Digital marketing client finds laser-sharp targeting and cost savings when switching to Basis DSP.
Basis had much stronger audience segmentation capabilities. Our client found targeting segments to be much easier and was impressed with our extensive PMP deals library.
ABOUT THE COMPANY
This client is a digital marketing agency in the higher education industry. Over the past seven years, they’ve generated more than $2 billion in revenue for over 100 clients. Their primary advertising goals are getting qualified leads, driving conversions, and reaching high-intent audiences that are interested in continued education whether it be college or post-graduate programs.
"Basis to me is the clear WIN. In the first month, we delivered a better CPL on retargeting on Basis. MediaMath has had plenty of time to mature and is on average delivering higher CPL, with Basis retargeting CPL at $89 and MediaMath at $172." - SVP of Media and Development