Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Rubin is an Accomplished Finance Leader and Advisor to Public Companies; Basis Technologies Gains More Guidance to Navigate the Evolving Media and Technology Ecosystem
Chicago – March 28, 2022 — Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the appointment of Wendy Rubin to its board of directors. An accomplished finance leader and trusted business advisor to public and private companies, Rubin currently serves as an SVP at Warner Bros Entertainment, a division of Warner Media and AT&T. She joins fellow Basis Technologies board members Michael Brochu (GMI), Richard Garman (FTV Capital), Christian Hendricks (Extol Digital) and Leland Putterman (Acorn Systems) to help guide the company’s vision.
Basis Technologies aims to solve the complexity of media buying, which involves multiple stages, dozens of teams, and several third-party vendors to manage the end-to-end process. Its SaaS Basis platform is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats.
“Basis Technologies has differentiated itself through its boldness to challenge the status quo in the media management process. Having a 30-year front row seat to observe the evolving media industry, I believe that scaled marketers need the comprehensive media automation and business management that Basis powers,” said Wendy Rubin. “Basis Technologies is equipped with differentiated technology, experienced leadership and principled workplace values -- key building blocks for its vision to improve the health of the industry.”
Rubin has served in a wide range of leadership roles spanning numerous years in the media and entertainment industry. She is a seasoned executive with hands-on finance, operations and technology-diversified industry experience with organizations in various stages of growth. Before her current role, she served as the CFO for Donovan/Green, a strategic marketing firm. She has also been an internal auditor and tax advisor for Ernst and Young LLP. Rubin graduated from the Ross Business School at the University of Michigan with a BBA in accounting and finance.
“Basis Technologies is buoyed by the loyalty and commitment of our team and the new, premier talent that are choosing to join our mission. We are fortunate to access Wendy Rubin’s knowledge and insight to enable us to meet the technology needs of large-scale global organizations,” said Shawn Riegsecker, CEO and founder of Basis Technologies. “Our cohesive team is determined and well-positioned to positively transform the media industry through intelligent process automation that drives productivity and performance.”
About Basis Technologies
Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
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