Basis Technologies Publishes Digital Ad Spending Report Showing Strategies of Political Marketers
Washington, DC, March 17, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in political campaigns. Among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in 2022) and share of spend to 50% (up from 30% in 2022). In programmatic buying, CTV now garners the most digital ad spend over mobile, desktop or tablet during the elections.
The data was compiled from more than 1400 advertisers for state, local and national races managing digital ad buying via Basis’ software platform. These political and advocacy advertisers encompassed millions of dollars in ad spend across display, video, native, search and social media. The report is available here.
‘US Elections Digital Advertising Trends’ is the fourth research report Basis has published following US elections. The report shows political digital strategies for:
“The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “We expect more evolution in future cycles around buying automation, inventory curation and consolidation, and measurement. Furthermore, techniques to reach voters on digital devices are poised to improve, setting the stage for significant use of audience data in the next election.”
Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In 2022, it observed CTV gaining higher adoption and lifting direct spending because that was the primary tactic to buy it.
For special elections in 2025, and for the 2026 midterms, political advertisers should consider these factors for digital channels:
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. It provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Since 2007, Basis Technologies has helped power digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID
Chicago, March 6, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). Basis Technologies is the industry’s leading advertising automation platform. IRIS.TV is the leading content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled™ data, across the categories of contextual, emotional, brand suitability and more. Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.
Advertisers want capabilities to target ads based on the nature and type of video content. This data is available for linear TV channels, but is not readily available for CTV. Video publishers that have this data need technology to pass the information to programmatic ad platforms so that marketers can activate at scale. Through Basis’ connection to the IRIS_ID, advertisers can target campaigns based on specific types of content to which an ad runs adjacent.
“Video is an essential element of media strategies, and advertisers want a better understanding of the contextual relevancy of video programming where they are engaging customers,” said Tyler Kelly, president, Basis Technologies. “Basis’ integration of the IRIS_ID gives marketers robust technology for real-time data-driven decisions on CTV environments.”
IRIS.TV’s content data marketplace partners use AI to analyze video content, including episodes, movies, or clips. The data informs the planning, targeting, verifying and measuring for Basis customers. This intelligence gives advertisers transparency into the context in which ads are delivered to drive engagement across premium video environments. Benefits include:
“Although CTV viewership has grown tremendously, fragmentation and the lack of content transparency has prevented publishers from maximizing yield and marketers from capturing value at scale,” said Richie Hyden, President and COO of IRIS.TV. “With access to IRIS-enabled data, Basis customers can take action from sight, sound, and motion data to ensure truly relevant ads and a better viewing experience for consumers.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
ABOUT IRIS.TV
IRIS.TV, a Viant Technology company, is the leading content data marketplace for streaming. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabled™ ecosystem of premium sellers, data partners, and ad platforms at www.iris.tv.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Unify by Basis Empowers Advertisers with Media Buying and Audience Targeting Transparency and Gives Flexibility on Who Activates Media for Them
Chicago, February 12, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today released Unify, a modular software solution that empowers advertisers to have complete control over their media data and operations, with the flexibility to utilize an agency, an in-house team, or Basis for consulting and activation. Brands gain visibility into their media investment, safeguarding their historical insights and ensuring seamless continuity if there are agency or team transitions. Brands’ agency partners can focus on activating campaigns, optimizing performance, and building stronger client relationships -- without losing their strategic role.
As media technology evolves, advertisers demand greater transparency into costs, performance, and data ownership. Without it, brands may lose visibility into their campaigns—especially when working with multiple agencies, where valuable historical data often remains inaccessible. This lack of control limits real-time optimization and long-term strategic insights. Yet, fully in-housing media operations can be daunting due to staffing and technology challenges. Unify solves this by giving brands full ownership of their media data within a platform that agencies can seamlessly use to manage and optimize campaigns.
“Basis Technologies has been a trusted partner for RE/MAX for numerous years. Its technology platform lifts the quality of our insights, increases accountability of our media agencies and drives cohesive collaboration with all our partners,” said Abby Lee, EVP of marketing, RE/MAX. “Knowing where our target customers are, and having insights into how campaigns have performed, is crucial. Basis helps us understand the customer journey so that we can empower partners to plan media effectively, activate with speed and scale, and optimize with precision.”
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
Unify by Basis gives brands complete control, transparency, and strategic agility over their media operations. Brands can maintain historical data and continuity, and leverage expert consulting from Basis to drive efficiency and maximize ROI. Benefits for brands include:
“Ownership is critical for brands to future-proof their media investment. Unify by Basis fills a critical market gap by empowering brands with data ownership, security, and operational flexibility,” said Grace Briscoe, EVP of client development, Basis Technologies. “Unify meets brands where they are with total operations flexibility – integrating seamlessly whether a brand is in-housing some or all of their digital media, working with an agency, or utilizing a combination of these practices.”
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago, January 29, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2025. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: https://adage.com/2025-best-places-to-work (subscription).
This is the second year in a row that Basis Technologies has been ranked No. 1 and the fourth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2025 honors 50 companies that did a standout job over the past year as the ad business met the challenges of an unsettled economy, a changing media market, and a continued tight talent pool. Read more about Basis Technologies in Ad Age at: https://adage.com/article/best-places-work/basis-technologies-best-places-work-2025/2594091 (subscription).
“The companies on Ad Age’s 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today’s challenging labor market,” said Dan Peres, president of Ad Age. “Earning this recognition isn’t just a win for company culture; it also strengthens an organization’s reputation, making it a more attractive place for top talent.”
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (20% of the score). As noted in Ad Age, winning companies outscored other entrants in areas such as employee benefits, DEI initiative, training and professional development, and work-life balance.
“Basis Technologies is incredibly grateful for our employees, whose feedback have been the key factor in bringing visibility to our workplace leadership, as recognized by Ad Age for numerous years,” said Emily Barron, chief people officer, Basis Technologies. “Empowerment, support, flexibility and inclusivity is practiced every day at Basis. We ensure that our team has the tools, knowledge and resources to perform their best, stay healthy, and continually develop professionally and personally.”
Among the qualities of Basis Technologies, Ad Age cites, “Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the status quo… The Chicago-based ad tech company recruits diverse talent through partnerships with inclusive organizations, removing degree requirements from most job postings and requiring bias-reducing hiring training.”
Ad Age produced Best Places to Work 2025 in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The company’s various recognition for its workplace includes Fortune Best Workplaces in Advertising & Marketing (Top 4 from 2022-2024); Fortune Best Workplace in Chicago (Top 3 from 2022-2024); Fortune Best Workplaces for Women (No. 5 in 2023 and No. 14 2022); and Crain's Business Chicago Best Places to Work, 2019-2024.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at
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Contact:
Anthony Loredo
917-573-4157
The company’s bolstered offerings will provide advertisers with increased scale and access to engaged audiences across satellite and streaming premium inventory
NEW YORK – January 8, 2025 – DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part of its mission to “set TV free,” programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming.
Despite streaming's growing share of TV viewing, traditional linear TV still dominates ad impressions, generating nearly six times more than streaming, according to Comscore’s The Score. DIRECTV Advertising is working to close this gap by enabling programmatic capabilities on its satellite households, allowing for the same real-time bidding, campaign execution via private guarantees (PG) or private marketplaces (PMPs) and enhanced signals that is native in traditional streaming environments. This innovative approach offers buyers access to premium, brand-safe inventory through their preferred DSP and SSP across all DIRECTV endpoints.
“In today’s rapidly evolving media landscape, buyers require a new level of flexibility. We’re excited to set TV free,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “By enabling satellite households to be accessed programmatically, we’re creating flexible, seamless solutions for marketers to reach premium TV inventory.”
DIRECTV Advertising is currently in market with select partners including, Publicis Media Exchange (PMX), Magnite, and Basis Technologies, with plans to make this inventory more widely available in the first quarter this year.
“DIRECTV Advertising is meeting marketers where they are by automating and streamlining how customers are engaging with TV,” said Tyler Kelly, president, Basis Technologies. “Having unparallel, preferred access to DIRECTV’s brand safe, premium content via programmatic advertising methods gives Basis Technologies and our clients unique opportunities to reach incremental audiences.”
As DIRECTV Advertising expands its programmatic inventory, the company is also leveraging universal IDs and content metadata to boost relevancy and transparency, as well as to enhance brand safety for today’s buyers. By enabling more signals, brands can reach and manage their audiences on a granular level and gain a deeper understanding of the content they’re running within.
“We’re excited to help DIRECTV Advertising bridge the gap between linear and streaming, creating a unified workflow for buyers to seamlessly access inventory across their portfolio,” said Sean Buckley, President, Revenue, Magnite. “At a time when control and transparency are top of mind for programmatic buyers, DIRECTV Advertising is meeting the moment by enabling more signals within their content. These advancements have generated new opportunities, such as in live sports, where clients can leverage rich contextual signals to get closer to the content and enhance transparency.”
Choice and flexibility are core to DIRECTV’s offerings to both advertisers and consumers alike. Late last year, DIRECTV launched MyFree DIRECTV, a free premium TV experience that allow viewers to effortlessly access content within the DIRECTV platform. With the addition of this new consumer offering, combined with the connected devices from their linear satellite footprint, DIRECTV’s streaming footprint is doubling, bringing more scale to digital buyers.
About DIRECTV Advertising
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns.
SmartBid Feature on Basis Ad Automation Platform Boosted Campaign and Team Effectiveness for Basis Agency Customer Hart
Chicago – October 2, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic buying and advertising automation solutions, today announced artificial intelligence (AI) powered performance improvements for marketers to reach customers. SmartBid, a bidding feature of Basis’ DSP, leverages AI to learn a brand’s KPIs and create bidding models instantly based on dozens of parameters that align with overall campaign goals. Bids are adjusted and optimized in real-time by the platform. Basis agency customers such as Hart are seeing significant KPI lift for campaigns activated with SmartBid.
A large amount of work is necessary before a campaign launches for programmatic ad buyers to gauge where customers are on digital channels, what they are interested in, and what price to bid to secure an impression. Advertising professionals then have to make adjustments and optimize campaigns in-flight whether or not the performance is meeting goals. By applying Basis AI for targeting audiences for brands and making real-time bidding decisions, media teams can operate faster and generate better performance -- it reduces the need to analyze and evaluate campaign data to make manual bid adjustments.
“SmartBid on Basis Technologies’ platform accelerates our performance, streamlining the time to ramp up optimization on campaigns. It has quickly become a foundational tool standardized across many of our programmatic efforts,” said Kira Clifton, VP of media and analytics, Hart. “The breadth of tools in the Basis arsenal, combined with the expertise and skills of our team, enables us meet and exceed expectations for our clients.”
After Basis Technologies implemented a set of computing infrastructure updates to SmartBid at the beginning of 2024, Basis users have been seeing performance improvements from the past six months when using this feature. Campaigns are generating as much as 5x stronger performance in conversion-, click-, viewability-, and video-based goals.
Basis AI is the underlying engine of the Basis advertising automation platform that delivers precise, real-time data for media strategy and analysis.
“As one of the earliest adopters of artificial intelligence in advertising, Basis Technologies has been delivering AI-powered targeting and optimization for a wide breadth of advertisers for the past few years,” said Tyler Kelly, president, Basis Technologies. “Basis’ technology excellence empowers media professionals with advertising automation when they are leveraging AI for smarter, faster and higher-performing campaigns.”
About Basis Technologies
Basis Technologies is a global provider of programmatic buying and advertising automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Survey from Basis Technologies Reveals Behaviors and Perceptions in the Use AI for Jobs in Marketing
Chicago – September 19, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced annual survey results showing that 90% of marketing professionals use generative artificial intelligence (AI) tools at least once a month. Furthermore, 70% of those surveyed say they use AI tools weekly, whereas only 50% from last year’s Basis survey respondents said the same. However, only 44% say their organizations currently pay for generative AI tools. Basis Technologies’ study was completed in July 2024 by more than 140 respondents at agencies, brands and publishers. The annual report, ‘AI and the Future of Marketing,’ is available at: https://basis.com/reports/ai-and-the-future-of-marketing-2024.
Additional findings show that:
Agencies and brand marketers are using AI solutions more and more for greater efficiency, deeper insights, and creative inspiration. Although many professionals in the marketing industry recognize the risks of this technology, its upsides are outweighing them. Basis Technologies’ yearly survey to gather sentiments about AI technology shows how much and why AI is being used in marketing and advertising.
“Considering the excitement and activity around AI’s potential, marketing professionals are pressed to demonstrate the qualitative and quantitative impact of these types of tools for their jobs,” said Katie McAdams, chief marketing officer, Basis Technologies. “AI is enhancing significant portions of marketing and advertising through the automation of work. It’s vital for our industry to blend this automated process with the strategy, ideation, creativity and imagination and to measure the monetary benefits and costs.”
Basis’ advertising automation technology simplifies the campaign process and saves time for media professionals. The platform’s integrated applications optimize media team planning, activation and analysis of campaigns so media professionals can focus on strategy and business outcomes. The platform’s nucleus is a top-rated omnichannel DSP.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Comscore’s ad measurement technology enhances campaigns activated through the Basis advertising automation platform
Chicago — August 21, 2024 — Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting, and evaluating media across platforms. Users of the Basis advertising automation platform can now easily access Comscore’s deep person-level insights for campaign measurement, validation, and optimization at the individual market level.
Advertisers face significant challenges in demonstrating the value of CTV advertising. They often need to negotiate separate agreements with third-party measurement vendors to assess impact when running campaigns on CTV or other streaming platforms via programmatic ad platforms. Additionally, comparing these outcomes to the performance of the same campaign on linear TV channels adds another layer of complexity. Comscore and Basis Technologies are empowering marketers to measure the incremental reach of CTV, OTT, and digital advertising alongside their linear TV ad buys in an automated manner.
“Since the 2020 Presidential election, the CTV landscape has evolved rapidly,” said Zach Mandelblatt, President of Compete. “This has left political advertisers like us searching for ways to better understand the value CTV advertising has compared to linear TV advertising, as well as how the two interact with each other. The combined Basis Technologies and Comscore offering should help shed light on this just in time for the 2024 General Election.”
“The integration of Comscore Campaign Ratings into Basis Technologies’ platform is a game-changer for our full-service agency. Having access to precise, cross-channel measurement is crucial and this solution will allow us to fine-tune our creative strategy and media execution,” Nicci Leichtman, VP of Performance Marketing at SMZ. “With Comscore’s trusted measurement and reporting at our disposal in the DSP, we will be better informed to make real-time optimizations across channels and ultimately deliver more impactful and efficient campaigns for our clients.”
“We are excited by this advancement from our partner, Basis Technologies,” said Sara Martin, Chief Operating Officer, Idea Peddler. “Backed by Comscore’s trusted name and data, this offering strengthens our ability to evaluate and measure CTV investments. Integrating this tool enhances our capacity to analyze and optimize digital media campaigns, ultimately driving success for our clients.”
Key Features of the Integration:
“We are excited to collaborate with innovators like Basis Technologies to enhance programmatic advertising through our omnichannel measurement solutions,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This partnership highlights our dedication to boosting programmatic media performance by providing actionable campaign measurement data with precision and speed.”
“Comscore and Basis Technologies are aligned in delivering holistic television measurement of local audiences on any channel,” said Tyler Kelly, president, Basis Technologies. “Automating the access to Comscore’s insights through our platform gives advertisers vision of campaign reach and incrementality across devices and geographies, which illuminates optimization opportunities that impact ROI.”
The offering will be available in September 2024 to ensure that Basis users can leverage Comscore’s advanced capabilities for their upcoming Fall and Winter campaigns.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit www.comscore.com.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
Press contact
Anthony Loredo for Basis Technologies
917-573-4157
Marie Scoutas for Comscore Inc.
Basis’ Advertising Automation Platform Expands Ad Targeting and Measurement Capabilities to Deliver Scale and Precision for Global Marketers’ Campaigns
Chicago – August 13, 2024 – Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of capabilities from Ad Fontes Media and Cuebiq Group, LLC to fortify its technology platform. Altogether, these companies are delivering brand safety and footfall traffic measurement to empower users of the Basis advertising automation platform with a wider array of tools for scaled campaigns – unified in one software solution. Basis’ proprietary integrated applications for planning, research, buying, optimization, reporting and financial reconciliation streamline vital tasks for digital media professionals – freeing them to focus more on strategy and business outcomes.
Media professionals that manage large campaigns need multiple tools and technology to accomplish the most important aspects of their jobs. Most of the software agencies use is spread across disparate platforms, which require multiple logins and constant back-and-forth switching of dashboards. Basis seamlessly integrates into a media team's workflow, consolidating numerous third-party tools and providing robust in-platform technology for essential tasks.
The latest features to be available for marketers in Basis include:
“We’re fortunate and very enthusiastic to be a part of this trifecta of technologies that safeguards consumer privacy and builds efficacy and efficiency around footfall measurement,” said Francesco Guglielmino, CEO, Cuebiq Group, LLC. “Basis Technologies’ innovative approach delivers trustworthiness and unbiased insights, empowering advertisers to harness the full potential of single source, in-platform tools.”
“Brands are now realizing that investing in high-quality journalism is not just the right thing, but also the profitable thing to do. For brands to be able to confidently invest in news, they need the right data on news content and they need it to be easy to implement at the point of campaign,” said Vanessa Otero, founder and CEO, Ad Fontes Media. “That's why we are excited that our data is now available for media buyers to activate in Basis Technologies' platform. Basis has always had a commitment to high-quality inventory and this partnership helps further that commitment specifically around news.”
“Blending technology from Ad Fontes Media and Cuebiq into our platform showcases Basis Technologies’ unique approach to solve the myriad of problems that advertisers face in today’s complex digital ecosystem,” said Tyler Kelly, president, Basis Technologies. “By working with top-notch partners to blend their technology into an enterprise-grade DSP that combines these capabilities with media automation, we are improving the speed, accuracy and effectiveness of media teams and organizations.
Basis’ advertising automation technology simplifies the campaign process and saves time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
