Indeed, purpose-driven leaders are clear about which problems they care about solving and what specific solutions they are able to contribute to. During a moment of overwhelm at the scale and complexity of the problems facing his employees and customers, Shawn Riegsecker, founder and CEO of Basis, realized that “Successful people spend their time in a circle of influence, not their circle of concern.”

Read more in Forbes.

"One alternative: a four-and-a-half day week. Advertising company Basis Technologies ends the day at noon every Friday, and advocates believe it's a good alternative for companies who aren't ready to promise a full day off."

Read more in Business Insider (subscription).

"Basis Technologies, a global provider of programmatic advertising and media automation solutions, has integrated Pinterest ad campaign reporting into its platform. The Basis platform unifies social advertising with programmatic, site direct and search advertising, and now enables real-time ad delivery data reporting from Pinterest, in addition to enabling Basis users to access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit."

Read more in Media in Canada.

"No 23: Basis Technologies. Facts: Basis Technologies is a global automation software provider for enterprise marketers. It’s the only digital media platform that combines programmatic, site-direct, TV, search, and social media into one interface."

Read the full list on Denver Post.

"Colleen Fielder, group VP of social media solutions, Basis Technologies: Realistically, advertisers likely have a year before they’d have to seriously consider reallocating their TikTok budgets, so we’re not recommending that our clients pull spend from the platform just yet. Brands will want to capitalize on TikTok while it’s still around. But if a ban happens, then Meta may win this battle between the US government and TikTok."

Read more in AdExchanger.

“This delay does not mean advertisers get to keep stapling user IDs to people forever,” said Basis Technologies VP of DSP Product Ian Trider. “Lots of people may be hoping Google will be forced by the CMA to let third-party cookies keep existing forever. That is almost certainly not going to happen.”

Read more on AdExchanger.

"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."

Read more in VideoWeek.

Lois Castillo says the same thing to all her potential employers: she needs access to AI tools to do her job well. “I say ‘hey, I will be one of the best leaders you have, but I need Grammarly to do my job,’” said Castillo, who is dyslexic. “At other organizations, I was paying for it myself because the organization didn’t really understand it.” Castillo is the head of diversity, equity and inclusion at digital advertising platform company Basis Technologies where she excels at her job thanks to assistance from AI.

Read more in WorkLife. 

"... there was some research from Basis Technologies, which was in an Adweek piece, cadence for using gen AI as part of the advertising workflow. You've got a quarter of people say they never use it. You've got a quarter saying once or twice a month, but you've got 11% of people saying every day and you've got 15% of people saying at least three to four times a week."

Listen to the podcast episode on eMarketer.