How to Build a Billion-Dollar Brand (with Jean Freeman)

Everyone wants to build a billion-dollar brand, but few understand the marketing strategy necessary to get there. Jean Freeman, however, has built her agency around helping ambitious brands make that leap.

In this episode, Jean—Principal + CEO of Zambezi—joins host Noor Naseer to discuss why growth requires more than just putting more money behind what already works, and why creative, media, and long-term brand investment become increasingly important as a business scales. They also explore Jean's “ideas over inventory” philosophy, the role AI should play in advertising, and why influencer marketing is becoming an increasingly important part of the growth equation.