The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
The Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business.
Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.
Chicago-based Centro streamlines and automates digital media for agencies and brands to power their businesses. The company, which specializes in media planning and buying and performance marketing, is a top-10 national digital media buyer projected to manage $700 million in digital media spend in 2020. Centro’s vision is to bring automation to digital media through technology with the support of managed services. More than 600 new service customers partnered with Centro this year. Clients lauded its daily optimizations to move KPIs in a positive direction, as well as its targeting capabilities within its platform, access to private marketplaces and brand safety and fraud protection capabilities.
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