"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce Media has joined with demand-side platform Basis Technologies to identify MFAs and steer ad dollars away from them."

Read more in Ad Age (subscription).

"Plus, automated reviews of AI may make political advertising on social platforms even messier than they already are, said Grace Briscoe, senior VP of client development at Basis Technologies, which makes automation software for programmatic political campaigns. Briscoe said she already runs into issues with political ads getting rejected on social platforms because of tech mistakes."

Read more in Ad Age (subscription).

"Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024. 

Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP."

Read more in MediaPost.

"Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies and Direct Digital Holdings, an umbrella company that includes buy-side companies for these publishers."

Read more in MarTech.

"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 million employees, more than 600,000 of whom were women."

Basis Technologies is ranked No. 5!

Read more in Fortune.

"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% will use search engines, while 41% will browse online for new products or brands.

The report was produced in partnership with GWI, which used a panel of more than 22 million consumers, and fielded the 2023 Holiday Shopping Trends survey from August 24, 2023, to September 1, 2023."

Read more in MediaPost.

"TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video)."TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video). Amy Rumpler, svp search and social media services at Basis Technologies said she thinks the pricing is reasonable, and not outside the range of what other platforms look for during key seasonal moments or when debuting new product features."

Read more on Digiday (subscription).

"Meanwhile, TikTok is exploring its own similar offering, per separate reports, and is currently testing the offering outside the U.S. The move could bring new considerations to marketers in charge of doling out social media dollars, though that likelihood is to be determined by the consumer, said Amy Rumpler, senior vice president of search and social media services at Basis Technologies."

Read more on MarketingDive.

"Each year, She Runs It honors women in marketing, media and tech who are transforming their brands, teams, accounts, organizations and the industry. This year, these game changers are shaking up strategies, leading with purpose and championing DEI throughout their organizations...

As the leader of the company’s marketing, McAdams has been instrumental in the creation of the Basis Technologies brand from its Centro roots."

Basis Technologies CMO Katie McAdams was selected as a Brainwave category winner for the She Runs It Changing the Game Awards.

Read more in Adweek.