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Users of Basis Propel its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating DSP with Workflow and Business Intelligence
Chicago – Jan. 15, 2019 – Centro (centro.net), a global provider of advertising technology, today announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from online sources and social networks. It applies a unique algorithm to this data to calculate the customer satisfaction and market presence scores in real time. Click here to download the report.
“Our Winter 2019 Demand Side Platform Grid Report identifies Basis by Centro as a Leader based on users’ high levels of customer satisfaction and Centro’s visibility and market share,” said Rob Light, research principal, G2 Crowd. “Ease of use, user requirements, ease of doing business with, and support, are all factors that have helped Basis garner positive reviews from its customers.”
Among Basis users, 95% give it 4 out of 5 stars and 89% recommend it. Additional highlights from Basis’ G2 Score include:
Basis is the first programmatic platform fitted with tools for workflow automation, holistic analytics and business intelligence, all available in a single sign-on system. This is illustrated on G2 Crowd, where users can voice their opinions on different types of software. Review a few notable comments customers have made about Basis recently, via G2 Crowd’s review system, below:
“Marketers and advertisers rely on G2 Crowd to synthesize the voice for users into thorough and relatable evaluations of technology,” said Katie Risch, EVP of customer experience, Centro. “Our raving fans are eager to share feedback about Basis because of our continuous innovation and development as market needs evolve for advertising professionals.”
Basis’ DSP features omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. The DSP is the nucleus of Basis, empowering advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns. Learn more about Basis by visiting: http://www2.centro.net/basis.
About G2 Crowd, Inc.
The world’s leading marketplace for business software and services, G2 Crowd drives better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on more than 500,000 peer reviews and synthesized social data. Over 23 million business buyers around the world have trusted G2 Crowd to gain unique insights. Co-founded in 2012, G2 Crowd aims to bring authenticity and transparency to the business marketplace. The company also offers scholarships to college students who are aspiring entrepreneurs. To learn more about G2 Crowd or write a review, please visit g2crowd.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Holistic DSP and Media Management System Helps Agencies Converge Digital Media Buying, Operations, Analytics and Business Intelligence; Basis will Facilitate $500+ Million in 2018 Ad Spend
Chicago – Nov. 15, 2018 – Centro (centro.net), a provider of enterprise-class trading and media operations software, today announced more than 100 new agencies have signed up to use Basis to converge their digital media planning, buying, trading, operations, campaign analytics and business intelligence into a singular platform. Within nine months of Basis’ launch, Casual Astronaut, Magnetry, Moore Inc., National Media, New Paradigm Strategy Group, Norbella, OCD Media, The New Media Firm and VI Marketing and Branding were among early agency adopters. Basis is on track to facilitate more than $500 million across search, social, programmatic and direct-to-vendor ad spend in 2018, with self-serve revenue growth surpassing 100% quarterly.
Today, digital media buying teams rely on multiple and fragmented advertising technologies to facilitate and manage their day-to-day work. This fragmentation and platform complexity drives up labor and tech infrastructure costs, creating chaos, confusion and inaccuracies in the digital media operations process. As a result, industry employees, as well as business performance, are strained, leading to a downward trend in client satisfaction scores. In a recent industry study, 93% of agency employees said they feel they are not meeting client expectations.
Basis is the first platform that solves these pain points through a single sign-on system offering workflow automation, programmatic buying, holistic analytics and business intelligence in one platform. Learn more about Basis here: http://www2.centro.net/basis.
“The digital advertising industry continues to evolve at a rapid pace, adding more technology complexity than ever, which creates more work and unnecessary strain on agency employees,” said Renée Harriman, VP at VI Marketing and Branding. “We’re always looking for new and innovative ways to help our teams perform better and improve performance and service levels for our clients. By bringing together disparate buying functions, connecting our people and providing holistic analytics across everything, Basis has had an immediate and measurable impact on our company.”
“Moore’s partnership with Centro to leverage its technology platform elevates our strategic approach to digital media,” said D’Arcy Toffolo, executive managing director, Moore, Inc. “Basis equips our team with more real-time information they can use to make informed, quick-turn decisions about how to manage and optimize our clients’ advertising investment. It empowers us to quickly identify trends across our client base that we can utilize to stay leading-edge.”
“It is unsustainable for agencies and their employees to log into multiple, disconnected technology platforms for the mere purpose of executing a single digital media buy,” said Shawn Riegsecker, CEO of Centro. “Programmatic technology, despite its many benefits in reach and targeting, hasn’t created universal efficiency for the industry. DSPs need a transformation. Basis creates true automation across the entire digital media process to drive improved performance, reduce costs and empower media teams to do more.”
Centro’s Basis, the most sophisticated and comprehensive media automation and intelligence platform in the industry, provides a unified software stack with three primary components seamlessly integrated in one solution.
Media Operations and Workflow Automation
Basis provides a single interface to manage all digital media holistically across direct, programmatic, search, and social. The platform provides a robust inventory directory across all inventory types, making it the largest and most well-curated vendor directory in the industry. With enterprise resource planning (ERP) tools for media and advertising, Basis manages vendor agreements, employee permissions, messaging and communication, media planning, RFPs, insertion orders (IOs), performance analytics and financial facilitation. Its connection to major Search and Social platforms and ad servers gives users one view of all ad performance analytics in one dashboard. Users can easily understand how buying tactics perform across channels in order to calibrate budgets and optimize holistically. Basis' messaging center creates a system of record for all digital media communication history, both internally and externally.
#1 Rated DSP
At the core of Basis is a powerful programmatic ad-buying engine that has been ranked by G2 Crowd, a business software user review platform, as the highest-rated demand side platform (DSP) in the industry for more than a year. Basis offers many advanced features including omni-channel reach, private marketplaces, brand safety controls, machine learning and algorithmic optimization, and micro-geo-fencing without compromising on ease-of-use for media professionals and business executives.
Business Intelligence (BI)
All data inside Basis is funneled into its business intelligence warehouse. Agencies and marketers continually struggle to aggregate granular details on clients, brands, vendors and team performance. Basis provides an integrated BI tool giving users the ability to create and pull over 7,000 different combinations of insightful reports and analysis to help drive optimum business performance.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Chicago – Oct. 12, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics -- giving advertisers a comprehensive view of customer’s interests, life stages and personalities. Marketers can reach customers in real-time, at scale, and with precision while utilizing all major ad units. This is available exclusively through Centro’s Basis platform, which empowers advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single SaaS solution. Learn about Basis here: http://www2.centro.net/basis.
Users’ digital media consumption is fragmented across various sites and devices, making it difficult for marketers to truly understand what consumers want. Common contextual targeting shows an incomplete picture, which wouldn’t include content users have been interacting with recently on various digital platforms. Interest Segments by Centro pinpoints audiences who are consuming relevant content multiple times in frequencies that indicate the intention to purchase. This helps marketers identify customers in real-time and activate media to engage them immediately across digital channels. Centro’s Basis provides a unified view of audiences and empowers advertisers to deliver highly tailored ad messages to them.
“Centro is harnessing half a billion dollars in ad campaigns being processed through our platform yearly to create well-informed views of audiences and how they interact with different digital content,” said Katie Risch, EVP of customer experience, Centro. “Users of Basis can capitalize on our proprietary knowledge along with robust targeting choices to power sophisticated precision advertising that scales across all digital media.”
Basis offers programmatic advertising with robust targeting options using first-party data, third-party data and/or Centro’s proprietary segments. These can be activated and optimized alongside other buying tactics for the same campaign. Data-driven marketers can then consolidate campaign reports and analysis in real-time into one view to gain actionable insight on how different buying tactics and channels (including search and social) perform compared to each other.
Centro’s Basis is one of the most sophisticated media automation and intelligence platforms in advertising technology. It is a SaaS solution designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze all major parts of campaigns in a single platform. It offers advanced programmatic advertising features and direct-to-publisher buying seamlessly integrated with performance analysis tools (for display, search and social) and business intelligence software.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Centro’s Basis Has Been Named the Leader for Programmatic Ad Platforms; Quality of Support, Ease of Doing Business With, and More Are Qualities Recognized by Users
Chicago – Aug. 22, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Summer 2018. In each of G2 Crowd’s quarterly DSP reports from the past year, Basis, Centro’s digital media platform, received the highest G2 score in this category. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. According to the report, 97% of Basis users rated it 4 or 5 stars; 95% of users believe it is headed in the right direction, and users said they would likely recommend Basis at a rate of 89%. The report is available at http://www2.centro.net/G2-crowd-summer-report-2018.
As programmatic advertising becomes an industry mainstay, there are more and more technology options available for marketers to consider. Distinguishing programmatic ad tools becomes a challenge because very few of the DSP vendors offer clear points of differentiation. The G2 Crowd Grid report for DSPs highlights user voices to showcase software elements that are most useful to media professionals operating and overseeing the software. G2 Crowd rates products and vendors based on user reviews (collected through June 6, 2018) as well as data aggregated from online sources and social networks.
“Centro has been identified as a Leader in our Summer 2018 Demand Side Platform Grid Report, based on users’ high levels of customer satisfaction and Centro’s large market presence,” said Rob Light, research principal, G2 Crowd. “Centro’s satisfaction ratings were highlighted by the quality of support, ease of use, and ease of doing business with, each scoring higher than the category average. Additionally, 97% of reviewers rated the product four out of five stars or better.”
The high G2 Score for Basis was fueled by:
Basis offers advanced programmatic advertising features, including omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. These form the nucleus of Centro’s SaaS solution that enables advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
“G2 Crowd has created an authoritative voice for users of technology in order to help advertisers manage their digital media investments,” said Katie Risch, EVP of customer experience, Centro. “Centro’s customers have recognized the importance of Basis for G2 Crowd’s DSP reports during the past twelve months. This shows the emphasis we’ve put on developing powerful, effective, and easy-to-use tools for programmatic advertising that a wide variety of media professionals can adopt.”
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solution review platform, leverages more than 425,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Chicago – July 18, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to chief financial officer (CFO). Matt will continue to strengthen the organization’s financial foundation as the company accelerates the digital media industry’s adoption of Basis, its advertising software for planning, buying and analyzing real-time bidding (RTB), direct, search and social campaigns. Basis is the only platform that converges all of these elements into one business ecosystem.
Matt has held a steady leadership role within Centro’s finance team for the past six years, helping construct Centro into one of the most capital efficient, scaled companies in advertising technology. In the three year span since helping steward Centro’s $30 million Series B financing round in 2015, the company’s technology has managed nearly $1.5 billion total in digital media buying through its technology. He also played major roles in two strategic acquisitions and office expansions in six cities throughout North America. Previous to his ascension to CFO, he was Centro’s EVP of finance, overseeing financial, real estate, IT, and legal operations.
“Centro’s acceleration in the past few years has been sustained by a healthy and solid financial base that empowers our business groups to focus on what they do best. Matt has been the captain of the team that enables our organization to run efficiently with speed,” said Shawn Riegsecker, CEO of Centro. “Matt’s effort, leadership and results have played a key role in propelling Centro’s growth, where we are now poised to permeate the market with foundational technology for digital media leaders.”
Matt joined Centro in 2012 to build its Financial Planning & Analysis (FP&A) team. Prior to Centro, Matt spent several years in investment banking with Duff & Phelps and BMO Capital Markets, focusing on mergers and acquisitions advisory and debt and equity financing for mid-sized growth companies. Matt holds an MBA from Northwestern University’s Kellogg School of Management and a BS in finance from the University of Illinois at Urbana-Champaign. He is also a certified public accountant.
Centro is developing one of the most sophisticated media automation and intelligence platform in advertising technology. Basis, a SaaS solution, is designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze all major parts of campaigns in a single platform.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Media Contact:
Anthony Loredo
310-573-8776
Centro Commissioned Study to Examine Digital Media Buying Convergence and Its Implications; 75% of Agencies Are Starting to Unify Direct and Programmatic Buying Teams
Chicago, June 27, 2018 -- Centro (centro.net), a provider of enterprise-class software for digital advertising, today published data on marketing agencies’ growing interest in converging direct and programmatic media buying teams. Available in “Digital Media Buying Converges,” a commissioned study conducted by Forrester Consulting on behalf of Centro, the data shows that three-quarters of agencies have already started to create some form of partnership between these media buying teams, with only 17% having fully converged operations. Forrester Consulting (www.forrester.com) provides independent and objective research-based consulting to help leaders succeed in their organizations. The report is available here: http://www2.centro.net/centro-forrester-report-2018.
Unifying digital media buying for both direct and programmatic is a multi-faceted challenge. It involves finding the right technology; recruiting and training a team; developing standard processes; and building a collaborative business culture. In May 2018, Forrester Consulting surveyed 104 U.S. media buying decision makers whose companies spend $1 million or more in digital ads annually to gauge their progress in converged media buying. The survey found that in catalyzing this type of change:
According to the study: “Agencies must embody innovation as they compete both with each other and with the increasing viability of in-sourcing among their clients. To do so, agencies must find new and better ways of delivering value to their clients. In response, agencies are evolving towards the integration and unification of their direct and programmatic media buying teams. They are looking to remain competitive by breaking down silos, fostering collaboration, and ultimately optimizing the efficiency and performance of their clients’ campaigns.”
Forrester Consulting examined responses from professionals in advertising and/or marketing agencies to explore how their firms are approaching digital media buying convergence and the impact this is having on their overall business. The resulting study shows that:
“The digital agency of the future has no silos, where media buying across all channels happens seamlessly and through one strategic lens. Many agencies are recognizing the benefits of working towards this vision,” said Katie Risch, EVP of customer experience, Centro. “To accelerate this evolution and greatly enhance an agency’s ability to perform, business leaders need robust, turn-key technology that bridges the gap between direct and programmatic buying disciplines.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
646-462-4888
anthony.loredo@centro.net
Centro is on a Trajectory to Add 20 New Software Engineering, Product and Design Positions in 2018 to Accelerate Enhancements to its Basis Programmatic Advertising Platform
Chicago – June 20, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of Steven Jones as VP of product development. A veteran technology architect and SaaS product developer, Steven has a 25-year career building software for large scale industries. He is joining Centro’s multi-disciplined technology and product team that is ramping for additional growth in the next six months, with nearly 20 open positions in engineering, product design, IT and more. Including other business groups, Centro aims to add 60+ new team members this year.
Centro’s mission is to build the most widely used media automation and intelligence platform in the world with the highest customer satisfaction. Its platform, Basis, was released last year to enable advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Today, it stands as the only platform that converges all of these elements into one business ecosystem. The creation and advancement of Centro’s technology has been led by a team consisting of SVP of Engineering Michael Freiman, SVP of Product Management Hiten Mistry, VP of RTB Operations Matt Sauls, and VP of Technology Operations Igor Fey.
“Steven Jones has been a top technical resource for his teams, setting the direction for the development of new products used in many industries. This is the leadership required in the next phase of growth for our Basis platform,” said Hiten Mistry. “Steven shares Centro’s vision to bring to market the technology that can transform the digital media industry.”
Throughout his career, Steven has secured successes in product development that aligns with the experience and know-how of Centro’s technology team. Previously, he served as VP of product development at project44, whose technology automates the freight shipment lifecycle. There, he led the delivery of seven new product offerings that drove more than 500% growth while transitioning the organization’s Agile development process. Prior to that, he was VP of product development at SpringCM, one of Chicago’s most successful B2B SaaS companies. There, he helped accelerate the product development lifecycle, doubling the number of product releases within 12 months and directly contributing to the three largest deals in the company’s history.
Centro’s nearly 100 technology and product team members are focused on the improvement and support of its programmatic advertising platform. In 2018, Basis is on track to process more than $500 million in digital ad spend from advertisers aiming to drive business and campaign performance by converging the major aspects of media buying.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Media Contact:
Anthony Loredo
646-462-4888
Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach
Chicago – May 15, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment, then analyzing performance to see what ad worked best based on creative, device, location and time of day.
Today’s digital media ecosystem is fragmented. People consume content on their multiple devices from multiple locations. According to digital analytics firm GlobalWebIndex, a typical consumer owns three digital devices and has seven digital ID’s active in the last 60 days. Advertising technology that treats every device as a single user would not be able to guide customers down the marketing funnel according to how users jump from one device to the next. Furthermore, they wouldn’t see when conversions occur on a device different from that in which the ad was first shown to the user. The Tapad Graph identifies the point of conversion across all screens - smartphones, tablets, home computers, and smart TVs - so that marketers can better gauge the efficiency and return on ad spend.
“Our technology helps brands gain a deeper level of understanding of their customer, enabling marketers to better deliver services and products users want,” said Chris Feo, SVP of Global Data Licensing and Strategic Partnerships, Tapad. “With our technology as part of Basis, Centro is providing robust, accessible tools for marketers that want to advance their knowledge of the consumers they want to reach.”
Centro’s Basis enables advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. It is the only platform that combines all of these elements with cross-device conversion attribution and advanced reporting features in a DSP. With the Tapad Graph integrated into Basis, marketers can now identify consumers across all of their devices during any point of the consumer journey. This can help marketers determine ad spend effectiveness for optimizing campaigns in real-time or for the future. Other cross-device marketing capabilities for Basis users include:
“Cross-device analytics and optimization aligns with our vision that converging the different parts of digital media to create a holistic view of campaigns will drive performance,” said Katie Risch, EVP of customer experience, Centro. “Having Tapad’s powerful capability of personalized marketing gives our advertisers high-quality data to cultivate relationships with customers, wherever they are in digital channels.”
About Tapad
Tapad Inc. is the marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company's signature Tapad Graph connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2018, Tapad introduced its Tapad Customer Data Platform (CDP), purpose-built to offer marketers a highly personalized and privacy-safe platform to convert first and third-party data into actionable, results-driven campaigns. Tapad is based in New York and has offices in Chicago, London, Oslo, Singapore and Tokyo. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year." Tapad was acquired by the Telenor Group in 2016. Telenor Group is one of the world's largest mobile operators with more than 178 million subscribers in 12 countries.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Media Contacts:
Contact:
Anthony Loredo
For Centro
310-573-8776
Natalie Vegel
Director of PR, Tapad
Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter; Advertising Users Recognize Basis for Quality of Support, Ease of Doing Business With, and More
Chicago – May 3, 2018 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Centro’s DSP, Basis, received the highest G2 Score based off user satisfaction ratings in areas such as ‘Quality of Support,’ ‘Ease of Doing Business With,’ ‘Ease of Use,’ and more. The report is available at: http://www2.centro.net/G2-report-spring-2018.
Digital advertisers have a challenging task evaluating the right programmatic platform for their business. Many software providers offer the same features and functionality. Even a narrowed short-list of DSP choices is difficult to differentiate. By focusing on user voices, the G2 Crowd Grid report for DSPs helps clarify the factors that are most useful to media professionals and leaders operating the software. G2 Crowd rates products and vendors based on user reviews (collected through February 28, 2018) as well as data aggregated from online sources and social networks. The insights can be used to select the best DSP for various types of businesses and to find peers with similar experiences. To view the Grid data, please visit the DSP page.
“Centro’s Basis has consistently been identified by users as a Leader in our Demand Side Platform (DSP) Grid. In 2018, Centro has continued its product innovation, as illustrated by its growing market presence and high levels of customer satisfaction,” said Rob Light, research principal, G2 Crowd. “Basis maintains satisfaction ratings that exceeds the category average, with the majority of users rating it four out of five stars or better overall.”
The G2 Crowd report shows that:
Basis’ DSP offers advanced programmatic advertising features, including omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. Centro built it as the nucleus for its platform that converges the major aspects of digital media into one business ecosystem. It is a SaaS solution designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
“G2 Crowd has built the leading user-driven guide for technology in the industry to give advertisers unbiased evaluation of the vendors in digital media,” said Katie Risch, EVP of customer experience, Centro. “Having emerged as the highest-rated DSP on G2 Crowd for two consecutive quarters illustrates our commitment to creating a positive experience for our customers whether they interact with our technology or our people.”
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solution review platform, leverages more than 170,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776