Data from Basis Technologies Reveals How U.S. Consumers Will Navigate the Holiday Shopping Season
CHICAGO – June 26, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced survey results showing that 35% of U.S. consumers expect their holiday gift spending this year to increase from last year. However, half of respondents (49%) want to spend the least amount of money as possible on gifting. The majority of those who will increase spend (62%) say that it is because of inflation driving up prices of gifts. Additionally, 41% of consumers say they will stop buying from a retailer that doesn’t align with their personal values.
The Basis Technologies’ annual holiday shopping study unveils data about what influences people, when and where to reach them, and what they plan to spend on for the 2025 holidays. The study also reviews how certain behaviors in 2024 compare to this year’s projections. It was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers age 16+. The report, ‘2025 Holiday Shopping and Advertising Trends,’ is available at: https://basis.com/reports/2025-holiday-shopping-advertising-trends-report.
Below are additional highlights.
Influence:
Timing:
Reach
Spend
“For the holidays, shoppers want more than deals. Influence will come from both social platforms and social values as U.S. consumers will approach the shopping season with careful planning and deeper purpose,” said Maggie Nemoy, VP of research and insights, Basis Technologies. “Although budgets are top of mind for many shoppers, they are also thinking about emotional connections and values alignment for their commerce. To make this season truly memorable for their customers and businesses, brands must meet practical needs while tapping into emotional drivers like connection, culture, and principles.”
To win in the 2025 holiday marketing cycle, Basis Technologies offers this guidance for brands:
Basis Technologies provides omnichannel advertising automation to help marketers to reach customers on any site or app on any digital device.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
CHICAGO – June 17, 2025 – Great Place To Work® and Fortune magazine have recognized Basis Technologies (https://basis.com) as one of this year’s Best Workplaces in Chicago. Basis Technologies is the industry’s leading advertising automation platform. This marks Basis’ 6th time being named to this prestigious list, ranking at No. 3. Earning a spot signifies that Basis has exceeded rigorous benchmarks, establishing itself as one of the top workplaces among companies headquartered in Chicago.
To determine the Fortune Best Workplaces in Chicago™ List, Great Place To Work collected nearly 62,000 confidential responses from employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.
“Basis is incredibly grateful to Great Place To Work and Fortune for the recognition that represents the city in which our business originated,” said Emily Barron, chief people officer of Basis Technologies. “Basis has thrived for more than two decades because our people sustain our culture and values. We salute our employees, as they are the ones who drive our longevity and legacy.”
Among Basis employees, 97% report that it is a great place to work, while only 57% of employees at typical U.S.-based companies feel the same about their employers. Basis’ profile on Great Place to Work is available at: https://www.greatplacetowork.com/certified-company/1207119.
The Best Workplaces in Chicago list is highly competitive. Survey responses reflect a comprehensive view of the workplace experience. Honorees were recognized for their ability to deliver positive outcomes for employees, regardless of their role or status within the organization. To qualify for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region.
“Congratulations to the Fortune Best Workplaces in Chicago,” says Michael C. Bush, CEO at Great Place To Work. “These companies prove that prioritizing people leads to better performance and that leaders who invest in their people are rewarded with more sustainable and profitable businesses.”
In the past few years, Basis also ranked as one of the Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).
Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces in Chicago
Great Place To Work selected the 2025 Fortune Best Workplaces in Chicago by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 62,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in the Chicago List and these rankings are based on their feedback. To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. Read the full methodology. To get on this list next year, start here.
About Great Place to Work
As the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on its coveted Best Workplaces™ lists.
Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.
About Fortune
Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit fortune.com.
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Contact:
Anthony Loredo
917-573-4157
Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels
Chicago – June 10, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Central to this announcement is Basis’ reporting and insights hub, which automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance with unmatched agility, clarity, and customization.
“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”
Basis helps agencies and brands do more with less to deliver business outcomes faster. The AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis’ latest product advancements are designed to further evolve that platform into a fully integrated environment that automates the most important phases of the campaign lifecycle.
Unified Reporting and Insights
Basis is further automating how data is collected, accessed, and visualized by consolidating campaign reporting systems, including those of third-parties, into a single dashboard. It simplifies access to historical reports, enhances visibility across performance dimensions, and provides data consistency. Basis collaborated with Snowflake for fast and efficient data processing for brands and agencies with proprietary customer data and from third-party advertising platforms. Basis’ data visualization and reporting is powered by ThoughtSpot. New in-platform capabilities include:
“Data and creativity fuel our work. Campaign insights empowers our team to move fast and capitalize on opportunities for clients,” said Kira Clifton, VP of media and analytics, Hart. “Basis delivers a differentiator that helps us coalesce, analyze and showcase data, enabling Hart to stand out and build trust among marketers.”
“In its early stages, Basis’ new reporting tool holds great promise as a time-saving solution for pulling and visualizing client data,” said Rachael Root, VP of programmatic media, Ad+genuity. “With intuitive filters and flexible download and visualization options, it’s designed to make insights more accessible and presentation-ready.”
To learn more about Basis’ reporting and insights capabilities, visit: https://basis.com/technology/dashboards.
Paid Search Advertising
Basis now provides a centralized system for the creation, approval, and export of search campaign builds directly into Google Ads. The platform already automates the ingestion of ad delivery data from Google and Microsoft Ads. Basis’ new search enhancements with Google Ads include:
Task Management
Embedded directly into the campaign workflow, Basis’ collaborative task management capabilities enable users to create, assign, and manage tasks tied to specific campaigns, clients, or message center threads. Users can make to-do lists with due dates and priority levels, as well as email notifications for assignments and deadlines. The centralized interface helps media teams streamline communication and execution, coordinate more effectively, and deliver faster, with fewer tools and miscommunications.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Software Industry Veteran and Amazon Product Leader Joins Basis to Grow Company’s Holistic Implementation of AI
Chicago, May 6, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company’s flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis’ AI technology portfolio.
Mike was most recently a product development leader at Amazon for four years, driving developments related to allocation and pricing of Sponsored Product ads across off-search pages. At Amazon, he was also focused on building and scaling a team of engineers and applied scientists that leveraged AI to optimize ad relevance and performance. Prior to Amazon, Mike was VP of Engineering at Basis, playing a key role in the development of the Basis platform. In his career, he has led software development teams for enterprises such as Citi, Barclays Capital, and Morgan Stanley.
“Basis is fortunate to have Mike join our team as he finishes a dynamic four years at Amazon where he implemented a sustainable growth strategy for one of its most significant advertising products,” said Tyler Kelly, president, Basis Technologies. “As brands and agencies continue to adopt Basis to automate their advertising, our vision is to further leverage artificial intelligence to boost human intelligence and improve the lives of people working in digital media.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Basis’ suite of AI and machine learning-powered solutions streamline operations, minimize costly errors, and enhance campaign performance.
“Basis holds a unique position at the center of the digital advertising ecosystem,” said Mike Hoyle. “By harnessing the latest advancements in AI and machine learning, we have an opportunity to empower our customers with the most automated, intelligent, and comprehensive advertising solution in the market.”
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
917-573-4157
Survey from Basis Technologies Reveals Growing Marketer Confidence in AI, Shaping the Future of Digital Advertising and Investment Plans
Chicago, April 17, 2025 – Basis Technologies (https://basis.com/), the industry’s leading advertising automation platform, today announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows. Additionally, generative AI use at agencies has skyrocketed, with nearly 40% of respondents saying they use it every day as part of their workflows. By comparison, in 2023, a Basis survey revealed that less than 10% of advertising professionals used AI daily and 33% said that they didn’t use it at all.
Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Additionally, 76% of senior agency leaders said they plan to increase their AI investment over the next 12 months, with 77% actively seeking out technology to help automate or streamline processes. Basis’ study was completed in March 2025 by more than 170 senior respondents at North American/Global agencies. To download the full 2025 Advertising Agency Report, please visit https://basis.com/reports/2025-advertising-agency-report.
“In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,” said Katie McAdams, chief marketing officer at Basis Technologies. “However, there are numerous areas within agencies where it has not yet taken full root, like data optimization, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realized or understood.”
Additional findings include:
The State of Agency Work
Agency Challenges
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
anthony.loredo@basis.com
917-573-4157
Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy
CHICAGO, March 31, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today the appointment of Mark McEachran to VP of product - DSP. Mark will lead product strategy and development for Basis' DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. He will focus on strengthening Basis' DSP capabilities to address industry challenges in cookie deprecation, supply chain optimization, inventory quality, and more.
Mark was most recently SVP of product at YieldMo, an AI-powered advertising technology platform. Prior to joining YieldMo, he served in product leadership roles at Nexstar Digital and Rakuten. Early in his career, he was a product manager at Magnite (formerly Rubicon Project) where he supported its integrations with the growing number of DSPs emerging in the industry, including Basis. In parallel with that role, Mark was part of the pioneering team at the OpenRTB Consortium, which now operates under IAB Tech Lab, that established programmatic advertising standards for the industry. Mark has been an ad tech product leader at both startups and established corporations.
“Mark is a seasoned engineering leader whose history of partner collaboration drives seamless connections and operations in the programmatic advertising ecosystem,” said Tyler Kelly, president, Basis Technologies. “With Basis winning more and more customers because of the combined strength of our programmatic, workflow automation and data capabilities, Mark will be essential in evolving the next generation of our DSP to deliver more flexibility, agility and scale for advertisers."
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
"Customer feedback and industry analysts show that Basis Technologies competes among the top echelon of programmatic advertising platforms," said Mark McEachran. "Basis delivers holistic technology grounded in automation that solves our customers’ problems today and strengthens their business foundation for the future."
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique
areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
Press Contact
Anthony Loredo
anthony.loredo@basis.com
917-573-4157
Basis Delivers the Most Automated and Comprehensive Digital Advertising Solution
for Political Campaigns in Canada, Complete with Localized Support
Toronto, March 26, 2025 -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced the availability of political district geo-targeting for Canadian elections. As part of its support for political advertising in Canada, Basis is automating the adoption of political ad disclosure that is required by the Digital Advertising Alliance of Canada (DAAC). Basis provides an omnichannel advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
There are currently more than 300 federal ridings (electoral districts) in Canada. Targeting potential voters from select districts via digital channels previously required identifying the various areas in each of the targeted districts and then manually uploading the data into programmatic ad platforms. This data is now available through Basis, streamlining the discovery, selection and exemption of districts to target. Basis provides political marketers a new level of agility for their campaigns.
“Key aspects for Canadian elections advertising are agility and precision. With a condensed timeframe to raise funds, build visibility, secure votes and drive turnout, digital advertising is a democratizing force for political campaigns,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Basis Technologies offers scaled and current experience in political advertising with powerful technology tools that have proven to drive winning outcomes in heated election cycles.”
Basis’ mix of technology and managed activation services offers political marketers:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. Since 2007, Basis Technologies has helped power digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Technologies Publishes Digital Ad Spending Report Showing Strategies of Political Marketers
Washington, DC, March 17, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in 2022) and share of spend to 50% (up from 30% in 2022). In programmatic buying, CTV now garners the most digital ad spend over mobile, desktop or tablet during the elections.
The data was compiled from more than 1400 advertisers for state, local and national races managing digital ad buying via Basis’ software platform. These political and advocacy advertisers encompassed millions of dollars in ad spend across display, video, native, search and social media. The report is available here.
‘US Elections Digital Advertising Trends’ is the fourth research report Basis has published following US elections. The report shows political digital strategies for:
“The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “We expect more evolution in future cycles around buying automation, inventory curation and consolidation, and measurement. Furthermore, techniques to reach voters on digital devices are poised to improve, setting the stage for significant use of audience data in the next election.”
Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In 2022, it observed CTV gaining higher adoption and lifting direct spending because that was the primary tactic to buy it.
For special elections in 2025, and for the 2026 midterms, political advertisers should consider these factors for digital channels:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. It provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Since 2007, Basis Technologies has helped power digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID
Chicago, March 6, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). Basis Technologies is the industry’s leading advertising automation platform. IRIS.TV is the leading content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled™ data, across the categories of contextual, emotional, brand suitability and more. Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.
Advertisers want capabilities to target ads based on the nature and type of video content. This data is available for linear TV channels, but is not readily available for CTV. Video publishers that have this data need technology to pass the information to programmatic ad platforms so that marketers can activate at scale. Through Basis’ connection to the IRIS_ID, advertisers can target campaigns based on specific types of content to which an ad runs adjacent.
“Video is an essential element of media strategies, and advertisers want a better understanding of the contextual relevancy of video programming where they are engaging customers,” said Tyler Kelly, president, Basis Technologies. “Basis’ integration of the IRIS_ID gives marketers robust technology for real-time data-driven decisions on CTV environments.”
IRIS.TV’s content data marketplace partners use AI to analyze video content, including episodes, movies, or clips. The data informs the planning, targeting, verifying and measuring for Basis customers. This intelligence gives advertisers transparency into the context in which ads are delivered to drive engagement across premium video environments. Benefits include:
“Although CTV viewership has grown tremendously, fragmentation and the lack of content transparency has prevented publishers from maximizing yield and marketers from capturing value at scale,” said Richie Hyden, President and COO of IRIS.TV. “With access to IRIS-enabled data, Basis customers can take action from sight, sound, and motion data to ensure truly relevant ads and a better viewing experience for consumers.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
ABOUT IRIS.TV
IRIS.TV, a Viant Technology company, is the leading content data marketplace for streaming. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabled™ ecosystem of premium sellers, data partners, and ad platforms at www.iris.tv.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
