"Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers."

Read more on MarTech.

"The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact.

In a survey of more than 200 marketing professionals from agencies, business-to-business and business-to-consumer companies, nonprofits, and publishers, 11.5% C-Suite and VPs stated they either already replaced human employees with generative AI or had plans in progress to do so, according to a report from ad platform Basis Technologies, which sells automation software."

Read more in Adweek.

"Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities.

DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns."

Read more in MarTech.

"Whether we officially hit a recession or not, inflationary fears and economic anxieties are causing brands to slash ad spend. But at the same time, brands expect better performance than ever, and they often want to reach people on an ever increasing number of channels.

To deliver on these promises with limited resources, media agencies need to streamline their workflows to reduce friction, save time and money, and optimize results."

Read more from Tyler Kelly of Basis Technologies in AdvertisingWeek.

"Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath's filing for Chapter 11 bankruptcy protection in Delaware district court last week. 

On Thursday, Basis announced the launch of a curated marketplace with Audigent, a data and identity platform looking for an alternative to its partnership with MediaMath."

Read more in MediaPost.

"Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data.

A central hub in the Basis platform enables advertisers to manage campaigns across a variety of platforms, making it easy to understand and optimize performance data."

Read more in MediaPost.

"As social media continues to infiltrate more and more of our daily lives, increasingly advertisers are asking how they can take advantage of data that’s being collected to improve the performance of their campaigns. Today, Basis Technologies is taking a big step by announcing an integration with TikTok that will provide advertisers with access to real-time performance data from TikTok’s self-serve platform."

Read more in StreetFight Magazine.

Here are the companies at the top of the list for small- and medium-sized employers in Chicago:

1. Basis Technologies
2. Sprout Social
3. Zoro
4. TopBloc
5. Assurance Agency, Ltd.

As part of the survey, employees answered two open-ended questions about their experience in the workplace. Here’s what one employee said about the importance of a warm welcome when joining the organization:

“As a new hire, I felt immediately welcomed into this organization. I was never an outsider and always felt supported. For example, in my onboarding process I met individually with many different team members, and they all were incredibly welcoming to me.” 

—Employee at Basis Technologies, No. 1, small category

Read more in Fortune.

To determine the Best Workplaces in Chicago in 2023, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing nearly 50,000 U.S. employees.

Basis Technologies is ranked No. 1!

Read more in Fortune.