CHICAGO – September 17, 2025 – Great Place To Work® and Fortune have selected Basis Technologies for the 2025 Fortune Best Workplaces in Advertising & Marketing™ List. Basis is the industry’s leading advertising automation platform. This is Basis’ fourth time being named to this prestigious list -- this year coming in at first place. Earning a spot means that it is one of the best companies to work for in the country.

The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 8,500 employees at Great Place To Work Certified™ companies in the advertising and marketing industry.

“Basis deeply appreciates the continued recognition from Great Place to Work and Fortune. Receiving this nod for the industry in which our company has been thriving demonstrates that employee happiness is good business,” said Emily Barron, chief people officer, Basis Technologies. “Basis wins and succeeds as a collective team. When our workplace practices are lifting our people to be the best versions of themselves, we create a positive effect on our customer relationships, revenue, product innovation and industry partnerships.”  

The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary Trust Index™ Survey to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 8.4 million employees.

Survey responses reflect a comprehensive picture of the workplace experience. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.

“Congratulations to the Best Workplaces in Advertising and Marketing,” says Michael C. Bush, CEO of Great Place To Work.“In every industry, our research shows that investing in people drives productivity and higher revenues. When trust levels are high in an organization, people don’t fear AI — they embrace it.”

In the past few years, Basis also ranked as one of the Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Chicago™ (2025, 2024, 2023, 2022, 2021, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).

Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

About the Fortune Best Workplaces in Advertising & Marketing List

Great Place To Work selected the 2025 Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 1.3 million employees, representing the experiences of over 8.4 million employees in the U.S in 2024 and 2025. Of those responses, over 8,500 were collected from employees at Great Place To Work Certified companies in the advertising and marketing industry, and this list is based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index Survey. To be eligible for the list, companies must have 10 or more employees. Read the full methodology.

To get on this list next year, start here.

About Great Place To Work

As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces™ List.

Follow Great Place To Work on LinkedIn, X, and Instagram, or visit greatplacetowork.com and sign up for the newsletter to learn more.

About Fortune

Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce, and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative, and Most Powerful Women. For more information, visit fortune.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Survey from Basis Technologies Reveals How Artificial Intelligence is Spreading in Advertising and Media  

Chicago – September 4, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced annual survey results showing that all marketing leaders say that their employees have embraced the use of artificial intelligence (AI) in their marketing and advertising work. Furthermore, 25% of these respondents say that they have used AI to replace human employees, and/or have plans to do so – a trend that has continued to grow the past two years. Basis’ study was completed in August 2025, with 140 respondents from all professional levels at agencies, brands and publishers. The annual report, ‘AI and the Future of Marketing,’ is available at: https://basis.com/reports/ai-and-the-future-of-marketing-2025.

The good:

• 95% of marketing professionals use generative or agentic AI tools at least once a month – one-third are using it every day.
• The most popular tasks for using AI according to 76% or more of respondents is ‘ideation/brainstorming’ and ‘research.’ 
• The most-used AI tool for advertising work is ChatGPT, which is utilized by 88% of respondents. No other platforms garnered more than 45% or respondents. The popularity is spread across multiple tools when asked about use of paid platforms.
• More than 65% say their organizations currently pay for premium AI tools – a significant increase from 44% in 2024.

The risks:

• Regarding the environmental impact of AI, 63% are concerned about its energy need.
• Nearly 86% of respondents are concerned about copyright risks and legal liabilities that could come with the use of generative AI.
• 70% believe AI’s development and usage should be regulated.
• With 100% of respondents thinking that generative AI poses a brand safety and misinformation risk for digital marketers, 40% believe that the risk is significant.

The work:

• More than 73% believe that AI has made them either moderately or significantly more efficient at their jobs over the course of the last year – a significant increase from 54% in 2024.
• Among all respondents, 59% believe AI will lead to substantial job losses in digital marketing within the next 3-5 years – a jump from 41% who felt this way a year ago.
• 66% believe there is little to no risk that AI could replace their job within the next 3-5 years.
• Only 20% of respondents say their organization currently “employs” AI agents for marketing and/or advertising work.
• 19% of marketers are deprioritizing SEO because of AI’s impact on search.

The use of AI solutions by agencies and brand marketers continues to accelerate, with many professionals seeing benefits in ideation, analysis and more. This is tempered by continuing and growing concerns of AI’s unintended consequences and residual effects.

“The Basis annual AI survey shows that this is an unstoppable force in business and especially in advertising and marketing. Considering the rate of adoption among professionals, AI’s benefits far outweigh any concerns in the industry for now,” said Katie McAdams, chief marketing officer, Basis Technologies. “As AI takes hold in specific industry practices such as content creation, writing and data analysis, there are still numerous opportunities and possibilities for growth in different areas.”

Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.

About Basis Technologies

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Award-Winning INTRVL Technology Generates Audience Segments for Ad Targeting Exclusively Available in Basis for Progressive and Left-Leaning Campaigns

Washington, DC – August 11, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced an integration with INTRVL (https://www.intrvl.us) to improve how political advertisers find movable voters through digital channels. Audience segments generated by INTRVL’s award-winning data technology significantly improve ad impact by incorporating years of data on who is most movable by political ads. This partnership makes Basis the first and only demand side platform where these segments are broadly available for Democratic, progressive, left-leaning and non-partisan advertisers. Trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years, Basis automates planning, operations, and more across programmatic, publisher-direct, search, and social channels.

Conventional political strategies and tactics utilize support and turnout scores to focus ads on the same set of voters, which oversaturates them and may ignore many other voters. Instead of political marketers guessing which support score thresholds to use for targeting ads, INTRVL’s audience segments identify the most movable voters across the spectrum. This is accomplished by combining years of media impact measurements with hundreds of thousands of recent surveys to understand which voters respond best to digital campaigns.

“INTRVL is pushing a paradigm shift in the way campaigns target voters. Past strategies have not worked well for Democrats and it’s time to shift the thinking to find truly movable voters,” said Steven McAlpine, co-founder and CEO, INTRVL. “INTRVL benefits from the distribution and reach of Basis Technologies by reaching forward-thinking political marketers looking for new ways to change hearts and minds in 2025 and beyond.”

Basis and INTRVL are helping campaigns avoid wasted spend by automating and scaling how they find voters whose positions on issues and candidates can still be moved. Public affairs, issue advocacy and political campaigns that use INTRVL’s data for programmatic advertising access more than 300 audiences covering a broad range of issue interests such as climate action, reproductive rights, the economy and more. In addition to issue-based targeting, INTRVL is making available audiences purpose-built for specific goals – persuasion, mobilization, or both – as well as for voters who are most politically engaged. Each of these audiences are then tiered based on how movable these voter segments are.

INTRVL helps improve ad performance through media optimization and audience research tools. These tools generate insights based on how audiences engage with ads as they are consuming content on digital channels -- a different methodology from controlled environments of online panels and creative pre-tests. These insights drive significant impact – INTRVL’s audience modeling for 2024 election campaign partners generated +120% increase in candidate support, +80% higher lift in issue support, and +25% higher donation rates. Upcoming audience segments to be released will include donation propensity, media consumption preferences, vote switchers, and special segments for the Virginia and New Jersey elections.

“INTRVL’s unique approach to determining what drives voters, and which ones can be influenced by      digital media, is the jolt that can infuse energy into campaigns. By finding voters based on issues they care about most, political marketers can precisely match the message to the motivation,” said Grace Briscoe, EVP of client development, Basis Technologies. “Combining powerful, unique data with media automation through Basis enables our users to affect voter turnout for key elections through effective digital environments.”

Since 2007, Basis Technologies has powered digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.

About Basis Technologies 

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

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Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Data from Basis Technologies Reveals How U.S. Consumers Will Navigate the Holiday Shopping Season

CHICAGO – June 26, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced survey results showing that 35% of U.S. consumers expect their holiday gift spending this year to increase from last year. However, half of respondents (49%) want to spend the least amount of money as possible on gifting. The majority of those who will increase spend (62%) say that it is because of inflation driving up prices of gifts. Additionally, 41% of consumers say they will stop buying from a retailer that doesn’t align with their personal values.

The Basis Technologies’ annual holiday shopping study unveils data about what influences people, when and where to reach them, and what they plan to spend on for the 2025 holidays. The study also reviews how certain behaviors in 2024 compare to this year’s projections. It was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers age 16+. The report, ‘2025 Holiday Shopping and Advertising Trends,’ is available at: https://basis.com/reports/2025-holiday-shopping-advertising-trends-report.

Below are additional highlights.

Influence:

• 41% of respondents say that recent political changes have changed their outlook on holiday spending
• Among respondents who say they plan to spend less for gift giving, 55% of them say it is because they are worried about the economy.
• 42% of respondents believe brands should have clearly stated values.

Timing:

• Less than half of respondents (48%) participated in Black Friday and Cyber Monday shopping events last year. A little over half (51%) predict they will participate this year.
• The top reasons shoppers will start early for the 2025 holidays are to avoid shipping delays (66%), to finish as fast as possible (63%), and because they shop throughout the year to take advantage of sales (57%).  

Reach

• In 2024, 90% of respondents purchased gifts online.
• 35% of Gen Z and 26% of Millennials say they will buy gifts directly through social media.
• Overall, 18% of respondents say they will buy gifts through social media. Among these respondents, the top channels they would purchase through are Instagram (52%), Facebook (51%), TikTok (47%) and YouTube (40%).

Spend

• In 2025, 25% of respondents said they would purchase more gifts from low-cost online retailers such as Temu or Shein – a jump from the 19% who said they did this in 2024.
• 60% of shoppers say they like to support small/local businesses and 55% say they are more likely to buy from a retailer that shows they care for employees.
• 83% believe time with people they love is the best gift – a percentage that has been slowly growing the past two holiday cycles.

“For the holidays, shoppers want more than deals. Influence will come from both social platforms and social values as U.S. consumers will approach the shopping season with careful planning and deeper purpose,” said Maggie Nemoy, VP of research and insights, Basis Technologies. “Although budgets are top of mind for many shoppers, they are also thinking about emotional connections and values alignment for their commerce. To make this season truly memorable for their customers and businesses, brands must meet practical needs while tapping into emotional drivers like connection, culture, and principles.”

To win in the 2025 holiday marketing cycle, Basis Technologies offers this guidance for brands:

• Early and consistent: Meet shoppers where they are with extended, always-on campaigns. Target early buyers with curated gift guides and save urgency tactics for late-season shoppers.
• Authenticity: Emotional connection matters. Brands should reflect diverse traditions and values while offering thoughtful, joy-filled experiences that resonate across cultures.
• Digital discovery: Invest in native, shoppable ad formats across social and search platforms, especially for Gen Z and Millennials. Social commerce is growing fast.
• Value and purpose: Combine pricing flexibility (bundles, free shipping, loyalty perks) with clear messaging that highlights brand values and community impact.
• Simple path to purchase: Address shopper pain points by improving fulfillment, product availability, and seamless digital experiences across devices.

Basis Technologies provides omnichannel advertising automation to help marketers to reach customers on any site or app on any digital device.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

# # #

Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

CHICAGO – June 17, 2025 – Great Place To Work® and Fortune magazine have recognized Basis Technologies (https://basis.com) as one of this year’s Best Workplaces in Chicago. Basis Technologies is the industry’s leading advertising automation platform. This marks Basis’ 6th time being named to this prestigious list, ranking at No. 3. Earning a spot signifies that Basis has exceeded rigorous benchmarks, establishing itself as one of the top workplaces among companies headquartered in Chicago.

To determine the Fortune Best Workplaces in Chicago™ List, Great Place To Work collected nearly 62,000 confidential responses from employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.

 “Basis is incredibly grateful to Great Place To Work and Fortune for the recognition that represents the city in which our business originated,” said Emily Barron, chief people officer of Basis Technologies. “Basis has thrived for more than two decades because our people sustain our culture and values. We salute our employees, as they are the ones who drive our longevity and legacy.”

Among Basis employees, 97% report that it is a great place to work, while only 57% of employees at typical U.S.-based companies feel the same about their employers. Basis’ profile on Great Place to Work is available at: https://www.greatplacetowork.com/certified-company/1207119.

The Best Workplaces in Chicago list is highly competitive. Survey responses reflect a comprehensive view of the workplace experience. Honorees were recognized for their ability to deliver positive outcomes for employees, regardless of their role or status within the organization. To qualify for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region.

“Congratulations to the Fortune Best Workplaces in Chicago,” says Michael C. Bush, CEO at Great Place To Work. “These companies prove that prioritizing people leads to better performance and that leaders who invest in their people are rewarded with more sustainable and profitable businesses.” 

In the past few years, Basis also ranked as one of the Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).

Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.

About Basis Technologies

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.

About the Fortune Best Workplaces in Chicago

Great Place To Work selected the 2025 Fortune Best Workplaces in Chicago by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 62,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in the Chicago List and these rankings are based on their feedback. To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. Read the full methodology. To get on this list next year, start here.

About Great Place to Work

As the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on its coveted Best Workplaces™ lists.

Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.

About Fortune

Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit fortune.com.

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Contact:

Anthony Loredo

917-573-4157

anthony.loredo@basis.com

Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels

Chicago – June 10, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Central to this announcement is Basis’ reporting and insights hub, which automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance with unmatched agility, clarity, and customization.

“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”

Basis helps agencies and brands do more with less to deliver business outcomes faster. The AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis’ latest product advancements are designed to further evolve that platform into a fully integrated environment that automates the most important phases of the campaign lifecycle.

Unified Reporting and Insights

Basis is further automating how data is collected, accessed, and visualized by consolidating campaign reporting systems, including those of third-parties, into a single dashboard. It simplifies access to historical reports, enhances visibility across performance dimensions, and provides data consistency. Basis collaborated with Snowflake for fast and efficient data processing for brands and agencies with proprietary customer data and from third-party advertising platforms. Basis’ data visualization and reporting is powered by ThoughtSpot. New in-platform capabilities include:

• Cross-Channel Insights: Unified reporting with automated ingestion of campaign data from Basis’ DSP, publisher-direct buying, and all major paid search and social media platforms.
• Scheduling and Sharing: Automated delivery of reports to stakeholders.
• Live Dashboards: Enhanced visualization of campaign data in real-time.
• Flexible Report Builder: Fully customizable reports and best-in-class templates, with advanced filters.

“Data and creativity fuel our work. Campaign insights empowers our team to move fast and capitalize on opportunities for clients,” said Kira Clifton, VP of media and analytics, Hart. “Basis delivers a differentiator that helps us coalesce, analyze and showcase data, enabling Hart to stand out and build trust among marketers.”

“In its early stages, Basis’ new reporting tool holds great promise as a time-saving solution for pulling and visualizing client data,” said Rachael Root, VP of programmatic media, Ad+genuity. “With intuitive filters and flexible download and visualization options, it’s designed to make insights more accessible and presentation-ready.”

To learn more about Basis’ reporting and insights capabilities, visit: https://basis.com/technology/dashboards.

Paid Search Advertising

Basis now provides a centralized system for the creation, approval, and export of search campaign builds directly into Google Ads. The platform already automates the ingestion of ad delivery data from Google and Microsoft Ads. Basis’ new search enhancements with Google Ads include:

• Campaign builds with built-in validations
• Bulk uploads using standardized templates
• Direct export to Google Ads for immediate activation
• Discrepancy detection between planned and live campaigns
• Downloadable live campaign snapshots in a client-ready format
• Build versioning with full change tracking

Task Management

Embedded directly into the campaign workflow, Basis’ collaborative task management capabilities enable users to create, assign, and manage tasks tied to specific campaigns, clients, or message center threads. Users can make to-do lists with due dates and priority levels, as well as email notifications for assignments and deadlines. The centralized interface helps media teams streamline communication and execution, coordinate more effectively, and deliver faster, with fewer tools and miscommunications.

About Basis Technologies 

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

# # #

Contact:

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Software Industry Veteran and Amazon Product Leader Joins Basis to Grow Company’s Holistic Implementation of AI

Chicago, May 6, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company’s flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis’ AI technology portfolio.

Mike was most recently a product development leader at Amazon for four years, driving developments related to allocation and pricing of Sponsored Product ads across off-search pages. At Amazon, he was also focused on building and scaling a team of engineers and applied scientists that leveraged AI to optimize ad relevance and performance. Prior to Amazon, Mike was VP of Engineering at Basis, playing a key role in the development of the Basis platform. In his career, he has led software development teams for enterprises such as Citi, Barclays Capital, and Morgan Stanley.

“Basis is fortunate to have Mike join our team as he finishes a dynamic four years at Amazon where he implemented a sustainable growth strategy for one of its most significant advertising products,” said Tyler Kelly, president, Basis Technologies. “As brands and agencies continue to adopt Basis to automate their advertising, our vision is to further leverage artificial intelligence to boost human intelligence and improve the lives of people working in digital media.”

Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Basis’ suite of AI and machine learning-powered solutions streamline operations, minimize costly errors, and enhance campaign performance.

“Basis holds a unique position at the center of the digital advertising ecosystem,” said Mike Hoyle. “By harnessing the latest advancements in AI and machine learning, we have an opportunity to empower our customers with the most automated, intelligent, and comprehensive advertising solution in the market.”

About Basis Technologies

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

Press Contact

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Survey from Basis Technologies Reveals Growing Marketer Confidence in AI, Shaping the Future of Digital Advertising and Investment Plans

Chicago, April 17, 2025 – Basis Technologies (https://basis.com/), the industry’s leading advertising automation platform, today announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows. Additionally, generative AI use at agencies has skyrocketed, with nearly 40% of respondents saying they use it every day as part of their workflows. By comparison, in 2023, a Basis survey revealed that less than 10% of advertising professionals used AI daily and 33% said that they didn’t use it at all.

Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Additionally, 76% of senior agency leaders said they plan to increase their AI investment over the next 12 months, with 77% actively seeking out technology to help automate or streamline processes. Basis’ study was completed in March 2025 by more than 170 senior respondents at North American/Global agencies. To download the full 2025 Advertising Agency Report, please visit https://basis.com/reports/2025-advertising-agency-report.

“In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,” said Katie McAdams, chief marketing officer at Basis Technologies. “However, there are numerous areas within agencies where it has not yet taken full root, like data optimization, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realized or understood.”

Additional findings include:

The State of Agency Work

• More than half of agency leaders said their organization’s 2024 revenue was up from the year prior, while around one-quarter said numbers were down. Another 22% said revenues were flat.
• More than 40% of respondents reported that their agencies have conducted layoffs within the last 12 months, a slight increase from 2024 (36%).
• Just over half of agency professionals (55%) are open to looking for a new job within the next 12 months, compared to 56% of all US workers. However, just 19% of respondents said they were somewhat or very likely to go job hunting in the year ahead.
• A growing majority of agency professionals (61%) believe that digital advertising has gotten harder over the last two years, up slightly year-over-year.

Agency Challenges

• Inefficient processes are the greatest challenge agencies report facing (56%), followed closely by rising costs (43%), shrinking profits (43%), and siloed/disconnected systems (42%).
• With advertisers confronting the growing threats of AI-generated misinformation, hate speech and rolled-back content moderation efforts on social media platforms, 85% of agency professionals believe brand safety risks are greater today than they were at this time last year, with nearly two-thirds of all respondents (64%) believing they are significantly higher.
• More than half of respondents (51%) said their current adtech/martech stack consists of eight or more tools, with 40% juggling 10+ tools to manage their clients’ campaigns. Last year, just 17% of full-service and media agencies said they were managing 10+ tools.

Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.

About Basis Technologies

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

Press Contact

Anthony Loredo

anthony.loredo@basis.com

917-573-4157

Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy

CHICAGO, March 31, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today the appointment of Mark McEachran to VP of product - DSP. Mark will lead product strategy and development for Basis' DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. He will focus on strengthening Basis' DSP capabilities to address industry challenges in cookie deprecation, supply chain optimization, inventory quality, and more.

Mark was most recently SVP of product at YieldMo, an AI-powered advertising technology platform. Prior to joining YieldMo, he served in product leadership roles at Nexstar Digital and Rakuten. Early in his career, he was a product manager at Magnite (formerly Rubicon Project) where he supported its integrations with the growing number of DSPs emerging in the industry, including Basis. In parallel with that role, Mark was part of the pioneering team at the OpenRTB Consortium, which now operates under IAB Tech Lab, that established programmatic advertising standards for the industry. Mark has been an ad tech product leader at both startups and established corporations.

“Mark is a seasoned engineering leader whose history of partner collaboration drives seamless connections and operations in the programmatic advertising ecosystem,” said Tyler Kelly, president, Basis Technologies. “With Basis winning more and more customers because of the combined strength of our programmatic, workflow automation and data capabilities, Mark will be essential in evolving the next generation of our DSP to deliver more flexibility, agility and scale for advertisers."

Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

"Customer feedback and industry analysts show that Basis Technologies competes among the top echelon of programmatic advertising platforms," said Mark McEachran. "Basis delivers holistic technology grounded in automation that solves our customers’ problems today and strengthens their business foundation for the future."

About Basis Technologies 

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique

areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

Press Contact

Anthony Loredo

anthony.loredo@basis.com

917-573-4157