Advertisers flock to NFL draft with live sport wiped out

Amy Rumpler, Vice President of paid social at ad buyer Centro, said Google has been offering sponsorship opportunities for the NFL and NFL Network channels on YouTube, highlighting a spike in search interest around the draft.

“A lot of advertisers who were heavily invested in sports sponsorships before now are trying to figure out where to put those dollars. The NFL draft is basically the only sporting event happening right now,” she said.

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