"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly."
Read more in MediaPost.