Jul 10 2017

Centro Rebrands its SaaS Enterprise Media Platform for Agencies as ‘Basis’

Basis is on 2017 Trajectory of $500 Million in Digital Media Transacted through Platform; First Fully Integrated Programmatic and Media Management Software for Digital Advertising Industry

Chicago – July 10, 2017 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced the rebranding of its self-serve platform to ‘Basis.’ Basis is a SaaS solution that boosts team and campaign performance by seamlessly unifying digital media planning, buying and optimization across all programmatic and publisher-direct advertising. Agencies and marketers are projected to transact more than $500 million in digital media through Basis in 2017. It is now generally available as the industry’s first all-in-one media system that fully integrates programmatic advertising and direct-to-publisher media buying and execution inside of one platform. More information about Basis is available at http://www2.centro.net/Basis.

The fragmentation of platforms and tools used for digital media buying and execution is straining agency businesses. It limits their performance and effectiveness in meeting ever increasing client demands. A typical agency employee manages at least seven different platforms to do their jobs. Media teams today waste precious time and resources attempting to connect disjointed processes and disparate platforms. Business leaders lack centralized data planning, insights and analysis across all aspects of their business in a singular, unified platform. Basis brings together all aspects of digital media management into a unified platform that boosts performance, productivity and intelligence across the entire media lifecycle. It automates and organizes the entire digital media process -- from planning to activation to performance to financial reconciliation -- via a single interface.

“Basis is redefining what it means to be ‘programmatic’ by going beyond RTB and applying full business automation and intelligence throughout the entire media process,” said Shawn Riegsecker, CEO of Centro. “Basis gives marketers the power to drive improved performance and outcomes by consolidating digital media workflow across search, social, RTB and direct. There is no other media platform or DSP with the extent of capabilities and functionality Basis brings to the industry.”

In addition to its award-winning DSP, Basis automates all programmatic and direct-to-publisher buying and brings in performance data across search and social campaigns so customers can see all performance via a single user interface. Basis is the most comprehensive and full-featured programmatic platform in the industry.

Key features of Basis include:

  • Programmatic buying (RTB, PMP, private deals)
  • RFP automation
  • Vendor organization and management
  • Client and brand organization and management
  • Internal and external communication and messaging
  • Ad server automation
  • Comprehensive and automated campaign analytics across search, social, programmatic and publishers-direct
  • Business intelligence
  • Financial reconciliation

In addition to offering Basis as a self-serve platform, Centro utilizes Basis via a nationally-distributed managed services team dedicated to helping its customers achieve optimal performance outcomes.

Basis supports display, social, video and mobile channels, including smartphone and tablet apps, mobile web and mobile video campaigns. It includes integrations with all major data management software, data providers, ad servers and inventory suppliers. Within the past 12 months, 4600 media vendors have been active on Basis, capitalizing on direct advertiser demand coming through it.

Centro is one of the most scaled and capital efficient companies in advertising technology, having raised $52.5 million in venture capital, growing to 700 employees across North America, working with 2000 active customers and experiencing multiple years of profitability in its 15-year span. Centro seeks to grow further and has 40+ open positions in software engineering, sales, media services, business operations and marketing.

About Centro

Centro (centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

# # #



Anthony Loredo



Back to News