Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both."
Read more from Aubry Parks-Fried on Adweek's Social Times.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?