Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Now, Basis’ Purpose-Driven Marketers Can Target Video Advertising to Audiences Highly Receptive to Causes and Not Reachable on Linear TV
Washington, DC – June 22, 2022 -- Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Tunnl (www.TunnlData.com). Tunnl is a data intelligence platform that powers advertisers’ purpose-driven marketing, brand reputation, and issue advocacy campaigns. With Tunnl’s data in the Basis platform, purpose-driven marketers can find audiences who are highly receptive to causes and not reachable on linear TV. Basis is a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
Basis’ integration with Tunnl is a timely answer for advertisers looking to reach their target audiences across an increasingly fragmented media landscape. Tunnl’s audience data is built using a monthly, nationwide survey paired with an in-house, proprietary file rich with consumer data and voter history. Tunnl matches proprietary data with observed TV viewership intelligence to enable the identification of segments who are least likely to be exposed to linear TV ads for digital media activation.
“Tunnl’s proprietary formula for audiences is ideal for driving purpose-driven and issue management campaigns. The integration with Basis Technologies enables us to empower the most active marketers throughout the midterm elections season and beyond,” said Sara Fagen, Chief Executive Officer at Tunnl. “The combination of our meticulously curated data and Basis Technologies’ media automation capabilities gives marketers the sophistication needed to reach the most influential people in the most compelling media environments.”
Marketers who use Tunnl’s data for programmatic advertising are able to access more than 200 audiences for public affairs, issue advocacy, corporate reputation, and political marketing campaigns.
“Basis Technologies and Tunnl are aligned in giving marketers the capabilities to affect public opinions and sentiments on a broad scale through digital environments,” said Grace Briscoe, SVP of Candidates and Causes at Basis Technologies. “Tunnl’s wide range of audiences activated in programmatic channels through the Basis platform can be a valuable ingredient for a media mix built to drive awareness and interest of the most pertinent matters for this upcoming midterm elections.”
Tunnl is an audience identification and segmentation platform that empowers advertisers with the data needed to forge deep connections with their target markets. Based on intelligence from monthly, national, large-sample surveys and a proprietary data library amassed over 20+ years, Tunnl enables advertisers to find the right audiences to engage with and activate against their purpose-driven marketing, issue advocacy, and brand reputation campaigns. For more information, visit www.TunnlData.com.
About Basis Technologies
Basis Technologies (https://basis.com), formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis’ platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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