"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today launched a capability to help companies re-engage customers who lost interest because of COVID-19.
The Basis platform was integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel. These lapsed audience segments consist of customers who interacted with companies prior to March 2020, the onset of the pandemic in the United States.
Cuebiq provides lapsed audience segments for vertical categories such as quick-service restaurants, retail, lifestyle, travel and hospitality, automotive, and more that regularly drive conversions from in-person interactions."
Read more in CRM Magazine.