"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly."
Read more in MediaPost.