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Centro Joins Nonpartisan Movement to Increase Voter Participation in 2020 General Election; Time to Vote is a Coalition of 950 U.S. Companies Collectively Employing Millions of Workers
Chicago – Oct. 1, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced a policy to provide paid time off for employees on Election Day in the U.S. This action is a renewal of its commitment started in 2018 when it declared Election Day a holiday that year. This aligns with Centro’s participation in Time to Vote, a coalition of 950 U.S. companies that form a nonpartisan movement whose goal is to increase voter participation in the general election on Nov. 3, 2020. The companies within the organization employ millions of workers collectively.
“In the U.S., there are many hurdles to voting and one major deciding factor is choosing between one’s commitment to work or casting a ballot. Centro believes that businesses should empower workers to commit to both. We feel the right thing to do is to ensure that each Centro employee has the requisite time to vote on Election Day,” said Emily Barron, EVP of talent and development, Centro. “When U.S. businesses collaborate and coordinate to give our employees time to vote on Election Day, we are strengthening our economy and our country.”
Centro has added an Election Day paid time off benefit into its employee time tracking system so that its team has ample time to plan and cast their ballot. This policy will also apply to its team in Canada, Europe, and Latin America for future national elections.
Time to Vote companies support their employees' ability to register to vote, review their ballots and perform their civic duty. In joining Time to Vote, Centro is committing to making accommodations for workers that enable them to vote more efficiently. Time to Vote is nonpartisan and there is no cost for companies to join. Companies with employees in every state in the U.S. have signed up. Members include American employers in industries such as retail, technology, finance and more. The coalition originated during the election season of 2018, in which fifty-three percent of the citizen voting-age population voted—ultimately, creating the highest midterm turnout in four decades.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Evaluation is Based on Ability to Execute and Completeness of Vision
Chicago – September 28, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states that, “Gartner analysts evaluate vendors on the quality and efficacy of the processes, systems, methods or procedures that enable technology provider performance to be competitive, efficient and effective, and to positively impact revenue, retention and reputation within Gartner’s view of the market.”
According to the report, “Gartner defines the Ad Tech market as technology for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation.” Gartner provides the following definition, “Magic Quadrants offer visual snapshots, in-depth analyses and actionable advice that provide insight into a market’s direction, maturity and participants.”.
“We believe Centro’s position in Gartner’s Magic Quadrant for Ad Tech reflects how we prioritize the needs of digital marketers,” said Tyler Kelly, president, Centro. “Agencies and advertisers value how our Basis platform seamlessly combines ad orchestration, programmatic capabilities, team collaboration, and wide-views of operations.”
The 14 Ad Tech companies were evaluated on the Ability to Execute and Completeness of Vision by Gartner analysts Andrew Frank, Lizzy Foo Kune and Eric Schmitt in the report. The Magic Quadrant for Ad Tech is available to Gartner customers here: https://www.gartner.com/doc/3990727.
Centro’s Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. There are 500 agencies and advertisers that have adopted Centro’s software-as-a-service (SaaS) offering since its launch at the beginning of 2018. Marketers have facilitated over $1 billion in digital ad spend through the platform since its inception. Advertisers and agencies that want to learn more can visit: https://centro.net/solutions/basis.
Gartner, Magic Quadrant for Ad Tech, Andrew Frank, et al, 21 September 2020
Gartner IT Glossary, “Magic Quadrant,” 2020. [https://www.gartner.com/en/information-technology/glossary/magic-quadrant].
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
917-573-4157
Trider Recognized for Contributions to the Programmatic Supply Chain Working Group
Chicago – Sept. 22, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced today that Ian Trider, VP of RTB platform operations, has received an IAB Tech Lab Service Excellence award. The IAB Technology Laboratory (Tech Lab) Service Excellence Awards recognize the important contributions of members of IAB Tech Lab’s commit groups, working groups, and task forces. Ian Trider is recognized for his work in the Programmatic Supply Chain working group. He is also a key contributor to the group’s ads.txt (Authorized Digital Sellers), app-ads.txt, sellers.json, and SupplyChain object specifications that provide transparency in the ad tech ecosystem.
The IAB Tech Lab is a non-profit consortium that develops technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. The Tech Lab is a sister organization to the Interactive Advertising Bureau (IAB), the national trade organization for the digital media and marketing industries. Together, their Sales and Service Excellence Awards honor outstanding digital marketers in a variety of categories; sales excellence, service excellence, and educational excellence. Now a two-time recipient, Trider was also given this award in 2016 for his work developing features for the OpenRTB 2.4 protocol. Trider and other winners were recognized at the Tech Lab REB00T 2020 Summit.
“Members like Ian Trider and other Service Award recipients go above and beyond to help IAB Tech Lab develop standards that fuel growth and sustain the digital industry,” said Dennis Buchheim, President, IAB Tech Lab. “We truly appreciate their guidance and contributions in the evolution of our supply chain, and in supporting new technologies, and new media channels.”
Ian Trider directs operations for the programmatic advertising component of Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform. He works with Centro’s supply and data partners to curate for ad quality, inventory quality and security. Trider is an industry resource whose commentary and opinions have been published in Advertising Age, AdExchanger, The Drum, and Digiday.
“I salute the esteemed leaders the IAB Tech Lab is honoring for their commitment to advance, grow and improve the industry for the benefit of our community’s livelihood,” said Ian Trider, Centro. “Collectively, our efforts with the IAB Tech Lab channels and focuses resources on advertising technology’s biggest challenges and opportunities.”
The IAB Tech Lab is comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies focusing on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, and VAST video specification.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
anthony.loredo@centro.net
917-573-4157
Empowers Political Marketers to Reach Voter Audience Segments
Washington, DC – September 15, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced an integration with Deep Root Analytics (https://www.deeprootanalytics.com), an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and political— and are always anonymized in order to protect privacy and identity.
Centro was the digital media partner-of-choice for hundreds of candidates and ballot measures in the 2018 midterm elections, with 73% of campaigns winning their races. Its technology solution, Basis, is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns.
“Deep Root has invested heavily in building best-in-class audiences for corporate reputation, public affairs, issue advocacy, and political advertisers. Aligning with Centro gives us opportunities to showcase the power of our technology in the most active and competitive places,” said David Seawright, CRO of Deep Root. “Because of the increasing uncertainty about what compels audiences to take action, advertisers can benefit greatly from using our finely-tuned data and Centro’s media activation capabilities.”
Deep Root creates unique audience segments by leveraging its analytics, targeting, and metrics infrastructure to produce a variety of highly-accurate probabilities for every individual on a wide range of measures that matter to advertisers. These probabilities are built off of its in-house national file that is rich with consumer and behavioral data, vote history, and is regularly enhanced with large-sample issue surveys. Deep Root then matches those audiences into observed TV viewership data to inform audience distribution across the media landscape. These state-of-the-art targeting capabilities result in more effective and cost-efficient advertising campaigns.
“Deep Root’s proprietary methodology and insight provides marketers with unique opportunities to target hard-to-find audiences,” said Grace Briscoe, VP of candidates and causes at Centro. “Centro’s technology platform puts Deep Root’s data into action to broaden the reach of campaigns with precision in reaching voter and issue groups.”
For more than a decade, Centro’s technology and services have been trusted by agencies and consultants in politics, public affairs, and advocacy. Throughout the years, Centro’s Candidates and Causes group has collectively worked with 1000+ political campaigns and independent expenditure committees, and 1000+ issue advocacy advertisers. Its proficiency for driving perception in government, in the public sphere, and among specific audiences, is a differentiated and valuable asset in this field.
About Deep Root
Deep Root is an audience-powered analytics company that identifies your organization’s ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable, and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.
About Centro
Centro is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Polling from Centro Reveals Political Marketer Opinions About Digital Media
Washington, DC – September 1, 2020 – Centro (centro.net), a global provider of advertising technology, announced polling data today, showing that political marketers consider connected TV (CTV) the most promising digital development for the 2020 elections cycle. Additionally, 60% say that digital makes up less than 40% of their total paid media budget. Centro’s survey was completed in April 2020 by a variety of agencies, consultants and advocacy organizations specializing in political and advocacy marketing.
To read the report, ‘Digital Media Insights in Political Marketing,’ visit: https://centro.net/blog/2020/08/digital-media-insights-in-political-marketing-2020-elections.
Additional survey data shows that:
As the 2020 U.S. election season ramps up, Centro’s survey illustrates thoughts from political marketers as they navigate the digital media landscape. Numerous campaigns for the 670 national, state and congressional races, plus 180+ ballot measure votes, are exploring strategies that incorporate connected TV, programmatic and other addressable advertising elements available in digital media.
“Political marketers want their paid media to have the visceral effect of television and video, but with the addressability, effectiveness and automation available in digital channels,” said Grace Briscoe, vice president of candidates and causes, Centro. “With many Americans staying home more for safety reasons, and with turbulent issues including race relations, a recession, and COVID-19 creating digital content waves, political operatives are grappling with an unwieldly mix of digital elements pivotal in swinging a vote.”
For seven election cycles, Centro’s technology and services have been trusted by agencies and consultants in politics, public affairs, and advocacy. Centro’s candidates and causes group has collectively worked with 1000+ political campaigns and independent expenditure committees, and 1000+ issue advocacy advertisers. Its proficiency for driving perception in government, in the public sphere, and among specific audiences, is a differentiated and valuable asset in this field.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Surpassed 500 Customer Contracts with Basis Since its Launch in 2018; Advertisers Have Facilitated Over $1B in Media Spend Through Basis
Chicago – August 19, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced 300% growth projected in Q3 2020 year-over-year, for software revenue. The business unit had similarly strong performance in Q2 2020 with 120% growth YoY. Centro’s Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. There are 500 agencies and advertisers that have adopted Centro’s software-as-a-service (SaaS) offering since its launch at the beginning of 2018. Marketers have facilitated over $1 billion in digital ad spend through the platform since its inception.
“Basis gives agencies and advertisers the tools to withstand economic challenges and reignite their businesses as they move forward in 2020,” said Shawn Riegsecker, CEO of Centro. “We have been doubling new customer adoption every nine months and maintaining a nearly perfect retention rate because we offer marketers best-in-class, mission-critical enterprise software that powers their entire digital advertising operation.”
Here are ways Centro has been delivering value to the digital media industry this year.
Customers
Bloom Ads, Crowley Webb & Associates, Gleeson Digital Strategies, and JPL Integrated Communications are just a sample of new customers embracing media automation by converging planning, buying, operations, campaign analytics, business intelligence and reconciliation with Basis.
“The technology and team behind Centro’s Basis platform synchronize perfectly with the strategy and performance Bloom Ads delivers for brands,” said Stephen Kleiner, digital director, Bloom Ads Global Media Group. “Centro has become a formidable extension of our team, as its rigorous training and attentive customer service empowers us to scale capabilities and deliver valuable advertising outcomes.”
“As JPL has more than doubled our paid media under management over the last few years, we have realized that both our growth and our clients’ sophistication require scalable omni-channel advertising technology solutions such as Basis,” said Brian Aitken, head of paid media and analytics, JPL. “We are standardizing media operations and buying on Centro’s Basis because it helps us deliver on our promise of transparency and efficiency, while providing our clients with access to media inventory that's historically been difficult to access, manage and optimize."
CTV Advertising
Programmatic advertising on connected TV (CTV) via Basis has maintained growth consistently throughout the year. Aside from moderate increases for March and April, CTV has been experiencing (and is projected to grow) 100+% YoY for every month the rest of the year.
Remote Work
Basis was built with collaboration and efficiency as key tenets. Over the past few months, users have experienced its benefits when deployed for distributed media teams working from home. Centro’s survey of customers in late March showed that 95% of them said Basis “has improved their ability to work remotely” with half of them stating it “has significantly improved their ability to work remotely.”
Awards
The industry has given recognized Centro for the following in 2020:
Corporate Culture
Centro attributes its quality customer service and product development to its investment in workplace culture. 2020 highlights from national and regional accolades include:
Advertisers and agencies that want to learn more about Centro and Basis can visit: https://centro.net/solutions/basis.
About Centro
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity
Chicago – August 5, 2020 – Centro (https://centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.
Centro operates Basis, the industry’s most comprehensive, automated, and intelligent digital media platform with an omni-channel DSP at its core. When sellers.json, SupplyChain Object and two-hop limits are in effect, advertisers:
“Centro’s supply path optimization strategy focuses on minimizing the number of partners it takes to deliver an ad to a publisher and reducing the duplicative efforts of advertisers,” said Ian Trider, director of RTB operations, Centro. “By operationalizing our new requirements in parallel with our ongoing enforcement of ads.txt and app-ads.txt, Centro’s actions clean, shorten and streamline the programmatic ad ecosystem’s supply chain.”
sellers.json and SupplyChain Object are systems for intermediaries to verify from where they source ad impressions and how many other intermediaries a publisher’s impressions has passed through already. ads.txt and app-ads.txt ensure that ads are served to validated publishers. They are all designed to be technically simple for sellers to adopt and have been vetted and developed through the Interactive Advertising Bureau (IAB). When advertisers optimize their ad spend using insights from the complementary technology, publishers have more opportunity to secure higher value in the ad tech ecosystem.
“It is illogical for advertisers to spend money through supply paths with multiple parties taking a cut,” said Shawn Riegsecker, CEO, Centro. “Campaigns running through Centro’s technology benefit from our always-on quality practices, where the most efficient and effective channels between buyers and sellers materialize.”
sellers.json and SupplyChain Object data unravel the intricate supply chain in the ad tech ecosystem. Based on these systems, Centro’s current data on ad selling partners shows that:
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams
Chicago – July 15, 2020 — Centro (https://centro.net), a global provider of advertising technology, today released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams, especially those working remotely. Campaign adjustments have typically been tracked in spreadsheets and disconnected logs to show what and when changes are made, and how they impact results.
Basis Assistant is compatible with Google, Facebook, Twitter, Microsoft, LinkedIn and all web-based advertising tools. It connects notes to the corresponding campaigns being managed in Centro’s Basis platform in real-time. Agencies and brands use Basis to consolidate digital operations across programmatic, direct, search, and social campaigns, allowing for faster collaboration across teams. Centro unveils Basis Assistant on July 15 at 1 pm ET (10 am PT) on a live webinar. Register here: https://www2.centro.net/basis-assistant.
According to a March survey, 95% of Centro customers said Basis “has improved their ability to work remotely.” Customers also said they need tools to improve team collaboration and organization. Maintaining information logs on applications such as Word, Excel, and Google Docs with context and detail from disparate ad tools is a cluttered process. It is even more unwieldly when dozens of changes are made on hundreds or thousands of dollars in ad spend on different campaigns. Basis Assistant solves this disorganization.
Basis Assistant delivers the following for media teams:
“Effective teams do not just ‘set and forget’ campaigns on digital ad tools. Basis Assistant enhances our use of multiple advertising technologies by creating a well-organized process for managing tactics across all campaigns,” said Carol Gleeson, founder and CEO of Gleeson Digital Strategies. “Combining Basis Assistant with the Basis platform empowers us to consolidate insights that highlight our value to clients, and also make our most effective strategies repeatable.”
Centro’s Basis is the industry’s most comprehensive, automated, and intelligent digital media platform. Its nucleus is an omni-channel demand-side platform (DSP) integrated with workflow automation, analytics, business intelligence (BI) and financial reconciliation tools. Basis Assistant operates as a browser app for media professionals to use within tools outside of Basis. It then ties notes back to Basis, arranged by the proper campaign thread. Learn more about Basis by visiting: https://centro.net/solutions/basis. Download Basis Assistant at: https://centro.net/solutions/basis/basis-assistant.
“Remote work magnifies the importance of clear, detailed and accessible written communication. Even our most ardent users work outside of Basis, so we’ve bridged the advertising ecosystem by consolidating data from the most popular platforms,” said Shawn Riegsecker, CEO of Centro. “Basis Assistant surpasses the capabilities of traditional optimization logs. It is a one-of-a-kind system that helps organizations grow their business by bringing whole teams on the same page and facilitating knowledge share and recollection.”
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157
Brands and Agencies Gain Stronger Command of Campaigns by Using Centro’s Basis Platform
Chicago – May 19, 2020 -- Centro (https://centro.net), a global provider of advertising technology, today announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting. The advanced tools give brands and agencies more control of their campaigns. These are available in Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Learn more at https://www2.centro.net/basis.
Digital media professionals showcase results and prioritize actions through these product upgrades within Basis:
“Connecting Basis to Google Data Studio is a game-changer for media teams and agencies that want to showcase their value. Rather than spending time transferring data from one system to another, our team is focused on communicating insights and results to our clients,” said Sarah Bergen, ad operations specialist, VI Marketing and Branding. “VI Marketing was an early adopter of Basis because it empowers us to build strong digital media capabilities differentiated by automation, comprehensiveness, agility and intelligence.”
“Centro’s product development balances the need for agencies to have powerful and scaled ad buying and activation with automated execution and workflow of all the other important elements of their business,” said Tyler Kelly, president, Centro. “Our latest additions to Basis focus on visualization, to make it faster and easier for media professionals to comprehend what is happening in their business— and synthesize their knowledge into insights for their clients or advertising stakeholders.”
Value to customers
Without automation, tasks such as reporting, creating presentations, media planning and campaign adjustment are typically manual processes that are both time-consuming and prone to errors. Adding visualization to these tasks enhances the quality of work users put into campaigns. The latest Basis improvements add to its qualities in delivering data in a simple and easy-to-understand manner via dashboards, performance screens, business and campaign insights, private marketplace details, tactic editors and more.
About Centro
Centro (https://centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
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Contact:
Anthony Loredo
917-573-4157