch, CMO, Centro. “Basis is unique from typical demand-side platforms, and our users realize that it is more than just standard technology for buying media. Basis is a platform on which an agency grows and runs their entire business.”
Centro’s Basis is a robust solution for operating digital media teams and organizations. It is the first programmatic advertising platform seamlessly integrated with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. Media professionals access this complete toolset through a single sign-on system. To learn more about Basis, visit here: http://www2.centro.net/basis.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences
Chicago – June 12, 2019 – Centro (centro.net), a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel technology uses a single pixel to automate the creation and organization of first-party audiences, eliminating the need for multiple audience and conversion pixels.
This new Basis feature makes it easier and faster for advertisers to measure conversions and track customer actions. Beta tests show that media buyers are upping performance and saving time using universal pixel to segment and group customers into categories based on their actions within a domain.
Basis is the industry’s most automated, comprehensive and intelligent digital media platform, converging planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. No other DSP combines high-grade programmatic advertising features with holistic media workflow technology. Basis seamlessly assembles the tools that media businesses need to move towards full automation.
“As the steward of top tier brands, we have an enormous responsibility to drive KPIs for clients and do it with efficiency,” said Matt Mordarski, Senior Digital Media Specialist at Perich Advertising + Design. “Automating our business through Basis already gives us an edge in the market. Now we are capitalizing on new tools such as universal pixel to enhance the tracking of first-party audiences and increase the agility of our team.”
“With our campaigns, we are continually measuring and improving upon our performance. Generating and managing pixels is an essential part; but until now, it has been a tedious and lengthy process. Having the ability to use only one pixel to create various models for targeting, attribution and subsequent optimization makes us more efficient while improving ROI for our clients,” said Jessica Behal, Founder of Spherical Strategies. “Since using universal pixel in tandem with the full agency toolset in Basis, we have seen considerable improvements in campaign performance.”
Traditionally, marketers have had to use multiple pixels to create first-party audiences and track unique actions from site visitors. This meant hours of work to create many pixels, coordinate placement, and verify deployment. Thanks to the introduction of universal pixel, that work has been eliminated.
As marketers’ needs change, they use Basis to modify the data a universal pixel gathers. One pixel has the capability to segment audiences based on any combination of actions they take (search, click, browse, convert, etc.). Any number of combinations can be assigned to a single pixel.
“Universal pixel illustrates how digital media automation is realized, as it improves a typically laborious process of tracking how customers interact with a brand. Its impact on campaigns ranges as far as the creative thinking of the media team,” said Tyler Kelly, President of Centro. “With this feature seamlessly implemented in Basis, our customers have more capabilities that save time, reduce human error, and are easy to use.”
To learn more, visit www2.centro.net/basis.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Basis Retains Top Spot Among Programmatic Advertising Platforms for More Than Two Years; Emerges as a Leader in Video Advertising and Cross-Channel Advertising Categories
Chicago – June 6, 2019 – Centro (centro.net), a global provider of advertising technology, announced that its digital media platform, Basis, received the highest score in G2’s DSP category each quarter for more than two years. G2 is a marketplace for businesses to discover, buy, and manage software and services. Its Spring 2019 Grid report also ranked Basis as a Leader in the video advertising and cross-channel advertising software categories.
As the industry’s most comprehensive, automated, and intelligent digital media platform, Basis is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Its programmatic advertising component, which is also used for video and cross-channel advertising, regularly receives stellar user reviews—94% of users rate it 4 out of 5 stars, and 88% would recommend the platform.
Click here to view the report. To learn more about Basis, visit here: http://www2.centro.net/basis.
Highlights from Basis’ Demand Side Platform G2 Score include:
“Centro’s Basis is a Leader in our Spring 2019 Grid Reports for Demand Side Platform, Video Advertising and Cross-Channel Advertising because of users’ high levels of customer satisfaction and Centro’s visibility and market share,” said Rob Light, research principal at G2. “Its customers continue to tout the ease of use, user requirements, ease of doing business with, and support as qualities of Basis.”
Basis is a robust solution for operating digital media teams and organizations. It is the first programmatic ad platform seamlessly integrated with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. Media professionals access this complete toolset through a single sign-on system.
G2 scores products and vendors based on reviews gathered from our user community (collected through March 8, 2019), as well as data aggregated from online sources and social networks. It applies a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real time.
“By giving aggregated and unbiased reviews for software buyers and users, G2 has established a standard for peer guidance of technology,” said Katie Risch, CMO, Centro. “Basis leads the DSP category time after time because users are realizing the benefits of easy-to-use powerful programmatic advertising software that makes them more productive.”
About G2 Crowd, Inc.
The world’s leading marketplace for business software and services, G2 Crowd drives better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on more than 500,000 peer reviews and synthesized social data. Over 23 million business buyers around the world have trusted G2 Crowd to gain unique insights. Co-founded in 2012, G2 Crowd aims to bring authenticity and transparency to the business marketplace. The company also offers scholarships to college students who are aspiring entrepreneurs. To learn more about G2 Crowd or write a review, please visit g2crowd.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Report from Centro Showcases Digital Advertising Strategies Used by Political Marketers
Washington, DC – June 4, 2019 – Centro (centro.net), a global provider of advertising technology, announced a report revealing the significant use of programmatic advertising during the 2018 U.S. midterm elections. According to data aggregated from 300+ federal, state and local races run using Centro’s Basis platform, programmatic buying comprised 60% of political digital ad budgets. The findings also show that video advertising made up 56% of media spend from these campaigns—and, furthermore, 53% of all budgets were spent in the last five weeks leading up to Election Day. To read the full report, visit: centro.net/blog/2018-midterm-adtech-mvps.
The report reveals digital strategies used by political marketers:
Centro aggregated digital advertising data facilitated through its Basis platform to assemble the report. Basis’ technology was used to manage ad buying for election efforts in the U.S. across display, video, native, search and social media. Among these candidates and ballot measures, 73% of them won in the general election.
“Programmatic advertising is now a core component to winning strategies in politics because it delivers what operatives in this sectors value – speed in launching campaigns, optimization on the fly, and precise audience reach wherever they consume media,” said Grace Briscoe, Vice President of Candidates and Causes, Centro. “While it’s important to employ tried and true playbooks, it’s also crucial to evaluate newer tactics that opponents and peers haven’t used as often, such as connected TV or streaming audio, that could be a difference-maker.
For more than a decade, Centro’s technology and services have been trusted by agencies and consultants in politics, public affairs, and advocacy. Throughout the years, Centro’s Candidates and Causes group has collectively worked with 700+ political campaigns and independent expenditure committees, and 800+ issue advocacy advertisers. Its proficiency for driving perception in government, in the public sphere, and among specific audiences, is a differentiated and valuable asset in this field.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Q1 Year-over-Year Self-Serve Ad Spend Grew 264%; Driven By Agencies Automating Programmatic Buying, Media Workflow, and BI
Chicago – June 3, 2019 – Centro (centro.net), a global provider of advertising technology, announced that more than 200 enterprise customers have signed on to use its platform, Basis. Collectively, these organizations grew direct, programmatic, search and social ad spend on the platform by 264% from Q1 in 2018. Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. It gained adoption from 100 customers within a year of launch and doubled this count six months later.
Braintrust Agency, RVA Media Group, and Strategic Placement Group are among many agency customers that recently signed up to use Basis. They are pioneering the movement to converge digital media planning, buying, operations, campaign analytics, business intelligence and reconciliation into a singular platform.
Here’s how customers are using Basis:
“The rise of programmatic advertising as the core of our agency requires new disciplines and best practices in operations, optimization, reporting and finance,” said Daniel Meehan, partner at RVA Media Group. “We are leveraging Basis to seamlessly converge these parts to automate our approach to digital media and generate high-performing campaigns for clients.”
“As digital advertising evolves rapidly, we look for ways to differentiate and dominate our market,” said Dustin Klein, senior digital marketing manager at Braintrust Agency. “Basis offers technology that elevates the value of our team – it helps us save time, drive performance, and gain more intelligence across our media practice. It provides one view of all ad performance analytics so that our team has real-time knowledge to optimize buying tactics across channels holistically.”
Basis improves agencies’ revenue margins, controls costs associated with technology platforms, and lifts team productivity by automating the most manual and redundant tasks associated with digital media buying and operations. It is an award-winning demand-side platform (DSP) rated No. 1 on software review site G2 Crowd and seamlessly integrated with workflow automation, holistic analytics, business intelligence technology and billing reconciliation. Media professionals access this complete toolset through a single sign-on system. To learn more, visit: http://www2.centro.net/basis.
“The undeniable consequences of programmatic advertising for agencies are elevated costs, margin pressure, and media complexity. Our customers are leading the charge to reverse these trends by focusing on holistic business automation beyond programmatic,” said Shawn Riegsecker, CEO of Centro. “There is a groundswell of enthusiasm in our industry to converge digital media in one platform. The users of Basis are inventive organizations leading this positive transformation.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Basis by Centro Achieves 2019 Recertification for TAG Certified Against Fraud and Certified Against Piracy Seals
Chicago – May 6, 2019 – Highlighting its commitment to protect the digital ad industry, Centro (centro.net), a global provider of advertising technology, announced that it has been recertified by the Trustworthy Accountability Group (TAG) with the 2019 TAG Certified Against Fraud and Certified Against Piracy Seals for its Basis by Centro media platform. TAG (www.tagtoday.net) is an advertising industry initiative to fight criminal activity in the digital advertising supply chain.
“We applaud companies such as Centro for institutionalizing the best practices that mitigate criminal activity and improve transparency in ad tech,” said Mike Zaneis, CEO of TAG. “TAG’s efforts to protect the supply chain and build a safer digital advertising industry are strengthened when influential organizations like Centro help drive the industry’s adoption of strict standards.”
Centro’s Basis automates planning, activation, reporting and billing reconciliation for all media channels, ad units, and buying tactics, through a single interface. By participating in TAG’s Certification programs, Centro reaffirms its commitment to combat fraudulent traffic and avoid ad placement on media properties distributing pirated content.
“TAG has been a catalyst in uniting powerful players to improve the health of the digital ecosystem,” said Ian Trider, director of RTB platform operations, Centro. “By renewing Centro’s certifications with TAG, we are joining principled organizations that prioritize safety and transparency for our industry.”
TAG Certifications may cover individual countries, geographic regions, or globally. Information regarding recertified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry.
About Centro
Centro (centro.net) is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social. By unifying all major aspects of digital media into one platform, Basis breaks down silos, improves performance, and helps businesses grow profitably. Headquartered in Chicago with 40 offices across North America, Centro has received numerous accolades for its programmatic software, commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776