"Plus, a recent EMarketer report based on Basis Technologies and GWI research found that 42% of Gen Z shoppers said they’re likely to purchase their holiday gifts through social media platforms, a greater proportion than millennials (26%), Gen Xers (15%) and baby boomers (6%) who said the same."

Read more in RetailDive.

Basis Technologies is the No. 4 best place to work in advertising and marketing in 2024. The list was determined by global people analytics firm Great Place to Work through the analysis of survey feedback representing more than 9,000 U.S. employees.

Read more about this Great Place to Work list.

"Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it."

Listen to the podcast episode on Local Marketing Trends.

"The future of a streamlined advertising tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns...

Ad tech, born over two decades ago, promised to revolutionize media, enhance efficiency, boost productivity, and improve campaign performance. But instead of simplifying things, it has added layers of complexity, introducing a tangled web of vendors, tools, and platforms that increase costs and confusion."

Read more from Basis Technologies' Shawn Riegsecker in MediaPost.

"Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That’s a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI."

Read more in eMarketer.

“CTV is where there is more engagement,” said Jaime Vasil Winkelfoos, the group vice president of candidates and causes at ad tech firm Basis Technologies. “When voters say they are watching TV, they don’t’ say ’I’m watching broadcast.”

Read more on CNBC.

"In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might be worrying for some marketers and retailers. Not only for their bottom lines, but also for budgets, as marketers adjust and allocate to accommodate shifts in consumer behaviors."

Read more from Basis Technologies' Maggie Nemoy and Nick Dunham in TotalRetail.

Amid a rise in mobile shopping, Gen Z shoppers are more likely to buy their holiday presents directly from social media platforms this year compared to other age groups, according to an EMarketer report based on Basis Technologies and GWI research.

Read more in RetailDive.

"Gen Zers were found to be more than twice (42%) as likely as the average (20%) to buy holiday gifts directly through social media, according to May 2024 research from Basis Technologies and GWI. That compares to millennials at 26%, Gen X at 15%, and baby boomers at 6%. Among overall respondents planning to buy gifts directly through social media, the most popular platform to do so was Instagram, cited by 57%, followed by Facebook (56%), TikTok (43%) and YouTube (38%)."

Read more on RetailWire.