"Now, an integration between Basis Technologies and Snap is changing that, making it easier for advertisers to tap into Snapchat’s base of more than 750 million active monthly users.
As of this month, users of the Basis media automation platform can access real-time performance data from Snapchat’s SSP. The integration enables marketers to measure Snapchat ads from a DSP in a way that was not possible previously."
Read more in StreetFight Magazine.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
