Ad Age recognizes Basis for sustained excellence in workplace culture
CHICAGO, January 21, 2026 – Basis, the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2026. Details on the winners and ranking are available at: https://adage.com/events-awards/best-places-to-work/2026/aa-honorees.
This is the third year in a row that Basis has been ranked No. 1 and the fifth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2026 honors 50 companies that distinguished themselves over the past year as the advertising and marketing industry navigated economic uncertainty, shifting brand priorities and the growing integration of artificial intelligence across the business. Read more about Basis in Ad Age at: https://adage.com/events-awards/best-places-to-work/2026/aa-basis.
“This year’s Best Places to Work winners show what it looks like to lead with intention during a period of constant change,” said Dan Peres, president of Ad Age. “They’re investing in their people, prioritizing flexibility and building cultures that support both performance and retention.”
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work-life balance, recruitment, training and development (20% of the score).
“This recognition reflects the voices and experiences of our employees, and we’re incredibly proud of that,” said Emily Barron, Chief People Officer at Basis. “Empowerment, flexibility and inclusivity aren’t just initiatives, they’re embedded in how we work at Basis. We remain committed to investing in our people so they can grow and do their best work in a rapidly changing industry.”
Among the qualities of Basis, Ad Age cites, “The Chicago-based ad tech firm empowers its staff with tools to ‘bring their best selves to work every day.’ Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.”
Ad Age produced the 2026 Best Places to Work in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
About Basis Technologies
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
Contact Info
Caroline Yodice
609-937-8637
Launches with Place Exchange SSP and PerView Measurement to Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP Buying Platforms Including Basis and The Trade Desk
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on the go.
Launched at CES last year, DIRECTV Remote is the company’s dedicated (DOOH) network built upon its nationwide footprint of commercial establishments. Now, with DIRECTV’s national rollout of its new streaming TV solution for small businesses, DIRECTV Remote offers DOOH at scale, giving advertisers programmatic access to a growing pool of Live TV premium video inventory in a variety of locations including offices, waiting rooms, retail shops, salons, neighborhood bars and restaurants, and, later this year, in premium hotels. In-flight inventory across top U.S. airlines will continue to be sold as a managed service.
“When it comes to TV, it’s no longer just about the destination, it’s about the journey – and brands can now meet consumers at every step along the way,” said Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising. “This programmatic enablement of our DOOH inventory allows advertisers to reach Live TV audiences beyond the living room with the same ease, automation and optimization that they’ve come to expect from our premium entertainment platform.”
DIRECTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DIRECTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year.
DIRECTV Advertising will also utilize Place Exchange’s proprietary PerView measurement solution – developed in line with the OAAA OOH Impression Measurement Guidelines and based on up-to-date, deterministic mobile device data – to deliver dynamic measurement of reach, frequency, and impressions for DIRECTV Remote campaigns bought both programmatically and directly.
“DOOH is increasingly becoming integrated into omnichannel strategies, and premium video in out-of-home environments is a perfect complement to in-home viewing to reach audiences wherever they are watching TV,” said Dave Etherington, Chief Commercial Officer, Place Exchange by Broadsign. “By enabling DIRECTV Remote programmatically, buyers gain access to trusted Live TV environments at scale, at a moment when major sporting events are driving unprecedented demand.”
According to Place Exchange by Broadsign’s latest Programmatic OOH Trends Report, Screen/TV spend recently surpassed Billboards as the largest asset category, a shift that reflects the growing weight and importance of video advertising options like DIRECTV Remote in the marketplace.
Last year, DIRECTV Advertising opened the doors to its premium TV platform for a wider advertising audience with the programmatic enablement of its advertising inventory across both satellite and streaming, as well as its innovative ad formats including pause ads, doubling the amount of premium, brand-safe DIRECTV streaming inventory available in the marketplace.
“Programmatic buying on digital out-of-home video is yet another way DIRECTV Advertising is connecting brands with customers in real-world moments at scale,” said Katie McAdams, CMO, Basis. “Now with programmatic access to out-of-home screens with DIRECTV, Basis is empowering marketers with true omnichannel reach and advertising automation to optimize media investments.”
About DIRECTV Advertising
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry-leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. Learn more at www.directvadvertising.com.
About Place Exchange by Broadsign
Place Exchange by Broadsign is the leading global SSP for programmatic out-of-home media, featuring the largest footprint of OOH media worldwide. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology offers agencies and advertisers the opportunity to fully unify non-guaranteed and guaranteed programmatic buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflows, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
Companies Integrate Platforms, Including Prisma, Innovid, and Protected to Create Foundation for AI-Driven Intelligent Automation at Scale
Chicago, IL – January 6, 2025 – Basis and Mediaocean today announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis (https://basis.com) will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, and pay all types of media. Mediaocean (https://www.mediaocean.com) is the foundational partner for omnichannel advertising, and this agreement lays the groundwork for AI-driven intelligent automation at scale.
Agencies invest billions of dollars for marketers to drive brands and grow sales. They generate thousands of campaigns and line items across media channels, platforms and teams. Fragmentation of platforms makes it difficult to verify that campaigns served ads, reached real people, generated desired outcomes, and are auditable and trusted in reconciliation and payment. Marketers rely on multiple disconnected systems for planning, buying, execution, delivery, measurement, and finance -- each with their own data and workflows. Basis and Mediaocean work to ease these pain points.
“Agencies need tighter connections across planning, activation, and execution to navigate today’s fragmented media landscape,” said Shawn Riegsecker, CEO, Basis. “Together, Basis and Mediaocean are helping advertisers manage the full complexity of media, empowering the largest and most sophisticated ad buyers to bring direct buying, programmatic, search, social, and video together in a more connected, accountable way.”
“Modern advertising is about reimagining how programmatic, direct buying, social, linear, and other media channels come together in powerful ways. Basis and Mediaocean are bringing that vision to life,” said Ramsey McGrory, president, Prisma by Mediaocean. “Programmatic is no longer a form of media, but rather a mindset about how to integrate workflow and data in automated ways, and we are thrilled to make this partnership available to our agencies and marketers.”
Mediaocean provides widely used platforms and workflows for agencies and advertisers to plan, order, traffic, actualize, execute, verify, measure, and pay for media, providing a single source of truth across the lifecycle. Basis is a unified command center bringing together planning, operations, and reporting across programmatic, direct-buying, search, and social. Campaigns planned and activated in Basis will be able to connect into Prisma’s automated buying and trafficking workflows, with execution continuing across Innovid and Protected for delivery, measurement, optimization, and media quality. This anchors the entire lifecycle with Mediaocean platforms, eliminating the need to stitch together disconnected point solutions and creating the conditions for AI-driven optimization and decision-making across the media lifecycle.
Agency & Advertiser Benefits
Basis x Prisma
Media planned and activated through Basis will flow into Prisma (https://go.prisma.mediaocean.com), where automated ordering, trafficking, and actualization workflows support direct buying, financial approval, reconciliation, and payment for CTV, OLV, and social video. An automated, two-way sync aligns contracted and delivered spend across digital channels, accelerating reconciliation, reducing discrepancies, and improving month-end close.
Basis x Innovid
Media activated through Basis will be delivered, independently measured, and optimized through Innovid (https://www.innovid.com). Innovid ensures that campaigns perform with accurate and relevant creative, real-time delivery and measurement, and in-flight optimization that bridge planning assumptions and real-world performance.
Basis x Protected
Protected (https://www.protected.media) provides an independent layer of media quality, brand safety, and attention verification powered by AI. Protected helps ensure that media activated through Basis reaches real people in high-quality, brand-safe environments, giving marketers confidence that reconciled spend reflects legitimate, high-value exposure.
About Basis Technologies
Basis is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.
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Contact for Basis:
Caroline Yodice
609-937-8637
Contact for Mediaocean
Megan Coyle
Recognition Demonstrates How Basis Solves Media Fragmentation and Operational Challenges for Customers by Unifying Campaign Lifecycle
CHICAGO – November 13, 2025 – Frost & Sullivan (https://www.frost.com) named Basis the 2025 Customer Value Leader for the global demand-side platform (DSP) industry. A global business consulting firm providing market research, growth strategy consulting, and corporate training, Frost & Sullivan is recognizing how Basis (https://basis.com) solves market fragmentation and operational chaos by unifying the entire media campaign lifecycle. Basis is the industry’s leading advertising automation platform. Frost & Sullivan’s analysis of Basis is available at: https://basis.com/2025-frost-and-sullivan-award.
The global DSP industry is facing accelerating media fragmentation, where advertisers must now engage consumers across an array of channels, including connected television (CTV), digital-out-of-home (DOOH), streaming audio, podcasts, social media, and traditional search and display. From Frost & Sullivan’s report, “This proliferation creates operational silos, disjointed workflows, and immense difficulty in achieving a unified view of campaign performance… It is no longer sufficient for a DSP to excel in a single channel. Brands and agencies now demand a single, cohesive interface to orchestrate, measure, and optimize cross-channel and cross-device campaigns harmoniously.” Basis helps agencies and brands do more with less to deliver business outcomes faster.
“Basis is redefining what performance and partnership mean in programmatic advertising—simplifying and automating the media journey, embedding powerful AI intelligence and empowering transparency,” said Alaa Saayed, VP of research of digital content services program, Frost & Sullivan. “By combining operational efficiency, measurable ROI, and a deep commitment to customer success, Basis stands out as a true strategic partner driving sustainable growth across the DSP ecosystem.”
Basis’ AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis delivers a fully integrated environment that automates the most important phases of the campaign lifecycle.
Frost & Sullivan’s Customer Value Leadership Recognition is its top honor and recognizes the market participant that exemplifies visionary innovation, market-leading performance, and unmatched customer care. It applies a rigorous analytical process to evaluate multiple nominees for each recognition category before determining the final recognition recipient. In its report, Frost & Sullivan highlighted various aspects of how Basis creates customer value:
“Automation is about empowering people to work more effectively by simplifying and streamlining repetitive and complex tasks. Basis’ mission to drive advertising automation unlocks creativity, efficiency and ultimately profitability for our customers,” said Grace Briscoe, EVP of client development, Basis. “Frost & Sullivan’s recognition of Basis is a powerful validation of our role in the advertising ecosystem and underscores the value we have been delivering to marketers for more than two decades.”
Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
CHICAGO – September 17, 2025 – Great Place To Work® and Fortune have selected Basis Technologies for the 2025 Fortune Best Workplaces in Advertising & Marketing™ List. Basis is the industry’s leading advertising automation platform. This is Basis’ fourth time being named to this prestigious list -- this year coming in at first place. Earning a spot means that it is one of the best companies to work for in the country.
The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 8,500 employees at Great Place To Work Certified™ companies in the advertising and marketing industry.
“Basis deeply appreciates the continued recognition from Great Place to Work and Fortune. Receiving this nod for the industry in which our company has been thriving demonstrates that employee happiness is good business,” said Emily Barron, chief people officer, Basis Technologies. “Basis wins and succeeds as a collective team. When our workplace practices are lifting our people to be the best versions of themselves, we create a positive effect on our customer relationships, revenue, product innovation and industry partnerships.”
The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary Trust Index™ Survey to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 8.4 million employees.
Survey responses reflect a comprehensive picture of the workplace experience. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.
“Congratulations to the Best Workplaces in Advertising and Marketing,” says Michael C. Bush, CEO of Great Place To Work.“In every industry, our research shows that investing in people drives productivity and higher revenues. When trust levels are high in an organization, people don’t fear AI — they embrace it.”
In the past few years, Basis also ranked as one of the Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Chicago™ (2025, 2024, 2023, 2022, 2021, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).
Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces in Advertising & Marketing List
Great Place To Work selected the 2025 Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 1.3 million employees, representing the experiences of over 8.4 million employees in the U.S in 2024 and 2025. Of those responses, over 8,500 were collected from employees at Great Place To Work Certified companies in the advertising and marketing industry, and this list is based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index Survey. To be eligible for the list, companies must have 10 or more employees. Read the full methodology.
To get on this list next year, start here.
About Great Place To Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces™ List.
Follow Great Place To Work on LinkedIn, X, and Instagram, or visit greatplacetowork.com and sign up for the newsletter to learn more.
About Fortune
Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce, and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative, and Most Powerful Women. For more information, visit fortune.com.
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Contact:
Anthony Loredo
917-573-4157
Survey from Basis Technologies Reveals How Artificial Intelligence is Spreading in Advertising and Media
Chicago – September 4, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced annual survey results showing that all marketing leaders say that their employees have embraced the use of artificial intelligence (AI) in their marketing and advertising work. Furthermore, 25% of these respondents say that they have used AI to replace human employees, and/or have plans to do so – a trend that has continued to grow the past two years. Basis’ study was completed in August 2025, with 140 respondents from all professional levels at agencies, brands and publishers. The annual report, ‘AI and the Future of Marketing,’ is available at: https://basis.com/reports/ai-and-the-future-of-marketing-2025.
The good:
The risks:
The work:
The use of AI solutions by agencies and brand marketers continues to accelerate, with many professionals seeing benefits in ideation, analysis and more. This is tempered by continuing and growing concerns of AI’s unintended consequences and residual effects.
“The Basis annual AI survey shows that this is an unstoppable force in business and especially in advertising and marketing. Considering the rate of adoption among professionals, AI’s benefits far outweigh any concerns in the industry for now,” said Katie McAdams, chief marketing officer, Basis Technologies. “As AI takes hold in specific industry practices such as content creation, writing and data analysis, there are still numerous opportunities and possibilities for growth in different areas.”
Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Award-Winning INTRVL Technology Generates Audience Segments for Ad Targeting Exclusively Available in Basis for Progressive and Left-Leaning Campaigns
Washington, DC – August 11, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced an integration with INTRVL (https://www.intrvl.us) to improve how political advertisers find movable voters through digital channels. Audience segments generated by INTRVL’s award-winning data technology significantly improve ad impact by incorporating years of data on who is most movable by political ads. This partnership makes Basis the first and only demand side platform where these segments are broadly available for Democratic, progressive, left-leaning and non-partisan advertisers. Trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years, Basis automates planning, operations, and more across programmatic, publisher-direct, search, and social channels.
Conventional political strategies and tactics utilize support and turnout scores to focus ads on the same set of voters, which oversaturates them and may ignore many other voters. Instead of political marketers guessing which support score thresholds to use for targeting ads, INTRVL’s audience segments identify the most movable voters across the spectrum. This is accomplished by combining years of media impact measurements with hundreds of thousands of recent surveys to understand which voters respond best to digital campaigns.
“INTRVL is pushing a paradigm shift in the way campaigns target voters. Past strategies have not worked well for Democrats and it’s time to shift the thinking to find truly movable voters,” said Steven McAlpine, co-founder and CEO, INTRVL. “INTRVL benefits from the distribution and reach of Basis Technologies by reaching forward-thinking political marketers looking for new ways to change hearts and minds in 2025 and beyond.”
Basis and INTRVL are helping campaigns avoid wasted spend by automating and scaling how they find voters whose positions on issues and candidates can still be moved. Public affairs, issue advocacy and political campaigns that use INTRVL’s data for programmatic advertising access more than 300 audiences covering a broad range of issue interests such as climate action, reproductive rights, the economy and more. In addition to issue-based targeting, INTRVL is making available audiences purpose-built for specific goals – persuasion, mobilization, or both – as well as for voters who are most politically engaged. Each of these audiences are then tiered based on how movable these voter segments are.
INTRVL helps improve ad performance through media optimization and audience research tools. These tools generate insights based on how audiences engage with ads as they are consuming content on digital channels -- a different methodology from controlled environments of online panels and creative pre-tests. These insights drive significant impact – INTRVL’s audience modeling for 2024 election campaign partners generated +120% increase in candidate support, +80% higher lift in issue support, and +25% higher donation rates. Upcoming audience segments to be released will include donation propensity, media consumption preferences, vote switchers, and special segments for the Virginia and New Jersey elections.
“INTRVL’s unique approach to determining what drives voters, and which ones can be influenced by digital media, is the jolt that can infuse energy into campaigns. By finding voters based on issues they care about most, political marketers can precisely match the message to the motivation,” said Grace Briscoe, EVP of client development, Basis Technologies. “Combining powerful, unique data with media automation through Basis enables our users to affect voter turnout for key elections through effective digital environments.”
Since 2007, Basis Technologies has powered digital media for thousands of political campaigns, independent expenditure committees, and issue advocacy advertisers.
About Basis Technologies
Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Data from Basis Technologies Reveals How U.S. Consumers Will Navigate the Holiday Shopping Season
CHICAGO – June 26, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced survey results showing that 35% of U.S. consumers expect their holiday gift spending this year to increase from last year. However, half of respondents (49%) want to spend the least amount of money as possible on gifting. The majority of those who will increase spend (62%) say that it is because of inflation driving up prices of gifts. Additionally, 41% of consumers say they will stop buying from a retailer that doesn’t align with their personal values.
The Basis Technologies’ annual holiday shopping study unveils data about what influences people, when and where to reach them, and what they plan to spend on for the 2025 holidays. The study also reviews how certain behaviors in 2024 compare to this year’s projections. It was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers age 16+. The report, ‘2025 Holiday Shopping and Advertising Trends,’ is available at: https://basis.com/reports/2025-holiday-shopping-advertising-trends-report.
Below are additional highlights.
Influence:
Timing:
Reach
Spend
“For the holidays, shoppers want more than deals. Influence will come from both social platforms and social values as U.S. consumers will approach the shopping season with careful planning and deeper purpose,” said Maggie Nemoy, VP of research and insights, Basis Technologies. “Although budgets are top of mind for many shoppers, they are also thinking about emotional connections and values alignment for their commerce. To make this season truly memorable for their customers and businesses, brands must meet practical needs while tapping into emotional drivers like connection, culture, and principles.”
To win in the 2025 holiday marketing cycle, Basis Technologies offers this guidance for brands:
Basis Technologies provides omnichannel advertising automation to help marketers to reach customers on any site or app on any digital device.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
CHICAGO – June 17, 2025 – Great Place To Work® and Fortune magazine have recognized Basis Technologies (https://basis.com) as one of this year’s Best Workplaces in Chicago. Basis Technologies is the industry’s leading advertising automation platform. This marks Basis’ 6th time being named to this prestigious list, ranking at No. 3. Earning a spot signifies that Basis has exceeded rigorous benchmarks, establishing itself as one of the top workplaces among companies headquartered in Chicago.
To determine the Fortune Best Workplaces in Chicago™ List, Great Place To Work collected nearly 62,000 confidential responses from employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization.
“Basis is incredibly grateful to Great Place To Work and Fortune for the recognition that represents the city in which our business originated,” said Emily Barron, chief people officer of Basis Technologies. “Basis has thrived for more than two decades because our people sustain our culture and values. We salute our employees, as they are the ones who drive our longevity and legacy.”
Among Basis employees, 97% report that it is a great place to work, while only 57% of employees at typical U.S.-based companies feel the same about their employers. Basis’ profile on Great Place to Work is available at: https://www.greatplacetowork.com/certified-company/1207119.
The Best Workplaces in Chicago list is highly competitive. Survey responses reflect a comprehensive view of the workplace experience. Honorees were recognized for their ability to deliver positive outcomes for employees, regardless of their role or status within the organization. To qualify for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region.
“Congratulations to the Fortune Best Workplaces in Chicago,” says Michael C. Bush, CEO at Great Place To Work. “These companies prove that prioritizing people leads to better performance and that leaders who invest in their people are rewarded with more sustainable and profitable businesses.”
In the past few years, Basis also ranked as one of the Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces ™ (2024, 2023, 2022, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024).
Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Fortune Best Workplaces in Chicago
Great Place To Work selected the 2025 Fortune Best Workplaces in Chicago by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 62,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in the Chicago List and these rankings are based on their feedback. To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. Read the full methodology. To get on this list next year, start here.
About Great Place to Work
As the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on its coveted Best Workplaces™ lists.
Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.
About Fortune
Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit fortune.com.
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Contact:
Anthony Loredo
917-573-4157
