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Media Automation Software Company Offers Services and Training That Has Been Recognized for Two Consecutive Years in Category for Best Account Support by a Technology Company
Chicago — September 21, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it has been named a finalist for the AdExchanger Awards. The AdExchanger Awards (https://www.adexchanger.com/go/awards-2022) program celebrates excellence in digital marketing and advertising. For two consecutive years, it has nominated Basis Technologies for the category for Best Account Support by a Technology Company. The Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Amid national economic challenges in staffing, operations and customer demand, marketers want strong partners that can drive results from advertising efforts. Over the past year, Basis Technologies has helped boost results, performance and business outcomes for brands and agencies through digital advertising. Its managed activation services provide customers with a team of digital experts that solve business challenges and drive revenue outcomes.
“Basis Technologies is immensely grateful for AdExchanger’s multi-year recognition of our team. We are honored to be part of the organizations and individuals chosen as finalists for the robust, innovative solutions we offer across the digital media ecosystem,” said April Weeks, EVP of media services and operations, Basis Technologies. “Whether customers are staffing up new clients, adding to their offering, or needing comprehensive digital media strategy and buying, Basis Technologies is ready to step up to turn advertising success into business results.”
AdExchanger will announce winners at the AdExchanger Awards Gala on October 17, 2022, in New York during its Programmatic I/O conference. AdExchanger has previously recognized Basis Technologies for multiple honors. Basis Technologies was the AdExchanger Award 2021 winner for Best Educational Program or Tool and a finalist for the category in 2020. The company was also named a 2020 and 2021 AdExchanger Programmatic Power Player.
Basis Technologies offers flexible services that streamline and automate digital media for agencies and brands. Its team of strategists, ad operations team, performance analysts, and search and social specialists plan, execute, optimize, analyze and reconcile across all major digital channels: Search, Social, Guaranteed Direct and Programmatic. Its solutions encompass display, connected TV, native, rich media, audio and DooH.
Basis Technologies combines high touch services with expertise in omnichannel digital media operations -- from front end planning to activation to back office management. While most digital media solutions providers offer only point solutions or services, Basis Technologies blends technology and services across all digital channels.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About AdExchanger
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication facilitates the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger attracts more than 155,000 average monthly unique visitors, and our editorial newsletters land in more than 53,000 subscribers’ inboxes. We produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing and technology, as well as the leading conferences in programmatic media, Programmatic I/O Las Vegas and Programmatic I/O New York. To learn more and to subscribe, go to https://www.adexchanger.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago — September 13, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it is ranked No. 1 by Great Place to Work and Fortune magazine among this year’s Best Workplaces in Advertising & Marketing. Basis Technologies’ platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The company is actively hiring in engineering, product, sales, and services -- https://basis.com/company/careers.
The Best Workplaces in Advertising & Marketing award is based on analysis of survey responses from more than over 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. In that survey, 97% of Basis Technologies’ employees said it is a great place to work. This number is 70% higher than the average U.S. company. Learn more at: https://www.greatplacetowork.com/best-workplaces/advertising-marketing/2022.
“These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. “Congratulations to the Best Workplaces in Advertising & Marketing.”
The Fortune Best Workplaces in Advertising and Marketing is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified™ organization.
Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.
“Basis Technologies’ continued recognition from Great Place to Work and Fortune magazine demonstrates our commitment to our workplace and the wellness of our team,” said Emily Barron, EVP of talent and development. “We’ve been strengthening Basis Technologies through years and years of trust with our team members, empowering them to be the best versions of themselves. We believe this approach creates energy and goodwill that employees pass on to our colleagues, partners and customers.”
Among Great Place to Work and Fortune magazine honors, Basis Technologies also ranked No. 1 in Best Workplaces in Chicago in 2022 (Small and Medium), No. 6 in 2021 and No. 4 in 2020. It was ranked No. 19 in Fortune Best Medium Workplaces in 2022. It was ranked No. 15 in Fortune Best Workplaces for Women (Small and Medium) in 2020.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Best Workplaces in Advertising & Marketing ™
Great Place to Work® selected the Best Workplaces in Advertising & Marketing ™ by gathering and analyzing confidential survey responses from over 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Company rankings are derived from 60 employee experience questions within the Great Place to Work® Trust Index™ survey. Great Place to Work determines its lists using its proprietary For All™ methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees, this year alone. Read the full methodology.
To get on this list next year, start here.
About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.
Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.
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Contact:
Anthony Loredo
917-573-4157
AdTech Academy’s Multi-Tiered Curriculum Customizes for Skill Sets and Experience Backgrounds
Chicago, September 7, 2022 – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the expansion of free learning programs for digital media professionals. AdTech Academy offers multi-tiered curriculum customizable by skill sets and experience backgrounds to empower marketers to become industry experts. It is an expansion of Basis Technologies’ Certified, the AdExchanger Award winner for Best Education Program. Basis Technologies’ platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Learn more about AdTech Academy at: https://basis.com/resources/learning.
Advertising is a fast-moving, complex industry, and the nuances and technology required to keep up are ever-changing. Cohesive training for digital media skills is not widely offered at no cost in companies, industry associations or academic institutions. Many free courses in the market are primarily focused on a company’s own technology. ‘Training and Education’ ranked the lowest among workplace benefits according to advertising professionals in a research report conducted by Advertiser Perceptions for Basis Technologies (https://basis.com/news/nearly-forty-percent-ad-professionals-plan-to-leave-jobs-two-years). Advertising practitioners need resources to grow their skills, lift their corporate value, and align their proficiencies with the needs of modern marketers. Basis Technologies can help advertising technology learners boost and advance their development.
“AdTech Academy is designed for the modern learner. Our curriculum meets professionals where they are in their development, and then takes them where they want to go,” said Christine Kim, VP of client learning and enablement, Basis Technologies. “We’ve assembled an arsenal of resources that accommodates for the different skill levels and experience people have to make advertising technology less complex. Considering how people in our industry are leaving their professions as part of the Great Resignation, Basis Technologies’ robust and flexible education can keep people engaged by empowering future leaders to succeed in their careers.”
To heighten digital media industry acumen, junior professionals and advertising veterans alike can access AdTech Academy’s free components:
AdTech Academy helps reduce digital complexity. Benefits for professionals are:
For Basis Technologies customers, the company offers additional tracks in AdTech Academy focused on tactics and execution using the company’s technology platform as well as best practices and use cases. It also offers Certified conferences conducted live in-person, virtual and hybrid.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157
Chicago — August 16, 2022 — Great Place to Work® and Fortune magazine have honored Basis Technologies (https://basis.com) as one of the 2022 Best Medium Workplaces, ranking it No. 19. Earlier this year, these organizations ranked the company No. 1 for Best Small and Medium Workplaces in Chicago. Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising. Its platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
To determine the Best Medium Workplaces list, Great Place to Work analyzed the survey responses of over 200,000 employees from Great Place to Work-Certified™ companies with 100 to 999 U.S. employees. In that survey, 97% of its employees said Basis Technologies is a great place to work. This number is 70% higher than the average U.S. company. Learn more about Basis Technologies’ workplace: https://www.greatplacetowork.com/certified-company/1207119.
“It’s not the size of an organization that makes it great, but how the organization treats its people,” says Michael C. Bush, CEO of Great Place to Work. “And these medium workplaces have proven that the inspiring cultures they’ve created go head-to-head with those of any large corporation. Leaders at these companies put their people first, and in return, achieve stronger business results than the average workplace.”
“I believe that Basis Technologies provides the most robust benefits, radical flexibility and effective development that professionals are looking for in a modern day workplace. We want to reimagine office culture to align with the needs of our team,” said Emily Barron, EVP of talent and development. “Continuing accolades from Great Place to Work and Fortune demonstrate that Basis Technologies employees feel they are supported and valued amid a challenging workforce climate in the past two years.”
The Best Medium Workplaces list is highly competitive. Great Place to Work is a company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.
Great Place to Work, the global authority on workplace culture, determines its lists using its proprietary For All methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees this year alone.
Great Place to Work and Fortune magazine have honored Basis Technologies in previous years, ranking it No. 6 in Best Workplaces in Chicago in 2021 (Small and Medium). In 2020, it was ranked No. 52 in Fortune Best Medium Workplaces, No. 15 in Fortune Best Workplaces for Women (Small and Medium) and No. 4 in Best Workplaces in Chicago.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Best Medium Workplaces™
Great Place to Work selected the Best Medium Workplaces by analyzing the survey responses of over 200,000 employees from Great Place to Work-Certified™ companies with 100 to 999 U.S. employees. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Great Place to Work determines its lists using its proprietary For All methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees, this year alone. Read the full methodology. To get on this list next year, start here.
About Great Place to Work®
Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™.
Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.
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Contact:
Anthony Loredo
917-573-4157
Chicago — July 14, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it is ranked No. 1 by Great Place to Work and Fortune magazine among this year’s Best Workplaces in Chicago. Basis Technologies is in the Small and Medium Companies category. The company’s platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
This year’s Best Workplaces in Chicago award is based on employee feedback collected through America’s largest ongoing annual workforce study of over 1 million employee survey responses and data from companies representing more than 6.1 million U.S. employees. In that survey, 97% of Basis Technologies’ employees said it is a great place to work. This number is 70% higher than the average U.S. company. Learn more at: https://www.greatplacetowork.com/best-workplaces/chicago/2022?category=small-and-medium.
“Basis Technologies believes that our success is predicated on the quality of people joining our mission. We are able to attract and retain cohesive team members because our company prioritizes their well-being,” said Emily Barron, EVP of talent and development. “Basis Technologies’ honor from Great Place to Work and Fortune magazine further strengthens our theory that happiness is good business.”
The Best Workplaces in Chicago list is highly competitive. Great Place to Work, a global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they are a Great Place to Work-Certified™ organization and headquartered in the Chicago metropolitan statistical area.
Great Place to Work is a company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.
“As employee demands and expectations have dramatically changed over the past year, these companies have risen to the occasion—and it’s not been easy,” says Kim Peters,executive vice president of global recognition, research & strategic partnerships at Great Place to Work. “Their hard work and dedication to listen to and care for the well-being of every employee, and support them in a way that’s meaningful to all, is the standard all organizations will be held to.”
Among Great Place to Work and Fortune magazine honors, Basis Technologies also ranked No. 6 in Best Workplaces in Chicago in 2021 (Small and Medium). In 2020, it was ranked No. 52 in Fortune Best Medium Workplaces, No. 15 in Fortune Best Workplaces for Women (Small and Medium) and No. 4 in Best Workplaces in Chicago.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
About the Best Workplaces in Chicago™
Great Place to Work selected the Best Workplaces in Chicago by gathering and analyzing confidential survey responses from its study of thousands of companies representing more than 6.1 million U.S. employees at Great Place to Work-Certified™ organizations. Companies must be headquartered in the Chicago metropolitan statistical area to be eligible. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology.
To get on this list next year, start here.
About Great Place to Work®
Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™.
Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.
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Contact:
Anthony Loredo
917-573-4157
Now, Basis’ Purpose-Driven Marketers Can Target Video Advertising to Audiences Highly Receptive to Causes and Not Reachable on Linear TV
Washington, DC – June 22, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Tunnl (www.TunnlData.com). Tunnl is a data intelligence platform that powers advertisers’ purpose-driven marketing, brand reputation, and issue advocacy campaigns. With Tunnl’s data in the Basis platform, purpose-driven marketers can find audiences who are highly receptive to causes and not reachable on linear TV. Basis is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Basis’ integration with Tunnl is a timely answer for advertisers looking to reach their target audiences across an increasingly fragmented media landscape. Tunnl’s audience data is built using a monthly, nationwide survey paired with an in-house, proprietary file rich with consumer data and voter history. Tunnl matches proprietary data with observed TV viewership intelligence to enable the identification of segments who are least likely to be exposed to linear TV ads for digital media activation.
“Tunnl’s proprietary formula for audiences is ideal for driving purpose-driven and issue management campaigns. The integration with Basis Technologies enables us to empower the most active marketers throughout the midterm elections season and beyond,” said Sara Fagen, Chief Executive Officer at Tunnl. “The combination of our meticulously curated data and Basis Technologies’ media automation capabilities gives marketers the sophistication needed to reach the most influential people in the most compelling media environments.”
Marketers who use Tunnl’s data for programmatic advertising are able to access more than 200 audiences for public affairs, issue advocacy, corporate reputation, and political marketing campaigns.
“Basis Technologies and Tunnl are aligned in giving marketers the capabilities to affect public opinions and sentiments on a broad scale through digital environments,” said Grace Briscoe, SVP of Candidates and Causes at Basis Technologies. “Tunnl’s wide range of audiences activated in programmatic channels through the Basis platform can be a valuable ingredient for a media mix built to drive awareness and interest of the most pertinent matters for this upcoming midterm elections.”
About Tunnl
Tunnl is an audience identification and segmentation platform that empowers advertisers with the data needed to forge deep connections with their target markets. Based on intelligence from monthly, national, large-sample surveys and a proprietary data library amassed over 20+ years, Tunnl enables advertisers to find the right audiences to engage with and activate against their purpose-driven marketing, issue advocacy, and brand reputation campaigns. For more information, visit www.TunnlData.com.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Data Canvas is a Feature for Agencies Available in the Basis Media Automation Platform that Can Reduce Manual Tasks Needed for Building and Sharing Client Dashboards and Reports
Chicago – June 9, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the release of data visualization capabilities that streamline campaign reporting. Data Canvas is designed to improve communication between agencies and their clients through live, customizable dashboards. The feature simplifies time-consuming reporting processes and reduces repetitive manual tasks required to build and share digital advertising reports. It automatically gathers data on ad tactics managed in the Basis platform -- programmatic, vendor-direct, search and social. Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Conveying a campaign’s story to clients is fundamental to agency growth. Throughout campaigns, agencies prepare recurring reports by manually pulling and organizing data, and then converting it into charts for documents or presentations. The effort involves multiple steps and team members, which diverts focus away from strategic analysis and creative thinking. Furthermore, standalone programmatic ad platforms lack data visualization tools that showcase programmatic’s performance alongside other ad buying tactics. Agencies that lack automation and specialized teams for sophisticated reporting would benefit from technology-driven efficiencies that empower their teams to focus on revenue-generating activities. Basis solves these challenges through visualization seamlessly integrated with media workflow and omnichannel buying.
“Basis Technologies understands the essentials of agencies and digital media. Data Canvas helps our team synthesize and share vital information in easy-to-understand formats,” said Audra Foley, VP of media, TAG. “When we are able to provide clients with real-time campaign insights visually, it sparks creative collaboration, enabling us to channel more energy into actions and optimizations that drive performance for our media and our clients’ business.”
By displaying planning and delivery data in live, customizable dashboards, Data Canvas enables agencies to:
Data Canvas features up-to-date information for Basis users and their teams. Once a dashboard is created using one of the customizable templates, the client or agency can review the data at any point in the campaign. Cross-channel data is structured to be visually comprehensible based on users’ specific needs. Users can showcase digital media successes and garner insights that inform decision-making.
“Data Canvas can deliver deep insights that are part of the hallmark of Basis Technologies’ vision to create the most comprehensive automation and business management platform for digital media,” said Tyler Kelly, president, Basis Technologies. “I believe the Basis platform showcases how agencies can improve their business relationships as well as the health of our industry overall by weaving together disparate teams, processes, and platforms.”
Basis serves as a centralized interface that connects all stages of a media campaign – from campaign planning, media buying, measurement and optimizations, all the way through to contract and billing reconciliation. This enables marketers to optimize paid advertising performance automatically. Data Canvas is the first feature created by Basis Technologies from its acquisition of QuanticMind in 2021.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two Decades of Experience Building Strategy and Alliances for InMobi, Quantcast, Microsoft and More
Chicago – May 19, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the addition of Jeff Coon as chief strategy officer. Jeff Coon will lead the evaluation and nurturing of investments that can support Basis Technologies’ long-term growth. He brings more than two decades of experience in building strategy and orchestrating alliances in software and advertising industries. Prior to Basis Technologies, Coon was managing director at investment bank Progress Partners, where he collaborated with digital advertising enterprises and advised on strategy, funding, and mergers and acquisitions.
Coon has led advertising technology enterprises, most recently as VP of strategy and global alliances at InMobi, an international mobile marketing platform. Before that, he served as head of business development at Quantcast, which he joined following its acquisition of the company he founded, MakeGood Software. Coon began the advertising chapter of his career working at automotive ad network CarDomain. Prior to venturing into advertising technology, he spent many years in enterprise software, spanning companies such as Microsoft and startups pioneering web services and web communications. He is a graduate of the University of Washington.
“The enduring value of Basis Technologies is contingent upon our continued efforts to solve market complexity through technology. Jeff Coon’s vision to improve our industry has been forged from his coalesced leadership experiences in sales, business development, and technology innovation,” said Shawn Riegsecker, CEO, Basis Technologies. “Our team is fortunate to add Jeff’s unique skills and capabilities built from 20+ years at the intersection of software, advertising, and identity.”
Since its inception in 2001, Basis Technologies has been steadfast in its mission to solve the complexity of media buying, which involves multiple stages, dozens of teams, and several third-party vendors to manage the end-to-end process. Its SaaS Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Coon will look to strengthen the company’s business and technology foundation for years to come.
“I believe Basis Technologies has the opportunity to guide advertising technology’s market trajectory over the next few years, with automation and industry health as its foundation. Our organization is poised to positively affect the ad ecosystem’s evolution,” said Jeff Coon. “With our robust technology for unifying media, automation, intelligence, and business management, we can be a key component for a future where marketing teams, platforms, and processes across the globe are connected.”
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157
Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic Advertising Platform Providing State Legislative District Targeting
Washington, DC, May 17, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the availability of state legislative district geo-targeting for local candidates and causes. Powered by the latest redistricting updates from leading non-partisan voter data provider L2 (https://l2-data.com), this granular targeting capability for programmatic advertising is only available through Basis. The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Since 2008, Basis Technologies has helped power digital media for over 1,500 political campaigns and independent expenditure committees, and over 2,000 issue advocacy advertisers. In 2020, among the 400+ U.S. elections campaigns working with Basis Technologies, 70% had winning outcomes.
There are currently more than 6,700 state legislative districts in the United States. Additionally, redistricting has changed state legislative and congressional maps, affecting the district where people can vote. Targeting potential voters from select districts via digital channels previously involved numerous steps. It required identifying potentially dozens of zip codes for each of the targeted districts and then manually uploading the data into programmatic ad platforms. This data is now available in Basis, which also streamlines the discovery, selection and exemption of districts to target. The platform’s automation tools help political marketers save time managing campaigns to focus more on strategy, creative messaging, and optimizations.
“Clarify uses the Basis platform to manage digital advertising at all levels of the ballot. With automated state legislative district targeting, we can bring more reach, agility, and precision to our state legislative programs,” said Brian O’Grady, principal at Clarify Agency. “The Basis platform can be used by many types of advertisers, but its team’s familiarity with the machinations of political advertising makes the solution feel purpose-built for winning political campaigns.”
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Basis Technologies offers flexible service models with expertise in ad buying tactics for programmatic, vendor-direct, search, and social.
Basis Technologies’ unparalleled mix of technology and managed activation services offers political marketers:
“As advertising rules and requirements in U.S. elections change, candidates and advocacy groups need marketing partners and technology that can adopt quickly and provide support during the heat of election season,” said Grace Briscoe, SVP of candidates and causes, Basis Technologies. “Basis Technologies aligns robust experience in political advertising with media automation to power sophisticated digital campaigns with the best likelihood for winning outcomes.”
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@basis.net
917-573-4157