"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories ...
"Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys."
Read more in AdExchanger.
"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories ...
"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of ...
"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ...