"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” 

Yet, earlier this year, this fundamental feature of programmatic advertising came under fire when the UK’s Association of Online Publishers (AOP) denounced it and identified it as a catalyst for intellectual property theft. This is a grossly misleading argument."

Read more from Basis Technologies' Ian Trider in AdExchanger. 

"To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 210,000 U.S. employees."

Basis Technologies is ranked No. 10!

Read more in Fortune.

"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes  — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo."

Watch more on Marketecture.

"Just this week, the programmatic adtech company Basis Technologies announced that it’s teaming up with FreeWheel, a technology platform for the television advertising industry, to give advertisers more direct access to premium CTV ad inventory. The integration will give Basis platform users access to programmatic guaranteed buying capabilities on premium video inventory, on publishers across the ad ecosystem."

Read more on StreetFight Magazine.

Basis Technologies has been named a 2023 AdExchanger Awards finalist in two categories!

Our work with client Miles Partnership is recognized for Best Account Support by a Technology Company.

Our collaboration with client Verizon and partner BNO is recognized for Best Data Strategy by a Marketer.

This is the fourth year in a row that the company have been named a finalist for these awards and the second time we have secured finalist nods in multiple categories.

The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. The impressive range of companies and individuals reflected among the finalists is proof that the industry remains strong and dedicated to ongoing innovation and achievement. The winners will be announced at the AdExchanger Awards Gala in NYC on September 26.

For a full list of all finalists, visit AdExchanger.

"To help you navigate the resilient and evolving DSP market, The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023 is now live. It identifies the 12 most significant DSP vendors."

Basis Technologies is part of the Forrester Wave.

Read more on Forrester.

"Programmatic ad-tech company Basis Technologies said it has joined up with Comcast's FreeWheel in an integration it said will give advertisers access to more premium connected-TV advertising inventory.

Basis platform users will be able to access programmatic guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with buyers who may have larger ad budgets."

Read more in Broadcasting & Cable.  

"She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories.

She Runs It strives to create more opportunities for women to lead at every level of marketing, media and tech. Each year, it recognizes women across the industry who are true catalysts of innovation. They are being honored for fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their teams, their companies and their communities."

Basis Technologies' CMO, Katie Risch, was named a Brainwave category award winner!

Read more in Adweek.

"As consumers shift from linear television to streaming services and platforms, marketers are largely celebrating the immense potential of addressability in Connected TV (CTV) advertising. Serving different streaming viewers different ads based on their audience persona can drive superior results in specific segments and power advanced attribution.

But CTV is still a relatively new channel for marketers. How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?"

Read more from Basis Technologies' Tyler Kelly in New Digital Age.