Trider is a Multi-Year Recipient of IAB Tech Lab Service Awards for Contributions in Working Groups Driving Growth in the Digital Advertising Ecosystem

New York – June 12, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced that Ian Trider, VP of Product, has received an IAB Tech Lab Lifetime Achievement award. The IAB Tech Lab (https://iabtechlab.com), the global digital advertising technical standards-setting body, is celebrating its 10-year anniversary by honoring key contributors to the standards that have improved the digital economy over the last decade. Trider’s achievements are highlighted by his dedication to IAB Tech Lab’s Programmatic Supply Chain Commit Group and his vital contributions since the inception of the organization.

The IAB Tech Lab is a global non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. It is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries.

“The remarkable contributions of individuals such as Ian Trider has advanced the mission of IAB Tech Lab and therefore has also driven significant innovation and improvement in the digital advertising ecosystem,” said Anthony Katsur, CEO, IAB Tech Lab. “The dedication and partnership of award recipients like Ian over the past decade have set new standards and paved the way for future advancements in the digital ad economy. As we celebrate this milestone, we look forward to continuing this legacy of innovation and collaboration.”

The VP of DSP Product at Basis Technologies, Ian Trider directs programmatic advertising development of the company’s software platform, Basis. He is a two-time IAB Tech Lab service award winner, recognized for his collaboration with peers to establish digital advertising standards. Trider has been a commit group member for the IAB Tech Lab's Programmatic Supply Chain Working Group that steers the direction of technical standards in digital advertising. Additionally, he has been a significant contributor to many standards and specifications, including OpenRTB, ads.txt, sellers.json, and SupplyChain, and is the primary author of the IAB Tech Lab's Ad Management API. Trider has published industry commentary and opinions in outlets such as Ad Age, TechCrunch, The Drum, AdExchanger, Digiday and Street Fight.

About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Agencies Reveal Sentiments and Outlook About Business and Technology in Basis Technologies Survey

Chicago – May 30, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that most advertising agency professionals (88%) do not feel that people appreciate how advertising supports the internet. Despite this sentiment, 76% of respondents are optimistic and confident about the future of their respective agencies. The findings stem from a survey Basis Technologies conducted in April 2024, gathering respondents from more 110 agencies across the U.S. The insights are compiled in Basis’ 2024 Advertising Agency Report, available at: https://basis.com/reports/2024-advertising-agency-report.

Basis Technologies’ findings show that:

Respondents also indicated the importance of AI for their business:

Although agency professionals have optimism for their business in 2024 and beyond, they continue to face challenges such as inefficiency and costs. Nevertheless, there is positive sentiment around certain factors such as the prospect of using AI for their work. Basis Technologies’ survey shows the current state and future developments of advertising agencies, which drive digital advertising that is essential for the open Internet.

“Inefficiencies, costs and complexity continue to be prevalent problems that can degrade the health of advertising agencies. Yet, we are seeing resiliency, determination and confidence from respondents as they recognize their important role in powering the Internet,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “When there is enormous pressure to produce more with less resources, agencies need transformational changes for their business centered on solving operational complexity, siloed systems and manual processes.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis optimizes media team planning, activation and analysis of campaigns, empowering professionals to focus on media strategy and business outcomes. Capabilities include ad buying via programmatic, vendor-direct, search and social.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Basis Reduces Advertising Complexity by Opening Channels with Walled Gardens; Automates Performance Measurement of Pinterest Campaigns Alongside Every Major Form of Ad Buying  

Chicago – May 7, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced another first-to-market integration enabling agencies and marketers to measure Pinterest ad campaigns from its platform. The Basis media automation platform now allows real-time ad delivery data from Pinterest. Basis users also access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit. As the only platform that unifies social advertising with programmatic, site direct and search advertising, Basis solves industry complexity and unifies omnichannel digital media management.

Pinterest is an established social media platform with a loyal, women-driven user base, with nearly 500 million active monthly users (84 million of which are in the U.S.). The platform continues to grow, gaining 16 million more active users in Q4 2023 than in the previous quarter. Users rely on it for positive inspiration and purchasing decisions, as 85% of weekly users have made a purchase based on Pinterest pins. However, it is another walled garden platform for agencies to learn and manage. Growing competency in Pinterest and other social ad platforms can help agencies differentiate their offerings and strengthen campaigns. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers use data gathered through Basis to optimize omnichannel campaigns and drive performance.

“Pinterest is a unique social channel that offers users an overwhelmingly positive experience, making it one of the most brand-safe environments for almost any organization. Marketers looking to diversify their capabilities should strongly consider Pinterest for their toolset,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “Consolidating Pinterest ad platform data automatically into Basis Technologies’ platform is one aspect of the wide-ranging capabilities we’ve assembled to reduce advertising complexity. Making cross-campaign management easy for new and experienced media professionals and broadening their proficiency is the specialty of our technology.”

Basis’ campaign performance measurement solution consolidates important elements of digital advertising. It retrieves ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.

Pinterest’s proprietary tools help advertisers build awareness alongside visually compelling content on its platform. With 47% of social media users turning to the platform to discover and shop for products, marketers can gain an advantage by making Pinterest a part of the media mix.  Basis users who advertise on Pinterest or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis for insights on campaigns running on Pinterest and other platforms, marketers can see cross-channel performance data in real-time.

Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com

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Contact:

Anthony Loredo

anthony.loredo@basis.com 917-573-4157

PITTSBURGH & CHICAGO – CivicScience (https://civicscience.com), a leading provider of first-party, privacy-centric audience data, and Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, have joined forces to power omnichannel advertising and measurement among influential voter audiences.

The collaboration between CivicScience and Basis marks a significant milestone in audience targeting and media optimization. Leveraging CivicScience's extensive repository of first-party data and advanced Natural Language Processing (NLP) algorithms, the new solution empowers media professionals to create and target highly relevant political audience segments with unparalleled speed, scale, and precision.

"We are thrilled to announce our partnership with Basis Technologies and the launch of this transformative solution," said John Dick, CEO of CivicScience. "With our combined expertise and cutting-edge technology, we empower media buyers and planners to unlock the full potential of their campaigns by delivering highly relevant messaging to the right audiences at the right time."

By harnessing the power of CivicScience's comprehensive self-reported, large-scale polling data and sophisticated NLP capabilities, media buyers and planners can now access a wealth of insights to inform the political advertising strategies they activate through the Basis platform. CivicScience conducts large, Census-representative surveys of U.S. adults through unobstructed polling applications embedded in the content of a vast, demographically, and geographically diverse network of partner websites. This innovative approach enables advertisers to understand diverse political audience segments' nuanced preferences, sentiments, and behaviors, allowing for more effective audience segmentation and targeting across various platforms.

"Basis Technologies and CivicScience are empowering marketers with capabilities to influence public opinion and sentiment, which is crucial in an election year where voters are fragmented and divided," said Tyler Kelly, president, Basis Technologies. "Combining CivicScience's robust audience data with our media automation technology enables our clients to make data-driven decisions to deliver the most compelling messages to voters, influencers and thought leaders at scale on any digital channel."

The partnership between CivicScience and Basis Technologies underscores a shared commitment to innovation and excellence in the advertising industry. Together, they are paving the way for a new era of audience targeting and media optimization that lifts the standards for effective advertising and respects consumer privacy.

About CivicScience

CivicScience is a consumer analytics and advertising platform that owns the world's largest and most dynamic attitudinal database ever built. Our first-party, responsibly sourced data enables brands, advertisers, and media companies to see and influence the future.

Learn more at https://civicscience.com

For press Inquiries, please contact: Mary Acklin mary@civicscience.com

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

For press inquiries, please contact: Anthony Loredo, anthony.loredo@basis.com

Basis Technologies survey of 1,006 U.S. Political Opinion Leaders Reveal Top Issues, Most Trusted Information Sources and More for 2024 Elections

Chicago – March 28, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 64% of U.S opinion leaders feel that the country is on the wrong track. The data was compiled from a custom research study commissioned by Basis Technologies and conducted by consumer research company GWI, completed in October 2023. Findings from this custom study will be presented alongside GWI Zeitgeist data on a webinar on Thursday, April 11th, at 2:00 pm ET (11:00 am PT). To register for the webinar, visit here: https://www.gwi.com/webinars/understanding-us-voters. Highlights of the data are available in this infographic: http://basis.com/reports/understanding-political-attitudes-by-generation-in-2024-infographic.

Additional findings from Basis Technologies’ custom research on the 2024 elections show that:

Findings from GWI Zeitgeist on the 2024 elections show that:

“The 2024 U.S. elections will be noisy and fragmented for voters and community influencers. The challenge for candidates is to build and manage resources so that supporters amplify campaigns and voters buy in and turn out,” said Jaime Vasil, group VP of candidates and causes, Basis Technologies. “Campaigns are won when multiple factors are working together harmoniously. It’s imperative for marketing teams to understand the national and local political environment that candidates are navigating, and to operate with speed and scale to capitalize on opportunities and react to changes in political discourse.”

The series of studies from Basis Technologies and GWI encompass key opinion leaders and average Americans. Key opinion leaders are senior business leaders, or those who work in media or journalism, or those aged 35+ with $100k+ annual household income. They represent likely voters, as 92% of those surveyed say they voted in the 2020 general elections. Average Americans encompass Internet users aged 18+ or a general population aged 18-64.

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 16 years. Its platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.

About GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Basis Builds on Integrations with Walled Gardens; First Platform to Automate Performance Measurement of Reddit Campaigns Alongside Programmatic, Direct, Search and Social Channels

Chicago – March 13, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market integration enabling agencies and marketers to measure Reddit ad campaigns from its platform. The Basis media automation platform now accesses real-time ad delivery data from Reddit. Its delivery data integrations from third-party ad products already include Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat. Solving advertising complexity and unifying digital media management, Basis provides holistic campaign planning and performance insights for programmatic, direct, search and social ad channels.

Reddit is poised for growth, as advertisers can utilize it to reach audiences that aren’t on other social channels. Because it relies on contextual targeting to find audiences based on topics or conversations, it is uniquely positioned to overcome challenges associated with the deprecation of third-party cookies. However, it is yet another walled garden platform for agencies to integrate into their regular workflow. To differentiate themselves, agencies need to illustrate their command of different channels. Basis’ comprehensive third-party platform integrations empower marketers to manage, track and analyze campaign performance without the need to switch between platforms. Marketers can use data gathered through Basis to optimize omnichannel campaigns and drive performance.

“Reddit offers a unique audience of users less likely to be on multiple other social platforms. Furthermore, it engages people who are heavily invested in specific topics, hobbies, or communities,” said Amy Rumpler, SVP of search and social media services, Basis Technologies. “By funneling Reddit ad platform data automatically into our software, Basis Technologies is reducing advertising complexity and giving agencies one central command center to oversee their spend on all the major search and social ad channels in addition to their programmatic and direct media investment.”

Basis’ cross-channel campaign performance measurement solution consolidates important elements of digital advertising. It ingests ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). These simplify cross-channel campaign planning, performance tracking, and pacing by reducing the time needed to check on the health of campaigns in flight, make adjustments, and assemble and unify reports.

Reddit’s proprietary tools help advertisers align with conversations and posts on its platform. Basis users who advertise on Reddit or other major ad platforms don’t have to take extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. By using Basis to gain insights on campaigns running on Reddit and other platforms, marketers can see cross-channel performance data in real-time.

Basis encompasses media automation tools designed to simplify the campaign process and save time for media professionals. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Company Poised for Expansion Following Record-Breaking Year of Ad Spend Activated in its Programmatic Advertising and Media Automation Platform

Chicago, February 1, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation software, announced today the promotions of Emily Barron, April Weeks, Joanna Vahlsing, Grace Briscoe and Michael Olson to executive leadership positions. These changes reflect the company’s momentum as it continues to reach achievements in revenue.

Emily Barron, now the chief people officer at Basis Technologies, oversees all aspects of human resources, which includes driving programs that contribute towards the company's award-winning workplace. Basis Technologies has received recognition from Fortune, Crain's Chicago Business and Ad Age, which named the company the Best Place to Work in 2024. Emily has been effectively leading the HR function across the company, supporting the business goals and the needs of its 900+ global employees since 2016. Emily joined Basis Technologies in 2004 as its second employee. Prior to her current role, she led media activation for national brands for 11 years.

April Weeks, now chief investment and media officer, leads 350 media professionals to steward $1B yearly in media spend on behalf of Basis’ managed services division. Her teams partner with clients to solve business challenges through holistic solutions combining advertising technology, subject matter expertise, and activation proficiency. With over 25 years of experience partnering with Fortune 500 and 1000 brands, April is a change-management leader who has led Basis’ convergence of specialized capabilities, expertise, and knowledge into one integrated team. Having been cited in Adweek, eMarketer, and MediaPost, April delivers expertise built from her time serving clients at IPG and Omnicom agencies.

Joanna Vahlsing is now chief information officer, overseeing program management, information technology, business systems operations, and data privacy and security, as well as inclusion, diversity, equity, and accessibility. With over 24 years of experience in the technology industry, Joanna leads teams that enable vital business operations, such as compliance with industry standards such as SOC 2. Prior to joining the company, she was director of digital portfolio management at Weight Watchers International. She has also managed federal and state accountability programs for the State of Georgia.

Grace Briscoe, promoted to EVP of client development, leads Basis Technologies teams for brand development and candidates and causes. With more than 15 years of leadership experience at the company, Grace has guided marketing strategies for Fortune 500 brands and multiple U.S. presidential and congressional campaigns. Her expertise has been cited in The Wall Street Journal, The Economist, The New York Times, Axios, USA Today and more.

Michael Olson, promoted to EVP of client development, leads Basis Technologies teams for agency development and partner solutions. He focuses on delivering business outcomes for organizations through Basis’ technology and best-in-class media services. In his 15 years leading teams at the company, Michael has been driving its sales, sales enablement, and go-to-market efforts. He is credited for expanding the company’s western U.S. presence.

“Basis Technologies’ strong foundation of product innovation and client service is built on the experience of our team that know what brands and agencies need because they’ve spent numerous years walking side-by-side with customers to help them grow,” said Tyler Kelly, president, Basis Technologies. “As Basis Technologies looks forward to a promising 2024 where we expect to continue driving automation in the media ecosystem, our leadership team is locked in to deliver innovations that hurdle the most significant challenges in our industry.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Survey from Basis Technologies Reveals How Marketers are Prepping for Google Chrome Cookie Block

Chicago – January 24, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that half of marketing professionals do not feel that their organization is prepared to succeed in a cookieless world. Furthermore, although 68% of those surveyed said their organizations have implemented new targeting or measuring solutions within the last year to respond to Google Chrome’s deprecation of third-party cookies in 2024, a majority marketers say they have no intention of using UID 2.0 (62.7%) nor digital fingerprinting (63.2%). Basis Technologies’ study was conducted in November 2023 by more than 200 respondents at agencies, brands and publishers. The report, ‘Identity vs. Privacy: Digital Advertising in a Cookieless World,’ is available at: https://basis.com/reports/identity-vs-privacy-digital-advertising-in-a-cookieless-world.

Additional findings show that:

Respondents also provided opinions about the consumer impact of their work:

As Google marches on to eliminate third-party cookies in Chrome, brands and agencies need strategies and techniques that overcome this challenge to audience targeting and campaign measurement. Basis Technologies’ survey provides insight into the current state and future trajectory of identity and privacy in marketing and advertising – illustrating how marketers have been navigating a cookieless advertising world and how they intend to move forward.

“Marketers need to take action. The industry is approaching deadline time for a cookieless Chrome, and our survey shows that fewer than half of advertisers are ready for a cookieless world,” said Ryan Manchee, SVP of brand marketing, Basis Technologies. “It’s critical for holdouts to start testing and implementing new solutions immediately to ensure business continuity. Although brands and agencies may not have all the answers in-house, there are many peers and organizations in ad tech that can provide guidance for the next generation of customer targeting and measurement on digital channels.”

Basis Technologies’ platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis capabilities include ad buying via programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

# # #

Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Chicago, January 22, 2024 – Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been named No. 1 on Ad Age Best Places to Work 2024. Ad Age (https://adage.com) is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: https://adage.com/2024-best-places-to-work (subscription).

This is the third year in a row the Basis Technologies has been ranked in the top five of Ad Age Best Places to Work. The list for 2024 honors 50 companies that did a standout job over the past year as the ad business met the challenges of an unsettled economy, a changing media market, and a continued tight talent pool. Read more about Basis Technologies in Ad Age at: https://adage.com/article/best-places-work/best-places-work-2024-basis-technologies/2535366  (subscription).

“The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face more challenges in the new year against an uncertain economy, but winning workplaces know that taking care of employees drives business success.”

The winners -- top companies with 200 or fewer employees and top companies with more than 200 employees -- reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).

“Basis Technologies is honored to receive recognition of our workplace from Ad Age, one of the most influential organizations among our peer set. Our company has consistently focused on building an environment that empowers our team to be the best version of themselves wherever they are located,” said Emily Barron, EVP of talent and development, Basis Technologies. “Basis Technologies has been on Ad Age’s list year after year because we understand that the workplace continually evolves, and it requires consistent nurturing of team needs and new, innovative approaches that align with our changing world.”

Ad Age provided insight on key factors that secured the top spots for companies: “The winning companies outscored other workplaces in factors ranging from compensation and training to corporate culture and leadership… Perceptions about pay and benefits were the biggest differentiator for winners versus companies in the competition that didn’t make the ranking… At the best companies, the quid pro quo of the employer/employee compact begins by paying proper quid to the pros. Employees at winning companies felt better about their overall compensation package than did employees at companies that didn’t make the cut.”

Among the specific qualities of Basis Technologies, AdAge cites, “Basis provides a slew of other rewards to fuel its staff. A sabbatical offering allows employees a three-week paid break after every four years of their employment—in addition to their normal allotment of paid time off. And an annual, month-long wellness program aims to help staff improve their mental, physical and financial health, as well as earn up to a 30% discount on their health care premiums.”

Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group (www.aabestplacestowork.com), a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.

Basis Technologies provides a software platform that automates manual operations, standardizes business processes, and improves marketing and advertising performance. It is actively hiring across multiple business groups. The company’s various recognition for its workplace includes Fortune Best Workplaces in Advertising & Marketing (No. 2 in 2023 and No. 1 in 2022); Fortune Best Workplace in Chicago (No. 1 in 2023 and 2022); Fortune Best Workplaces for Women (No. 5 in 2023 and No. 14 2022); and Crain's Business Chicago Best Places to Work, 2023-2019.

About Ad Age

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

About Basis Technologies 

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com

# # #

Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157