"This embrace of the past extends into the advertising industry, particularly as we confront the shift in digital media caused by the depreciation of third-party cookies. Each agency and brand will need to determine the right approach for their campaigns, but it's also an opportunity to embrace some of the tried-and-true media planning and buying principles that some seem to have overlooked, like first-party data and contextual targeting. Are we experiencing a digital media renaissance?"

Read more from Basis Technologies' April Weeks in MediaVillage.

"The Basis Oasis open bar operated non-stop day and night in the Fontainebleau lobby during Possible."

See Basis Technologies in Ad Age (subscription).

"Colleen Fielder, group vp of social and partner marketing solutions at Basis Technologies said that her team has heard that Partnership Ads, which allow a brand to run ads with creators, brands or other businesses, (currently available on Instagram and Facebook) would be extended to Threads."

Read more in Digiday (subscription).

"However, that means if someone needs workplace accommodations, they will need to explicitly disclose this information to the recruiter or hiring manager. This can sometimes cause concern to individuals who fear it will impact their chances of landing the role. Lois Castillo, head of DEI at digital advertising platform company Basis Technologies, was in this position early on in her career when she decided not to disclose to employers that she was dyslexic."

Read more in WorkLife.

Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to CMO Katie McAdams (for Tremendous Tech Marketers category) and Head of DEI Lois Castillo (for DEI Champions category)!

This award program recognizes and celebrates the women who are making an impact in the greater digital media and advertising technology community.

Read more on AdMonsters.

"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. Forget everything you thought you knew about political advertising because we're about to show you how the game is really played in the age of TikTok, CTV, and everything in-between." Basis Technologies' Jaime Vasil joins the podcast.

Listen on ADOTAT.

"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. It’s tricky to detect when ID spoofing is happening, and this will only get harder with cookie deprecation.

Data from demand-side platform Basis Technologies found that when publishers and supply-side platforms use techniques disguised as regular cookie-based targeting, conversion rates decline."

Read more in Adweek (subscription).

“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at Basis Technologies. “We’ve actually been prioritizing TikTok in place of other platforms based on user behavior/time spent and because of the rep support we’re receiving and various ad credits TikTok is offering.”

Read more in Digiday (subscription).

"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to predict how much each partner’s spend will grow this year, but over the last 12 months Walmart has been growing at a faster pace than Amazon. However, overall spend on Amazon is still much higher than on Walmart at this time, continued Rumpler."

Read more on Digiday (subscription).