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CHICAGO, IL – October 24, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for video. Centro provides strategies, techniques and technology for digital video, where clients benefit from cross-platform execution, augmentation of broadcast strategy and interactive and dynamic experiences for target audiences. The company’s knowledge in video advertising encompasses more than 1,800 campaigns for brands across 25 industries. For more information, please visit: http://medialogistics.centro.net/industry-solutions-video
Devices and advanced technology have transformed video viewing and has shifted audiences to digital formats. The concept of ‘Primetime’ has morphed to ‘wherever, whenever, however.’ According to Time Inc., digital natives are shifting attention from television to other devices once every two minutes during down time. Smart marketers have seen that strategically mixing TV with online video buys can yield better results in brand and message recall as well as likeability, according to a Nielsen and IAB study.
“The convergence of traditional television and digital video can introduce challenges to media planning and buying, but it also creates opportunities for new or enhanced tactics that help deliver on campaign objectives,” said Scott Neslund, EVP of Media Services at Centro. “There are unique opportunities with online video and Centro has been a trusted partner in guiding agencies and their clients through the ever-evolving landscape.”
Centro’s expertise in digital video media buying empowers agencies to:
Centro’s online video expertise is demonstrated by the results it drove for a national brand that used multiple video platforms to increase awareness, lift brand sentiment and drive efficient performance. Centro orchestrated 17 different media and technology partners for a media plan that included 25 unique video concepts on mobile and tablet video. The video portion of the campaign increased brand lift by 67%, site traffic by 10% and search activity by 42%. Performance metrics for video completion (70%), click-through rate (CTR) (1.3%) and viewability (92%) all significantly beat industry averages.
About Centro
Centro (centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
Software Veteran Led Development of Taleo Cloud Platform Acquired by Oracle;
Senior Leaders from Media and Technology Continue to Join Centro
SAN FRANCISCO, CA – August 12, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the appointment of Michael Radovancevich as Chief Technology Officer (CTO). Radovancevich was Group Vice President of Development at Oracle, transitioning into the role after serving as CTO of Taleo, which went public in 2011 and was acquired by Oracle for $1.9 billion in 2012. A distinguished technology veteran, Radovancevich drove the development of Taleo’s cloud-based talent management software platform and its subsequent integration into the Oracle Cloud Platform. He joins Centro’s deep executive bench that has added senior talent in the past 18 months, including agency veteran EVP Scott Neslund (Moxie, Mindshare), media sales expert EVP Charlie Thomas (Yahoo!, Broadcast.com, Time, Inc.) and software executive CMO Kelly Wenzel (Undertone, Tideway).
Under Radovancevich’s guidance, Taleo’s technology transformed human resources into a critical part of next-generation enterprise resource planning (ERP) systems. Its platform technologies scaled to support the needs of more than 5,000 customers encompassing very large enterprises and SMBs alike. Today, more than 15% of all U.S. hires pass through Taleo’s SaaS systems. With this experience, Radovancevich will lead the advancement of Centro’s cloud-based platform and application suite for digital media. Centro’s technology facilitates, automates, tracks and optimizes every step of the digital media planning, buying and execution process for guaranteed-reserved and programmatic direct inventory. In 2012, more than 560 agencies benefitted from the power of the technology via Centro’s managed services offering. As Centro rolls out its full suite of applications, it aims to grow its customer base and transact the majority of digital ad spend.
“Having led and scaled multiple SaaS platforms and companies, including the most successful software company in the HR and talent management industry, Michael brings immense experience in building best-in-class software that meets the needs of a wide variety of enterprises and users,” said Shawn Riegsecker, CEO of Centro. “Adding an executive with Michael’s track record is a huge win for Centro, as we continue building a world-class platform that brings greater efficiency and intelligence to digital media.”
“I’ve seen first-hand how cloud computing can be a huge enabler and accelerator for organizations that want an edge that gives them competitive advantage. Centro is applying this model to digital display advertising, a hot sector that is driving more than $17 billion in annual transactions,” said Michael Radovancevich, CTO of Centro. “We can directly and positively impact the business and health of agencies and publishers. I joined Centro because amid the growth of programmatic advertising, the company emerged as one of the most advanced technology players in the industry.”
Radovancevich has more than 25 years of experience designing and implementing software products including large-scale, high-performance distributed systems, application platforms, component architectures, collaborative financial systems and SaaS. He has held senior engineering leadership positions at Genpact, Avolent, InfoSeek, 280, General Electric, Taligent and Apple. He has several patents pending for distributed systems, messaging technologies, electronic bill presentment and talent management analytics. Radovancevich graduated with a B.S. in Computer Science from the University of Wisconsin and completed graduate work in Advanced Operating Systems and Distributed Systems at Stanford University. He is a member of the IEEE and the ACM.
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888
CHICAGO, IL — October 20, 2010 — Centro today announced that it ranked number 89 on Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. Centro grew 1,297 percent during this period.
Centro’s founder and president, Shawn Riegsecker, credits the focus on technology innovation to improve digital media efficiency and profitability with the company’s 1,297 percent revenue growth.
“The in-house use of Transis and then its public launch earlier this year offered the industry an unprecedented ability to streamline its media buying process, and the response has been overwhelming. We’ve had more than 40 agencies partner with us to use Transis in just the last six months.”
“Centro and the other 2010 Technology Fast 500™ winners forged ahead in a challenging economic environment to realize exceptional growth,” said Phil Asmundson, vice chairman and Deloitte’s U.S. technology, media and telecommunications leader. “Deloitte commends Centro for this impressive accomplishment.”
“Centro has proved itself to be one of the fastest growing tech companies in North America, and we are proud to honor them as one of the 2010 Technology Fast 500™,” said Mark Jensen, managing partner, venture capital services, Deloitte & Touche LLP.
Centro previously ranked number 91 as a Technology Fast 500™ award winner for 2009, growing 1,433 percent revenue growth during 2004 – 2008.
Overall, Technology Fast 500™ award winners for 2010 had revenue growth ranging from 146 percent to 164,079 percent from 2005 to 2009, with an average growth of 2,361 percent. For additional detail on selection and qualifying criteria, visit the Technology Fast 500™.
As used in this document, “Deloitte” means Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
About Centro
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
Contact:
Anthony Loredo
anthony.loredo@centro.net
646-462-4888