Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to take media buying in-house.
The company says Centro DSP is geared towards mobile and hyperlocal programmatic buying, and unlike the self-serve SiteScout buying platform that Centro also operates, Centro DSP will offer a flexible range of service levels that help independents build up internal expertise, at a price point they can afford."
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.
Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.