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Industry Veteran and Basis Board Member Steps Into Executive Role to Drive Commercial Expansion and Operational Scale as Demand for AI-Driven Media Management Surges
CHICAGO — April 21, 2026— Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced that Christian Hendricks has been appointed President. Hendricks, who has served on the Basis board of directors, brings deep operational and commercial expertise to the role as the company accelerates adoption of its AI-driven platform across agencies and brands. In his new role, Hendricks will lead go-to-market strategy, revenue growth, and client partnerships, working in close collaboration with Shawn Riegsecker, CEO, to advance Basis’ mission of making autonomous advertising a reality for the modern media organization.
Advertising operations today are fragmented across channels, teams, tools, and financial systems — resulting in an estimated $80–120 billion in annual value leakage due to errors, inefficiencies, and siloed campaigns. As agencies and brands face mounting pressure to do more with less, demand has never been greater for a unified operating system that connects planning, buying, optimization, reporting, billing, and reconciliation has never been greater. Basis is uniquely positioned to meet that demand, and Hendricks’ appointment reflects the company’s commitment to scaling its platform and deepening its partnerships with the industry’s leading advertisers and media organizations.
“Christian has seen Basis from the inside — he understands what we’re building, why it matters, and what it takes to scale it,” said Shawn Riegsecker, CEO, Basis. “The advertising industry is at an inflection point. AI is reshaping what media teams look like, what they can do, and how quickly they can do it. We need a leader who can help our clients navigate that transformation and unlock the full power of Basis as their operating system. Christian is exactly that leader, and I’m thrilled to have him step fully into this role.”
Hendricks is a recognized leader in the media industry, known for driving change and innovation. He spent more than two decades leading McClatchy’s digital business units and has served as president of the Local Media Consortium (LMC), an organization comprising more than 150 media companies representing over 5,400 outlets. He is also the managing partner at Extol Digital, a management consulting firm focused on growth and execution strategy. Hendricks has served on the Basis board of directors since 2021, bringing strategic perspective to the company’s platform evolution.
His appointment as President marks a natural transition from board-level guidance to direct operational leadership at a moment when Basis’ agentic AI solution, Compass, is transforming how agencies and brands build, manage, and reconcile campaigns across programmatic, direct, paid search, and paid social advertising.
“I’ve had a front-row seat to what Basis has built, and the opportunity ahead of the company is significant,” said Hendricks. “Media teams everywhere are being asked to do more with less while navigating an increasingly complex channel landscape. Basis solves that problem in a way no other platform does — by connecting every channel, every workflow, and every financial system into one governed operating system. I’m excited to help more agencies and brands realize what’s possible when their entire advertising operation runs on a single, intelligent foundation.”
As President, Hendricks will spearhead Basis’ sales and services organizations, collectively stewarding nearly two billion dollars in annual digital advertising investment on behalf of prominent brands and agencies. His priorities will include:
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis serves as a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity – helping drive stronger financial outcomes for their organizations. Renowned for its dedication to both employees and customers, Basis enables more seamless operations while fostering a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Basis 2026 Advertising Agency Report Illustrates How AI, Transparency, Process and Other Factors are Converging to Make Work More Difficult for Advertising Professionals
Chicago, IL — April 20, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced survey results showing that 87% of agency professionals believe the traditional agency model is either broken or will be within 3-5 years. The sentiment is even stronger among senior leaders, with 92% of agency decision-makers believing this to be the case. The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an industry under intensifying strain and rapid evolution, with AI playing a significant role. Download the full report at: https://basis.com/reports/2026-advertising-agency-report.
“Basis’ 2026 Advertising Agency Report illustrates an industry in flux, where operational complexity, economic pressure, and AI‑driven disruption are forcing agencies to rethink how they work, how they deliver value, and how they are compensated,” said Ryan Manchee, SVP of Brand Marketing at Basis. “As the agency model transforms, the question now is what tools, technologies and practices these businesses will use to refit and remodel. While AI can be a business accelerator and force multiplier for agencies, it is only effective if it operates on advertising systems that are structured and connected.”
The report finds that while AI adoption across agencies has surpassed 99%, the technology’s rapid rise is colliding with entrenched inefficiencies, tightening margins, and a traditional agency model that may not be sustainable in a few years. Additional findings from the report include:
Agencies’ work is getting harder
Significant operational inefficiencies
AI is a lifeline… and threat
Workforce confidence is dipping
The agencies best positioned to succeed will identify solutions for the challenges outlined in the report, which can be vaulted by streamlining operations, consolidating fragmented tech stacks, rethinking revenue models, and investing in AI‑ready infrastructure that delivers efficiency, transparency, and measurable outcomes as a baseline expectation.
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Protected Verification, Attention, and Quality Optimization Integrated Directly into Basis to Help Marketers Reduce Waste and Improve Outcomes
CHICAGO & NEW YORK – April 14, 2026 – Basis and Mediaocean today announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.
This latest integration builds on the companies’ shared vision to unify planning, activation, ordering, trafficking, execution, quality, measurement, and finance across the media lifecycle. With Protected now integrated into media workflows in Basis, marketers can seamlessly apply advanced media quality controls and real-time verification directly within their activation environment—ensuring campaigns reach real people in high-quality environments, while maximizing performance and minimizing waste.
“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring higher quality decision-making and performance into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence to maximize outcomes.”
Unlike traditional verification solutions that rely on rigid blocking or static rules, Protected introduces a more adaptive, performance-led approach. Its pre-bid intelligence is continuously informed by real-time post-bid data, creating a live feedback loop that adapts targeting decisions based on actual performance. This approach improves precision and reduces wasted spend without sacrificing scale.
Through the integration, marketers can:
“Media quality shouldn’t come at the expense of performance, or vice versa,” said Sara Maskivish, SVP, Market Enablement – Verification, Protected by Mediaocean. “With this integration, we’re bringing a new model to market that connects verification directly to outcomes, using AI-driven, real-time intelligence to help marketers make smarter decisions and get more from every impression.”
Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels.
This milestone marks the first step in the Basis x Mediaocean partnership, which aims to eliminate fragmentation across the media lifecycle and create the foundation for AI-driven automation and optimization at scale. Future phases of the integration will continue to expand connectivity across Mediaocean’s platforms, including Prisma and Innovid, further aligning all aspects of advertising management into a single, intelligent workflow.
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Protected by Mediaocean
Protected by Mediaocean represents a fundamental shift in ad verification. Unlike traditional verification vendors that operate with rigid, one-size-fits-all approaches, Protected puts control back in the hands of both buyers and sellers who know their businesses best. Built on the principle that business is about calculated risks, Protected offers verification on a dial. This allows advertisers to set verification levels that fuel performance rather than fear, while giving publishers and platforms the transparency and protection needed to ensure clean supply and avoid unexpected deductions. As part of Mediaocean, alongside Prisma and Innovid, Protected leverages decades of media technology expertise to deliver customizable protection that adapts to each party's unique risk tolerance and business goals across both demand and supply sides. This isn't about dictating what's right or wrong; it's about empowering smart business decisions with the data and flexibility needed to optimize for sustainable growth throughout the entire ecosystem.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.
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Press Contacts
Meg Coyle
Anthony Loredo
917-573-4157
Compass is the Only Agent that Can Reduce Time Spent by Synthesizing Briefs into Media Strategies and Plans Within Minutes Spanning Programmatic, Direct, Paid Search, and Paid Social Advertising
CHICAGO – April 2, 2026 — Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced an agentic AI solution that transforms campaign briefs into strategies and media plans that integrate directly into omnichannel activation spanning programmatic, direct, paid search, and paid social advertising. Basis’ Compass is the only independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens. Compass for media planning and campaign creation are the first releases from agentic AI system newly engineered into Basis that connects and synchronizes every major channel, workflow function, and financial system.
Media strategy development and execution is complex and time-intensive. Media teams at brands and agencies spend hours crafting strategies for large scale campaigns from briefs, emails, research reports, audience data, and performance insights. Instead of starting with a blank page, users can leverage Compass to generate a high-quality media plan. Compass then goes beyond the plan by enabling teams to instantly construct ready-to-activate omnichannel campaigns.
“Basis’ Compass closes the learning gap when SMZ is exploring new verticals, media channels, or campaign goals. It allows us to confidently extend our media expertise into unfamiliar territory, helping us move faster and take on more opportunities because we’re starting from a deeply data‑driven foundation,” said Tim Slater, digital media director, SMZ. “Compass delivers the efficiency that ad agencies need -- streamlining research, media mix planning, and presentation development, so our teams can focus on the high‑value strategic work that truly benefits our clients.”
“With Compass as the starting foundation of campaign building, what used to take days or weeks of work can now be accomplished in minutes. It enables our team to create fully-formed omnichannel strategy in a fraction of the time with high-quality insight,” said Kayla Coe, director of digital media and strategy, Ad+genuity. “With Basis, Ad+genuity is unlocking capabilities and supercharging our expertise to drive performance for our clients.”
Basis is an integrated cross-channel media orchestration and connectivity platform that automates the most important phases of the entire campaign lifecycle. Its enterprise AI system empowers marketers through a suite of applications for planning and operations across programmatic, publisher-direct, search, and social channels. Compass converts briefs into strategy and cross channel media plans, and is poised for further expansion into audience insights, third-party activation, and cross channel optimization. With campaign briefs, strategy and activation connected inside Basis, teams have a closed data loop for measuring goals to outcomes quickly and precisely.
How Compass Works
Compass utilizes proprietary LLM agents engineered around workflows, processes, and logic defined by in-house media experts. Its comprehensive evaluation suite tests for, monitors, and corrects bias, demographic sensitivity, and recommendation integrity. It benefits marketers by:
Compass’ fast, flexible, and deeply informed planning and campaign creation experience blends Basis’ strategic expertise with the speed of AI. Here’s how it works:
“Media teams are buried in strategy assembly before a single campaign launches — synthesizing briefs, building frameworks, and producing client-ready presentations. Compass breaks through this challenge. For the first time, a DSP can take a campaign brief and generate a complete, customizable omnichannel media plan — ready for a client — without weeks of manual assembly,” said Shawn Riegsecker, CEO, Basis. “Compass is built differently, embedded directly in the planning process to keep strategy and activation connected in a closed loop from brief to outcome. Agencies and brands that have been testing Compass have fundamentally changed how their teams work.”
About Basis
Basis is solving the advertising industry’s biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Ad Age recognizes Basis for sustained excellence in workplace culture
CHICAGO, January 21, 2026 – Basis, the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2026. Details on the winners and ranking are available at: https://adage.com/events-awards/best-places-to-work/2026/aa-honorees.
This is the third year in a row that Basis has been ranked No. 1 and the fifth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2026 honors 50 companies that distinguished themselves over the past year as the advertising and marketing industry navigated economic uncertainty, shifting brand priorities and the growing integration of artificial intelligence across the business. Read more about Basis in Ad Age at: https://adage.com/events-awards/best-places-to-work/2026/aa-basis.
“This year’s Best Places to Work winners show what it looks like to lead with intention during a period of constant change,” said Dan Peres, president of Ad Age. “They’re investing in their people, prioritizing flexibility and building cultures that support both performance and retention.”
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work-life balance, recruitment, training and development (20% of the score).
“This recognition reflects the voices and experiences of our employees, and we’re incredibly proud of that,” said Emily Barron, Chief People Officer at Basis. “Empowerment, flexibility and inclusivity aren’t just initiatives, they’re embedded in how we work at Basis. We remain committed to investing in our people so they can grow and do their best work in a rapidly changing industry.”
Among the qualities of Basis, Ad Age cites, “The Chicago-based ad tech firm empowers its staff with tools to ‘bring their best selves to work every day.’ Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.”
Ad Age produced the 2026 Best Places to Work in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
About Basis Technologies
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
Contact Info
Caroline Yodice
609-937-8637
Launches with Place Exchange SSP and PerView Measurement to Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP Buying Platforms Including Basis and The Trade Desk
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on the go.
Launched at CES last year, DIRECTV Remote is the company’s dedicated (DOOH) network built upon its nationwide footprint of commercial establishments. Now, with DIRECTV’s national rollout of its new streaming TV solution for small businesses, DIRECTV Remote offers DOOH at scale, giving advertisers programmatic access to a growing pool of Live TV premium video inventory in a variety of locations including offices, waiting rooms, retail shops, salons, neighborhood bars and restaurants, and, later this year, in premium hotels. In-flight inventory across top U.S. airlines will continue to be sold as a managed service.
“When it comes to TV, it’s no longer just about the destination, it’s about the journey – and brands can now meet consumers at every step along the way,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “This programmatic enablement of our DOOH inventory allows advertisers to reach Live TV audiences beyond the living room with the same ease, automation and optimization that they’ve come to expect from our premium entertainment platform.”
DIRECTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DIRECTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year.
DIRECTV Advertising will also utilize Place Exchange’s proprietary PerView measurement solution – developed in line with the OAAA OOH Impression Measurement Guidelines and based on up-to-date, deterministic mobile device data – to deliver dynamic measurement of reach, frequency, and impressions for DIRECTV Remote campaigns bought both programmatically and directly.
“DOOH is increasingly becoming integrated into omnichannel strategies, and premium video in out-of-home environments is a perfect complement to in-home viewing to reach audiences wherever they are watching TV,” said Dave Etherington, Chief Commercial Officer, Place Exchange by Broadsign. “By enabling DIRECTV Remote programmatically, buyers gain access to trusted Live TV environments at scale, at a moment when major sporting events are driving unprecedented demand.”
According to Place Exchange by Broadsign’s latest Programmatic OOH Trends Report, Screen/TV spend recently surpassed Billboards as the largest asset category, a shift that reflects the growing weight and importance of video advertising options like DIRECTV Remote in the marketplace.
Last year, DIRECTV Advertising opened the doors to its premium TV platform for a wider advertising audience with the programmatic enablement of its advertising inventory across both satellite and streaming, as well as its innovative ad formats including pause ads, doubling the amount of premium, brand-safe DIRECTV streaming inventory available in the marketplace.
“Programmatic buying on digital out-of-home video is yet another way DIRECTV Advertising is connecting brands with customers in real-world moments at scale,” said Katie McAdams, CMO, Basis. “Now with programmatic access to out-of-home screens with DIRECTV, Basis is empowering marketers with true omnichannel reach and advertising automation to optimize media investments.”
About DIRECTV Advertising
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry-leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. Learn more at www.directvadvertising.com.
About Place Exchange by Broadsign
Place Exchange by Broadsign is the leading global SSP for programmatic out-of-home media, featuring the largest footprint of OOH media worldwide. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology offers agencies and advertisers the opportunity to fully unify non-guaranteed and guaranteed programmatic buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflows, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
Companies Integrate Platforms, Including Prisma, Innovid, and Protected to Create Foundation for AI-Driven Intelligent Automation at Scale
Chicago, IL – January 6, 2025 – Basis and Mediaocean today announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis (https://basis.com) will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, and pay all types of media. Mediaocean (https://www.mediaocean.com) is the foundational partner for omnichannel advertising, and this agreement lays the groundwork for AI-driven intelligent automation at scale.
Agencies invest billions of dollars for marketers to drive brands and grow sales. They generate thousands of campaigns and line items across media channels, platforms and teams. Fragmentation of platforms makes it difficult to verify that campaigns served ads, reached real people, generated desired outcomes, and are auditable and trusted in reconciliation and payment. Marketers rely on multiple disconnected systems for planning, buying, execution, delivery, measurement, and finance -- each with their own data and workflows. Basis and Mediaocean work to ease these pain points.
“Agencies need tighter connections across planning, activation, and execution to navigate today’s fragmented media landscape,” said Shawn Riegsecker, CEO, Basis. “Together, Basis and Mediaocean are helping advertisers manage the full complexity of media, empowering the largest and most sophisticated ad buyers to bring direct buying, programmatic, search, social, and video together in a more connected, accountable way.”
“Modern advertising is about reimagining how programmatic, direct buying, social, linear, and other media channels come together in powerful ways. Basis and Mediaocean are bringing that vision to life,” said Ramsey McGrory, president, Prisma by Mediaocean. “Programmatic is no longer a form of media, but rather a mindset about how to integrate workflow and data in automated ways, and we are thrilled to make this partnership available to our agencies and marketers.”
Mediaocean provides widely used platforms and workflows for agencies and advertisers to plan, order, traffic, actualize, execute, verify, measure, and pay for media, providing a single source of truth across the lifecycle. Basis is a unified command center bringing together planning, operations, and reporting across programmatic, direct-buying, search, and social. Campaigns planned and activated in Basis will be able to connect into Prisma’s automated buying and trafficking workflows, with execution continuing across Innovid and Protected for delivery, measurement, optimization, and media quality. This anchors the entire lifecycle with Mediaocean platforms, eliminating the need to stitch together disconnected point solutions and creating the conditions for AI-driven optimization and decision-making across the media lifecycle.
Agency & Advertiser Benefits
Basis x Prisma
Media planned and activated through Basis will flow into Prisma (https://go.prisma.mediaocean.com), where automated ordering, trafficking, and actualization workflows support direct buying, financial approval, reconciliation, and payment for CTV, OLV, and social video. An automated, two-way sync aligns contracted and delivered spend across digital channels, accelerating reconciliation, reducing discrepancies, and improving month-end close.
Basis x Innovid
Media activated through Basis will be delivered, independently measured, and optimized through Innovid (https://www.innovid.com). Innovid ensures that campaigns perform with accurate and relevant creative, real-time delivery and measurement, and in-flight optimization that bridge planning assumptions and real-world performance.
Basis x Protected
Protected (https://www.protected.media) provides an independent layer of media quality, brand safety, and attention verification powered by AI. Protected helps ensure that media activated through Basis reaches real people in high-quality, brand-safe environments, giving marketers confidence that reconciled spend reflects legitimate, high-value exposure.
About Basis Technologies
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.
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Contact for Basis:
Caroline Yodice
609-937-8637
Contact for Mediaocean
Megan Coyle
Recognition Demonstrates How Basis Solves Media Fragmentation and Operational Challenges for Customers by Unifying Campaign Lifecycle
CHICAGO – November 13, 2025 – Frost & Sullivan (https://www.frost.com) named Basis the 2025 Customer Value Leader for the global demand-side platform (DSP) industry. A global business consulting firm providing market research, growth strategy consulting, and corporate training, Frost & Sullivan is recognizing how Basis (https://basis.com) solves market fragmentation and operational chaos by unifying the entire media campaign lifecycle. Basis is the industry’s leading advertising automation platform. Frost & Sullivan’s analysis of Basis is available at: https://basis.com/2025-frost-and-sullivan-award.
The global DSP industry is facing accelerating media fragmentation, where advertisers must now engage consumers across an array of channels, including connected television (CTV), digital-out-of-home (DOOH), streaming audio, podcasts, social media, and traditional search and display. From Frost & Sullivan’s report, “This proliferation creates operational silos, disjointed workflows, and immense difficulty in achieving a unified view of campaign performance… It is no longer sufficient for a DSP to excel in a single channel. Brands and agencies now demand a single, cohesive interface to orchestrate, measure, and optimize cross-channel and cross-device campaigns harmoniously.” Basis helps agencies and brands do more with less to deliver business outcomes faster.
“Basis is redefining what performance and partnership mean in programmatic advertising—simplifying and automating the media journey, embedding powerful AI intelligence and empowering transparency,” said Alaa Saayed, VP of research of digital content services program, Frost & Sullivan. “By combining operational efficiency, measurable ROI, and a deep commitment to customer success, Basis stands out as a true strategic partner driving sustainable growth across the DSP ecosystem.”
Basis’ AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis delivers a fully integrated environment that automates the most important phases of the campaign lifecycle.
Frost & Sullivan’s Customer Value Leadership Recognition is its top honor and recognizes the market participant that exemplifies visionary innovation, market-leading performance, and unmatched customer care. It applies a rigorous analytical process to evaluate multiple nominees for each recognition category before determining the final recognition recipient. In its report, Frost & Sullivan highlighted various aspects of how Basis creates customer value:
“Automation is about empowering people to work more effectively by simplifying and streamlining repetitive and complex tasks. Basis’ mission to drive advertising automation unlocks creativity, efficiency and ultimately profitability for our customers,” said Grace Briscoe, EVP of client development, Basis. “Frost & Sullivan’s recognition of Basis is a powerful validation of our role in the advertising ecosystem and underscores the value we have been delivering to marketers for more than two decades.”
Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
CHICAGO – September 17, 2025 – Great Place To Work® and Fortune have selected Basis Technologies for the 2025 Fortune Best Workplaces in Advertising & Marketing™ List. Basis is the industry’s leading advertising automation platform. This is Basis’ fourth time being named to this prestigious list -- this year coming in at first place. Earning a spot means that it is one of the best companies to work for in the country.
The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 8,500 employees at Great Place To Work Certified™ companies in the advertising and marketing industry.
“Basis deeply appreciates the continued recognition from Great Place to Work and Fortune. Receiving this nod for the industry in which our company has been thriving demonstrates that employee happiness is good business,” said Emily Barron, chief people officer, Basis Technologies. “Basis wins and succeeds as a collective team. When our workplace practices are lifting our people to be the best versions of themselves, we create a positive effect on our customer relationships, revenue, product innovation and industry partnerships.”
The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary Trust Index™ Survey to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 8.4 million employees.
Survey responses reflect a comprehensive picture of the workplace experience. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.
“Congratulations to the Best Workplaces in Advertising and Marketing,” says Michael C. Bush, CEO of Great Place To Work.“In every industry, our research shows that investing in people drives productivity and higher revenues. When trust levels are high in an organization, people don’t fear AI — they embrace it.”
In the past few years, Basis also ranked as one of the Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Chicago™ (2025, 2024, 2023, 2022, 2021, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).
Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces in Advertising & Marketing List
Great Place To Work selected the 2025 Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 1.3 million employees, representing the experiences of over 8.4 million employees in the U.S in 2024 and 2025. Of those responses, over 8,500 were collected from employees at Great Place To Work Certified companies in the advertising and marketing industry, and this list is based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index Survey. To be eligible for the list, companies must have 10 or more employees. Read the full methodology.
To get on this list next year, start here.
About Great Place To Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces™ List.
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About Fortune
Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce, and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative, and Most Powerful Women. For more information, visit fortune.com.
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Contact:
Anthony Loredo
917-573-4157