"Even as shoppers grow increasingly focused on value, few plan to cut back on holiday spending this year. Ninety-two percent of US consumers plan to spend at least as much as last year, including 36% who expect their holiday expenditures to increase, per a Basis Technologies survey."

Read more in eMarketer.

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed this manipulation of IDs as unacceptable in its 2018 open letter to suppliers – yet it’s still occurring in 2024 at a concerning rate.

Read more from Ian Trider of Basis Technologies in AdExchanger.

"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic."

Basis Technologies is a finalist for ‘Best Account Support by a Technology Company.’ Basis VP Ian Trider is a finalist for the for ‘Rising Star - Leadership under 40.’ Our Account Support finalist nod is the fourth year in a row we have been recognized in this category. We have been a nominee for these awards for the past five years and are a three-time winner! This year's winners will be announced on 9/24 at an awards ceremony in NYC.

Read about the awards on AdExchanger.

“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP of candidates and causes at ad tech company Basis Technologies.

Read more in Fast Company.

"As age increases, the likelihood of purchasing holiday gifts via social media decreases. Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI’s survey."

Read more in eMarketer.

“Redditors use the platform like the average person might use Google,” said Colleen Fielder, group vice president for social and partner marketing solutions at programmatic advertising and media automation software company Basis Technologies. “They’re seeking research and advice on products and services from others. Being able to align your ads with communities and keywords to show up within that conversation is especially powerful.”

Read more in Wall Street Journal.

“YouTube TV’s reach and engagement, exclusive content partnerships, audience targeting capabilities and unique measurement synergies with general YouTube, Search or Google Display make it a compelling option to accomplish many advertising goals,” said Amy Rumpler, svp of search and social media services at Basis Technologies.

Read more in Digiday (subscription).

Because the exact format and phrasing of Chrome’s new UX will have an outsized impact on opt-in rates, we can “expect to see a lot of haggling by industry stakeholders regarding the details of this new experience for user choice,” said Ian Trider, VP of product, DSP, at Basis Technologies. “Naturally, ad tech companies will want this to be done in such a way that leads to higher opt-in rates.”

Read more in AdExchanger.

"To back up, there is even some debate over what constitutes an ID bridge. Basis VP of Product Ian Trider, who is also a listed author on many of the Tech Lab documents regarding ID bridging, said he defines it as when a publisher or publisher vendor looks to see, for its own purposes, whether it can identify or in some way classify a site visitor, even if the cookie ID field is null."

Read more in AdExchanger.