65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends

Chicago – July 11, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 54% of holiday shoppers don’t view Black Friday and Cyber Monday as essential for their needs. Additionally, among this audience, 65% say they will shop early to avoid shipping delays and 62% want to get their shopping done as fast as possible. Yet, 82% of respondents say time with people they love is the best gift – a 2% increase from last year’s responses. Basis Technologies’ biannual holiday shopping study was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers ages 16-99. The report, ‘2024 Holiday Shopping Trends,’ is available at: https://basis.com/reports/2024-holiday-shopping-trends-report.

The findings forecast trends in the holiday purchasing cycle this year. Below are additional highlights.

Holiday influencers:

• TV ads (traditional and CTV) influences millennials or Gen X holiday gift buying only 10-12% more than the average U.S. consumer. Baby Boomers are much less influenced by ads in any channel than the average consumer.
• For gift buying, millennials and Gen Z tend to be more influenced by social media or general online media ads (ranges from 36% to 68% more) than the average consumer.
• When considering their top personal influences, the top choices for holiday gift shoppers are the gift recipient (52%), recommendations from friends/family (47%) and customer reviews (35%); only 28% of recipients say that brand familiarity influences them.
• 53% will shop where there is free shipping; 51% are heavily influenced by sales and promotions.
• 53% of holiday gift shoppers prefer retailers that help them find unique gifts.

Spending and values:

• Among respondents that say they will increase holiday shopping spend, inflation driving up gift prices was the choice cited most often (64%); no other choice was selected by more than 23% from the same respondents.
• Among respondents that say they will decrease holiday shopping spend, the top reasons for (each selected by 40% or more) are economic worries, uncertainty about the future, and having more expenses that are prioritized over gifts.
• Among respondents, 57% say holidays are an important part of their identity; 51% believe their holiday traditions connect them to their cultural background.
• 61% prefer to shop local or at small businesses; 56% are more likely to buy from retailers or brands that show they care for employees; and 37% like to buy from minority/women owned stores and brands.

Finding shoppers:

• Only 18% of holiday shoppers say their will shop ‘mostly’ or ‘entirely’ in-person; 43% say they will do it ‘mostly’ or ‘entirely’ online; 39% say they will do it equally in-person and online.
• Among respondents, 72% will buy gifts on a laptop or computer, 40% through apps, and 20% through social media.
• 42% of the Gen Z audience said they are likely to purchase holiday gifts through social media. A low percentage of respondents (26% or less) from other generations said they were likely to conduct this action.  
• Among respondents that say they would buy gifts on social media, Instagram (57%) and Facebook (56%) were cited the most as the channel of choice.

Basis Technologies and GWI’s survey explores various aspects of holiday shopping such as buying priorities, audience interests, influential channels and more. The biannual report provides insights for marketers in tailoring their advertising, sales and messaging efforts for the upcoming shopping cycle. Holiday shopping trends data from 2023 is available here.   

“The holiday shopping cycle is poised to start earlier than what’s been normal for marketers, but the important factor is that there will be numerous opportunities to reach customers on different channels—many of them digital—and during different promotion periods,” said Kristin Shamberg, SVP of research and insights, Basis Technologies. “Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying. Marketers will be tasked to blend and balance these factors together into cohesive campaigns that engage their customers.”

Basis Technologies is an omnichannel advertising provider for holiday marketers to reach customers on any site or app on any digital device.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Delivers Benchmarks on Industry Performance of Ad Units; Enables Team Collaboration of Programmatic Ad Forecasting; Basis AI is the Smart Engine that Powers the Basis Platform

Chicago – June 26, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced enhancements to its AI-powered media planning technology tools. The Basis media automation platform now benchmarks performance of all major types of creative units based on proprietary KPI data from $5 billion in ad spend processed in Basis from the past five years from 25,000 brands. Additionally, Basis’ DSP forecasting of ad delivery on specific properties has enabled team-sharing of data for stronger collaboration on tactics. These functions are powered by Basis AI, the underlying engine of Basis, to deliver precise, real-time data for media strategy and analysis.

The digital media industry lacks automation. The dynamic nature of digital ad pricing for various ad types and channels makes the ad buying process complex and unwieldly, with very few insights available for media professionals on what success looks like industry-wide. Basis’ implementation of AI solves these problems for advertisers by empowering them to take control of the entire process and apply knowledge from granular data on the different aspects of their campaigns.

“Having robust industry-wide data about ad performance gives our team the vision to build winning media strategies for brands. We look to capitalize on the improved benchmarking capabilities from Basis Technologies to move faster with full insight of the media landscape,” said Claire Wirtanen, director of paid media, Fathom. “Basis platform automation tools enable our team to maximize outcomes and showcase to our clients our deep knowledge and strategic thinking.”

“With the continually shifting digital landscape, we as an agency look to align ourselves with best-in-class partners with solutions that ensure campaign and client success. The Basis Market Trends data helps us ensure our clients campaign goals are current and in alignment with market conditions,” said Tyler Riordan, media director, senior analytics consultant, Hirons. “The ability to benchmark against channel, property, format and vertical outcomes ensure we’re delivering results that move our clients’ businesses forward.”

Basis’ integrated applications optimize media team planning, activation and analysis of campaigns so media professionals can focus on strategy and business outcomes. Basis AI powers key planning and forecasting tools, automated optimizations and data analysis capabilities in the platform:

• Market Trends – reduces time and costs associated with collecting and researching data for media planning; delivers rapid reporting of industry-wide digital ad performance trends on all major channels, properties, and now, ad units; metrics are derived from KPIs across publisher-direct, programmatic, search and social buying channels; exclusively for Basis users.
• DSP inventory forecasting – provides potential reach of campaigns before launch; enables testing of campaign parameters to predict potential spend and reach - and shows how parameter adjustments could affect outcomes; now streamlines collaboration on planning and activation.
• SmartBid – leverages AI to learn a brand’s KPIs, create bidding models in programmatic buying based on dozens of parameters to align with goals, adjust bid-management and optimize in real-time.
• Bid Shading – enhances win rates in programmatic buying while staying on budget; analyzes historical bid data to forecast winning bids that are more cost effective than initial default bid.
• Group Budget Optimization for Programmatic – identifies best-performing tactics within a group and automatically shifts budgets to these tactics, enabling advertisers to win more impressions.

Basis AI empowers media professionals to operate faster, with accuracy and with more effectiveness. Benefits include reduction of media waste, reduction in media costs and higher KPIs.

“Throughout our platform’s development, AI has always been an underlying technology implemented throughout Basis’ tools and features. We believe strongly that AI, when combined with automation, will dramatically improve the way the ad industry operates,” said Katie McAdams, CMO, Basis Technologies. “Basis Technologies solves advertising’s biggest problems by enabling marketers to leverage automation to ease team workloads and reduce costs of technology and media. We’re getting the industry out of spreadsheets and into a central operating system.”

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Trider is a Multi-Year Recipient of IAB Tech Lab Service Awards for Contributions in Working Groups Driving Growth in the Digital Advertising Ecosystem

New York – June 12, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced that Ian Trider, VP of Product, has received an IAB Tech Lab Lifetime Achievement award. The IAB Tech Lab (https://iabtechlab.com), the global digital advertising technical standards-setting body, is celebrating its 10-year anniversary by honoring key contributors to the standards that have improved the digital economy over the last decade. Trider’s achievements are highlighted by his dedication to IAB Tech Lab’s Programmatic Supply Chain Commit Group and his vital contributions since the inception of the organization.

The IAB Tech Lab is a global non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. It is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries.

“The remarkable contributions of individuals such as Ian Trider has advanced the mission of IAB Tech Lab and therefore has also driven significant innovation and improvement in the digital advertising ecosystem,” said Anthony Katsur, CEO, IAB Tech Lab. “The dedication and partnership of award recipients like Ian over the past decade have set new standards and paved the way for future advancements in the digital ad economy. As we celebrate this milestone, we look forward to continuing this legacy of innovation and collaboration.”

The VP of DSP Product at Basis Technologies, Ian Trider directs programmatic advertising development of the company’s software platform, Basis. He is a two-time IAB Tech Lab service award winner, recognized for his collaboration with peers to establish digital advertising standards. Trider has been a commit group member for the IAB Tech Lab's Programmatic Supply Chain Working Group that steers the direction of technical standards in digital advertising. Additionally, he has been a significant contributor to many standards and specifications, including OpenRTB, ads.txt, sellers.json, and SupplyChain, and is the primary author of the IAB Tech Lab's Ad Management API. Trider has published industry commentary and opinions in outlets such as Ad Age, TechCrunch, The Drum, AdExchanger, Digiday and Street Fight.

About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Agencies Reveal Sentiments and Outlook About Business and Technology in Basis Technologies Survey

Chicago – May 30, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that most advertising agency professionals (88%) do not feel that people appreciate how advertising supports the internet. Despite this sentiment, 76% of respondents are optimistic and confident about the future of their respective agencies. The findings stem from a survey Basis Technologies conducted in April 2024, gathering respondents from more 110 agencies across the U.S. The insights are compiled in Basis’ 2024 Advertising Agency Report, available at: https://basis.com/reports/2024-advertising-agency-report.

Basis Technologies’ findings show that:

• 71% of agency professionals believe their job is harder today than it was two years ago.
• The top three challenges that respondents say their agency is currently facing are: ‘inefficient processes’ (39%), ‘rising costs’ (37%) and ‘shrinking profits’ (32%).
• Half (51%) of respondents say their current adtech/martech stack consists of six or more software tools; 17% say they use 10+ tools; 23% say they use three or less.
• 36% of respondents say their firm has had layoffs in the past 12 months.

Respondents also indicated the importance of AI for their business:

• ‘AI tools’ (65%), ‘reporting & analytics’ (49%) and ‘third-party cookie replacements’ (33%) are priorities that agency leadership intend to increase their investment in over the next 12 months
• 77% of respondents believe AI is the trend that will most shape the next decade of digital advertising
• 35% of agency professionals say their organization uses generative AI tools ‘every day’ or ‘often (3-4 times a week)’ as part of their digital marketing/advertising work. This is up from 2023, when a separate Basis Technologies survey found that just 24% of agency professionals were using generative AI tools every day or often.
• 78% of respondents feel generative AI will have a ‘mostly positive’ or ‘somewhat positive’ impact on advertising agencies.

Although agency professionals have optimism for their business in 2024 and beyond, they continue to face challenges such as inefficiency and costs. Nevertheless, there is positive sentiment around certain factors such as the prospect of using AI for their work. Basis Technologies’ survey shows the current state and future developments of advertising agencies, which drive digital advertising that is essential for the open Internet.

“Inefficiencies, costs and complexity continue to be prevalent problems that can degrade the health of advertising agencies. Yet, we are seeing resiliency, determination and confidence from respondents as they recognize their important role in powering the Internet,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “When there is enormous pressure to produce more with less resources, agencies need transformational changes for their business centered on solving operational complexity, siloed systems and manual processes.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis optimizes media team planning, activation and analysis of campaigns, empowering professionals to focus on media strategy and business outcomes. Capabilities include ad buying via programmatic, vendor-direct, search and social.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Basis Reduces Advertising Complexity by Opening Channels with Walled Gardens; Automates Performance Measurement of Pinterest Campaigns Alongside Every Major Form of Ad Buying  

Chicago – May 7, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced another first-to-market integration enabling agencies and marketers to measure Pinterest ad campaigns from its platform. The Basis media automation platform now allows real-time ad delivery data from Pinterest. Basis users also access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit. As the only platform that unifies social advertising with programmatic, site direct and search advertising, Basis solves industry complexity and unifies omnichannel digital media management.

Pinterest is an established social media platform with a loyal, women-driven user base, with nearly 500 million active monthly users (84 million of which are in the U.S.). The platform continues to grow, gaining 16 million more active users in Q4 2023 than in the previous quarter. Users rely on it for positive inspiration and purchasing decisions, as 85% of weekly users have made a purchase based on Pinterest pins. However, it is another walled garden platform for agencies to learn and manage. Growing competency in Pinterest and other social ad platforms can help agencies differentiate their offerings and strengthen campaigns. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers use data gathered through Basis to optimize omnichannel campaigns and drive performance.

“Pinterest is a unique social channel that offers users an overwhelmingly positive experience, making it one of the most brand-safe environments for almost any organization. Marketers looking to diversify their capabilities should strongly consider Pinterest for their toolset,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “Consolidating Pinterest ad platform data automatically into Basis Technologies’ platform is one aspect of the wide-ranging capabilities we’ve assembled to reduce advertising complexity. Making cross-campaign management easy for new and experienced media professionals and broadening their proficiency is the specialty of our technology.”

Basis’ campaign performance measurement solution consolidates important elements of digital advertising. It retrieves ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.

Pinterest’s proprietary tools help advertisers build awareness alongside visually compelling content on its platform. With 47% of social media users turning to the platform to discover and shop for products, marketers can gain an advantage by making Pinterest a part of the media mix.  Basis users who advertise on Pinterest or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis for insights on campaigns running on Pinterest and other platforms, marketers can see cross-channel performance data in real-time.

Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com. 

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Contact:

Anthony Loredo

anthony.loredo@basis.com 917-573-4157

PITTSBURGH & CHICAGO – CivicScience (https://civicscience.com), a leading provider of first-party, privacy-centric audience data, and Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, have joined forces to power omnichannel advertising and measurement among influential voter audiences.

The collaboration between CivicScience and Basis marks a significant milestone in audience targeting and media optimization. Leveraging CivicScience's extensive repository of first-party data and advanced Natural Language Processing (NLP) algorithms, the new solution empowers media professionals to create and target highly relevant political audience segments with unparalleled speed, scale, and precision.

"We are thrilled to announce our partnership with Basis Technologies and the launch of this transformative solution," said John Dick, CEO of CivicScience. "With our combined expertise and cutting-edge technology, we empower media buyers and planners to unlock the full potential of their campaigns by delivering highly relevant messaging to the right audiences at the right time."

By harnessing the power of CivicScience's comprehensive self-reported, large-scale polling data and sophisticated NLP capabilities, media buyers and planners can now access a wealth of insights to inform the political advertising strategies they activate through the Basis platform. CivicScience conducts large, Census-representative surveys of U.S. adults through unobstructed polling applications embedded in the content of a vast, demographically, and geographically diverse network of partner websites. This innovative approach enables advertisers to understand diverse political audience segments' nuanced preferences, sentiments, and behaviors, allowing for more effective audience segmentation and targeting across various platforms.

"Basis Technologies and CivicScience are empowering marketers with capabilities to influence public opinion and sentiment, which is crucial in an election year where voters are fragmented and divided," said Tyler Kelly, president, Basis Technologies. "Combining CivicScience's robust audience data with our media automation technology enables our clients to make data-driven decisions to deliver the most compelling messages to voters, influencers and thought leaders at scale on any digital channel."

The partnership between CivicScience and Basis Technologies underscores a shared commitment to innovation and excellence in the advertising industry. Together, they are paving the way for a new era of audience targeting and media optimization that lifts the standards for effective advertising and respects consumer privacy.

About CivicScience

CivicScience is a consumer analytics and advertising platform that owns the world's largest and most dynamic attitudinal database ever built. Our first-party, responsibly sourced data enables brands, advertisers, and media companies to see and influence the future.

Learn more at https://civicscience.com

For press Inquiries, please contact: Mary Acklin mary@civicscience.com

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

For press inquiries, please contact: Anthony Loredo, anthony.loredo@basis.com

Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections

Chicago – March 28, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 64% of U.S opinion leaders feel that the country is on the wrong track. The data was compiled from a custom research study commissioned by Basis Technologies and conducted by consumer research company GWI, completed in October 2023. Findings from this custom study will be presented alongside GWI Zeitgeist data on a webinar on Thursday, April 11th, at 2:00 pm ET (11:00 am PT). To register for the webinar, visit here: https://www.gwi.com/webinars/understanding-us-voters. Highlights of the data are available in this infographic: http://basis.com/reports/understanding-political-attitudes-by-generation-in-2024-infographic.

Additional findings from Basis Technologies’ custom research on the 2024 elections show that:

• 60% of key opinion leaders are worried about the upcoming U.S. elections.
• While 91% of opinion leader respondents say they are engaged in federal-related politics, there are slight drops in engagement percentage for state and local politics.
• Top issues for opinion leaders are inflation, jobs, health care and climate change – all of which were chosen by 55% or more by respondents. Taxes, fuel prices and gun regulation were chosen by less than half of respondents.
• Top sources for information about politics or social topics for opinion leaders were major network news, online news, cable news and local news stations – all cited by 56% of respondents or higher. Only 19% cited social media feeds as their sources.

Findings from GWI Zeitgeist on the 2024 elections show that:

• Among average Americans, 27% of Gen Z say that recent social issues such as Roe v. Wade and Black Lives Matter have had a dramatic impact on their political views, with an additional 39% saying they had a moderate impact.
• For the average American, the top source for information about social issues was social media, cited by 49% of respondents. This skews higher at 60% or more for respondents aged 18-34.
• Among average Americans, the organizations that have the highest trust are banks (30%), current employers (28%) and religious institutions (21%). Only 9% said they trust social media companies.

“The 2024 U.S. elections will be noisy and fragmented for voters and community influencers. The challenge for candidates is to build and manage resources so that supporters amplify campaigns and voters buy in and turn out,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Campaigns are won when multiple factors are working together harmoniously. It’s imperative for marketing teams to understand the national and local political environment that candidates are navigating, and to operate with speed and scale to capitalize on opportunities and react to changes in political discourse.”

The series of studies from Basis Technologies and GWI encompass key opinion leaders and average Americans. Key opinion leaders are senior business leaders, or those who work in media or journalism, or those aged 35+ with $100k+ annual household income. They represent likely voters, as 92% of those surveyed say they voted in the 2020 general elections. Average Americans encompass Internet users aged 18+ or a general population aged 18-64.

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 16 years. Its platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.

About GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Basis Builds on Integrations with Walled Gardens; First Platform to Automate Performance Measurement of Reddit Campaigns Alongside Programmatic, Direct, Search and Social Channels

Chicago – March 13, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market integration enabling agencies and marketers to measure Reddit ad campaigns from its platform. The Basis media automation platform now accesses real-time ad delivery data from Reddit. Its delivery data integrations from third-party ad products already include Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat. Solving advertising complexity and unifying digital media management, Basis provides holistic campaign planning and performance insights for programmatic, direct, search and social ad channels.

Reddit is poised for growth, as advertisers can utilize it to reach audiences that aren’t on other social channels. Because it relies on contextual targeting to find audiences based on topics or conversations, it is uniquely positioned to overcome challenges associated with the deprecation of third-party cookies. However, it is yet another walled garden platform for agencies to integrate into their regular workflow. To differentiate themselves, agencies need to illustrate their command of different channels. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers can use data gathered through Basis to optimize omnichannel campaigns and drive performance.

“Reddit offers a unique audience of users less likely to be on multiple other social platforms. Furthermore, it engages people who are heavily invested in specific topics, hobbies, or communities,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “By funneling Reddit ad platform data automatically into our software, Basis Technologies is reducing advertising complexity and giving agencies one central command center to oversee their spend on all the major search and social ad channels in addition to their programmatic and direct media investment.”

Basis’ cross-channel campaign performance measurement solution consolidates important elements of digital advertising. It ingests ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.

Reddit’s proprietary tools help advertisers align with conversations and posts on its platform. Basis users who advertise on Reddit or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on Reddit and other platforms, marketers can see cross-channel performance data in real-time.

Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com. 

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform

Chicago, February 1, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation software, announced today the promotions of Emily Barron, April Weeks, Joanna Vahlsing, Grace Briscoe and Michael Olson to executive leadership positions. These changes reflect the company’s momentum as it continues to reach achievements in revenue.

Emily Barron, now the chief people officer at Basis Technologies, oversees all aspects of human resources, which includes driving programs that contribute towards the company's award-winning workplace. Basis Technologies has received recognition from Fortune, Crain's Chicago Business and Ad Age, which named the company the Best Place to Work in 2024. Emily has been effectively leading the HR function across the company, supporting the business goals and the needs of its 900+ global employees since 2016. Emily joined Basis Technologies in 2004 as its second employee. Prior to her current role, she led media activation for national brands for 11 years.

April Weeks, now chief investment and media officer, leads 350 media professionals to steward $1B yearly in media spend on behalf of Basis’ managed services division. Her teams partner with clients to solve business challenges through holistic solutions combining advertising technology, subject matter expertise, and activation proficiency. With over 25 years of experience partnering with Fortune 500 and 1000 brands, April is a change-management leader who has led Basis’ convergence of specialized capabilities, expertise, and knowledge into one integrated team. Having been cited in Adweek, eMarketer, and MediaPost, April delivers expertise built from her time serving clients at IPG and Omnicom agencies.

Joanna Vahlsing is now chief information officer, overseeing program management, information technology, business systems operations, and data privacy and security, as well as inclusion, diversity, equity, and accessibility. With over 24 years of experience in the technology industry, Joanna leads teams that enable vital business operations, such as compliance with industry standards such as SOC 2. Prior to joining the company, she was director of digital portfolio management at Weight Watchers International. She has also managed federal and state accountability programs for the State of Georgia.

Grace Briscoe, promoted to EVP of client development, leads Basis Technologies teams for brand development and candidates and causes. With more than 15 years of leadership experience at the company, Grace has guided marketing strategies for Fortune 500 brands and multiple U.S. presidential and congressional campaigns. Her expertise has been cited in The Wall Street Journal, The Economist, The New York Times, Axios, USA Today and more.

Michael Olson, promoted to EVP of client development, leads Basis Technologies teams for agency development and partner solutions. He focuses on delivering business outcomes for organizations through Basis’ technology and best-in-class media services. In his 15 years leading teams at the company, Michael has been driving its sales, sales enablement, and go-to-market efforts. He is credited for expanding the company’s western U.S. presence.

“Basis Technologies’ strong foundation of product innovation and client service is built on the experience of our team that know what brands and agencies need because they’ve spent numerous years walking side-by-side with customers to help them grow,” said Tyler Kelly, president, Basis Technologies. “As Basis Technologies looks forward to a promising 2024 where we expect to continue driving automation in the media ecosystem, our leadership team is locked in to deliver innovations that hurdle the most significant challenges in our industry.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com. 

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157