See how Basis Technologies is transforming the world of digital advertising.
How brands can grab consumer attention in this fragmented environment
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
Ad-Tech’s ‘Cookie Licking’ Problem is Starving Quality Content, Says Basis President
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...
