"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying technology, The Basement set out to integrate parts of the campaign strategy that brought in social, search, traditional, and out-of-home strategies."
Read more in MediaPost.