"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Advertising software company Centro acquired a San Francisco-area startup that specializes in algorithms for bidding on search-engine keywords.
Terms of the deal were not disclosed, but QuanticMind will add about 30 employees to Centro’s staff of nearly 700.
More importantly, the acquisition rounds out Centro’s ad-buying software, called Basis, which launched three years ago. Basis already allowed customers to plan and purchase digital ads on websites, search and social media either through automated-buying platforms or directly from the sites themselves.
This deal is worth watching because Centro, which got its start 19 years ago buying online ads for clients, has been viewed as a potential IPO or acquisition candidate for some time. With a red-hot IPO market, the company could find the exit it’s been seeking."
Read more in Crain's Chicago Business.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...