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Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform
Chicago, February 24, 2021 – Centro (centro.net), a global provider of enterprise automation technology, announced the acquisition of QuanticMind (https://quanticmind.com), a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization.
Basis, Centro’s flagship automation platform for marketers, is the industry’s most comprehensive, automated, and intelligent digital media platform, and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. It delivers robotic process automation to omnichannel advertising and media workflow. Integrating QuanticMind strengthens Basis by providing:
“Centro is far ahead in building for marketers the most comprehensive omnichannel digital advertising platform. QuanticMind drives our vision by enabling us to weave PPC and search advertising seamlessly alongside all other digital capabilities,” Shawn Riegsecker, CEO of Centro. “We’re embedding QuanticMind’s best-in-class data science, AI-driven algorithms, and SEM software with the proven benefits of workflow automation and programmatic advertising in Basis. Centro is one step further to completing our vision of a singular, unified platform helping advertising agencies and marketers save time, money and resources by eliminating data and process silos through improved organization and automation of critical functions.”
Basis is a software-as-a-service (SaaS) offering with fully-integrated essential elements for marketers: media governance through workflow automation tools, programmatic advertising through its top user-rated demand side platform (DSP), and business intelligence through a data analytics engine. More than 500 agencies and marketers have implemented Basis since its launch in 2018 with more than $1.5 billion in digital ad spend being facilitated through it. Learn more at: https://centro.net/solutions/basis.
QuanticMind originated in 2011 with an intelligent keyword bid-management platform, which ingests data from disparate marketing tools generating improved search and PPC performance using proprietary machine learning to optimize marketing performance. Centro is infusing it with additional resources to continue development, innovation and support for its customers.
QuanticMind was represented by investment bank Nfluence Partners. QuanticMind’s 30 employees are now part of Centro’s renowned workplace culture. Centro’s 700 team members across 44 offices cover North America, South America and Europe. As Centro integrates systems, adds capabilities and improves features, it is continuing to grow with plans to hire more than 150 new team members across its product, engineering, data science, operations and sales teams. Explore careers at: https://centro.net/company/careers.
About Centro
Centro (https://centro.net) is a provider of ERP and automation software for digital advertising teams and organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It streamlines business operations and optimizes advertising performance by enabling marketers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform
Chicago, IL – February 11, 2021 – Centro (https://centro.net), a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz (https://www.adswizz.com), the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them to connect to the AdsWizz Marketplace and other major audio publishers on the AdsWizz platform. By strengthening capabilities in digital audio, Basis is progressing towards complete omnichannel advertising automation.
“The AdsWizz and Centro integration enables marketers and publishers to capitalize on the increasing engagement of audio,” said Alexis van de Wyer, CEO of AdsWizz. “We’re seeing that the growth of listening audiences is translating to a similar growth in programmatic audio advertising. Recognizing the needs of the market to access this desirable medium, AdsWizz sees Centro’s Basis as a strong addition to our group of demand partners.”
Buyers using Basis can access AdsWizz enabled inventory through programmatic Private Marketplaces (PMPs) or through the AdsWizz Marketplace. The AdsWizz Marketplace allows advertisers to:
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV, audio, search, and social campaigns. Basis enables advertisers to:
To learn more about Basis, please visit https://www2.centro.net/basis.
“With its premier platform for advertisers and publishers, AdsWizz delivers a key component for Centro’s strategy to automate every major aspect of digital media,” said Tyler Kelly, president of Centro. “AdsWizz’s channel to reach audiences through audio complements the features in Basis for activating large-scale, omnichannel ad buys on any digital medium.”
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
About AdsWizz
AdsWizz has created an end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups in North America and Europe, and is an audio ad buying platform for global agencies and small businesses. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a subsidiary of Sirius XM Holdings Inc. (NASDAQ: SIRI), and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania. AdsWizz has a presence in over 40 markets around the world.
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Contact:
Anthony Loredo
917-573-4157
Centro Certified On-Demand Education Gives Remote Professionals Mastery of Digital Ad Channels
Chicago, February 2, 2021 – Centro (centro.net), a global provider of advertising technology, announced a free and expanded virtual curriculum for digital advertising—available through its Centro Certified learning programs. Centro Certified’s Essentials is a series of self-guided classes for mastering key elements of digital advertising. The series launched in 2020, with nearly 1000 professionals meeting certification for Digital Media Essentials. Newly available are Search Essentials and Social Media Essentials, with additional courses for Programmatic 2.0, TV Buying, Data, and more, to be released in 2021. To register for all Essentials courses, visit: https://centro.net/institute/certified.
Centro Certified is an AdExchanger Awards 2020 finalist for Best Education Program. It offers subject matter expertise, collaborative group discussion, and relevant coursework at no cost. Essentials courses cover the basics of ad industry subject matter and educate on ad buying platforms, media strategy, campaign optimization and more. It is designed for junior professionals and advertising veterans alike, who are newcomers to digital ad fields.
“Centro will bring our knowledge to learners wherever they are. The tenet for Centro Certified Essentials is to create accessibility within the digital advertising field for any growth-minded professional,” said Ryan Manchee, VP of media innovations and technology at Centro. “Free educational resources available virtually, from any location at any time, is an important foundation for our industry’s advancement and has been a part of Centro since our founding two decades ago.”
Centro Certified programs meet the needs of all learners, remote and in-office, to deliver robust understanding of digital markets. Other tiers of Certified courses offer advanced instruction for Centro’s clients and partners, via virtual summits, live training events and on-demand video tutorials, with certifications in foundational knowledge, advanced strategies, and new business development. Once participants complete the coursework and pass a comprehensive test, they receive digital badges to verify their mastery and officially become ‘Centro Certified’.
Centro Certified is a component of Centro Institute, a set of resources encompassing educational programs, content and events. Its content range from current industry trends, to fundamental knowledge and advanced best practices. Other offerings within Centro Institute include workshops, webinars, leadership forums and podcasts. More than 13,000 professionals participated in these events collectively, over the last year.
Centro’s expertise via multiple channels of digital advertising is being honed through the development of its flagship technology for marketers—Basis. Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.
To learn more, visit: https://centro.net/institute. Agencies and marketers interested in attending any of the programs can email institute@centro.net.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Kossl’s Experience in Large Scale M&A and Funding Builds on Centro’s 2020 Business Momentum; Centro Promotes Executives in Technology Infrastructure, Product, Operations and Data Privacy
Chicago, Jan. 19, 2021 -- Centro (centro.net), a global provider of advertising technology, announced the appointment of Clayton Kossl as chief financial officer (CFO). By adding a finance leader who has guided companies to large scale mergers and acquisitions (M&A) and funding transactions, Centro is capitalizing on its business momentum from the past year. Additionally, joining the company’s board of directors is Christian Hendricks, who had led McClatchy’s digital business through two decades and is currently the president of the Local Media Consortium (LMC). Centro also promoted Michael Freiman to chief technology officer (CTO), Hiten Mistry to chief product officer (CPO), Matt Sauls to technology division General Manager and Igor Fey to SVP of data privacy and security.
“Centro’s most successful year, to date, was powered by the explosive growth of Basis, our comprehensive workflow automation and trading platform. Shifting to hyper-growth has propelled us as a landing spot for premier talent in the larger robotic process automation software and media industry,” said Shawn Riegsecker, CEO and Founder of Centro. “Both Clayton Kossl and Christian Hendricks have vast experience guiding organizations as they scale and open new markets, which complements the leadership strength and product that Michael Freiman, Hiten Mistry, Matt Sauls and Igor Fey have driven for Centro.”
Kossl brings a wealth of experience raising capital and stewarding M&A. He was recently CFO of Paintzen, a technology business acquired by PPG Industries (NYSE: PPG). Prior to Paintzen, Kossl served on the finance and strategy team at ZocDoc, a healthcare technology business, where he helped raise capital at a multibillion-dollar valuation. He has served as an advisor, outside CFO, and board member for several businesses and has helped achieve successful outcomes including ZipDrug’s sale to Anthem, Inc. (NYSE: ANTM), and MyClean’s sale to Surge Private Equity.
Hendricks is a recognized figure in the media industry known as a catalyst and provocateur for change and innovation. He is president of the Local Media Consortium, which is made up of more than 80 media companies that include more than 3,300 different outlets. He is also the managing partner at Extol Digital, a management consulting firm providing businesses with growth and execution strategies. Hendricks spent 20+ years leading McClatchy’s digital business units.
Centro’s accelerated growth in the market is being powered by its technology, Basis. Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.
Centro is promoting team members playing sizable roles in the development of Basis to continue its rapid innovation and expansion:
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Definitive List Showcases Top Agencies and Strategic Partners
Chicago, Jan. 6, 2021 -- Centro (centro.net), a global provider of advertising technology, announced that it has been chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger is the premier content resource for technology providers, publishers, and marketers active in the marketing technology space. Its definitive list is the digital marketing industry’s first searchable guide to the best agencies, tech providers and partners in the business. Companies were selected from hundreds of submissions from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.
Centro is powered by Basis, the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. According to AdExchanger, “Centro’s vision is to bring automation to digital media through technology with the support of managed services.” Centro’s profile is available here: https://www.adexchanger.com/go/power-players/?id=146801.
“AdExchanger delivers an authoritative, informed, and unbiased voice that is trusted by marketers and advertisers,” said April Weeks, EVP of media services and operations, Centro. “A quality that cemented Centro as a Programmatic Power Player is our perfect synchronicity of stellar programmatic advertising services, expertise in omnichannel digital media operations, and the media workflow automation technology of Basis.”
This arrangement helps programmatic advertising harness and augment the efforts of all other parts of an agency’s or media team’s work. Centro’s team of digital professionals leverage its proprietary technology to deliver capabilities in display, connected TV, native, rich media, and audio for planning, buying, and execution.
The nucleus of Basis is a top-rated demand side platform (DSP). This is combined with automated direct buying functions and pulls data from search engine marketing and social advertising platforms. These tools empower Centro service professionals with an informed perspective to better weave programmatic within campaign strategies.
To learn more about Basis, visit: https://centro.net/solutions/basis.
To learn more about Centro’s service offerings, visit: https://centro.net/blog/2021/01/adexchanger-chose-centro-as-2020-programmatic-power-player.
About AdExchanger
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.
Our award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 223,000 monthly unique visitors, and editorial newsletters with more than 23,000 subscribers. In addition, we produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as the leading conference in programmatic media PROGRAMMATIC I/O New York.
To learn more and to subscribe, go to https://www.adexchanger.com.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Basis also Ranked No. 1 for Cross-Channel and Video Advertising Software Categories
Chicago, Dec. 16, 2020 -- Centro (centro.net), a global provider of advertising technology, announced that its Basis software was named the No. 1 Demand Side Platform (DSP) on the G2 Winter 2021 Grid Report. G2 (www.g2.com) is a global user review site that helps businesses make smarter buying decisions. Having secured the No. 1 rank in the G2 DSP report every quarter since 2017, Basis has been propped up by users as the top programmatic ad platform for an extraordinary four straight years. In other G2 reports this quarter, Basis was also named No. 1 for the Cross-Channel Advertising and Video Advertising categories, and No. 2 for the Mobile Advertising and Display Advertising categories. More information about Basis is available on G2: https://www.g2.com/products/basis/reviews.
“Basis has been identified as a Leader in G2's Winter 2021 Grid Reports for Demand Side Platform (DSP), Cross-Channel Advertising, Video Advertising, Mobile Advertising and Display Advertising largely because of its high level of customer satisfaction from business users alongside its wide market presence,” said Emily Malis, market research manager and research principal, G2. “The above-average ratings for ‘Ease of Use,’ ‘Quality of Support’ and ‘Ease of Doing Business With’ are enduring values that business users recognize. We are delighted to highlight the tangible achievements of software solutions, like Basis, that are ranked highly on our site as they showcase the voice of the user while delivering valuable, actionable insights to other potential buyers and users.”
The G2 Grid represents the democratic voice of real software users. G2 rates products from various advertising software categories, algorithmically based on data sourced from product reviews shared by G2 users, and data aggregated from online sources and social networks (collected through November 24, 2020). Technology buyers use the Grid to help them select the best products for their businesses and to seek out peers with similar experiences. For sellers, media, investors, and analysts, the Grid® provides benchmarks for product comparison and market trend analysis.
According to the G2 reports, Basis has been named a Leader in the various advertising software categories based on it receiving a high customer Satisfaction score and having a large Market Presence. Among 230+ user reviews, Basis has been rated 4.4 out of 5 stars – with 70% of reviewers giving it 5 stars.
Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. There are 500 agencies and advertisers that have adopted Centro’s software-as-a-service (SaaS) offering since its launch at the beginning of 2018. Marketers have facilitated over $1.5 billion in digital ad spend through the platform since its inception. Advertisers and agencies that want to learn more can visit: https://centro.net/solutions/basis.
“The strong ratings and positive reviews Basis has received on G2 year in and year out illustrate our immense focus on the automation needs of digital media professionals,” said Tyler Kelly, president, Centro. “By amplifying the voice of the business software user, G2 delivers an unbiased resource that has tremendous influence on the technology buying decisions of companies.”
About G2 (formerly G2 Crowd)
Headquartered in Chicago, G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has 900,000 reviews, and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s customers include IBM and Zoom and Its most recent funding, a $55M Series C, was announced in October 2018, closely followed by the company’s acquisitions of Siftery and Advocately.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers
Chicago – Dec. 7, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine.
OpenWeb’s programmatic advertising capabilities help publishers streamline processes and improve revenue. The platform enables publishers’ comment sections to be brand-safe, at a time when advertisers are increasingly seeking ways to advertise within user generated content (UGC). OpenWeb’s proprietary content moderation technology alleviates the potential concerns of advertising against UGC, by closely monitoring for keywords, ensuring comments aren’t toxic, spreading hate or violence.
“As we remain dedicated to supporting publishers, our partnership with Centro eliminates the friction and complexity often associated with digital advertising,” said Nadav Shoval, CEO and founder of OpenWeb. “Premium publishers choose to partner with OpenWeb to drive engagement, quality conversations in their community, and provide brand-safe environments for advertisers. This integration increases our ability to connect quality advertisers with publishers and create more impactful experiences for readers.”
Basis by Centro is the first programmatic ad platform with direct access to OpenWeb. Basis provides an industry-leading, omnichannel demand side platform (DSP), according to user-review site G2. Benefits for marketers using it to buy on OpenWeb’s publisher network include:
“Basis has the only DSP with an optimized supply path to access Internet users having conversations on publisher environments outside walled-garden platforms,” said Ian Trider, VP of RTB platform operations, Centro. “OpenWeb’s programmatic channel creates scaled ad opportunities with active and attentive people viewing content on principled media companies.”
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV, search, and social campaigns. To learn more about Basis, please visit https://www2.centro.net/basis.
About OpenWeb
OpenWeb (formerly Spot.IM) is on a mission to democratize and improve conversations online. The platform utilizes AI and machine learning to incentivize healthy dialogue, decrease toxicity, and create thriving, engaged communities. OpenWeb works with more than 1,000 top-tier publishers and hosts 100 million active users each month.
Founded in 2012, OpenWeb has 100 employees in New York City and Tel Aviv and is backed by world-class investors including Insight Partners, AltaIR Capital, ScaleUp, Norma Investments, and Index Ventures. To learn more about OpenWeb’s quality conversation platform visit OpenWeb.com, or follow @OpenWebHQ on LinkedIn, Twitter, and Instagram.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns
Chicago – December 3, 2020 — Centro (https://centro.net), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.
“The capabilities of Basis empower the individual media professional, giving us speed and efficiency in our day-to-day work,” said Andrew Finnan, VP of digital strategy, The Prosper Group. “Our customers are the ultimate beneficiaries because our team is able to synthesize advertising technology improvements into smart activation, deep campaign insights and better performance.”
Basis delivers comprehensive and robust media tools combined with usability and ease of adoption. It is designed to be flexible for media professionals at any level. It combines numerous media functions into one platform, with the ease to toggle quickly on different panels to manage the minutiae of campaigns. Learn more about how Basis provides value to directors, planners, buyers, and analysts here: https://www2.centro.net/basis.
“The enterprise- and leadership-level benefits of Basis make it a must-have for agencies and media teams to manage their entire organizations. And its tools make it a must-have for productive media professionals,” said Tyler Kelly, president, Centro. “Centro has focused product development on practical functionality that our users are telling us will improve their day-to-day tasks to keep campaigns running.”
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Chicago – Oct. 19, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced that it has been honored by Fortune and Great Place to Work as the No. 52 Best Medium Workplace in 2020. In the previous month, Centro was named the No. 15 Best Small & Medium Workplace for Women. The lists are part of a series of rankings by Fortune and Great Place to Work based on employee feedback from certified organizations. Earlier in the year, Centro was named the No. 4 Best Small & Medium Workplace in Chicago. These rankings are based on confidential survey feedback representing more than 189,000 employees working at small- and medium-sized businesses in the United States.
Great Place to Work, a global people analytics and company culture research firm, evaluated more than 60 elements of team members’ experience on the job. These included the extent to which employees trust leaders, the respect with which people are treated, the fairness of workplace decisions, and how much camaraderie there is among the team. Rankings are based on employees’ feedback and reward companies that accumulate responses from a high percentage of total employees.
“Best Workplaces like Centro have built dynamic, flexible, and transparent workplaces founded on trust,” said Michael C. Bush, CEO of Great Place to Work. “This gives companies on this list a powerful opportunity not just to do well for their people, but also to do well for their businesses.”
The companies among the Fortune Best Medium Workplaces stand out for excelling in the nation’s most competitive marketplaces. Overwhelmingly positive survey responses from employees was a significant contributor to Centro’s standing in the various Great Place to Work categories. Notably, 96% of employees at Centro say it is a great place to work, compared to 59% of employees at a typical U.S.-based company.
“From the onset of Centro, we believe that the happiness of employees is a key tenet for a successful business,” said Emily Barron, EVP of Talent and Development, Centro. “The accolades from Great Place to Work and Fortune validate how we support our team. The positive energy and resources we dedicate to our employees drives them to take care of customers, partners, industry peers and colleagues.”
About the Best Small & Medium Workplaces
To determine the 2020 Best Small Workplaces list and the 2020 Best Medium Workplaces list, Great Place to Work® gathered and analyzed confidential survey feedback representing more than 189,000 employees working in small- and medium-sized businesses in the United States. Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™.
Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place to Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry.
The remaining 15 percent of the rank is based on assessing how consistent employees’ daily experiences of innovation, the company’s values, and their leaders' effectiveness are.
To learn more about Great Place to Work-Certification and recognition on Best Workplaces lists published with Fortune, visit Greatplacetowork.com
About Great Place to Work
Great Place to Work® is the global authority on workplace culture. They help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Emprising®, their culture management platform, empowers leaders with the surveys, real-time reporting, and insights they need to make data-driven people decisions. They recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the U.S. and more than 60 countries, including the 100 Best Companies to Work For® list published annually in Fortune.
Learn more at greatplacetowork.com and join the community on LinkedIn, Twitter, and Instagram.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157