The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could open opportunities to leverage their customer data via Walmart Connect to reach potential purchasers in Vizio OS,” says Amy Rumpler, senior vice-president of search and social media services at adtech software firm Basis Technologies.

Read more in The Drum.

"For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.

There is $10 billion projected to be spent on advertising in the 2024 election – an all-time record. Ad spend on broadcast TV is projected to be $5 billion (surpassing$4.5b in 2020), and connected TV/streaming will likely top out at 1.8 billion (up from $1B in 2022). CTV continues to reach larger audiences – and with that, active voters. According to a recent study by LG Ads, 65% of likely voters prefer streaming TV over linear TV."

Read more from Basis Technologies' Jaime Vasil in Advertising Week.

"Join us on the ADOTAT Show for a groundbreaking roundtable discussion: "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes." Dive deep with our expert panelists as they unravel the complexities of digital advertising and confront the industry's most pressing challenges.

Panelists: Richard Kahn: Co-founder & CEO of eZanga.com and Anura.io, Ernst & Young Entrepreneur of the Year in technology, and a maverick in digital security. Mike Zaneis: CEO of Trustworthy Accountability Group, Brand Safety Institute co-founder, and a trailblazer at the nexus of technology, policy, and media. Jared Siegal: CEO of Aditude, transforming ad operations from a one-man consultancy to a vital service for 20 publishers. Zach Moore: SVP of Digital Media Operations at Basis Technologies, a strategist turning digital media campaigns into bullseye hits. Michael Bishop: Co-founder & CTO of OpenAds.ai, pioneering new pathways in digital advertising with cutting-edge tech."

Watch the episode on ADOTAT.

"Call it a baby step to a four-day workweek. Basis Technologies, an advertising software company, is making 2024 the year of the half-day Friday. Basis decided to let workers roll out at noon at the end of the week following several years of experiments that at times included being off for the whole day on Friday."

Read more in Business Insider.

"As employees in the ad industry contend with organizational shake-ups and a deepened erosion of the work-life boundary, Basis Technologies is making efforts to help its own find some relief. Basis, a Chicago-based digital advertising platform, earned the No. 1 spot in Ad Age Best Places to Work 2024 for companies with more than 200 employees, as well as the top ranking in that size category for ad tech firms and central region companies."

Read more in AdAge (subscription).

"A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech."

Read more from Basis Technologies' Ian Trider in StreetFight Magazine.

Amy Rumpler, svp of search and social media services at Basis Technologies said she can activate [Google] in so many different ways and reach so many different audiences, that “It’s a mainstay of most of our media plans, and I don’t see that going anywhere.”

Read more in Digiday (subscription).

“For really good reasons, they’re [TikTok is] focused on other areas that are doing better and are hoping that those things can outweigh the pressure to take a hard look at what they’re [TikTok is] doing from a data, privacy and security standpoint,” said Amy Rumpler, svp of search and social media services at Basis Technologies. Those successful areas include TikTok’s creator marketplace and music partnerships, for example.

Read more on Digiday (subscription).

"Political marketers say that X lends itself more to soliciting donations, collecting email addresses and efforts to boost voter turnout, rather than shifting opinions, as users of the platform tend to be entrenched in their political beliefs.  “Political campaigns will leverage it, particularly for fundraising and ‘get out the votes’,” said Grace Briscoe, senior vice-president of client development for Basis Technologies, but added that levels of interest from her clients were low."

Read more in Financial Times (subscription).