As Colleen Fielder, group vp of social and partner of marketing solutions at Basis Technologies pointed out, “I think there’s definitely interest in Threads, but in general many advertisers are still waiting in the wings to see how the platform develops, even just organically.”

Read more in Digiday.

"Journalism is in trouble and the digital advertising industry may be to blame. The internet had great promise: the free and open flow of information (for those with internet access — another issue to address for another time). This free information was delivered by publishers and funded by advertising."

Read more from Basis Technologies' Shawn Riegsecker in MediaVillage.

"AdTechGod sits down with Katie McAdams. Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years."

Listen to the episode on the AdTechGod Pod.

"The majority of U.S. shoppers want to finish holiday shopping as soon as possible. That’s according to a holiday shopping trends survey by Basis Technologies conducted with audience research firm GWI in which 54% of holiday shoppers said they don’t view Black Friday and Cyber Monday as essential for their needs. Among this audience, 65% of respondents said they will shop early to avoid shipping delays and 62% said they want to get their shopping done as fast as possible."

Read more in Chain Store Age.

"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding models for programmatic ad buying, bid shading and group budget automation."

Read more in MarTech.

"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic Supply Chain Commit Group. Ian has been a vital contributor since the inception of IAB Tech Lab and OpenRTB."

Read more on IAB Tech Lab.

"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot in training and have always had continuing education budgets for our employees,” he explains. This tangible support of their employees’ growth led to Crain naming Basis the #1 Place to Work in Chicago for three years in a row."

Read more in Forbes.

"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."

Read more in Digiday (subscription).

"Colleen Fielder, group vp of social and partner marketing solutions at Basis Technologies said her team is not actively recommending any of their clients discontinue spending on TikTok. They’re continuing to include the platform on proposals."

https://digiday.com/marketing/tiktok-moves-toward-performance-automation-vision-with-latest-machine-learning-ad-tools/Read more in Digiday (subscription).