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Basis is the First Advertising Management and Activation System to Offer Self-Serve Brand Lift Studies that Measure Awareness, Ad Recall, and Purchase Intent While Campaigns Are Live
CHICAGO — June 16, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced brand lift measurement capabilities in its platform powered by Cint (STO: CINT). Cint (www.cint.com) is a global technology platform for continuous research and measurement. Basis will empower advertisers to set up brand lift studies, measure awareness, ad recall, and purchase intent – and then act on these insights while executing omnichannel programmatic campaigns. Basis users can capitalize on speed and agility that Cint generates, as an internal Cint study showed that 88% of advertisers using its platform reduced launch times of surveys and studies from days to minutes.
Brand lift is difficult to measure in digital advertising while campaigns are in-flight. Marketers buying media through programmatic advertising often rely on performance proxies such as CPC, CPA, and ROAS that reveal what happened, but not what drove consumer decisions. Traditional brand lift solutions operate outside the campaign execution workflow, which require separate manual setup, and deliver results days or weeks after campaigns end. Insights from these solutions cannot be used to optimize in-flight campaigns. By utilizing Cint’s brand measurement technology within Basis that can be launched as ads are being served, advertisers can see daily how well their campaign is performing and make necessary changes to increase effectiveness.
“Basis users have been clear that clicks and conversions only tell part of the story — they want to know if their campaigns are lifting brand awareness, consideration, and purchase intent,” said Matt Sauls, technology division GM, Basis. “Integrating Cint's technology directly into Basis means measurement functionality is closely linked to media execution, making the entire advertising process more automated. This is a high-priority capability that helps our customers prove the brand impact of their campaigns.”
Cint’s Lucid Measurement platform can be used by marketers to set up, launch, and manage brand lift studies entirely within Basis with just a few clicks. When managed within the Basis campaign workflow, brand lift becomes a native part of campaign execution rather than a downstream reporting step. The integration delivers:
Basis can generate omnichannel media plans from briefs and then activate them. Now with Cint’s technology as a native brand measurement layer within Basis, users can immediately launch brand lift studies to measure how strategies perform against brand goals. The result is a continuous feedback loop inside a governed operating system.
“Cint has gained traction in the market because we provide agencies and brands with high-quality intelligence about how people are reacting to ads faster than traditional measurement methods,” said Daniel Robinson, Senior director of measurement, Cint. “By working with Basis to unify measurement with execution, we are helping advertisers put brand insights into action while campaigns are still live, enabling smarter optimization and stronger business outcomes.”
About Cint
Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to hundreds of millions of consumers across 130+ countries, Cint connects researchers, advertisers, and brands to reliable data from the world’s largest network of high-quality sources. Researchers can collect human and advanced data at speed. Advertisers and their partners can measure campaign effectiveness at scale. Brands can move from insight to action with clarity. By operating the connective layer between asking questions and measuring advertising outcomes, Cint enables organizations to move faster and make confident business decisions. At Cint, we’re feeding the world’s curiosity.
Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT).
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity — driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https:/basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis' Advertising Campaign for its Automation Software Earns Industry Recognition for Creative Storytelling, In-Depth Media Execution and Measurable Business Results
CHICAGO — June 9, 2026 — Basis (https://basis.com), the leading operating system for autonomous advertising, today announced it has received a Silver ANA B2 Award in the Media Strategy category. The recognition honors Basis' marketing program that blended creative storytelling with the precision and automation capabilities of Basis' own advertising platform. The 2026 B2 Awards, celebrating its 50th anniversary, presented the honorees and winners (https://www.b2awards.com/a/page/b2awards2026_Finalwinnerslist) at the ANA Masters of B2B Marketing Conference in Chicago in June.
The Basis campaign drove visibility for its advertising automation solution. Built to entertain first and inform second, the campaign engaged advertising professionals frustrated by the fragmentation and operational complexity of modern media. The campaign’s creative elements connected audiences to the joys of the advertising industry. Media elements ran across digital video, display, social, out-of-home, and live event experiences. All digital media was planned, managed, and activated by Basis' in-house activation team using its own platform that leverages AI for strategy-building, media planning and activation.
“The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B. What distinguished this year’s winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to conquer difficult strategic and/or commercial business challenges,” said Dean Aragon, Chairman of the Board, ANA. “At a time when expectations of marketing have never been higher, these companies are setting standards of excellence — demonstrating the critical role B2B marketing plays in driving genuine enterprise value.”
The Basis campaign delivered measurable results across the funnel. The campaign engaged 90% of targeted accounts and increased year-over-year marketing-attributed revenue. Basis also generated a lift in inbound leads despite reallocating investments from lower-funnel tactics, showing that brand-building drives downstream business performance.
“Basis is our own proof-of-concept. This campaign shows that the same principles we apply with our customers — precision targeting, media automation, and campaign intelligence — work just as effectively when we are the marketer,” said Katie McAdams, chief marketing and commercial officer, Basis. “Our ANA B2 Award reinforces that B2B advertising can be both creative and performance-driven, powered by our team’s ambitious imagination, deep audience insights, and the technology that brought the campaign to market.”
Basis partnered with Bottle Rocket Media (https://bottlerocketmedia.net) to produce digital, print, and out-of-home creative elements. The campaign premiered in April 2025 with its TV commercial (https://www.youtube.com/watch?v=iAk_bDM8Wkk) and has been covered in Ad Age, eMarketer, and Campaign.
About the ANA B2 Awards
The ANA B2 Awards have been recognizing and celebrating the best in business marketing for 50 years. This awards program has been thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices, from traditional tactics used in innovative ways to rapidly changing technologies. With such a diverse and expanding landscape of B2B marketers, the B2 Awards are inclusive and recognize excellence in leadership, creativity, and business results from brands of all sizes and campaigns of all budgets and scopes. The B2s are administered and owned by the Association of National Advertisers (ANA). Winners have included many of the world’s leading client-side marketers, agencies, and consultants who have an exceptional command in creating and implementing results-driven B2B marketing.
About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights, and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry. www.ANA.net
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity — driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Integration Delivers Political Exclusivity for Programmatic Advertising Across DAX's 100+ Million Listener Network, Combining L2 and Experian Data Targeting
Washington, DC – May 18, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced an integration with DAX US to give political advertisers exclusive access to premium audio inventory for the 2026 U.S. election cycle. DAX, the pioneering digital advertising exchange, delivers more than 100 million U.S. listeners across its network of ad-supported streaming and podcast platforms — inventory available for political advertising only through the DSP in Basis.
According to Nielsen, radio and podcasts capture more than 80% of all daily ad-supported audio listening, with audiences spending an average of four hours per day on platforms like radio, podcasts, streaming music services and satellite radio. So there’s a huge opportunity for political strategists. In addition, political parties haven’t historically been able to connect platforms, data and multiple buying tactics, from open bidding to direct deals. Basis consolidates political advertising through a single platform that combines all major channels, workflows, reporting and more, and is further strengthening reach of U.S. voters via audio content.
Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis clients gain access to powerful L2 and Experian political data segments within the DAX environment.
"Political advertising demands precision, speed, and accountability — and audio is one of the most powerful, and underutilized channels for reaching engaged voters. DAX provides political advertisers with access to a massive audience, combined with the gold-standard political data sets from L2 and Experian, all accessible through Basis,” said Grace Briscoe, EVP of client development, Basis. “Basis is built for winning outcomes -- connecting channels and data into one governed environment so political teams can execute with confidence at the speed an election demands.”
“This partnership with Basis represents a significant step forward in how political advertisers access and activate premium audio campaigns at scale,” said Brian Conlan, President of DAX US. “By bringing exclusive inventory together with best-in-class data and execution, we’re giving political parties a powerful way to reach voters with precision and impact.”
The Basis and DAX US integration delivers capabilities for political advertisers operating in high-stakes, time-compressed environments such as election cycles:
About DAX US
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 100 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools. Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment group, Europe’s largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City’s historic Penn District. Learn more at https://dax.global.com/us/.
About Basis
Basis is solving the advertising industry's biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Industry Veteran and Basis Board Member Steps Into Executive Role to Drive Commercial Expansion and Operational Scale as Demand for AI-Driven Media Management Surges
CHICAGO — April 21, 2026— Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced that Christian Hendricks has been appointed President. Hendricks, who has served on the Basis board of directors, brings deep operational and commercial expertise to the role as the company accelerates adoption of its AI-driven platform across agencies and brands. In his new role, Hendricks will lead go-to-market strategy, revenue growth, and client partnerships, working in close collaboration with Shawn Riegsecker, CEO, to advance Basis’ mission of making autonomous advertising a reality for the modern media organization.
Advertising operations today are fragmented across channels, teams, tools, and financial systems — resulting in an estimated $80–120 billion in annual value leakage due to errors, inefficiencies, and siloed campaigns. As agencies and brands face mounting pressure to do more with less, demand has never been greater for a unified operating system that connects planning, buying, optimization, reporting, billing, and reconciliation has never been greater. Basis is uniquely positioned to meet that demand, and Hendricks’ appointment reflects the company’s commitment to scaling its platform and deepening its partnerships with the industry’s leading advertisers and media organizations.
“Christian has seen Basis from the inside — he understands what we’re building, why it matters, and what it takes to scale it,” said Shawn Riegsecker, CEO, Basis. “The advertising industry is at an inflection point. AI is reshaping what media teams look like, what they can do, and how quickly they can do it. We need a leader who can help our clients navigate that transformation and unlock the full power of Basis as their operating system. Christian is exactly that leader, and I’m thrilled to have him step fully into this role.”
Hendricks is a recognized leader in the media industry, known for driving change and innovation. He spent more than two decades leading McClatchy’s digital business units and has served as president of the Local Media Consortium (LMC), an organization comprising more than 150 media companies representing over 5,400 outlets. He is also the managing partner at Extol Digital, a management consulting firm focused on growth and execution strategy. Hendricks has served on the Basis board of directors since 2021, bringing strategic perspective to the company’s platform evolution.
His appointment as President marks a natural transition from board-level guidance to direct operational leadership at a moment when Basis’ agentic AI solution, Compass, is transforming how agencies and brands build, manage, and reconcile campaigns across programmatic, direct, paid search, and paid social advertising.
“I’ve had a front-row seat to what Basis has built, and the opportunity ahead of the company is significant,” said Hendricks. “Media teams everywhere are being asked to do more with less while navigating an increasingly complex channel landscape. Basis solves that problem in a way no other platform does — by connecting every channel, every workflow, and every financial system into one governed operating system. I’m excited to help more agencies and brands realize what’s possible when their entire advertising operation runs on a single, intelligent foundation.”
As President, Hendricks will spearhead Basis’ sales and services organizations, collectively stewarding nearly two billion dollars in annual digital advertising investment on behalf of prominent brands and agencies. His priorities will include:
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis serves as a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity – helping drive stronger financial outcomes for their organizations. Renowned for its dedication to both employees and customers, Basis enables more seamless operations while fostering a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis 2026 Advertising Agency Report Illustrates How AI, Transparency, Process and Other Factors are Converging to Make Work More Difficult for Advertising Professionals
Chicago, IL — April 20, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced survey results showing that 87% of agency professionals believe the traditional agency model is either broken or will be within 3-5 years. The sentiment is even stronger among senior leaders, with 92% of agency decision-makers believing this to be the case. The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an industry under intensifying strain and rapid evolution, with AI playing a significant role. Download the full report at: https://basis.com/reports/2026-advertising-agency-report.
“Basis’ 2026 Advertising Agency Report illustrates an industry in flux, where operational complexity, economic pressure, and AI‑driven disruption are forcing agencies to rethink how they work, how they deliver value, and how they are compensated,” said Ryan Manchee, SVP of Brand Marketing at Basis. “As the agency model transforms, the question now is what tools, technologies and practices these businesses will use to refit and remodel. While AI can be a business accelerator and force multiplier for agencies, it is only effective if it operates on advertising systems that are structured and connected.”
The report finds that while AI adoption across agencies has surpassed 99%, the technology’s rapid rise is colliding with entrenched inefficiencies, tightening margins, and a traditional agency model that may not be sustainable in a few years. Additional findings from the report include:
Agencies’ work is getting harder
Significant operational inefficiencies
AI is a lifeline… and threat
Workforce confidence is dipping
The agencies best positioned to succeed will identify solutions for the challenges outlined in the report, which can be vaulted by streamlining operations, consolidating fragmented tech stacks, rethinking revenue models, and investing in AI‑ready infrastructure that delivers efficiency, transparency, and measurable outcomes as a baseline expectation.
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Protected Verification, Attention, and Quality Optimization Integrated Directly into Basis to Help Marketers Reduce Waste and Improve Outcomes
CHICAGO & NEW YORK – April 14, 2026 – Basis and Mediaocean today announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.
This latest integration builds on the companies’ shared vision to unify planning, activation, ordering, trafficking, execution, quality, measurement, and finance across the media lifecycle. With Protected now integrated into media workflows in Basis, marketers can seamlessly apply advanced media quality controls and real-time verification directly within their activation environment—ensuring campaigns reach real people in high-quality environments, while maximizing performance and minimizing waste.
“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring higher quality decision-making and performance into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence to maximize outcomes.”
Unlike traditional verification solutions that rely on rigid blocking or static rules, Protected introduces a more adaptive, performance-led approach. Its pre-bid intelligence is continuously informed by real-time post-bid data, creating a live feedback loop that adapts targeting decisions based on actual performance. This approach improves precision and reduces wasted spend without sacrificing scale.
Through the integration, marketers can:
“Media quality shouldn’t come at the expense of performance, or vice versa,” said Sara Maskivish, SVP, Market Enablement – Verification, Protected by Mediaocean. “With this integration, we’re bringing a new model to market that connects verification directly to outcomes, using AI-driven, real-time intelligence to help marketers make smarter decisions and get more from every impression.”
Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels.
This milestone marks the first step in the Basis x Mediaocean partnership, which aims to eliminate fragmentation across the media lifecycle and create the foundation for AI-driven automation and optimization at scale. Future phases of the integration will continue to expand connectivity across Mediaocean’s platforms, including Prisma and Innovid, further aligning all aspects of advertising management into a single, intelligent workflow.
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Protected by Mediaocean
Protected by Mediaocean represents a fundamental shift in ad verification. Unlike traditional verification vendors that operate with rigid, one-size-fits-all approaches, Protected puts control back in the hands of both buyers and sellers who know their businesses best. Built on the principle that business is about calculated risks, Protected offers verification on a dial. This allows advertisers to set verification levels that fuel performance rather than fear, while giving publishers and platforms the transparency and protection needed to ensure clean supply and avoid unexpected deductions. As part of Mediaocean, alongside Prisma and Innovid, Protected leverages decades of media technology expertise to deliver customizable protection that adapts to each party's unique risk tolerance and business goals across both demand and supply sides. This isn't about dictating what's right or wrong; it's about empowering smart business decisions with the data and flexibility needed to optimize for sustainable growth throughout the entire ecosystem.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.
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Press Contacts
Meg Coyle
Anthony Loredo
917-573-4157
Compass is the Only Agent that Can Reduce Time Spent by Synthesizing Briefs into Media Strategies and Plans Within Minutes Spanning Programmatic, Direct, Paid Search, and Paid Social Advertising
CHICAGO – April 2, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced an agentic AI solution that transforms campaign briefs into strategies and media plans that integrate directly into omnichannel activation spanning programmatic, direct, paid search, and paid social advertising. Basis’ Compass is the only independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens. Compass for media planning and campaign creation are the first releases from agentic AI system newly engineered into Basis that connects and synchronizes every major channel, workflow function, and financial system.
Media strategy development and execution is complex and time-intensive. Media teams at brands and agencies spend hours crafting strategies for large scale campaigns from briefs, emails, research reports, audience data, and performance insights. Instead of starting with a blank page, users can leverage Compass to generate a high-quality media plan. Compass then goes beyond the plan by enabling teams to instantly construct ready-to-activate omnichannel campaigns.
“Basis’ Compass closes the learning gap when SMZ is exploring new verticals, media channels, or campaign goals. It allows us to confidently extend our media expertise into unfamiliar territory, helping us move faster and take on more opportunities because we’re starting from a deeply data‑driven foundation,” said Tim Slater, digital media director, SMZ. “Compass delivers the efficiency that ad agencies need -- streamlining research, media mix planning, and presentation development, so our teams can focus on the high‑value strategic work that truly benefits our clients.”
“With Compass as the starting foundation of campaign building, what used to take days or weeks of work can now be accomplished in minutes. It enables our team to create fully-formed omnichannel strategy in a fraction of the time with high-quality insight,” said Kayla Coe, director of digital media and strategy, Ad+genuity. “With Basis, Ad+genuity is unlocking capabilities and supercharging our expertise to drive performance for our clients.”
Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels. Compass converts briefs into strategy and cross channel media plans, and is poised for further expansion into audience insights, third-party activation, and cross channel optimization. With campaign briefs, strategy and activation connected inside Basis, teams have a closed data loop for measuring goals to outcomes quickly and precisely.
How Compass Works
Compass utilizes proprietary LLM agents engineered around workflows, processes, and logic defined by in-house media experts. Its comprehensive evaluation suite tests for, monitors, and corrects bias, demographic sensitivity, and recommendation integrity. It benefits marketers by:
Compass’ fast, flexible, and deeply informed planning and campaign creation experience blends Basis’ strategic expertise with the speed of AI. Here’s how it works:
“Media teams are buried in strategy assembly before a single campaign launches — synthesizing briefs, building frameworks, and producing client-ready presentations. Compass breaks through this challenge. For the first time, a DSP can take a campaign brief and generate a complete, customizable omnichannel media plan — ready for a client — without weeks of manual assembly,” said Shawn Riegsecker, CEO, Basis. “Compass is built differently, embedded directly in the planning process to keep strategy and activation connected in a closed loop from brief to outcome. Agencies and brands that have been testing Compass have fundamentally changed how their teams work.”
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Ad Age recognizes Basis for sustained excellence in workplace culture
CHICAGO, January 21, 2026 – Basis, the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2026. Details on the winners and ranking are available at: https://adage.com/events-awards/best-places-to-work/2026/aa-honorees.
This is the third year in a row that Basis has been ranked No. 1 and the fifth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2026 honors 50 companies that distinguished themselves over the past year as the advertising and marketing industry navigated economic uncertainty, shifting brand priorities and the growing integration of artificial intelligence across the business. Read more about Basis in Ad Age at: https://adage.com/events-awards/best-places-to-work/2026/aa-basis.
“This year’s Best Places to Work winners show what it looks like to lead with intention during a period of constant change,” said Dan Peres, president of Ad Age. “They’re investing in their people, prioritizing flexibility and building cultures that support both performance and retention.”
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work-life balance, recruitment, training and development (20% of the score).
“This recognition reflects the voices and experiences of our employees, and we’re incredibly proud of that,” said Emily Barron, Chief People Officer at Basis. “Empowerment, flexibility and inclusivity aren’t just initiatives, they’re embedded in how we work at Basis. We remain committed to investing in our people so they can grow and do their best work in a rapidly changing industry.”
Among the qualities of Basis, Ad Age cites, “The Chicago-based ad tech firm empowers its staff with tools to ‘bring their best selves to work every day.’ Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.”
Ad Age produced the 2026 Best Places to Work in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
About Basis Technologies
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
Contact Info
Caroline Yodice
609-937-8637
Launches with Place Exchange SSP and PerView Measurement to Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP Buying Platforms Including Basis and The Trade Desk
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on the go.
Launched at CES last year, DIRECTV Remote is the company’s dedicated (DOOH) network built upon its nationwide footprint of commercial establishments. Now, with DIRECTV’s national rollout of its new streaming TV solution for small businesses, DIRECTV Remote offers DOOH at scale, giving advertisers programmatic access to a growing pool of Live TV premium video inventory in a variety of locations including offices, waiting rooms, retail shops, salons, neighborhood bars and restaurants, and, later this year, in premium hotels. In-flight inventory across top U.S. airlines will continue to be sold as a managed service.
“When it comes to TV, it’s no longer just about the destination, it’s about the journey – and brands can now meet consumers at every step along the way,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “This programmatic enablement of our DOOH inventory allows advertisers to reach Live TV audiences beyond the living room with the same ease, automation and optimization that they’ve come to expect from our premium entertainment platform.”
DIRECTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DIRECTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year.
DIRECTV Advertising will also utilize Place Exchange’s proprietary PerView measurement solution – developed in line with the OAAA OOH Impression Measurement Guidelines and based on up-to-date, deterministic mobile device data – to deliver dynamic measurement of reach, frequency, and impressions for DIRECTV Remote campaigns bought both programmatically and directly.
“DOOH is increasingly becoming integrated into omnichannel strategies, and premium video in out-of-home environments is a perfect complement to in-home viewing to reach audiences wherever they are watching TV,” said Dave Etherington, Chief Commercial Officer, Place Exchange by Broadsign. “By enabling DIRECTV Remote programmatically, buyers gain access to trusted Live TV environments at scale, at a moment when major sporting events are driving unprecedented demand.”
According to Place Exchange by Broadsign’s latest Programmatic OOH Trends Report, Screen/TV spend recently surpassed Billboards as the largest asset category, a shift that reflects the growing weight and importance of video advertising options like DIRECTV Remote in the marketplace.
Last year, DIRECTV Advertising opened the doors to its premium TV platform for a wider advertising audience with the programmatic enablement of its advertising inventory across both satellite and streaming, as well as its innovative ad formats including pause ads, doubling the amount of premium, brand-safe DIRECTV streaming inventory available in the marketplace.
“Programmatic buying on digital out-of-home video is yet another way DIRECTV Advertising is connecting brands with customers in real-world moments at scale,” said Katie McAdams, CMO, Basis. “Now with programmatic access to out-of-home screens with DIRECTV, Basis is empowering marketers with true omnichannel reach and advertising automation to optimize media investments.”
About DIRECTV Advertising
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry-leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. Learn more at www.directvadvertising.com.
About Place Exchange by Broadsign
Place Exchange by Broadsign is the leading global SSP for programmatic out-of-home media, featuring the largest footprint of OOH media worldwide. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology offers agencies and advertisers the opportunity to fully unify non-guaranteed and guaranteed programmatic buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflows, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.