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Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services
Chicago – June 28, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s managed service organization. In his new role, he oversees a team of more than 150 sales professionals and 300 service specialists. Unifying the sales groups with client services enables Centro to hone its offerings for a diverse collection of agencies and advertisers. Centro will be able to provide solutions that suit clients’ digital media needs today and can also evolve to match the changes in customers’ marketing sophistication.
Digital marketers in agencies and brands want to adopt more programmatic advertising into day-to-day function, but can’t abandon the strategies and tactics that keep their businesses operating currently. Tyler Kelly will structure Centro’s offering as a flexible and robust product that aligns with client needs today and in the future. This will be focused around paid search, paid social, and programmatic advertising capabilities anchored by Centro’s media technology and media service teams. The unified solution enables agencies to harness the power of Centro’s technology to drive performance and efficiency for their business.
“Centro firmly believes that the best results in digital marketing occur because of unified organizational structure that embraces technology and services,” said Tyler Kelly of Centro. “We want to deliver business outcomes on behalf of our clients using the best technology, data, and optimization approaches across all digital media channels.”
Tyler Kelly was the fourth employee hired at Centro and has advanced his expertise and knowledge of digital media through his ascension within the company. Most recently senior vice president of client development, he managed a team that drove Centro’s relationships with more than 300 regional, independent agencies in the past year. This group was also awarded the 2016 IAB Sales Excellence Award. His extensive experience includes overseeing the digital advertising strategy of more than 1,200 brands. Tyler’s career began with Real Media, one of the original Internet media services and technology firms. He moved on to Publicitas North America where he sold advertising for Sports Illustrated and Entertainment Weekly, and then to Forbes magazine where he was the Southwest Director.
Centro provides digital media-buying technology. Its SaaS offering helps clients improve campaign and business performance by unifying people and processes in one system for all digital media transaction methods. Through this technology, ad-buying on publisher-direct, private marketplaces and open ad exchanges inform each other to determine the best use of media investments. Furthermore it pulls data from paid-search and paid-social to enable marketers to make informed decisions on ad spend optimization. Connecting the varieties in media-buying eliminates operational silos and reduces the time media professionals spend working on multiple, disconnected systems.
Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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