Agencies Find New Ways to Measure Performance of Snapchat Ads

"Now, an integration between Basis Technologies and Snap is changing that, making it easier for advertisers to tap into Snapchat’s base of more than 750 million active monthly users.

As of this month, users of the Basis media automation platform can access real-time performance data from Snapchat’s SSP. The integration enables marketers to measure Snapchat ads from a DSP in a way that was not possible previously."

Read more in StreetFight Magazine.