"Running a digital marketing campaign is complex enough. What if you added a constantly shifting, multi-tiered regulatory environment? Welcome to marketing a cannabis brand, where success depends on hard work, good counsel and clever use of technology. Jeremy Agers, director of demand generation at MyRemede, is making it work. His startup CBD brand partnered with ad-tech firm Centro to grow its presence. Tyler Kelly, president of Centro, spoke alongside Agers at Adweek’s Elevate: Cannabis and CBD event Wednesday."
Read more in Adweek and click to see the full video discussion.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
