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Centro Expands Best in Class Programmatic Training to Include Free Virtual Courses
Chicago, April 27, 2020 – AdExchanger Awards announced Centro as a finalist for overall best educational program in digital media. Simultaneously, Centro (centro.net), a global provider of advertising technology and services, today announced a significant expansion of its best-in-class education and certification programs with free virtual summits for clients and partners. Its virtual learning programs cover a variety of digital media subject matter. Events will be conducted online with interactive discussions, practical application, and networking opportunities for attendees. Centro Certified and other resources are available through the Centro Institute knowledge center. To learn more, visit: https://centro.net/institute.
“Centro has always offered robust programmatic training free of charge to our clients and partners, ever since the launch of Centro Institute in 2013. Today we are excited to introduce a virtual version that meets the needs of our customers who are now working remotely” said Katie Risch, CMO of Centro. “We look forward to resuming our in-person programs when the time is right.”
“Our industry-recognized learning initiatives provide an unparalleled understanding of digital advertising to sharpen marketers’ knowledge and help them stand out in a competitive market,” said Ryan Manchee, VP of media innovations and technology at Centro and lead for Centro Institute. “Centro Institute plays an integral role in our mission to reduce digital complexity. We want its resources to be accessible to professionals from the convenience of wherever they are located.”
More Learning Channels
Under Centro Certified, Digital Media Essentials is an introductory, self-guided course covering the basics of the ecosystem: definitions and terms, programmatic advertising concepts, common tactics, the use of data types, and more. It is crafted for any professional new to the digital advertising space – from career-minded college students, to traditional advertising veterans interested in expanding their knowledge. Register for the course at https://www2.centro.net/digital-media-essentials.
Additional Certified courses offer advanced instruction for Centro’s clients and partners, via virtual and in-person training events, with certifications in foundational knowledge, advanced strategies, and business development. Furthermore, Centro is creating more free distance learning opportunities through a new webinar series focusing on digital best practices for specific industries, such as food and beverage, pharmaceutical, CPG, and more.
Centro Institute provides a diverse set of resources that cover important topics in digital media. Its content ranges from fundamental knowledge to advanced and expert best practices. The educational programs empower all who work in advertising, with both live and virtual events. Programs within Centro Institute include workshops, webinars, leadership forums and podcasts. More than 5,800 professionals participated in these events collectively, over the last year. Agencies and marketers interested in attending any of the programs can email institute@centro.net.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
The well-being of Centro’s employees, partners, and the greater community are our top priority and, because of the spread of COVID-19, we are taking action to contain the pandemic. We are operating out of an abundance of caution and the highest dedication to keeping our employees safe and healthy.
First and foremost, Centro is operating as normal and will continue to service and support our customers and their business with Raving Fan service and no interruptions.
Beginning on Monday, March 16, all Centro employees are working remotely. We have additionally decided to temporarily halt onsite candidate interviews and visitors while we undergo deep cleaning across all Centro’s offices. All job candidates are being scheduled for virtual interviews. Employees who are starting new positions with Centro will begin working remotely.
All Centro-hosted events scheduled over the next month (taking place at our locations or in other venues) are being postponed. We will be in contact with registrants to communicate logistics.
Centro’s leadership continues to monitor this situation. We are leaning into the care of our communities and encouraging remote employees to foster ongoing collaboration and connection. We remain positive and hopeful, yet vigilant. Further updates will be provided when we have more news to share.
We are committed to operating as normal and remain flexible in order to serve the needs of our people, clients, and partners.
CannaVu Operates Largest Curation of Cannabis Advertising Opportunities on Quality Publishers
Chicago – Dec. 18, 2019 – Basis Technologies (https://basis.com), a global provider of advertising technology, announced an integration with CannaVu that scales and automates cannabis and CBD digital advertising to geo-targeted customers. CannaVu operates the largest ad marketplace for curated, compliant advertising opportunities for cannabis and CBD marketers. Basis Technologies is driving the ‘Green Rush’ by working with leading dispensaries and tech partners in this industry. Its technology solution, Basis, is the most comprehensive, automated, and intelligent digital media platform. It is the only software solution of its kind to consolidate digital operations across programmatic and direct campaigns, and now the only programmatic platform with access to CannaVu.
“The fast growth of cannabis and CBD businesses is causing a land grab for customer attention. CannaVu’s programmatic ad channel is specialized for this ecosystem, reaching audiences in quality digital environments in a compliant manner,” said Miles Dennison, CEO of Trion.io, CannaVu’s parent company. “Basis is breaking down marketing barriers in this space as the first major ad platform integrated with our marketplace. It effectively introduces consumers to brands in this industry by automating how they are reached through trusted mainstream publishers.”
Because cannabis and CBD brands are new to most consumers, their ads need to be viewed on well-lit environments for people to engage with them initially. However, several websites and media properties don’t allow cannabis and CBD advertising. Many brands lack reach and experience poor campaign performance due to low quality inventory and very few ad platforms supporting the segment.
CannaVu overcomes the industry’s marketing limitations. It accesses ad impressions on Canna-Compliant mainstream and endemic publishers and vendors. Publisher partners set standards on types of advertisers, campaigns, creatives, geographies, and device types. CannaVu follows state, federal, and FDA requirements on where companies can advertise and what types of creative can be used. It enforces an advertiser “Code of Conduct” more stringent than typical state and local requirements.
“The restrictions in cannabis and CBD marketing raises the degree of difficulty for campaign automation and activation. Together with CannaVu, Basis is solving this problem by making this component of the industry seamless. The effect reverberates, as it drives new ad spend to publishers with quality audiences,” said Tyler Kelly, president of Basis. “Marketing builds brands, and this notion applies prominently in cannabis. These businesses have the benefit of competing on an even playing field to establish themselves as the ‘Kraft’ or ‘Pfizer’ of their industry.”
Basis is an advertising technology platform uniquely suited for the challenges of cannabis businesses. Its benefits include:
About CannaVu
CannaVu, a Trion.io portfolio company, is the largest curated collection of compliant advertising for Canna-/CBD marketers. Its solution provides advertisers the ability to purchase digital advertising across display, mobile, and video advertising. Programs run through the CannaVu Advertising Accelerator meet and exceed state and federal requirements, across placements, targeting and offers, leveraging a best-in-class “Code of Conduct.” More information is available at http://CannaVu.net.
About Basis Technologies
Basis Technologies (basis.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Basis has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Research Shines Spotlight on Expectations of Programmatic, Views on Automation, and More; Webinar on November 20 Presents Key Highlights and Takeaways
Chicago – Nov. 18, 2019 – Centro (https://centro.net), a global provider of advertising technology, announced the release of a comprehensive advertising industry report published by the 4A’s. The 4A’s is the leading trade organization for marketing communications agencies. It assembled the report, ‘The Future of Programmatic and Automation,’ through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s. The report is available here: https://www.aaaa.org/the-future-of-programmatic-and-automation.
Centro is a title sponsor of the report and is hosting a webinar in partnership with The 614 Group on November 20, 2019, to present the data. Register via this link: https://www2.centro.net/webinar/future-of-automation.
"The 4A’s has revealed an extensive collection of insights and implications from a cross-section of marketing experts, encompassing high-level leadership and frontline professionals,” said Marla Kaplowitz, President and CEO of the 4A’s. “With support from partners such as Centro and The 614 Group, we are creating definitive research of the most important challenges facing our industry. This report provides guidance for addressing barriers, evolving offerings, and thriving in the marketplace.”
The report examines industry conversations and opinions about programmatic advertising and automation to extrapolate insights that can help professionals plan for a value-focused future for the marketing ecosystem. Key takeaways from the study show that:
Methodology:
The research was conducted via three stages. Its foundation theses were established after a literature review of more than 200 studies, articles, and blogs. The theses were refined through qualitative studies that analyzed opinions of senior executives at advertising agencies, advertisers, publishers, and ad tech companies. The learnings from the qualitative study were benchmarked and tested in a quantitative study conducted with 200+ survey respondents at the director level and above.
“The 4A’s’ far-reaching initiative is an ambitious effort to understand what media and advertising professionals want from technology,” said Tyler Kelly, President of Centro. “The research indicates that full workflow automation positively affects numerous facets of the agency business and media team process.”
About the 4A’s
Founded in 1917, the 4A’s was established to promote, advance, and defend the interests of our member agencies, their employees, and the industry at large. The organization serves 600+ member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s’ purpose is to help empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization provides community, leadership, advocacy, guidance, and best-in-class training that help enable agencies to innovate, evolve, and grow. The 4A’s Benefits division insures more than 160,000 employees, and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.4as.org
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Healy is an Accomplished Senior Executive for Fortune 50 and Private Equity-Backed Firms
Chicago – November 7, 2019 – Centro (https://centro.net), a global provider of advertising technology, today announced Colleen Healy as chief financial officer. An accomplished leader, Healy has been a senior executive for Fortune 50 and private equity-backed technology-enabled firms. With most of her career spent in enterprise-class software and services, Healy partners with business leaders to scale technology solutions that empower employees and customers to make informed decisions. She brings over 20 years of finance, business development, strategy, mergers and acquisitions, treasury, fundraising and investor relations experience gained in leadership roles at Microsoft, TransUnion and Hillrom. Healy joins the company as agencies increasingly adopt Basis by Centro, the industry’s most comprehensive, automated and intelligent digital media platform.
“With our aggressive plans for new verticals and international markets, Colleen’s successful record of scaling operations at global technology companies makes her an ideal fit for Centro,” said Shawn Riegsecker, founder and chief executive officer, Centro. “Colleen’s deep experience across finance, including M&A, capital raisings and IPOs, are critical attributes we were looking for. As Centro tracks towards another record year of revenue, combined with rapid adoption of Basis and new offices in Europe and Latin America, we are excited for Colleen to join our next growth phase.”
Healy most recently served as chief financial officer for the largest division of medical technology provider Hillrom. Prior to that, she was vice president at TransUnion, where she built its investor relations function and led the process for its initial public offering—one of the ten largest in 2015. She has held multiple finance and business development roles throughout her 19-year career at Microsoft, including general manager of financial services, head of investor relations, and portfolio manager in treasury and capital markets. She joined Microsoft as part of its first corporate development department, helping form and execute investment strategy and acquisition activity. Healy started her career at Credit Suisse. She is a graduate of the University of Michigan in Ann Arbor and serves on the Board of Directors of the YWCA of Chicago Metropolitan.
“I’ve always been passionate about being a part of organizations that drive innovation through software and technology solutions that help users be more productive and effective,” said Healy. “I was impressed not only with Centro’s scale, but also the breadth and depth of its platform and the variety of solutions for its customers. With our aggressive growth trajectory, strategic global expansion plans and differentiated enterprise software, I’m excited to join the team to carry out our vision.”
Basis by Centro has secured a foothold as the technology platform of choice for users of digital media software. It is the highest scoring provider for the Demand Side Platform (DSP), Video Advertising and Cross-Channel Advertising categories, according to global user review site G2. Similarly, the Adweek Readers’ Choice Best of Tech Awards named Centro as the winner for the Display DSP, Mobile DSP and Retargeting categories. Basis is the only software solution consolidating digital operations across programmatic, direct, search, and social campaigns. To learn more about Basis, please visit https://www2.centro.net/basis.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Machine Learning Optimizations for Viewability, Cost-Per-Acquisition (CPA) and Video Completions Give Programmatic Advertisers Automated Targeting Across Digital Devices
Chicago – Nov. 6, 2019 – Centro (https://centro.net), a global provider of advertising technology, announced the expansion of artificial intelligence (AI) decisioning on its Basis platform to optimize campaigns towards viewability, cost-per-acquisition (CPA), or video completions. Machine learning powers the optimizations by using real-time analysis of multiple targeting parameters on all impressions to find the combination of factors with a high probability of achieving KPIs, and then placing smarter bids for those impressions. The platform hones unique optimization models for each brand, giving media professionals more time to focus on high-value strategies and business objectives. Centro also released bid multipliers within Basis, to automate higher bidding for impressions with specific targeting attributes.
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Nestled within Basis is the top programmatic ad platform, according to user review site G2. Basis is the first software system that offers a robust, self-learning and omnichannel demand side platform integrated with features that automate the entire digital media process. To learn more about Basis, please visit https://www2.centro.net/basis.
“When ‘programmatic buyer’ is just one of many roles of your media team, Centro’s Basis is essential for managing multiple target audiences, creative units and tactics across numerous campaigns,” said Tony Piccirilli, digital manager at Misfit, an agency in Sacramento, CA. “The sophistication and comprehensiveness of Centro’s technology aligns perfectly with our data-driven strategy and smart activation we deliver for our clients.”
The Basis optimization suite encompasses machine learning optimization, bid multipliers and algorithmic optimization (used to pinpoint and bid higher on the best-performing domains for a campaign). This gives marketers a full menu of options to enhance cross-device audience targeting in real-time and lift campaign performance.
“In the same way that GPS navigation analyzes numerous data points to find the best routes, Basis finds the most optimal way for advertisers to engage customers on any digital channel,” said Tyler Kelly, president, Centro. “By advancing the artificial intelligence and machine learning capabilities on Basis, Centro is giving advertisers a full tech stack for end-to-end business automation.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management Protects Agencies’ Cash Flow by Accelerating the Reconciliation, Billing and Collections for Their Services
Chicago – October 14, 2019 – Centro (https://centro.net), a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company (Nasdaq: CMCSA), to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and collections for their services.
“Organizations using Strata are well-positioned to protect their bottom line. Agencies gain Basis’s programmatic advertising and digital media capabilities that seamlessly integrate with our financial systems and cross-media stewardship solutions for a holistic view of a client’s entire media plan,” said Joy Baer, general manager, FreeWheel Advertisers. “FreeWheel is putting in action our vision to give customers a wide array of technology choices, deep flexibility and media automation, made possible by our platform’s open architecture.”
Basis offers media planning and buying technology. The integration with Strata creates operational advantage for agencies spending millions in digital media on hundreds of vendors every month on behalf of dozens of clients. Nearly two-thirds of agencies that specialize in local advertising expect their digital spend to increase in the next 12 months, illustrating the need for unifying technology stacks to seamlessly work within existing financial systems. Basis sends contracts, media activation and delivery data into Strata for billing and reconciliation in real-time, with the information automatically rationalized and formatted. As a result, agencies accelerate client billing and vendor payments.
Other benefits include:
“With industry complexity continuing to increase and brands attempting to pay agencies less for their services, it’s critical that software companies work together to automate as much of the manual processes as possible,” said Shawn Riegsecker, founder and CEO, Centro. “The FreeWheel integration with Basis is a huge first step in marrying platforms for traditional media and digital media, so agencies can focus on value-additive, strategic and important work. Basis has been proven to increase productivity by 30% and the FreeWheel/Basis integration will automate most of the back-office and financial reconciliation work associated with digital for thousands of agencies.”
The Strata platform is trusted by over 1,200 advertising agencies for planning, activation, optimization and billing management. FreeWheel’s Strata platform continues to support Adazzle, its own cloud-based global platform for digital media management, as well as Strata Buying Management System (SBMS) Digital, a suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media.
Basis is a comprehensive, automated and intelligent digital media platform for planning, buying and analyzing real-time bidding (RTB), direct, search and social campaigns. To learn more about Basis, please visit https://www2.centro.net/basis.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn.
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Media Contacts:
Centro:
Anthony Loredo
310-573-8776
FreeWheel:
Elaine Wong
929-388-9098
Basis Has Been the Top DSP for the Past Three Year
Chicago – Oct. 7, 2019 – Centro (centro.net), a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. G2 (www.g2.com) is a global user review site that helps businesses make smarter buying decisions—access the DSP report.
“Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising largely because it garners high levels of customer satisfaction from the business user community,” said Rob Light, research principal at G2. “In Video Advertising, its ratings for ease of use, quality of support and ease of doing business with far exceed the industry average; and a number of its individual features garnered stellar ratings.
G2’s Grid represents the democratic voice of software users. G2 rates products and vendors based on reviews gathered from user communities, as well as data aggregated from online sources and social networks (collected through September 4, 2019). It applies a unique algorithm to this data to calculate scores in real time.
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Digital media teams and organizations use Basis to seamlessly integrate programmatic advertising with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. Learn more about Basis here: http://www2.centro.net/basis.
Recent accolades include:
“Basis delivers the perfect combination of rich features and usability, which is demonstrated by the strong ratings we’ve received in multiple advertising categories in G2 over a span of consecutive quarters,” said Tyler Kelly, president, Centro. “Having a central third-party repository of data about software and technology, that is sourced directly from users, is essential for businesses. This is the valuable role G2 plays in the media and advertising ecosystem.”
About G2 (formerly G2 Crowd)
Headquartered in Chicago, G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has 900,000 reviews, and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s customers include IBM and Zoom and Its most recent funding, a $55M Series C, was announced in October 2018, closely followed by the company’s acquisitions of Siftery and Advocately.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776
McNab Joins Centro to Drive Agency Automation Across the UK Through Basis Platform
Chicago – September 23, 2019 – Centro (centro.net), a global provider of advertising technology, announced expansion in Europe with the addition of Andy McNab as country manager in the United Kingdom. He reports to Centro’s VP of international, Felipe Velasquez, who is based in Toronto, Canada.
The appointment follows cross-continental adoption of Basis by Centro, the industry’s most comprehensive, automated, and intelligent digital media platform. Basis is the only software solution consolidating digital operations across programmatic, direct, search, and social campaigns. To learn more about Basis, visit: www2.centro.net/basis.
“Over the past two years, Centro has honed technology that seamlessly connects every major aspect and process of digital media organizations,” said Tyler Kelly, president of Centro. “Marketers in Europe are enjoying the unique approach Basis enables for automating the most crucial parts of digital media buying, activation, reporting, finance, and business intelligence.”
McNab, based in London, focuses on growing local and regional customer bases among agencies as well as further establishing sales teams in more countries over the next twelve months. He is also building service and operations teams to accompany Centro’s projected sales in the continent. Over the past three years, Centro’s international revenue has a 43% compound annual growth rate.
McNab was previously at MiQ, serving as a senior advisor. Prior to that he was UK managing director for S4M. He was also managing director of UK, Australia, and Nordics for Rocket Fuel. He is an award-winning continental business leader, helping marketers adopt digital advertising technology for more than a decade.
“Centro offers a novel solution for marketers, complementing a programmatic buying nucleus with automated workflow, reporting, finance and business intelligence,” said McNab. “In a European environment where GDPR is posing a challenge to advertisers, Basis gives access to the full scope of digital media capabilities beyond cookie-driven ad buying.”
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
310-573-8776