"In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory."

Read more from Basis Technologies' Chris Coupland in Digital Signage Today.

"Now, an integration between Basis Technologies and Snap is changing that, making it easier for advertisers to tap into Snapchat’s base of more than 750 million active monthly users.

As of this month, users of the Basis media automation platform can access real-time performance data from Snapchat’s SSP. The integration enables marketers to measure Snapchat ads from a DSP in a way that was not possible previously."

Read more in StreetFight Magazine.

Crain's New York Business has introduced the best places to work in New York City for 2023. Large or small, these 100 employers have rolled with the punches through economic turmoil, developing ways to engage employees, make them feel heard and get them excited to show up for work—whether in person or via Zoom.

Basis Technologies was named the No. 19 best place to work in all of New York City.

Read the full list on Crain's New York Business (subscription).

The 86 honorees on Crain's Notable Leaders in DEI are entrusted with making sure their organizations create and maintain a workforce, supplier chain and ecosystem that represents all people, regardless of such factors as skin tone, gender, age bracket or physical and neurological characteristics.

"Lois Castillo helps develop workplace culture and enhance corporate infrastructure to foster greater inclusion in the digital media industry. She expanded Basis’ community involvement with diverse partnerships such as MAIP, Code Nation, COOP, She Runs It and Urban Alliance."

Read more in Crain's Chicago Business.

AdExchanger announced the winners of the 2023 AdExchanger Awards, recognizing excellence in digital marketing and advertising. The winners were unveiled live at the AdExchanger Awards Gala at Programmatic I/O in New York.

Basis Technologies won two awards: 'Best Account Support by a Technology Company' and 'Best Data or Measurement Strategy by a Marketer.' We won these awards with our partners at Miles Partnership, Verizon and BNO, who were key principals in our entries.

“The AdExchanger Awards are a celebration of the data-driven digital marketing industry. They honor innovation in the past year from leaders in ad tech, marketing, and media" said Bill Amstutz, Group Publisher, AdExchanger. "These award winners are representative of the impressive accomplishments of all of our finalists.”

Basis Technologies had previously won the 2021 AdExchanger Award for Best Educational Tool or Program. The company was also a finalist in the Best Account Support category in 2021 and 2022.

Read the full list of 2023 winners and finalists on AdExchanger.

"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).

Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."

Read more in CRM Magazine.

"The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. 

A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout all the winners."

Basis Technologies is No. 2 on the WorkLife 50!

Read more on WorkLife. 

"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 10,000 U.S. employees."

Basis Technologies is ranked No. 2!

Read more in Fortune.

"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose where they work and access to extensive mental health and stress-relief support such as free meditation sessions, on-demand counseling, help for new parents and an anonymous employee assistance program. Oh, and half-day Fridays each and every week, not just in the summer."

Read more on Crain's Chicago Business.