Oct 27 2014
Basis Technologies

#CentroInAction: The Proof is in the Partnership


One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients was a small creative shop looking to expand their offering to become a full-service marketing communications agency. An internal audit determined that the existing team best served as traditional media buyers, as none of the internal resources had the skills, expertise, or bandwidth to tackle the rapidly growing digital media task. This left a significant gap in their offering, and they immediately sought to find a solution.

Finding Centro

At the same time, Centro was looking to break into new regional business and expand our agency clientele. Some of the client’s board members who had worked with Centro in the past had suggested leveraging our digital expertise, accessibility, and service as a way of expanding their offering. We were introduced, and a perfect partnership was formed.

Centro streamlined the agency’s buying process by handling all digital media strategy, planning, execution, optimization, and reconciliation; functioning as an extension of the agency’s team.  Centro subject matter experts leverage best-in-class research tools to provide insights and education throughout the entire campaign lifecycle. As the agency client worked primarily with regional brands, local activation was a crucial part of their digital offering. Centro customized each plan for specific DMA’s, including guaranteed, programmatic, and biddable inventory across all channels and creative.

Growing Together

The partnership between Centro and the creative focused shop turned full-service agency continues today. As more brands and advertisers adopt various forms of digital, the agency continues to rely on Centro as the white-labeled digital team- providing a necessary backbone to the business. Through our partnership, the agency has seen healthy growth and return on their investment in a digital team:

  • Over $300,000 cost savings since partnership began
  • Employee count has grown over 400%
  • Revenue has grown by more than 50%
  • Centro has assigned dedicated teams to the agency, providing education and expertise that allows the agency to hone their own emerging digital media skills
  • The agency has won a number of creative awards over the partnership, attributing their success to being able to offer a breadth of solutions to their clients. They have credited Centro as being a strategic partner in their success, and critical to the next level of growth and accomplishment.

At Centro, we offer a modern approach to digital media. With over 13 years and 100,000 campaigns to our name, we leverage advanced technology, proven tactics, and industry expertise to build campaigns around the channels and platforms that drive the greatest results for our client’s specific business needs. Data is paired with intuition for a comprehensive approach to the media buy. People and technology are at the heart of Centro, and are the essential parts in every #CentroInAction story.