Basis Platform for Media Automation Identifies Geographic Locations that Have People Who Fit Various Customer Segments and Then Reaches Them ...
Chicago – Aug. 5, 2019 – Centro (centro.net), a global provider of advertising technology, announced the appointment of David Gensler to SVP of client development. Gensler, having spent 20+ years in a senior leadership role in the media and technology sectors, now leads Centro’s technology sales team in the Midwest region. He joins at a pivotal stage of the company’s growth, as its Basis platform is experiencing accelerated adoption among agencies.
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. David is working with both agencies and clients to implement this technology and seamlessly integrate programmatic advertising with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. To learn more about Basis, visit here: http://www2.centro.net/basis.
“Through his years of experience working with scaled agencies and advertisers, David Gensler has showcased his proficiency for bringing technology-driven solutions to market,” said Tyler Kelly, president of Centro. “Having David’s knowledge and ingenuity on our team gives Centro a boost in advancing our end-to-end, automated approach for digital media.”
Prior to joining Centro, David operated his own firm, GSD Consulting, to strengthen the marketing capabilities of organizations in the data science and technology sectors. He was also senior vice president of the food beverage spirits category for Time, Inc., overseeing the group’s advertising sales. Prior to that, he was EVP and head of ad sales for LiveIntent, an email marketing technology pioneer. David has also led and scaled sales teams for Millennial Media and AOL.
“Considering the pressures that media agencies face from clients and stakeholders, we believe that Basis profoundly affects their ability to drive performance and profitability through automation,” said David Gensler. “Centro has the opportunity to transform the way marketers work because of our game-changing technology, national sales coverage and principled reputation.”
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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