Expansion of Partnership Enables Agencies and Brands to Purchase All Forms of Audio Ads Programmatically – Broadcast Radio, Podcast and ...
McNab Joins Centro to Drive Agency Automation Across the UK Through Basis Platform
Chicago – September 23, 2019 – Centro (centro.net), a global provider of advertising technology, announced expansion in Europe with the addition of Andy McNab as country manager in the United Kingdom. He reports to Centro’s VP of international, Felipe Velasquez, who is based in Toronto, Canada.
The appointment follows cross-continental adoption of Basis by Centro, the industry’s most comprehensive, automated, and intelligent digital media platform. Basis is the only software solution consolidating digital operations across programmatic, direct, search, and social campaigns. To learn more about Basis, visit: www2.centro.net/basis.
“Over the past two years, Centro has honed technology that seamlessly connects every major aspect and process of digital media organizations,” said Tyler Kelly, president of Centro. “Marketers in Europe are enjoying the unique approach Basis enables for automating the most crucial parts of digital media buying, activation, reporting, finance, and business intelligence.”
McNab, based in London, focuses on growing local and regional customer bases among agencies as well as further establishing sales teams in more countries over the next twelve months. He is also building service and operations teams to accompany Centro’s projected sales in the continent. Over the past three years, Centro’s international revenue has a 43% compound annual growth rate.
McNab was previously at MiQ, serving as a senior advisor. Prior to that he was UK managing director for S4M. He was also managing director of UK, Australia, and Nordics for Rocket Fuel. He is an award-winning continental business leader, helping marketers adopt digital advertising technology for more than a decade.
“Centro offers a novel solution for marketers, complementing a programmatic buying nucleus with automated workflow, reporting, finance and business intelligence,” said McNab. “In a European environment where GDPR is posing a challenge to advertisers, Basis gives access to the full scope of digital media capabilities beyond cookie-driven ad buying.”
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
# # #