Technology
Services
Resources
Comscore’s ad measurement technology enhances campaigns activated through the Basis advertising automation platform
Chicago — August 21, 2024 — Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting, and evaluating media across platforms. Users of the Basis advertising automation platform can now easily access Comscore’s deep person-level insights for campaign measurement, validation, and optimization at the individual market level.
Advertisers face significant challenges in demonstrating the value of CTV advertising. They often need to negotiate separate agreements with third-party measurement vendors to assess impact when running campaigns on CTV or other streaming platforms via programmatic ad platforms. Additionally, comparing these outcomes to the performance of the same campaign on linear TV channels adds another layer of complexity. Comscore and Basis Technologies are empowering marketers to measure the incremental reach of CTV, OTT, and digital advertising alongside their linear TV ad buys in an automated manner.
“Since the 2020 Presidential election, the CTV landscape has evolved rapidly,” said Zach Mandelblatt, President of Compete. “This has left political advertisers like us searching for ways to better understand the value CTV advertising has compared to linear TV advertising, as well as how the two interact with each other. The combined Basis Technologies and Comscore offering should help shed light on this just in time for the 2024 General Election.”
“The integration of Comscore Campaign Ratings into Basis Technologies’ platform is a game-changer for our full-service agency. Having access to precise, cross-channel measurement is crucial and this solution will allow us to fine-tune our creative strategy and media execution,” Nicci Leichtman, VP of Performance Marketing at SMZ. “With Comscore’s trusted measurement and reporting at our disposal in the DSP, we will be better informed to make real-time optimizations across channels and ultimately deliver more impactful and efficient campaigns for our clients.”
“We are excited by this advancement from our partner, Basis Technologies,” said Sara Martin, Chief Operating Officer, Idea Peddler. “Backed by Comscore’s trusted name and data, this offering strengthens our ability to evaluate and measure CTV investments. Integrating this tool enhances our capacity to analyze and optimize digital media campaigns, ultimately driving success for our clients.”
Key Features of the Integration:
“We are excited to collaborate with innovators like Basis Technologies to enhance programmatic advertising through our omnichannel measurement solutions,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This partnership highlights our dedication to boosting programmatic media performance by providing actionable campaign measurement data with precision and speed.”
“Comscore and Basis Technologies are aligned in delivering holistic television measurement of local audiences on any channel,” said Tyler Kelly, president, Basis Technologies. “Automating the access to Comscore’s insights through our platform gives advertisers vision of campaign reach and incrementality across devices and geographies, which illuminates optimization opportunities that impact ROI.”
The offering will be available in September 2024 to ensure that Basis users can leverage Comscore’s advanced capabilities for their upcoming Fall and Winter campaigns.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit www.comscore.com.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
Press contact
Anthony Loredo for Basis Technologies
917-573-4157
Marie Scoutas for Comscore Inc.
Basis’ Advertising Automation Platform Expands Ad Targeting and Measurement Capabilities to Deliver Scale and Precision for Global Marketers’ Campaigns
Chicago – August 13, 2024 – Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of capabilities from Ad Fontes Media and Cuebiq Group, LLC to fortify its technology platform. Altogether, these companies are delivering brand safety and footfall traffic measurement to empower users of the Basis advertising automation platform with a wider array of tools for scaled campaigns – unified in one software solution. Basis’ proprietary integrated applications for planning, research, buying, optimization, reporting and financial reconciliation streamline vital tasks for digital media professionals – freeing them to focus more on strategy and business outcomes.
Media professionals that manage large campaigns need multiple tools and technology to accomplish the most important aspects of their jobs. Most of the software agencies use is spread across disparate platforms, which require multiple logins and constant back-and-forth switching of dashboards. Basis seamlessly integrates into a media team's workflow, consolidating numerous third-party tools and providing robust in-platform technology for essential tasks.
The latest features to be available for marketers in Basis include:
“We’re fortunate and very enthusiastic to be a part of this trifecta of technologies that safeguards consumer privacy and builds efficacy and efficiency around footfall measurement,” said Francesco Guglielmino, CEO, Cuebiq Group, LLC. “Basis Technologies’ innovative approach delivers trustworthiness and unbiased insights, empowering advertisers to harness the full potential of single source, in-platform tools.”
“Brands are now realizing that investing in high-quality journalism is not just the right thing, but also the profitable thing to do. For brands to be able to confidently invest in news, they need the right data on news content and they need it to be easy to implement at the point of campaign,” said Vanessa Otero, founder and CEO, Ad Fontes Media. “That's why we are excited that our data is now available for media buyers to activate in Basis Technologies' platform. Basis has always had a commitment to high-quality inventory and this partnership helps further that commitment specifically around news.”
“Blending technology from Ad Fontes Media and Cuebiq into our platform showcases Basis Technologies’ unique approach to solve the myriad of problems that advertisers face in today’s complex digital ecosystem,” said Tyler Kelly, president, Basis Technologies. “By working with top-notch partners to blend their technology into an enterprise-grade DSP that combines these capabilities with media automation, we are improving the speed, accuracy and effectiveness of media teams and organizations.
Basis’ advertising automation technology simplifies the campaign process and saves time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends
Chicago – July 11, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 54% of holiday shoppers don’t view Black Friday and Cyber Monday as essential for their needs. Additionally, among this audience, 65% say they will shop early to avoid shipping delays and 62% want to get their shopping done as fast as possible. Yet, 82% of respondents say time with people they love is the best gift – a 2% increase from last year’s responses. Basis Technologies’ biannual holiday shopping study was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers ages 16-99. The report, ‘2024 Holiday Shopping Trends,’ is available at: https://basis.com/reports/2024-holiday-shopping-trends-report.
The findings forecast trends in the holiday purchasing cycle this year. Below are additional highlights.
Holiday influencers:
Spending and values:
Finding shoppers:
Basis Technologies and GWI’s survey explores various aspects of holiday shopping such as buying priorities, audience interests, influential channels and more. The biannual report provides insights for marketers in tailoring their advertising, sales and messaging efforts for the upcoming shopping cycle. Holiday shopping trends data from 2023 is available here.
“The holiday shopping cycle is poised to start earlier than what’s been normal for marketers, but the important factor is that there will be numerous opportunities to reach customers on different channels—many of them digital—and during different promotion periods,” said Kristin Shamberg, SVP of research and insights, Basis Technologies. “Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying. Marketers will be tasked to blend and balance these factors together into cohesive campaigns that engage their customers.”
Basis Technologies is an omnichannel advertising provider for holiday marketers to reach customers on any site or app on any digital device.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Delivers Benchmarks on Industry Performance of Ad Units; Enables Team Collaboration of Programmatic Ad Forecasting; Basis AI is the Smart Engine that Powers the Basis Platform
Chicago – June 26, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced enhancements to its AI-powered media planning technology tools. The Basis media automation platform now benchmarks performance of all major types of creative units based on proprietary KPI data from $5 billion in ad spend processed in Basis from the past five years from 25,000 brands. Additionally, Basis’ DSP forecasting of ad delivery on specific properties has enabled team-sharing of data for stronger collaboration on tactics. These functions are powered by Basis AI, the underlying engine of Basis, to deliver precise, real-time data for media strategy and analysis.
The digital media industry lacks automation. The dynamic nature of digital ad pricing for various ad types and channels makes the ad buying process complex and unwieldly, with very few insights available for media professionals on what success looks like industry-wide. Basis’ implementation of AI solves these problems for advertisers by empowering them to take control of the entire process and apply knowledge from granular data on the different aspects of their campaigns.
“Having robust industry-wide data about ad performance gives our team the vision to build winning media strategies for brands. We look to capitalize on the improved benchmarking capabilities from Basis Technologies to move faster with full insight of the media landscape,” said Claire Wirtanen, director of paid media, Fathom. “Basis platform automation tools enable our team to maximize outcomes and showcase to our clients our deep knowledge and strategic thinking.”
“With the continually shifting digital landscape, we as an agency look to align ourselves with best-in-class partners with solutions that ensure campaign and client success. The Basis Market Trends data helps us ensure our clients campaign goals are current and in alignment with market conditions,” said Tyler Riordan, media director, senior analytics consultant, Hirons. “The ability to benchmark against channel, property, format and vertical outcomes ensure we’re delivering results that move our clients’ businesses forward.”
Basis’ integrated applications optimize media team planning, activation and analysis of campaigns so media professionals can focus on strategy and business outcomes. Basis AI powers key planning and forecasting tools, automated optimizations and data analysis capabilities in the platform:
Basis AI empowers media professionals to operate faster, with accuracy and with more effectiveness. Benefits include reduction of media waste, reduction in media costs and higher KPIs.
“Throughout our platform’s development, AI has always been an underlying technology implemented throughout Basis’ tools and features. We believe strongly that AI, when combined with automation, will dramatically improve the way the ad industry operates,” said Katie McAdams, CMO, Basis Technologies. “Basis Technologies solves advertising’s biggest problems by enabling marketers to leverage automation to ease team workloads and reduce costs of technology and media. We’re getting the industry out of spreadsheets and into a central operating system.”
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Trider is a Multi-Year Recipient of IAB Tech Lab Service Awards for Contributions in Working Groups Driving Growth in the Digital Advertising Ecosystem
New York – June 12, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced that Ian Trider, VP of Product, has received an IAB Tech Lab Lifetime Achievement award. The IAB Tech Lab (https://iabtechlab.com), the global digital advertising technical standards-setting body, is celebrating its 10-year anniversary by honoring key contributors to the standards that have improved the digital economy over the last decade. Trider’s achievements are highlighted by his dedication to IAB Tech Lab’s Programmatic Supply Chain Commit Group and his vital contributions since the inception of the organization.
The IAB Tech Lab is a global non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. It is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries.
“The remarkable contributions of individuals such as Ian Trider has advanced the mission of IAB Tech Lab and therefore has also driven significant innovation and improvement in the digital advertising ecosystem,” said Anthony Katsur, CEO, IAB Tech Lab. “The dedication and partnership of award recipients like Ian over the past decade have set new standards and paved the way for future advancements in the digital ad economy. As we celebrate this milestone, we look forward to continuing this legacy of innovation and collaboration.”
The VP of DSP Product at Basis Technologies, Ian Trider directs programmatic advertising development of the company’s software platform, Basis. He is a two-time IAB Tech Lab service award winner, recognized for his collaboration with peers to establish digital advertising standards. Trider has been a commit group member for the IAB Tech Lab's Programmatic Supply Chain Working Group that steers the direction of technical standards in digital advertising. Additionally, he has been a significant contributor to many standards and specifications, including OpenRTB, ads.txt, sellers.json, and SupplyChain, and is the primary author of the IAB Tech Lab's Ad Management API. Trider has published industry commentary and opinions in outlets such as Ad Age, TechCrunch, The Drum, AdExchanger, Digiday and Street Fight.
About IAB Technology Laboratory
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Agencies Reveal Sentiments and Outlook About Business and Technology in Basis Technologies Survey
Chicago – May 30, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that most advertising agency professionals (88%) do not feel that people appreciate how advertising supports the internet. Despite this sentiment, 76% of respondents are optimistic and confident about the future of their respective agencies. The findings stem from a survey Basis Technologies conducted in April 2024, gathering respondents from more 110 agencies across the U.S. The insights are compiled in Basis’ 2024 Advertising Agency Report, available at: https://basis.com/reports/2024-advertising-agency-report.
Basis Technologies’ findings show that:
Respondents also indicated the importance of AI for their business:
Although agency professionals have optimism for their business in 2024 and beyond, they continue to face challenges such as inefficiency and costs. Nevertheless, there is positive sentiment around certain factors such as the prospect of using AI for their work. Basis Technologies’ survey shows the current state and future developments of advertising agencies, which drive digital advertising that is essential for the open Internet.
“Inefficiencies, costs and complexity continue to be prevalent problems that can degrade the health of advertising agencies. Yet, we are seeing resiliency, determination and confidence from respondents as they recognize their important role in powering the Internet,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “When there is enormous pressure to produce more with less resources, agencies need transformational changes for their business centered on solving operational complexity, siloed systems and manual processes.”
Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis optimizes media team planning, activation and analysis of campaigns, empowering professionals to focus on media strategy and business outcomes. Capabilities include ad buying via programmatic, vendor-direct, search and social.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
Basis Reduces Advertising Complexity by Opening Channels with Walled Gardens; Automates Performance Measurement of Pinterest Campaigns Alongside Every Major Form of Ad Buying
Chicago – May 7, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced another first-to-market integration enabling agencies and marketers to measure Pinterest ad campaigns from its platform. The Basis media automation platform now allows real-time ad delivery data from Pinterest. Basis users also access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit. As the only platform that unifies social advertising with programmatic, site direct and search advertising, Basis solves industry complexity and unifies omnichannel digital media management.
Pinterest is an established social media platform with a loyal, women-driven user base, with nearly 500 million active monthly users (84 million of which are in the U.S.). The platform continues to grow, gaining 16 million more active users in Q4 2023 than in the previous quarter. Users rely on it for positive inspiration and purchasing decisions, as 85% of weekly users have made a purchase based on Pinterest pins. However, it is another walled garden platform for agencies to learn and manage. Growing competency in Pinterest and other social ad platforms can help agencies differentiate their offerings and strengthen campaigns. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers use data gathered through Basis to optimize omnichannel campaigns and drive performance.
“Pinterest is a unique social channel that offers users an overwhelmingly positive experience, making it one of the most brand-safe environments for almost any organization. Marketers looking to diversify their capabilities should strongly consider Pinterest for their toolset,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “Consolidating Pinterest ad platform data automatically into Basis Technologies’ platform is one aspect of the wide-ranging capabilities we’ve assembled to reduce advertising complexity. Making cross-campaign management easy for new and experienced media professionals and broadening their proficiency is the specialty of our technology.”
Basis’ campaign performance measurement solution consolidates important elements of digital advertising. It retrieves ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.
Pinterest’s proprietary tools help advertisers build awareness alongside visually compelling content on its platform. With 47% of social media users turning to the platform to discover and shop for products, marketers can gain an advantage by making Pinterest a part of the media mix. Basis users who advertise on Pinterest or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis for insights on campaigns running on Pinterest and other platforms, marketers can see cross-channel performance data in real-time.
Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
anthony.loredo@basis.com 917-573-4157
PITTSBURGH & CHICAGO – CivicScience (https://civicscience.com), a leading provider of first-party, privacy-centric audience data, and Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, have joined forces to power omnichannel advertising and measurement among influential voter audiences.
The collaboration between CivicScience and Basis marks a significant milestone in audience targeting and media optimization. Leveraging CivicScience's extensive repository of first-party data and advanced Natural Language Processing (NLP) algorithms, the new solution empowers media professionals to create and target highly relevant political audience segments with unparalleled speed, scale, and precision.
"We are thrilled to announce our partnership with Basis Technologies and the launch of this transformative solution," said John Dick, CEO of CivicScience. "With our combined expertise and cutting-edge technology, we empower media buyers and planners to unlock the full potential of their campaigns by delivering highly relevant messaging to the right audiences at the right time."
By harnessing the power of CivicScience's comprehensive self-reported, large-scale polling data and sophisticated NLP capabilities, media buyers and planners can now access a wealth of insights to inform the political advertising strategies they activate through the Basis platform. CivicScience conducts large, Census-representative surveys of U.S. adults through unobstructed polling applications embedded in the content of a vast, demographically, and geographically diverse network of partner websites. This innovative approach enables advertisers to understand diverse political audience segments' nuanced preferences, sentiments, and behaviors, allowing for more effective audience segmentation and targeting across various platforms.
"Basis Technologies and CivicScience are empowering marketers with capabilities to influence public opinion and sentiment, which is crucial in an election year where voters are fragmented and divided," said Tyler Kelly, president, Basis Technologies. "Combining CivicScience's robust audience data with our media automation technology enables our clients to make data-driven decisions to deliver the most compelling messages to voters, influencers and thought leaders at scale on any digital channel."
The partnership between CivicScience and Basis Technologies underscores a shared commitment to innovation and excellence in the advertising industry. Together, they are paving the way for a new era of audience targeting and media optimization that lifts the standards for effective advertising and respects consumer privacy.
About CivicScience
CivicScience is a consumer analytics and advertising platform that owns the world's largest and most dynamic attitudinal database ever built. Our first-party, responsibly sourced data enables brands, advertisers, and media companies to see and influence the future.
Learn more at https://civicscience.com
For press Inquiries, please contact: Mary Acklin mary@civicscience.com
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
For press inquiries, please contact: Anthony Loredo, anthony.loredo@basis.com
Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections
Chicago – March 28, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 64% of U.S opinion leaders feel that the country is on the wrong track. The data was compiled from a custom research study commissioned by Basis Technologies and conducted by consumer research company GWI, completed in October 2023. Findings from this custom study will be presented alongside GWI Zeitgeist data on a webinar on Thursday, April 11th, at 2:00 pm ET (11:00 am PT). To register for the webinar, visit here: https://www.gwi.com/webinars/understanding-us-voters. Highlights of the data are available in this infographic: http://basis.com/reports/understanding-political-attitudes-by-generation-in-2024-infographic.
Additional findings from Basis Technologies’ custom research on the 2024 elections show that:
Findings from GWI Zeitgeist on the 2024 elections show that:
“The 2024 U.S. elections will be noisy and fragmented for voters and community influencers. The challenge for candidates is to build and manage resources so that supporters amplify campaigns and voters buy in and turn out,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Campaigns are won when multiple factors are working together harmoniously. It’s imperative for marketing teams to understand the national and local political environment that candidates are navigating, and to operate with speed and scale to capitalize on opportunities and react to changes in political discourse.”
The series of studies from Basis Technologies and GWI encompass key opinion leaders and average Americans. Key opinion leaders are senior business leaders, or those who work in media or journalism, or those aged 35+ with $100k+ annual household income. They represent likely voters, as 92% of those surveyed say they voted in the 2020 general elections. Average Americans encompass Internet users aged 18+ or a general population aged 18-64.
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 16 years. Its platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.
About GWI
GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
# # #
Contact:
Anthony Loredo
917-573-4157
anthony.loredo@basis.com