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Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses Programmatic, Direct, Search and Social
Chicago – Sept. 21, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market integration enabling marketers to measure Snapchat ads from a demand-side platform (DSP). Users of the Basis media automation platform can now access real-time performance data from Snapchat’s self-serve platform. Snapchat is a significant advertising channel with 750 million monthly active users. Basis is driving interoperability in digital media by providing holistic campaign planning and insights for programmatic, direct, search and social ad channels.
As advertisers try to find customers across digital devices, they must work with many different platforms and vendors, each with their own unique features and interfaces. Tracking how ads perform on different channels is essential for evaluating the effectiveness of campaigns and ad spend. Basis’ comprehensive third-party platform integrations enable marketers to conveniently manage, track and analyze ad performance without the need to switch between platforms. The data is used to optimize campaigns to maximize the effectiveness of marketing budgets.
“Basis Technologies offers the only technology for marketers to manage Snapchat advertising alongside other advertising solutions commonly used. Snapchat continues to gain users and influence, making its campaign performance data an important aspect to automatically pull into our platform,” said Amy Rumpler, SVP of search and social services, Basis Technologies. “With our latest integration, Basis continues to fill the needs of media agencies and teams that manage robust, broad campaigns to reach customers.”
Basis ingests ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). Its delivery data integrations from third-party ad products already include Google Search, Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram) and TikTok. These enable media professionals to simplify the process of cross-channel campaign planning, performance tracking, and pacing. They significantly reduce the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Benefits of Basis’ integrated data feed from Snapchat and other ad platforms include:
No other media management systems or DSPs have integrations with search and social media ad sources that allow automated standardization of reports. Basis users don’t have to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on Snapchat and other search and social platforms, marketers can see performance data in real-time.
Basis encompasses comprehensive advertising capabilities for programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago — September 13, 2023 — Great Place To Work® and Fortune have selected Basis Technologies (https://basis.com) as the No. 2 ranked company for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. A global provider of programmatic advertising and media automation solutions, Basis Technologies secured consecutive years of distinguished recognition on this list, last year ranking No. 1. Widely renowned for its focus on wellness for its team and the digital media industry at large, Basis Technologies’ media automation platform improves the lives of customers and drives optimal outcomes for marketing enterprises. The company continues to grow its team, hiring in engineering, product, and services -- https://basis.com/company/careers.
The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. In that survey, 96% of Basis Technologies’ employees said it is a great place to work. This number is 68% higher than the typical U.S. company. Learn more about the workplace at Basis Technologies.
“Fortune congratulates the Best Workplaces in Advertising and marketing,” says Fortune Editor-in-Chief Alyson Shontell. “Creating a vibrant workplace culture that draws the best talent in advertising and marketing is vital for the success of the leaders in this highly competitive industry. It is also what’s needed to ignite innovation and deliver best-in-class performance.”
Basis Technologies continues to surpass industry standards in workplace satisfaction in multiple categories examined by Great Place to Work and Fortune. The company has been:
The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place to Work, the global authority on workplace culture, determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s most extensive ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 7.5 million employees this year alone.
Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive employee outcomes regardless of job role, race, gender, sexual orientation, work status, or another demographic identifier.
“Congratulations to the Best Workplaces in Advertising & Marketing,” says Michael C. Bush, CEO of Great Place to Work. “These companies know that it isn’t the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards of higher performance, innovation, and customer experience.”
“Happiness is good business. Workplace wellness has been a core tenet of Basis Technologies from the beginning of our 22-year lifespan, and it continues to be recognized by Great Place to Work and Fortune today,” said Emily Barron, EVP of talent and development, Basis Technologies. “Basis Technologies stands apart from our industry peers because of the value we put in our employees. Values cannot simply be words on a page – we invest in benefits and programs daily that empower our team to be creative and energized as they deliver solutions for our customers.”
About Basis Technologies
Basis Technologies is a global programmatic advertising and media automation software and services provider for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting, and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity. It drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces in Advertising & Marketing List
Great Place to Work selected the Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 10,000 employees from Great Place to Work Certified companies in the advertising and marketing industry. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey. Great Place to Work determines its lists using its proprietary For All Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study. In the last year, 1.3 million survey responses were received, representing the work experiences of 7.5 million employees. Read the full methodology.
To get on this list next year, start here.
About Great Place to Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and For All™ Model helps companies evaluate every employee's experience, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.
Follow Great Place To Work on LinkedIn, Twitter, and Instagram, or visit greatplacetowork.com and sign up for the newsletter to learn more.
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About Fortune
The Fortune mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world-class communities. We measure performance by rigorous benchmarks. And we hold companies accountable. We aim to make Fortune a force for good through its second century and beyond. For more information, visit www.fortune.com.
Contact:
Anthony Loredo
917-573-4157
The two companies are teaming up to drive greater programmatic guaranteed access to premium CTV for agencies and brands.
Chicago and New York – August 23, 2023 – Basis Technologies, a global provider of programmatic advertising and media automation solutions, today announced an integration with FreeWheel that will give advertisers direct access to premium connected television advertising inventory.
Per this integration, FreeWheel, a global technology platform for the television advertising industry, will enable Basis platform users to access programmatic guaranteed buying capabilities on premium video inventory spanning publishers across the ad ecosystem.
One notable feature of this new integration – and its accompanying capabilities – is that it gives marketers the ability to access guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with competitors who may have larger ad spend budgets.
By simplifying and further opening access to this type of ad inventory to make it more direct, Basis and FreeWheel are expanding CTV advertising’s supply, growth and potential to a larger group of marketers.
“When people think of ‘programmatic guaranteed,’ the first association or use case that may come to mind is the upfronts, but nowadays, the potential and opportunity for this medium have expanded beyond that,” said Jon Mansell, U.S. Head of Marketplace Demand, FreeWheel. “We’re excited to team up with Basis to democratize, simplify and open up access to this inventory, as well as drive creative and innovative uses for it, among today’s buyers.”
“There is high demand among marketers trying to reach audiences on CTV today and as such, we’ve teamed up with FreeWheel to remove some of the barriers to growth and to further democratize this channel,” said Tyler Kelly, President, Basis Technologies. “FreeWheel is the right partner for this given their track record and commitment behind simplifying and creating more direct supply paths to different pools of ad inventory.”
The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. Its BasisTV+ solution powers addressable TV advertising with 80 trackable metrics and 1,000 targeting parameters.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn.
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Contacts:
Anthony Loredo
Basis Technologies
917-573-4157
Elaine Wong
FreeWheel
elaine_wong@comcast.com
Survey from Basis Technologies Reveals Behaviors and Perceptions in the Use AI for Jobs in Marketing
Chicago – July 27, 2023 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 72% of marketing professionals use generative artificial intelligent (AI) tools at least once a month. Furthermore, while 52% of those surveyed say that they use the technology for content creation, 70% don’t think AI-generated content is as good as their organization’s human-generated content. Basis Technologies’ study was completed in July 2023 by more than 200 respondents at agencies, brands and publishers. The report, ‘Generative AI and the Future of Marketing,’ is available at: https://basis.com/GenerativeAIreport.
Additional findings show that:
As a variety of AI-driven technologies rapidly become commercialized for marketing functions, brands and agencies are compelled to explore strategies that harness these innovations responsibly and ethically. Basis Technologies’ survey provides insight into current state and future trajectory of AI adoption in marketing and advertising -- illustrating behaviors and perceptions of a key audience considering this technology for their work.
“AI is proving to be a powerful, disruptive force in the marketing ecosystem, and the wider implications of this technology development could be extraordinary,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “While there is still much exploration of generative AI in our industry, it may not be long before expertise in this segment becomes essential for marketing. It is vital for brands and agencies to embrace AI-driven practices that strike a balance between automation and authenticity while improving aspects of their workflow and operations.”
Basis Technologies is developing the marketing industry’s most comprehensive, automated, and intelligent SaaS platform, leveraging machine learning and AI for various functions in its software. Its Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Leading Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furniture, Transit, and Place-Based Displays
Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Vistar Media – the world’s leading marketplace for programmatic digital out-of-home (DOOH). The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP). This connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, and other place-based screens from Lamar Advertising, Clear Channel Outdoor, GSTV, Topgolf and many more. This capability was made available to select customers early this year.
Activating traditional out-of-home campaigns could be complex, requiring the marketer to identify locations in which to serve ads, ensure they reach target audiences, and then arrange deals with individual vendors. Furthermore, DOOH campaigns are often orchestrated alongside advertising on other channels. Basis gives users DOOH advertising capabilities to use alongside other digital channels and tactics through its omnichannel demand-side platform (DSP) that is nestled within media automation software for all major parts of campaigns, including buying on vendor-direct, search and social.
“Utilizing Basis and Vistar for DOOH advertising gives DashHound, our proprietary technology platform, a distinct advantage in the market. We are able to extend our clients' targeted audiences from other channels into dynamic out-of-home media, reaching customers almost everywhere,” said Sok Verdery, director of digital strategy, Comporium (https://www.dashhound.com). “By seamlessly integrating data-driven insights and targeting capabilities, we can create cohesive and impactful advertising experiences that transcend silo’d channels. This strategic integration maximizes the effectiveness of our clients' advertising investments and enables them to meet their audience wherever they are."
Vistar Media offers advertisers advanced targeting capabilities for their DOOH campaigns, ranging from geographical (postal code; DMA, region; point of interest); contextual (venue type); and day/time-parting (specific time of day or day of the week). The overall benefits of DOOH capabilities in Basis for agencies and marketers include:
“DOOH is poised for accelerated growth as audiences fragment and become far more reachable in on-the-go, real-world settings,” said Marissa Bernstein, VP of Marketing, Vistar Media. “Basis Technologies’ approach of unifying omnichannel programmatic advertising with other buying tactics provides marketers with another avenue for streamlining their DOOH advertising needs. Now, brands connected to Basis can tap into Vistar’s robust network of inventory to maximize their DOOH campaign’s reach and results.”
“Industry projections show that programmatic DOOH advertising could eclipse $1 billion by 2025, with video formats making up a significant portion of that spending and value,” said Tyler Kelly, president, Basis Technologies. “Vistar has been a pioneer in providing advertisers with DOOH media accessibility at scale. Its key value has been the knowledge it delivers to media professionals on how DOOH can amplify the visibility and engagement of brands.”
About Vistar Media
Vistar Media is the leading global provider of programmatic technology for digital out-of-home (DOOH). With a mission of enhancing every OOH transaction with automation, data and measurement, Vistar has established the most comprehensive marketplace for programmatic out-of-home transactions via a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP). Vistar also offers core infrastructure software for media owner networks, via the Vistar Ad Server and device and content management platform (Cortex). For more information, visit www.vistarmedia.com or follow us on LinkedIn, Twitter and Facebook.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic
DOOH Advertising to Power Marketers’ Access to Digital Screens Across All Formats and Venues
Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Place Exchange (https://placeexchange.com), a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media. The companies are powering industry expansion of digital out-of-home (DOOH) advertising by being the first to utilize IAB Tech Lab’s new OpenRTB 2.6 specification that standardizes the connection of DOOH ad inventory to programmatic buying channels.
The integration will enable Basis platform users to access digital screens in places such as airports, gas and charging stations, grocery stores, gyms, malls and retail stores, movie theaters and entertainment venues, roadside and city center billboards, taxi and rideshare vehicles, and transit hubs from leading OOH media partners such as Clear Channel Outdoor, GroceryTV, OUTFRONT, Volta, Zoom Media, and many others.
Managing out-of-home campaigns from start to finish has historically been challenging, requiring the marketer to identify locations in which to serve ads, select specific screens, gauge the audiences they reach, and then arrange separate deals with individual vendors. Moreover, this was traditionally done on siloed OOH-specific platforms, separating the planning, execution, optimization and measurement of DOOH campaigns from the management of other digital channels. Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
The IAB TechLab’s OpenRTB specification establishes standards to streamline the connection of technology platforms in the programmatic advertising ecosystem. OpenRTB 2.6 now incorporates specifications for DOOH media that alleviate the need for custom implementations between platforms in the supply chain. This increases the speed to market for advertising technology products and reduces the friction between advertisers and publishers. Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis. Agencies and marketers using Basis can target this inventory by audience, location, publisher, venue category, and more. They receive a number of critical benefits leveraging DOOH capabilities in Basis, including:
“Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange. “This partnership unlocks unmatched scale, quality, and transparency for Basis advertisers that want to connect with their customers in the physical world, alongside their online executions.”
“Digital Out-of-Home is one of the fastest-growing opportunities in digital marketing, with ubiquitous presence reaching nearly every consumer every month,” said Tyler Kelly, President, Basis Technologies. “The collaboration of Basis Technologies and Place Exchange built on the groundbreaking new OpenRTB 2.6 specification enables marketers to activate DOOH as part of omnichannel campaigns in more seamless and powerful ways than ever before.”
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
anthony.loredo@basis.com
917-573-4157
Premier partnership to provide marketers with access to additional 2,500 private marketplace deals through Basis programmatic ad platform
New York - July 6, 2023 – Basis Technologies, a leading provider of programmatic and workflow automation software for marketing and advertising, today announced the launch of a major curated marketplace in partnership of with Audigent, the leading data activation, curation and identity platform.
Hundreds of PMP deals are available immediately in Audigent’s curated marketplace through the Basis programmatic ad platform, ensuring that advertisers can continue to reach consumers and drive performance amid the recent closure of MediaMath. Audigent and Basis plan to grow the Curated Marketplace throughout 2023, making a comprehensive library of more than 2,500 PMP deals available to advertisers by Q4.
“Advertisers rely on Audigent to provide quality work in curating high value publishers and inventory in private marketplace deals,” said Tyler Kelly, President, Basis Technologies. “We’re advancing our partnership with Audigent, the industry leader in curation, to rapidly expand our PMP deal library. Basis Technologies is ensuring that more advertisers and agencies have immediate access to inventory that harness first-party data to drive precision, scale, and effectiveness in their campaigns.”
Basis is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals. Its users can now leverage Audigent’s industry-leading SmartPMP™ product, giving advertisers access to premium first-party data partners including Condé Nast, Warner Music Group, a360 Media, Penske Media Corporation and Fandom, as well as trusted data providers like Equifax, Experian, Epsilon and TransUnion.
Buyers in Basis will also have access to ContextualPMPs™, which take advantage of Audigent’s next-generation 2.0 semantic stack, as well as CognitvePMPs™ built around predictive data in partnership with Comscore and The Weather Company, an IBM Business.
In addition to hundreds of deals available immediately, Basis users can work with Audigent to create bespoke curated PMPs specific to their brand, product, and campaign needs. Popular bespoke solutions include: KPI-specific (high CTR, high viewability, low CPA), channel specific (CTV, mobile, OLV) and industry specific marketplaces (auto, healthcare, CPG/retail, financial services) - all focused on scalable targeting and premium inventory.
“The programmatic landscape has come to rely on curated marketplaces to drive value, scale and performance, and this initiative with Basis ensures continuity for many of our advertiser partners currently navigating the rapidly-changing landscape,” said Drew Stein, co-founder and CEO of Audigent. “We’re excited to work with Basis Technologies to expand and include Audigent’s curated marketplaces and solutions to their already robust programmatic offering. We appreciate Basis and our own tech team’s tremendous efforts to immediately turn-on these top deals which have proven to be so valuable to so many clients and ecosystem partners.”
About Audigent
Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media Corporation, a360 Media, Fandom and many others. For more information, visit www.audigent.com.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of programmatic and workflow automation software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Marketers Gain Holistic Campaign View by Having TikTok Ad Delivery Data Alongside Other Channels; Integration Provides Campaign Management Intelligence for Programmatic, Direct, Search and Social
Chicago – June 27, 2023 – Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration that allows its advertiser users to have access to real-time performance data from TikTok’s self-serve platform. Driving interoperability in digital media, Basis is providing this functionality to give marketers holistic campaign insights from all channels being utilized including programmatic, direct, search and social.
As people use more websites and apps, digital media becomes more complex. This makes it more difficult for advertisers, as they must work with many different platforms and vendors, each with their own unique features and interfaces. Basis simplifies this challenge by providing a central hub for managing campaigns across different platforms, making it easy to understand and optimize performance data.
“Basis Technologies is empowering teams that orchestrate wide-ranging campaigns to centralize information in a single hub as they synchronize with departments, team members, partners and customers,” said Amy Rumpler, SVP of search and social services, Basis Technologies. “By ingesting data from TikTok, one of the fastest growing ad channels, to Basis, we are automating an important step in marketing accountability and reporting. In real-time, marketers can leverage Basis to see how disparate ad channels are performing and take quick action in how and where they are spending.”
Basis rationalizes ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). Its delivery data integrations, which currently include Google Search, Microsoft Bing, Facebook, Instagram and LinkedIn, automate the process of cross-channel campaign planning, performance tracking, and pacing. This significantly reduces the time media professionals need to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Benefits of Basis’ automated data feed from TikTok and other ad platforms include:
Most media management systems and DSPs do not have integrations with social media ad sources that allow automated standardization of reports. Basis users don’t have to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on TikTok and other channels, marketers can see performance data in real-time.
Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
BasisConnect+ Enables Highly Targeted Campaigns that Don’t Sacrifice Performance or Consumer Privacy; Combines First-Party Data Activation, Audience Optimization and Cookieless Media
Chicago — June 14, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced a solution suite for high-performance, privacy-compliant digital advertising. BasisConnect+ is available in the Basis media automation platform and provides marketers with first-party data activation, audience optimization and cookieless media buying. Marketers can use Basis to activate highly targeted campaigns without sacrificing performance or consumer privacy. Its newest capability enables a brand to use its CRM data for its agency to find its customers across the web, while staying in compliance with U.S. government regulations on the sharing of personally identifiable information (PII) of customers.
Identifying users through signals they generate on digital channels has been a core factor of effective digital advertising. However, as users become more educated and concerned about their privacy, technology developers and regulatory organizations have taken the responsibility of enforcing privacy for consumers. As a result, traditional methods of online personalization to fine-tune ad targeting and messages are meeting resistance. This has caused advertisers to deploy strategies appropriate for a privacy-centric digital ecosystem.
“Marketers are rightfully being pressured to change the tactics that were commonplace in digital advertising for two decades. The challenge now is to connect with customers, personalize user experiences, drive media efficiency and track conversions all without the use of third-party cookies and device IDs,” said Tyler Kelly, president, Basis Technologies. “BasisConnect+ combines a wide range of technology that agencies and brands need to move forward as responsible marketers respectful of user privacy.”
Earlier this year, Basis released an in-platform feature for uploading CRM data to target existing customers across any digital device. However, agencies using Basis to manage campaigns for brands may be restricted from receiving their clients’ customer data for conversion to person-based identifiers for digital advertising. Brands typically have to arrange separate deals with separate vendors to create identifiers for their customers and then pass that data to be used by their agency, which adds to the friction in the media workflow. To automate this process, Basis added new functionality enabling an agency’s client to access the CRM upload functionality through a unique and secure Web URL. This ensures that only the brand is managing its own customers’ PII while its agency partner receives first-party audience segments for programmatic ad targeting.
BasisConnect+ provides robust technology for driving ad performance. It is built on the pillars of first-party data, audience optimization and cookieless media. Featured tools are:
First-party data
Audience optimization
Cookieless media
About Basis Technologies
Basis Technologies (https://basis.com) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157