Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized ...
"Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys."
Read more in AdExchanger.
Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized ...
"If people are a company’s greatest asset, then CHROs have a lot riding on their shoulders. From delivering a winning ...
"Merger and acquisition activity is swirling in ad tech. With economic volatility, there are tighter public markets, and private ad ...